Humber Valley Imaging

What Humber Valley Imaging does

Humber Valley Imaging (HVI) is a privately family-owned diagnostic imaging company founded in 1986 and headquartered in Vaughan, Ontario. The company operates 10+ accredited imaging facilities across the Greater Toronto Area and Simcoe, delivering an annual volume of 150,000+ imaging services to approximately 100,000 patients on referral from 600+ physicians. Service lines span general ultrasound, vascular ultrasound, X-ray (walk-in available), mammography with Ontario Breast Screening Program (OBSP) accreditation, bone mineral density, ultrasound-guided biopsy, echocardiography with Cardiac Care Network accreditation, fertility ultrasound (an 18-year specialization), and sonohysterograms. HVI has been fully digital across all modalities since 2006, partners with PocketHealth for patient record access, and integrates with referring physicians' EMR systems (Oscar, PS Suite/TELUS).

HVI's business model is fee-for-service imaging billed primarily to the Ontario Health Insurance Plan (OHIP) for covered procedures, with non-OHIP services available on private or third-party-insurer payment. Customer acquisition runs through a physician referral network supplemented by self-referral channels for OBSP mammography and walk-in X-ray, plus social media presence across Facebook, Twitter, YouTube, and Instagram. Strategic clinical affiliations extend the referral funnel into fertility, vein care, and reproductive diagnostics through partners FemWellness, Canada Vein Clinics, and Flowlabs.

The company has grown through a combination of organic same-store growth and acquisitions of independent diagnostic imaging facilities (three completed in recent years), with leadership anchored by long-tenured family operators and clinical staff. Ownership and senior management have remained in the Niculae family since founding; a reported stake sale signals a potential inflection in ownership structure. HVI holds regulatory accreditations (CAR, OBSP, CCN, Cancer Care Ontario affiliation) and is an active member of the Independent Diagnostic Facilities Association (IDCA), positioning it within Ontario's regulated independent diagnostic facility sector.

Name

Humber Valley Imaging

Legal name

Humber Valley Imaging

Website

https://humbervalleyimaging.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Humber Valley Imaging is a privately family-owned diagnostic imaging company founded in 1986, operating 10+ accredited facilities across Ontario that deliver 150,000+ ultrasound, X-ray, mammography, cardiac, and fertility imaging services annually to roughly 100,000 patients referred by 600+ physicians, primarily billed through OHIP.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAKAN

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAD

Breast Imaging Centers (Mammography/Tomosynthesis)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAJAJ

Women’s Imaging & Breast Health Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLACALAF

Radiology Reporting, Dictation & Structured Reporting

Healthcare & Life Sciences/Digital Health & Health IT/Medical Imaging Informatics (PACS/RIS/VNA) & Radiology IT

SECONDARYHLACALAI

Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web)

Healthcare & Life Sciences/Digital Health & Health IT/Medical Imaging Informatics (PACS/RIS/VNA) & Radiology IT

SECONDARYHLAFABAK

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based)

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Diagnostic imaging services
• Medical ultrasound imaging
• Mammography screening
• Echocardiography services
• Vascular ultrasound imaging

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Diagnostic Imaging Services: HVI generates revenue through providing fee-for-service diagnostic imaging procedures to patients referred by physicians. Services are covered under Ontario's public healthcare system (OHIP) for residents with valid health cards. Services include ultrasound, mammography, X-ray, bone mineral density, biopsies, vascular imaging, and echocardiography. The company operates as a healthcare service provider rather than a subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Humber Valley Imaging operates a multi-site diagnostic imaging practice delivering ultrasound, vascular ultrasound, X-ray, mammography/OBSP breast screening, bone mineral density, ultrasound-guided biopsy, echocardiography, fertility ultrasound, and sonohysterogram services across 10+ facilities in the Greater Toronto Area. Services are billed primarily through OHIP on a fee-for-service basis for Ontario residents, with reporting delivered within 24 hours and same-day appointments available. The organization serves both self-referred OBSP patients and patients referred by a network of 600+ referring physicians using integrated EMR workflows.

Product overview

Humber Valley Imaging (HVI) operates a network of 10 accredited diagnostic imaging facilities across the Greater Toronto Area since 1986, providing comprehensive medical imaging services. The portfolio includes Ultrasound, Vascular Ultrasound, X-Ray, Mammography & OBSP, Bone Mineral Density (BMD), Biopsy, Cardiac/Echocardiogram, Fertility Ultrasound, and Sonohysterogram services. HVI delivers over 150,000 diagnostic services annually and has been fully digital since 2006. The company partners with PocketHealth for patient record access and provides EMR e-forms for Oscar and PS Suite. Services are supported by a team of radiologists and specialists present at clinics on rotation, with same-day appointments and 24-hour reporting available.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultrasound Non-invasive medical imaging service using high-frequency sound waves to capture live images from inside the body; HVI also serves as a training organization for sonography students from The Michener Institute and CNIH.
• Vascular Ultrasound Ultrasound examination of blood flow in arteries and veins, including Carotid Doppler, Arterial Doppler of Extremities, and Venous Doppler of Extremities.
• X-Ray Common diagnostic test providing digital images of internal body composition. Walk-in appointments available; no preparation required.
• Mammography & Ontario Breast Screening Program (OBSP) Breast imaging using low-dose X-ray. Accredited through the Ontario Breast Screening Program and Canadian Association of Radiologists (CAR). Women ages 40-74 can self-refer for screening every two years.
• Bone Mineral Density (BMD) Low-dose X-ray examination to assess bone density, diagnose osteoporosis, and evaluate treatment progress.
• Biopsy Ultrasound-guided needle biopsy for examining samples of lesions or masses, performed with fine needle aspiration or core biopsy techniques.
• Cardiac/Echocardiogram (ECHO) Ultrasound examination of the heart evaluating walls, valves, and blood flow. Clinics accredited by Cardiac Care Network (CCN) mandated by CorHealth Ontario.
• Fertility Ultrasound Specialized fertility ultrasound assessments and monitoring provided for 18 years with dedicated training for fertility sonographers.
• Sonohysterogram Minimally invasive imaging study of the uterus and fallopian tubes to diagnose pelvic pain, irregular bleeding, miscarriages, and infertility.
• Multi-Location Diagnostic Imaging Network Network of 10 diagnostic imaging facilities across the Greater Toronto Area including Vaughan (HQ), Kipling Heights, PDS Diagnostic, Yonge & Eglinton, St. Clair, College, Unionville, Simcoe, Humber Valley Cardiovascular, PDS Cardiac Imaging, and Vaughan Cardiac Clinic.

