Insight Medical Imaging

Name

Insight Medical Imaging

Legal name

Insight Medical

Website

https://x-ray.ca

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Medical Imaging AI (HDAAAEAH), Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM)

Keywords

• Diagnostic imaging services
• Medical imaging
• Radiology services
• MRI and CT scans
• Healthcare imaging

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Pay Diagnostic Imaging: Community-based diagnostic imaging services not covered by Alberta Health Care, including private MRI and CT scans. Patients pay out-of-pocket or through insurance/health spending accounts.
2. Alberta Health Care Covered Services: Some services covered by Alberta Health Care including walk-in X-ray, walk-in ECG, bone density tests for eligible patients, and screening mammography. Immigration X-rays are private-pay only.
3. Body Composition DEXA Scans: Private pay body composition analysis scans at $145, not covered by Alberta Health Care
4. Bone Density Tests: Bone density tests covered by Alberta Health Care for eligible patients (50+ with valid health card). Private pay option at $152 for non-eligible patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Insight Medical Imaging operates as a multi-modality diagnostic imaging provider, offering MRI, CT, ultrasound, X-ray, mammography, nuclear medicine, bone density, pain management, and cardiac studies across approximately 20 clinic locations in the Edmonton, Alberta region. Services are delivered to patients (typically via physician referral) and supported by a practitioner-facing results portal called InteleConnect for referring physicians.

Product overview

Insight Medical Imaging is a partnership of over 25 radiologists providing a comprehensive diagnostic imaging network across 20 clinics in Edmonton, Fort McMurray, St. Albert, Sherwood Park, Leduc, and Spruce Grove, Alberta since 1942. The core offering centers on advanced MRI technology featuring both 3T and 1.5T GE Healthcare scanners with AI-powered imaging, complemented by CT, ultrasound, digital X-ray, mammography, bone density (DEXA), nuclear medicine, cardiac studies, and GI fluoroscopy services. Specialized offerings include automated breast ultrasound (ABUS) for dense breast screening, pain management injections, and platelet-rich plasma therapy for hair restoration. Patient access is enabled through PocketHealth for record viewing and sharing, while InteleConnect provides referring physicians with 24/7 image and report access. Online booking, exam preparation resources, and an HCC surveillance program round out the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI (Magnetic Resonance Imaging)

Quantifiable outcome

• ABUS increases breast cancer detection by 36-167% when added to routine screening mammography in women with dense breasts
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Canadian Breast Cancer Foundation - CIBC Run for the CureminorGTM or Marketing Partner · 1 January 2015Annual sponsorship since 2015, providing free breakfast, snacks, and breast-related items. Team raised nearly $3,900 for breast cancer research.
• NAIT (Northern Alberta Institute of Technology)coreStrategic or Co-development PartnerPartnership to support NAIT's diagnostic imaging program, providing scholarships to students in MRT, CLXT, and DMS programs. Students receive practicum placements working alongside experienced technologists at Insight clinics.
• GE HealthcarecoreTechnology or IntegrationEquipment provider for MRI scanners (1.5T SIGNA Voyager, 3T SIGNA Architect) and other imaging technology. Named as providing 'best imaging quality in Canada' equipment.
• PocketHealthcoreTechnology or IntegrationPatient image portal partnership allowing patients to access medical imaging records online, share records securely, and permanently store images with bank-level encryption.
• InteleConnectcoreTechnology or IntegrationFree physician portal providing immediate access to patient images and reports, 24/7 availability, mobile access, and notification settings for result alerts.
• Edmonton Oil Kings Adopt-A-School ProgramminorGTM or Marketing PartnerSponsorship program providing students opportunity to attend Oil Kings hockey games, supporting community engagement.
• Breast FriendsminorGTM or Marketing PartnerSupport for local organization dedicated to raising awareness and supporting those affected by breast cancer.
• Edmonton Chamber of CommerceminorOthersChamber membership for business networking and community involvement.
• St. Albert Chamber of CommerceminorOthersChamber membership for business networking.
• Leduc-Nisku-Wetaskiwin Chamber of CommerceminorOthersChamber membership for business networking.
• Sherwood Park Chamber of CommerceminorOthersChamber membership for business networking.
• Grande Prairie Regional CollegeminorStrategic or Co-development PartnerEducational institution partnership for diagnostic imaging program support.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• MIC Medical Imaging: Radiologist-owned private diagnostic imaging group operating multiple clinics across the Greater Toronto Area, offering MRI, CT, ultrasound, X-ray, mammography and nuclear medicine — same partnership-of-radiologists model with a comparable multi-modality community-imaging offering, just in Ontario rather than Alberta.
• Source Medical Imaging (Well Health): Alberta-based private diagnostic imaging clinic owned by Well Health Technologies, providing MRI, CT, ultrasound, X-ray and related services — overlapping service portfolio and provincial footprint, making it a directly comparable regional peer.
• EFW Radiology: Radiologist-owned private practice in Calgary offering MRI, CT, ultrasound, X-ray, mammography, nuclear medicine, bone density and pain management — essentially the Calgary mirror of Insight's Edmonton/Alberta Capital Region model.
• Mayfair Diagnostics: Private diagnostic imaging network headquartered in Calgary, Alberta, offering MRI, CT, ultrasound, X-ray, mammography, bone density, nuclear medicine, and pain management — a near-direct overlap with Insight's services across the same provincial market.
• Clearpoint Health Network: Canadian operator of private diagnostic imaging and surgical centres (including former CDI Health locations), offering MRI, CT, ultrasound, pain management and related services — comparable multi-site Canadian private imaging operator with overlapping modality mix.
• Canada Diagnostic Centres (Well Health Diagnostics): Western Canadian private diagnostic imaging chain owned by Well Health Technologies, offering MRI, CT, ultrasound, X-ray, mammography and pain management across multiple clinics — directly comparable in service mix, private-pay model, and multi-modality positioning.

Broad incumbents

• LifeLabs: Canada's largest community diagnostics operator, dominant in lab services with growing diagnostic imaging — broader scope than Insight but directly comparable as a national multi-site community diagnostics brand serving physician referrals and patients.
• Alberta Health Services: Provincial public health authority operating hospital-based diagnostic imaging across Alberta — directly competes with Insight for covered-service referrals and is the largest single alternative provider of MRI/CT/X-ray in the company's geography.
• MCI Onehealth Technologies: Publicly listed Canadian operator of multi-disciplinary primary care and diagnostic clinics, including imaging — adjacent business model with overlap on physician-referred diagnostic services at scale across multiple provinces.

Emerging players

• Rejuvenation Medical Group: Canadian private clinic operator offering diagnostic imaging alongside aesthetics, dermatology and wellness services — overlaps on ultrasound and select imaging used in cosmetic and PRP/hair-restoration workflows comparable to Insight's PRP offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheInsightMed
• LinkedInlinkedin.com/company/insight-medical-imaging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Medical Imaging