Ohne-makler.net
Ohne-makler.net is a German web-based real estate listing aggregator founded in 2009 that enables private property owners to publish listings across 15+ German real estate portals through a single submission, offering modular add-on services and serving primarily individual sellers seeking to avoid traditional broker commissions.
- Company typePrivate
- Founded2009
- HeadquartersGlinde, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Ohne-makler.net does
Ohne-makler.net (legal entity: OhneMakler GmbH) operates a web-based real estate listing aggregation platform that enables private property owners to publish listings across 15+ German real estate portals through a single submission. Founded in 2009 and headquartered in Reinbek (near Hamburg), Germany, the company targets individual sellers and landlords who want to avoid traditional broker commissions (typically 3-7% of property value). The core product is OM-Inserat, a self-service tool that captures listing data, images, and text once and syndicates to portals including ImmoScout24 (with top placement), Immowelt, Kleinanzeigen, Immobilien.de, Wohnglück, Trovit, and Nestoria, reaching a combined audience of approximately 12 million monthly visitors. The platform includes a centralized inquiry management inbox with bulk-response and auto-categorization features, a statistics dashboard, and integrations for payment (PayPal, credit card, SEPA, bank transfer).
The product portfolio extends well beyond core listings into a modular transaction workflow: OM-Premium (€3,999 full-service advisor support), OM-Neubau (new construction project marketing), OM-Grundrisse (2D/3D floor plan generation), OM-Energieausweis (energy certificates via partner mvn energy), OM-360° Immobilien-Scan (virtual tours with measurement at €189), OM-Schilder (physical for-sale signage with QR codes), OM-Wertermittlung (valuation), OM-Fotos (photography network), OM-Rechtsrat (legal review), and OM-Bieterverfahren (auction-based sales). The technology stack is web-based with API-level integrations to partner portals and is supported by customer service via phone and email. Geographic operations span Germany, Austria, Czech Republic, and Slovakia.
The business model is transactional and one-time rather than subscription-based. Core listings are priced at €49 for rentals and €129 for sales, with no auto-renewal. Add-on services are unit-priced between €19 (window signage) and €3,999 (OM-Premium). Go-to-market is product-led self-serve, supplemented by inbound phone/email support and a content-marketing-driven SEO strategy with an extensive German-language Ratgeber (guides) library. The customer base of over 10,000 private individuals and small developers is highly fragmented; no named enterprise logos are disclosed. The company is bootstrapped and privately held, with 1-10 employees and no disclosed funding rounds.
Ohne-makler.net firmographics
Firmographics- Name
- Ohne-makler.net
- Legal name
- OhneMakler GmbH
- Website
- https://ohne-makler.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ohne-makler.net is a German web-based real estate listing aggregator founded in 2009 that enables private property owners to publish listings across 15+ German real estate portals through a single submission, offering modular add-on services and serving primarily individual sellers seeking to avoid traditional broker commissions.
- Ownership category
- akta.pro rank
Ohne-makler.net industry classification
Industry- Product category
- Real Estate Listing Platform
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Real Estate Auction Services (FSAEAJAL)
Keywords
Where Ohne-makler.net is headquartered
LocationHeadquarters
- HQ city
- Glinde
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ohne-makler.net business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Listing Fees (OM-Inserat): One-time fees for publishing property listings across all partner portals. Rental listings start at 49€, sales listings start at 129€. No subscription, no auto-renewal. Costs for all portal publications are included in the package.
- Full-Service Support (OM-Premium): Premium service package at 3,999€ for residential properties up to 200m² for sale. Includes personal advisor, professional listing creation, 3D floor plans, virtual tours, photography, signage, and marketing strategy. One-time fee.
- 360° Property Scan: Virtual property scanning service combining 360° photography, 3D presentation, and measurement at 189€.
- Energy Certificate (OM-Energieausweis): Online energy certificate creation through partner mvn energy, starting at 49€ for consumption certificates for residential properties.
- For Sale Signs and Window Displays: Physical marketing materials: outdoor signs at 29€, window signs at 19€. QR codes link to online listings.
