Higher Love

What Higher Love does

Higher Love, legally Higher Love Cannabis Co., is a privately held Michigan cannabis dispensary chain founded in 2019 and headquartered at 344 W Washington St., Marquette, MI. The company operates nine retail dispensary locations across Michigan's Upper Peninsula — Ironwood, Menominee, Norway, Crystal Falls, Houghton, Marquette, Munising, Escanaba, and Ontonagon — and holds the distinction of being the first and only Clean Green Certified dispensary in the region. Its product portfolio spans cannabis flower, pre-rolls, vaporizers and cartridges, concentrates, THC edibles, tinctures, topicals, CBD products, and accessories, alongside branded apparel and hemp-derived products sold through separate e-commerce storefronts (HigherLoveMerch.com and higherlovehemp.com).

Core supply is anchored by a vertically integrated cultivation partnership with Ottawa Innovations, which provides organically grown, Clean Green Certified flower cultivated in the Great Lakes region and supports a proprietary in-house strain lineup (Platinum Z, Tokyo Drip, Lemon OG, Animal Cookies, Sherbet Haze, Jungle Cake, Tokyo Lemon Drip, Blue Gelato, Tropicana Cookies). The retail platform combines in-store shopping with online ordering, curbside pickup, and drive-thru service, supported by the Kind Buds Club loyalty program and an associated mobile app that delivers push-notification marketing.

Revenue is generated almost entirely through direct-to-consumer retail of regulated cannabis products, with secondary streams from branded merchandise and hemp product sales. Pricing is unit-based with no formal tiers; the company positions itself as a "Low Price Leader," absorbing Michigan's new 24% wholesale cannabis tax rather than passing it to customers, and layers in demographic discounts (10% for seniors, veterans, tribal members daily, and 10% for adult students on Thursdays). The customer base spans adult recreational consumers, medical cardholders, seniors, veterans, tribal members, college students, and tourists visiting UP destinations such as Pictured Rocks and Lake Superior. In December 2025, Higher Love laid off 61 employees (about 28% of a then ~218-person workforce) citing the 67% cumulative tax burden, which materially compressed the operating model but does not currently threaten the retail footprint.

Name

Higher Love

Legal name

Higher Love Cannabis Co.

Website

https://findhigherlove.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Higher Love is a privately held Michigan cannabis dispensary chain operating nine storefronts across the Upper Peninsula, selling Clean Green Certified flower, pre-rolls, vapes, edibles, topicals, and accessories alongside branded merchandise and a Kind Buds Club loyalty program.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensaries

NAICS

All Other Health and Personal Care Retailers (456199)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Cannabis retail dispensaries
• Recreational cannabis sales
• Cannabis flower products
• Cannabis consumption accessories
• Cannabis branded merchandise

Headquarters

HQ city

Ironwood

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cannabis Product Sales: Retail sales of cannabis flower, pre-rolls, concentrates, edibles, vapes, topicals, tinctures, and CBD products through company-owned dispensary locations
2. Merchandise Sales: Apparel and merchandise sales through HigherLoveMerch.com and in-store locations, including hoodies, t-shirts, hats, and branded accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Higher Love operates a 9-location chain of cannabis dispensary stores across Michigan's Upper Peninsula, retailing cannabis flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, CBD, accessories, and branded apparel/merchandise. The company is the first and only Clean Green Certified dispensary in the region, sourcing organically grown cannabis through its vertical integration partner Ottawa Innovations. It sells directly to consumers via in-store shopping, online ordering with curbside and drive-thru pickup, and a separate merchandise e-commerce site, supported by the Kind Buds Club loyalty program.

Product overview

Higher Love is a Michigan-based cannabis dispensary chain operating 9 retail locations across the Upper Peninsula. The company offers a vertically integrated retail experience centered on its dispensary operations, providing cannabis flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, CBD products, accessories, and branded merchandise. Higher Love distinguishes itself as the first and only Clean Green Certified dispensary in the Upper Peninsula, emphasizing organically grown, in-house cultivated products. The company operates an e-commerce platform with online ordering and curbside/drive-through pickup, supported by its Kind Buds Club loyalty program which includes a mobile app. Products span multiple categories including THC products (flower, concentrates, edibles, tinctures, topicals, vapes), CBD wellness products, hemp goods, and branded apparel/merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Kind Buds Club: Loyalty and rewards program offering members early sale access, birthday discounts, exclusive merchandise, and other rewards.
• Ottawa Innovations

Products and services

• Cannabis Retail Dispensary Operations Chain of nine cannabis dispensary locations across Michigan's Upper Peninsula offering in-store shopping, online ordering, curbside pickup, and drive-through services for adult recreational and medical cannabis consumers.
• Cannabis Flower

Quantifiable outcome

• 10% discount for seniors, veterans, and tribal members (daily)
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ottawa InnovationscoreStrategic or Co-development PartnerVertically integrated cultivation partner providing organically grown cannabis products to Higher Love. Products are Clean Green Certified and grown in the Great Lakes region. This partnership ensures consistent supply of high-quality, proprietary in-house strains including Platinum Z, Tokyo Drip, and Animal Cookies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JARS Cannabis: Michigan-based cannabis dispensary chain with multiple locations statewide. Comparable as a Michigan multi-store cannabis retailer serving similar adult-use and medical customers with similar product categories and omnichannel ordering.
• Lume Cannabis Co. Michigan-headquartered cannabis retailer operating a large multi-location dispensary chain across the state. Directly comparable business model (multi-store retail), similar product mix (flower, vapes, edibles, topicals), and same regulatory environment, though Lume has broader statewide coverage versus Higher Love's UP concentration.
• Green Sage: Michigan cannabis dispensary chain. Comparable as a multi-store Michigan cannabis retailer serving similar customer segments (recreational and medical), with overlapping product categories and omnichannel retail model.
• Puff Cannabis Co. Michigan cannabis dispensary chain with multi-location footprint. Directly comparable as a Michigan-focused retail cannabis operator serving similar adult-use customers with similar product mix and pricing-driven positioning.
• Common Citizen: Michigan-based vertically integrated cannabis operator with retail dispensaries and cultivation. Comparable in vertical integration (cultivation-to-retail), product breadth, and Michigan market focus, though Common Citizen operates in lower Michigan while Higher Love concentrates in the UP.
• Exclusive Cannabis: Michigan cannabis retail chain. Comparable as a Michigan-focused multi-location dispensary operator serving the same regulatory and tax environment with similar adult-use product mix.

Broad incumbents

• Curaleaf: Multi-state cannabis operator with significant Michigan retail presence. Comparable on product mix and dispensary retail model, but Curaleaf is a publicly traded MSO with national scale, broader capital access, and competitive pricing power that regional players like Higher Love cannot match.
• Cookies: California-originated cannabis brand with retail locations in multiple states including Michigan. Comparable on premium brand positioning and dispensary retail model, but operates as part of a much broader multi-state portfolio rather than a regional specialist.
• Stiiizy: Cannabis vaporizer brand with retail presence in multiple states including Michigan. Comparable on premium branded product positioning and vape category leadership (Stiiizy is carried in Higher Love's stores), but operates as a brand-led multi-state player rather than a regional dispensary chain.
• Trulieve: Large multi-state cannabis operator with Michigan retail. Comparable as a vertically integrated cannabis retailer serving adult-use and medical patients, but with substantially greater scale, capital access, and operational sophistication than a regional chain like Higher Love.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FindHigherLove
• Facebookfacebook.com/FindingHigherLove
• LinkedInlinkedin.com/company/higher-love-cannabis-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Higher Love