What First Coast News does

First Coast News (legal name WTLV-TV) is a local broadcast television station serving Jacksonville, Florida and the broader First Coast region (Duval, St. Johns, Clay, and Nassau counties in Northeast Florida, plus Southeast Georgia). The station operates as the local NBC affiliate and produces local news, weather, sports, traffic, and community programming. It is owned by TEGNA Inc. (NYSE: TGNA), a publicly traded broadcast and digital media company that owns or services stations across the United States, and First Coast News operates as one station within TEGNA's station group.

Distribution is multi-platform: over-the-air broadcast, cable/satellite carriage, a 24/7 live streaming feed distributed via apps on Roku, Amazon Fire TV, and Apple TV, plus a mobile app, podcast presence (via the Locked On Podcast Network partnership), and an owned-and-operated website. Content verticals include flagship news blocks (Good Morning Jacksonville), an investigative unit (10 Investigates), a severe-weather product (Hurricane Central), podcasts, Spanish-language programming (La Primera Costa), and community engagement franchises such as Buddy Check 12, 12 Who Care, Stuff The Bus, and First Coast Foodies.

The business model is advertiser-supported. Revenue is generated from local and national spot advertising on linear TV, CTV/OTT streaming inventory, and digital display/video on owned properties, plus sponsorships tied to community programming. Consumers do not pay directly for content. Standalone revenue for First Coast News is not publicly disclosed; financials are reported only at the TEGNA consolidated level.

Name

First Coast News

Legal name

WTLV-TV

Website

https://firstcoastnews.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

First Coast News (WTLV-TV) is a TEGNA-owned NBC-affiliated local broadcast television station serving Jacksonville, Florida, and Northeast Florida/Southeast Georgia with news, weather, sports, and community programming across broadcast, streaming, mobile, and digital platforms.

Ownership category

akta.pro rank

Product category

General Media (unspecified)

akta.pro primary industry

First-Run Syndication (Original Non-Network Programming) (MPABAMAB)

Keywords

• No information provided

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Advertising and Sponsorship: Revenue generated through local advertising sales, sponsored content segments, and branded partnerships across broadcast and digital platforms. Advertisers include local businesses, healthcare providers, automotive dealers, and national brands targeting the Jacksonville metro area.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

No source-provided information is available about First Coast News's offerings.

Product overview

First Coast News (WTLV-TV) is a local broadcast television station serving the Jacksonville, Florida metropolitan area as part of TEGNA. The company operates as a multi-platform news organization offering a core digital news website and mobile app alongside traditional broadcast programming including Good Morning Jacksonville (4:30am-6am), evening newscasts (6:30pm, 7pm, 11pm), and a dedicated 24/7 streaming channel available on Roku, Amazon Fire, and Apple TV. The product portfolio centers on the First Coast News Website & App as the primary digital hub, supplemented by specialized verticals including Hurricane Central for weather emergency coverage, Investigations (10 Investigates) for accountability journalism, and community-focused features such as Buddy Check 12, On Your Side/Ask Anthony consumer advocacy, and 12 Who Care service awards. Supporting programs include First Coast Foodies, First Coast Living lifestyle content, Near Me user-generated content submissions, and Stuff The Bus school supply drives. The station covers local news, weather, traffic, sports, crime, politics, entertainment, and features across Northeast Florida and Southeast Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• Good Morning Jacksonville: Morning news program broadcast on First Coast News
• First Coast News On Your Side
• Buddy Check 12
• 12 Who Care

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TEGNAcoreOthersFirst Coast News (WTLV-TV) is owned and operated by TEGNA Inc., a publicly traded media company (NYSE: TGNA). TEGNA provides technology infrastructure, advertising sales support, and operational resources including investigative journalism resources and shared digital platforms.
• NBC (National Broadcasting Company)coreStrategic or Co-development PartnerFirst Coast News operates as an NBC affiliate, carrying NBC network programming while providing local news coverage. The partnership includes access to national news content, Olympics coverage, NFL broadcast rights, and network promotional support.
• American Red CrossminorStrategic or Co-development PartnerCollaboration during disaster relief efforts including hurricane response and wildfire relief, providing news coverage and community information about Red Cross resources.
• First Coast Crime StoppersminorStrategic or Co-development PartnerPartnership supporting crime reporting and cold case investigations, including coverage of Crime Stoppers initiatives and anonymous tip programs for unsolved crimes in the Jacksonville area.

Scale indicators1 record

Broad incumbents

• TEGNA: Parent company (NYSE: TGNA) operating ~64 local TV stations nationwide including First Coast News. Sets corporate strategy, tech infrastructure, and ad-sales playbook that the station inherits.
• Gray Television: Large US local-TV station operator with deep presence in mid-sized markets like Jacksonville. Comparable in market tier, ad-revenue mix, and broadcast/digital convergence strategy.
• Sinclair Broadcast Group: Major US local-TV station group (~185 stations) with comparable Big Four network affiliate footprint and shared local-news/sports programming model. Directly comparable on multi-station portfolio economics.
• Graham Media Group: Mid-sized local-TV station group with NBC, CBS, and ABC affiliations. Comparable in scale, network-affiliation mix, and digital-extensions strategy (streaming apps, local content verticals).
• Hearst Television: Owner of NBC and ABC affiliates across mid and large US markets. A direct network-affiliation peer with overlapping NBC partner relationships and similar local-news operational model.
• Nexstar Media Group: Largest US local-TV broadcaster (~200 stations) and the lead bidder in TEGNA's attempted acquisition. Operates station groups with similar local-news plus syndicated-network model and competes nationally for station acquisitions and ad-tech infrastructure.
• NBCUniversal Owned Television Stations: Owned-and-operated NBC stations in major US markets providing the same network content pipeline (Olympics, NFL, primetime) that First Coast News accesses via affiliation. Sets the standard for NBC affiliate content and distribution.

Direct peers

• WJAX-TV / WFOX-TV (CBS 47 / FOX 30): Tegna-owned sister stations serving the same Jacksonville DMA across CBS and FOX affiliations. Same parent company and shared backend infrastructure, competing for local audience share, app installs, and digital video share-of-time.
• WJCT Public Media: Jacksonville-based public broadcaster producing local news, podcasts, and PBS programming. Competes for local-news attention and community-mindshare audience, though non-commercial.
• WJXT (News4Jax): Independent local TV station (CBS affiliate, channel 4) serving the same Jacksonville DMA with overlapping news, weather, and sports coverage. The most direct head-to-head competitor for both audience and local advertising dollars in Northeast Florida.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJCdiZtw9zStiR3xgnp7qlg
• Xx.com/fcn2go
• Facebookfacebook.com/firstcoastnews
• LinkedInlinkedin.com/company/first-coast-news

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Coast News