Ohne-makler.net

What Ohne-makler.net does

Ohne-makler.net (legal entity: OhneMakler GmbH) operates a web-based real estate listing aggregation platform that enables private property owners to publish listings across 15+ German real estate portals through a single submission. Founded in 2009 and headquartered in Reinbek (near Hamburg), Germany, the company targets individual sellers and landlords who want to avoid traditional broker commissions (typically 3-7% of property value). The core product is OM-Inserat, a self-service tool that captures listing data, images, and text once and syndicates to portals including ImmoScout24 (with top placement), Immowelt, Kleinanzeigen, Immobilien.de, Wohnglück, Trovit, and Nestoria, reaching a combined audience of approximately 12 million monthly visitors. The platform includes a centralized inquiry management inbox with bulk-response and auto-categorization features, a statistics dashboard, and integrations for payment (PayPal, credit card, SEPA, bank transfer).

The product portfolio extends well beyond core listings into a modular transaction workflow: OM-Premium (€3,999 full-service advisor support), OM-Neubau (new construction project marketing), OM-Grundrisse (2D/3D floor plan generation), OM-Energieausweis (energy certificates via partner mvn energy), OM-360° Immobilien-Scan (virtual tours with measurement at €189), OM-Schilder (physical for-sale signage with QR codes), OM-Wertermittlung (valuation), OM-Fotos (photography network), OM-Rechtsrat (legal review), and OM-Bieterverfahren (auction-based sales). The technology stack is web-based with API-level integrations to partner portals and is supported by customer service via phone and email. Geographic operations span Germany, Austria, Czech Republic, and Slovakia.

The business model is transactional and one-time rather than subscription-based. Core listings are priced at €49 for rentals and €129 for sales, with no auto-renewal. Add-on services are unit-priced between €19 (window signage) and €3,999 (OM-Premium). Go-to-market is product-led self-serve, supplemented by inbound phone/email support and a content-marketing-driven SEO strategy with an extensive German-language Ratgeber (guides) library. The customer base of over 10,000 private individuals and small developers is highly fragmented; no named enterprise logos are disclosed. The company is bootstrapped and privately held, with 1-10 employees and no disclosed funding rounds.

Name

Ohne-makler.net

Legal name

OhneMakler GmbH

Website

https://ohne-makler.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ohne-makler.net is a German web-based real estate listing aggregator founded in 2009 that enables private property owners to publish listings across 15+ German real estate portals through a single submission, offering modular add-on services and serving primarily individual sellers seeking to avoid traditional broker commissions.

Ownership category

akta.pro rank

Product category

Real Estate Listing Platform

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Real estate listings
• Multi-portal publishing
• Commission-free property sales
• Self-service real estate platform
• Private property marketing

Headquarters

HQ city

Glinde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Listing Fees (OM-Inserat): One-time fees for publishing property listings across all partner portals. Rental listings start at 49€, sales listings start at 129€. No subscription, no auto-renewal. Costs for all portal publications are included in the package.
2. Full-Service Support (OM-Premium): Premium service package at 3,999€ for residential properties up to 200m² for sale. Includes personal advisor, professional listing creation, 3D floor plans, virtual tours, photography, signage, and marketing strategy. One-time fee.
3. 360° Property Scan: Virtual property scanning service combining 360° photography, 3D presentation, and measurement at 189€.
4. Energy Certificate (OM-Energieausweis): Online energy certificate creation through partner mvn energy, starting at 49€ for consumption certificates for residential properties.
5. For Sale Signs and Window Displays: Physical marketing materials: outdoor signs at 29€, window signs at 19€. QR codes link to online listings.
6. Floor Plan Services (OM-Grundrisse): 2D and 3D floor plan visualization services delivered as JPEG (1920x1080 for 3D) or PDF with vector graphics for 2D.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ohne-makler.net is a German self-service real estate portal that enables private property owners to publish property listings (sale or rent) simultaneously across more than 15 partner portals — including ImmoScout24, Immowelt, and Kleinanzeigen — with a single submission and one payment. The platform bundles listing distribution, inquiry management, and optional add-on services (floor plans, energy certificates, 3D virtual tours, professional photography, valuation, legal advice, and signage) so individual sellers and landlords can market properties without engaging a traditional real estate broker.

Product overview

Ohne-makler.net is a German real estate marketplace for commission-free property sales and rentals, founded in 2009. The platform operates on a modular architecture consisting of the core OM-Inserat listing service as the primary offering, supplemented by twelve add-on service modules: OM-Premium (full-service expert support), OM-Neubau (new construction marketing), OM-Grundrisse (floor plan visualization), OM-Energieausweis (energy certificates), OM-360° Immobilien-Scan (virtual tours with measurement), OM-Schilder (outdoor signage), OM-Wertermittlung (property valuation), OM-Fotos (professional photography), OM-Rechtsrat (legal advice), and OM-Bieterverfahren (auction-based sales). The platform enables single listing publication to over 15 partner real estate portals with combined reach of approximately 12 million monthly visitors, offering rental listings from €49 and sales listings from €129 without subscriptions or auto-renewals.