Quantifiable outcome

• Serving approximately 100,000 patients per year
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• Canadian Association of Radiologists (CAR)coreOthersHVI has achieved mammography accreditation with CAR, ensuring compliance with national quality standards for breast imaging services. This accreditation is essential for operating mammography services in Ontario.
• Ontario Breast Screening Program (OBSP)coreOthersHVI is an accredited OBSP site, enabling the organization to provide breast cancer screening services for women ages 40-74 with average risk. Women can self-refer to this program without physician referral.
• Cancer Care OntariocoreOthersHVI is affiliated with Cancer Care Ontario as a Breast Screening Site, providing breast cancer screening services under provincial cancer care guidelines.
• Independent Diagnostic Facilities Association (IDCA)coreOthersHVI is an active member of the IDCA, representing independent diagnostic imaging facilities in Ontario and advocating for the sector.
• CorHealth Ontario (Cardiac Care Network)coreOthersHVI has CCN-accredited clinics mandated by CorHealth Ontario for echocardiography services, ensuring compliance with cardiac imaging quality standards.
• FemWellness Integrative Women's Health and Infertility CentrestrategicStrategic or Co-development PartnerAffiliated partnership providing specialized fertility ultrasound services to support women's health and infertility treatments. HVI has been providing fertility ultrasound assessments and monitoring for 18 years.
• FlowlabsstrategicStrategic or Co-development PartnerAffiliated with Flowlabs for advanced laboratory male reproductive diagnostics, providing comprehensive male fertility diagnostic services alongside HVI's imaging capabilities.
• Canada Vein ClinicsstrategicStrategic or Co-development PartnerAffiliated with Canada Vein Clinics to provide comprehensive vein care services with HVI's vascular ultrasound imaging capabilities.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Canada Diagnostic Centres (CDC): Independent diagnostic imaging network operating across Canada, including GTA locations, providing ultrasound, X-ray, mammography, BMD and other modalities under similar OHIP/private billing model. Closest direct competitor to HVI in the Ontario independent imaging segment.
• True North Imaging: GTA-based independent diagnostic imaging clinic offering X-ray, ultrasound, mammography, BMD and other modalities. Operates multiple locations across the Greater Toronto Area under the same OHIP-funded independent-clinic model as HVI.
• Insight Medical Imaging: Canadian independent diagnostic imaging operator with multi-modality services (MRI, CT, ultrasound, X-ray, mammography) across Alberta. Comparable independent imaging network model, though operating in a different province; useful for cross-region benchmarking.
• EFW Radiology: Calgary-based independent diagnostic imaging chain offering X-ray, ultrasound, mammography, BMD, pain management and biopsy services. Comparable multi-modality independent clinic model with multi-site footprint in Alberta.

Broad incumbents

• LifeLabs: Canada's largest diagnostic testing company (acquired CML HealthCare in 2013), primarily lab-focused but offering select imaging services in Ontario. Represents a scaled incumbent whose imaging expansion could pressure independent operators like HVI.
• Akumin Inc. U.S.-based outpatient diagnostic imaging operator with large multi-site network (MRI, CT, ultrasound, X-ray). Publicly traded comparable for the multi-site independent imaging clinic model, useful for valuation and operational benchmarking.
• RadNet, Inc. Largest U.S. outpatient imaging network with hundreds of locations across multiple states. Publicly traded pure-play imaging operator that anchors comparable valuation and roll-up benchmarking for multi-site independent diagnostic imaging businesses.

Emerging players

• Rehab First Inc. Ontario-based multidisciplinary rehabilitation provider that occasionally partners with diagnostic imaging clinics for musculoskeletal assessments. Adjacent specialty that increasingly collaborates with imaging providers like HVI on MSK and worker compensation cases.
• KMH Cardiology & Diagnostics Centres: Ontario-based cardiology and diagnostics network specializing in echocardiography and cardiac imaging. Comparable to HVI's Humber Valley Cardiovascular Imaging subsidiary in cardiac diagnostics accreditation and referral model.

Others

• Courtyard Group: Canadian healthcare IT consultancy specializing in medical imaging informatics, PACS and diagnostic workflow. Technology ecosystem enabler rather than competitor, but a useful indicator of where imaging IT investment is heading in the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HVI_Imaging
• YouTubeyoutube.com/channel/UCj6usIVOMDpOCsyrIqnic4A
• Facebookfacebook.com/HumberValleyImaging
• Instagraminstagram.com/hvi_imaging
• LinkedInlinkedin.com/company/humber-valley-imaging

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humber Valley Imaging