Sushi Zushi of Texas

What Sushi Zushi of Texas does

Sushi Zushi of Texas is a privately held Japanese-Latin fusion restaurant chain operating four dine-in locations across the San Antonio, Texas metropolitan area — Stone Oak, Lincoln Heights, and Colonnade in San Antonio, plus a Sushi Zushi Express format location in Selma, TX. The chain serves individual diners (sushi purists through "adventurous foodies"), corporate and private-event catering clients, and prospective franchise market partners, with a menu that fuses traditional Japanese sushi with Latin-inspired flavor profiles and includes appetizers, signature rolls, specialty rolls, traditional sushi, soups, salads, Japanese comfort food, bento boxes, desserts, and a full beverage program including sake and signature cocktails.

The company monetizes through three revenue streams: (1) restaurant sales across dine-in, takeout, and online ordering via the order.online third-party platform, (2) catering services for corporate events, weddings, birthdays, and private parties, and (3) franchise development fees and royalties from a Market Partner program targeting multi-unit operators for full-service and Express format locations. Pricing is unit-based across all menu tiers, with Happy Hour (Monday-Friday 3-6pm), Tuesday specials, and lunch bento boxes used as demand-smoothing levers; gift cards and a VIP membership program support retention. A partnership with PokieDokie extends the chain's delivery offering into poke bowls.

Technology infrastructure is deliberately lean: no proprietary ordering or POS technology is disclosed, no mobile app is in market, and digital presence is concentrated on the corporate website plus organic social channels (Instagram, Facebook, Twitter). Headcount, ownership structure, founding date, financial performance, and franchise pipeline metrics are not disclosed in the available source material, representing material information gaps for any investor-grade assessment.

Name

Sushi Zushi of Texas

Legal name

Sushi Zushi

Website

https://sushizushi.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Sushi Zushi of Texas is a privately held Japanese-Latin fusion restaurant chain operating four San Antonio-area locations, offering dine-in, catering, and a multi-unit franchise Market Partner program targeting expansion across new DMAs.

Ownership category

akta.pro rank

Product category

Full-Service Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industry

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Japanese fusion restaurant
• Sushi and Japanese cuisine
• Event catering services
• Restaurant franchise program
• Full-service dining

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Sales: Full-service restaurant revenue from dine-in, takeout, and delivery orders across multiple San Antonio locations
2. Catering Services: Corporate events, weddings, birthdays, and private parties with custom sushi platters and Japanese dishes
3. Franchise Development: Multi-unit market partner franchise program for full-service and express format locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sushi Zushi operates a Japanese-Latin fusion full-service restaurant chain across four San Antonio, Texas locations, serving dine-in, takeout, delivery, and online ordering customers. The menu spans appetizers, signature and specialty rolls, traditional sushi, soups, salads, Japanese comfort food, bento boxes, desserts, and a full bar program including sake, wine, beer, and signature cocktails. Additional revenue lines include corporate and private event catering, gift cards, and a multi-unit franchise Market Partner program for full-service and Express format restaurants.

Product overview

Sushi Zushi is a Japanese-Latin fusion restaurant chain based in Texas offering a diverse dining experience. The company operates through four physical restaurant locations and provides multiple product lines: the core restaurant dining experience with an extensive menu of appetizers, signature rolls, specialty rolls, traditional sushi, soups, salads, comfort food, bento boxes, desserts, and drinks; catering services for events; a franchise program for market partners; and gift cards. The menu balances traditional Japanese roots with Latin American influences, featuring unique Zushi items that integrate Japanese cuisine with Latin flavor profiles. The company also offers Happy Hour specials (Monday-Friday 3-6pm), Tuesday specials, and lunch bento boxes. A partnership with PokieDokie extends delivery offerings for poke dishes.