Differentiator

Problem solved

Functional benefit

Products and services

• OM-Inserat Core listing service that publishes a single property submission simultaneously to more than 15 partner real estate portals (ImmoScout24, Immowelt, Kleinanzeigen, etc.). Rental listings start at €49 and sales listings start at €129 with no subscription or auto-renewal. Designed for private property owners who want to market directly.
• OM-Premium Full-service package for residential property sales up to 200m² priced at €3,999. Includes a personal advisor, professional listing creation, 3D floor plans, virtual tours, photography, signage, marketing strategy, and valuation with price recommendations.
• OM-Neubau Marketing package for property developers and new construction projects, providing multi-portal distribution across partner real estate portals and project-specific promotional materials.
• OM-Grundrisse Floor plan preparation service delivering 2D or 3D visualizations of property layouts with optional furniture and customizable styles. Supports upload of architect plans or hand-drawn sketches; delivered as PDF (vector) for 2D or JPEG for 3D within 2-4 working days.
• OM-Energieausweis Energy certificate service provided through partner mvn energy. Offers consumption certificates (Verbrauchsausweis) from €49 and requirement certificates (Bedarfsausweis). All certificates are manually reviewed and signed by engineers for legal compliance (GEG/EnEV), delivered within 1-3 working days.
• OM-360° Immobilien-Scan Virtual viewing service combining 360° photography, 3D presentation, and property measurement in one scan from €189. Includes professional photos, optional 3D rendering, and floor plans with official stamps. Available as on-site service across Germany or self-capture option.
• OM-Schilder
• OM-Wertermittlung Property valuation service providing market value estimates to help sellers set appropriate listing prices. Free for standard use and included in the OM-Premium package.
• OM-Fotos Professional property photography service available through a network of photographers across Germany, delivering high-quality images for property listings.
• OM-Rechtsrat Legal consultation and contract review service for property transactions, providing advice and document checking for sellers and landlords.
• OM-Bieterverfahren Auction-based property sale service allowing sellers to conduct competitive bidding processes to achieve optimal sale prices.

Quantifiable outcome

• Save up to 50% on portal publication costs compared to individual bookings
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• ImmoScout24 (Immobilienscout24)coreChannel Partner/ Reseller/ DistributorPrimary German real estate portal and flagship partner. Listings from ohne-makler are published with Top placement on ImmoScout24 with no restrictions on inquiries. The combined reach helps customers achieve faster sales.
• ImmoweltcoreChannel Partner/ Reseller/ DistributorMajor German real estate portal partner. Listings are automatically published with all data, texts, and photos.
• Kleinanzeigen (eBay Kleinanzeigen)majorChannel Partner/ Reseller/ DistributorGermany's largest classifieds platform for real estate. Listings distributed through ohne-makler partnership.
• Immobilien.demajorChannel Partner/ Reseller/ DistributorGerman real estate portal partner included in the multi-portal listing package.
• mvn energy GmbHcoreTechnology or IntegrationPartner for energy certificate (Energieausweis) creation. Engineers manually review and sign each certificate. Service available from 49€ for consumption certificates.
• ImmobilominorChannel Partner/ Reseller/ DistributorReal estate portal partner included in multi-portal distribution network.
• WohnglückminorChannel Partner/ Reseller/ DistributorReal estate portal partner included in multi-portal distribution network.
• NestoriaminorChannel Partner/ Reseller/ DistributorReal estate search portal partner included in multi-portal distribution network.
• TrovitminorChannel Partner/ Reseller/ DistributorReal estate search engine partner included in multi-portal distribution network.
• Immo SuchmaschineminorChannel Partner/ Reseller/ DistributorReal estate search engine partner included in multi-portal distribution network.
• Trusted ShopsminorOthersIndependent review service provider verifying authenticity of customer reviews. 4518 reviews collected since August 2014 with 4.54/5 average rating.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Immobilienscout24 (ImmoScout24): Germany's largest real estate portal and Ohne-makler's flagship distribution partner. Comparable because it is the primary destination for the same private-sellers and renters, and offers its own direct self-serve private-listing product that competes with Ohne-makler's aggregator model.
• Immowelt: Major German real estate portal and Ohne-makler distribution partner. Comparable as it serves the same buyer/renter audience, also offers private listings, and competes for the same German residential transaction volume.
• Kleinanzeigen (eBay Kleinanzeigen): Germany's largest classifieds platform with a strong real estate vertical. Comparable because it absorbs private listings for free or low cost, serving as both a distribution partner to Ohne-makler and a direct alternative channel for private sellers.

Direct peers

• Immobilien.de: German real estate portal included in Ohne-makler's multi-portal package. Comparable as a competing listing destination targeting private sellers and buyers with overlapping inventory and similar SEO-driven acquisition model.
• Provisionsfrei.de: German platform dedicated to broker-free property listings. Comparable as a head-to-head competitor in the same commission-free niche, pursuing private sellers with a similar value proposition of skipping broker commissions.
• Immonet: German real estate portal (now part of the Immowelt group). Comparable as a competing listing destination for private and agent listings, sharing the same portal-distribution landscape that Ohne-makler aggregates across.
• Wohnglück: German real estate portal included in Ohne-makler's distribution network. Comparable as an overlapping listing destination that competes for private seller attention within the same multi-portal ecosystem.

Regional players

• Willhaben: Austria's leading classifieds and real estate platform. Comparable as the dominant Austrian counterpart to German portals and a logical regional competitor if Ohne-makler expands Austrian presence further.
• Sreality.cz: Czech Republic's leading real estate portal (part of the Seznam group). Comparable as a competing listing destination in one of Ohne-makler's stated operating geographies.
• Nehnutelnosti.sk: Slovakia's primary real estate portal. Comparable as the dominant local portal in another country Ohne-makler already operates in, providing geographic market overlap for listing and traffic competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ohneMakler_net

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ohne-makler.net