Differentiator

Problem solved

Functional benefit

Brands

• PokieDokie: Poke brand offering the best Poke available for delivery, serving fresh poke products.
• Sushi Zushi Express

Products and services

• Restaurant Dining Service Full-service Japanese-Latin fusion dining across four San Antonio-area locations (Stone Oak, Lincoln Heights, Colonnade, and Sushi Zushi Express in Selma), offering dine-in, takeout, delivery, and an expansive menu spanning appetizers, sushi rolls, traditional sushi, soups, salads, comfort food, bento boxes, desserts, and a full bar. Targets individual diners in the San Antonio metro.
• Catering Services Event catering offering expertly crafted sushi platters and Japanese dishes for corporate events, weddings, birthday parties, and private gatherings, with high-quality ingredients, customizable menus, professional presentation, and pickup and delivery options. Targets event organizers and corporate clients.
• Franchise Program Franchise offering for Sushi Zushi's full-service upscale restaurant format and the smaller Sushi Zushi Express format serving high-quality sushi and Japanese comfort food. Targets multi-unit Market Partners seeking to develop full DMA territories.
• Gift Cards Sushi Zushi gift cards usable at restaurant locations for a dining experience featuring fresh sushi and Japanese flavors, purchased and managed through the Sushi Zushi guest account portal. Targets individuals seeking gifting options.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PokieDokieminorOthersPokieDokie is a separate brand that Sushi Zushi has partnered with to offer poke products for delivery. They operate as an associated brand mentioned on the Sushi Zushi website.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kona Grill: Kona Grill is a multi-unit casual dining chain with a broad menu anchored by sushi, signature rolls, and Asian-inspired dishes, with dine-in, bar, and happy hour programs that closely parallel Sushi Zushi's full-service format and target occasion.
• RA Sushi: RA Sushi operates a chain of full-service sushi and Asian-fusion restaurants with happy hour, signature rolls, and bar-led dining — directly comparable to Sushi Zushi's concept, check average, and multi-location strategy.
• Blue Sushi Sake Grill: Blue Sushi Sake Grill is a regional multi-unit sushi and sake concept emphasizing creative rolls, sustainability, and full-service dining — a close operational and conceptual analog to Sushi Zushi.
• Kura Sushi USA: Kura Sushi USA is a publicly traded sushi restaurant chain built on a high-tech, conveyor-belt and revolving-sushi model; it competes for the same sushi-occasion customer as Sushi Zushi and represents an alternative format the company could expand into via the Express concept.
• Pick Up Stix: Pick Up Stix is a multi-unit Asian fast-casual chain with a sushi- and wok-driven menu; it competes for similar value-oriented Asian lunch and takeout occasions and offers a comparable operational benchmark for the Express concept.

Broad incumbents

• P.F. Chang's: P.F. Chang's is a national Asian-casual full-service restaurant chain with broader Pan-Asian offerings and a loyalty/app-driven digital ordering program; it overlaps with Sushi Zushi on Asian full-service dining and digital engagement expectations.
• Benihana: Benihana is a national Japanese-themed full-service chain with a teppanyaki/hibachi format that targets the same Japanese-dining occasion as Sushi Zushi, though with a more theatrical, group-oriented experience model.
• Pei Wei Asian Diner: Pei Wei is a multi-unit Asian fast-casual chain that competes for the same Asian-cuisine takeout and delivery customer as Sushi Zushi and serves as a benchmark for off-premise and digital ordering execution in the category.

Emerging players

• Teriyaki Madness: Teriyaki Madness is a fast-growing Japanese fast-casual franchise concept; it represents the lower-AUV, quicker-service end of the same Japanese cuisine category and a potential Express-format competitor or analog for Sushi Zushi's smaller-format ambitions.

Regional players

• Sarku Japan: Sarku Japan is a mall- and food-court-based Japanese fast-casual chain specializing in teriyaki and sushi; it overlaps with Sushi Zushi's Express-format and grab-and-go positioning in lower-traffic real estate formats.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sushizushiusa
• Xx.com/sushi_zushi
• LinkedInlinkedin.com/company/sushi-zushi-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Zushi of Texas