- Floor Plan Services (OM-Grundrisse): 2D and 3D floor plan visualization services delivered as JPEG (1920x1080 for 3D) or PDF with vector graphics for 2D.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rental listings - single publication across all partner portals |
| One time/ perpetual license | Pay-as-you-go | Sales listings - single publication across all partner portals |
| One time/ perpetual license | Pay-as-you-go | OM-Premium - Full-service support for residential property sales |
| Unit Pricing | Pay-as-you-go | OM-360° Immobilien-Scan - Complete property presentation package |
| Unit Pricing | Pay-as-you-go | OM-Energieausweis - Energy certificate creation |
| Unit Pricing | Pay-as-you-go | OM-Schilder - For sale/rent signs |
| Freemium | Pay-as-you-go | Free promotional materials |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Ohne-makler.net product offering
Product offeringCore offering
Ohne-makler.net is a German self-service real estate portal that enables private property owners to publish property listings (sale or rent) simultaneously across more than 15 partner portals — including ImmoScout24, Immowelt, and Kleinanzeigen — with a single submission and one payment. The platform bundles listing distribution, inquiry management, and optional add-on services (floor plans, energy certificates, 3D virtual tours, professional photography, valuation, legal advice, and signage) so individual sellers and landlords can market properties without engaging a traditional real estate broker.
Product overview
Ohne-makler.net is a German real estate marketplace for commission-free property sales and rentals, founded in 2009. The platform operates on a modular architecture consisting of the core OM-Inserat listing service as the primary offering, supplemented by twelve add-on service modules: OM-Premium (full-service expert support), OM-Neubau (new construction marketing), OM-Grundrisse (floor plan visualization), OM-Energieausweis (energy certificates), OM-360° Immobilien-Scan (virtual tours with measurement), OM-Schilder (outdoor signage), OM-Wertermittlung (property valuation), OM-Fotos (professional photography), OM-Rechtsrat (legal advice), and OM-Bieterverfahren (auction-based sales). The platform enables single listing publication to over 15 partner real estate portals with combined reach of approximately 12 million monthly visitors, offering rental listings from €49 and sales listings from €129 without subscriptions or auto-renewals.
Differentiator
Problem solved
Functional benefit
Products and services
- OM-Inserat Core listing service that publishes a single property submission simultaneously to more than 15 partner real estate portals (ImmoScout24, Immowelt, Kleinanzeigen, etc.). Rental listings start at €49 and sales listings start at €129 with no subscription or auto-renewal. Designed for private property owners who want to market directly.
- OM-Premium Full-service package for residential property sales up to 200m² priced at €3,999. Includes a personal advisor, professional listing creation, 3D floor plans, virtual tours, photography, signage, marketing strategy, and valuation with price recommendations.
- OM-Neubau Marketing package for property developers and new construction projects, providing multi-portal distribution across partner real estate portals and project-specific promotional materials.
- OM-Grundrisse Floor plan preparation service delivering 2D or 3D visualizations of property layouts with optional furniture and customizable styles. Supports upload of architect plans or hand-drawn sketches; delivered as PDF (vector) for 2D or JPEG for 3D within 2-4 working days.
- OM-Energieausweis Energy certificate service provided through partner mvn energy. Offers consumption certificates (Verbrauchsausweis) from €49 and requirement certificates (Bedarfsausweis). All certificates are manually reviewed and signed by engineers for legal compliance (GEG/EnEV), delivered within 1-3 working days.
- OM-360° Immobilien-Scan Virtual viewing service combining 360° photography, 3D presentation, and property measurement in one scan from €189. Includes professional photos, optional 3D rendering, and floor plans with official stamps. Available as on-site service across Germany or self-capture option.
- OM-Schilder
- OM-Wertermittlung Property valuation service providing market value estimates to help sellers set appropriate listing prices. Free for standard use and included in the OM-Premium package.
- OM-Fotos Professional property photography service available through a network of photographers across Germany, delivering high-quality images for property listings.
- OM-Rechtsrat Legal consultation and contract review service for property transactions, providing advice and document checking for sellers and landlords.
- OM-Bieterverfahren Auction-based property sale service allowing sellers to conduct competitive bidding processes to achieve optimal sale prices.
Quantifiable outcome
- Save up to 50% on portal publication costs compared to individual bookings
- +2 more outcomes
Companies that use Ohne-makler.net
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ohne-makler.net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature4 records
Ohne-makler.net partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- ImmoScout24 (Immobilienscout24)corePrimary German real estate portal and flagship partner. Listings from ohne-makler are published with Top placement on ImmoScout24 with no restrictions on inquiries. The combined reach helps customers achieve faster sales.
- ImmoweltcoreMajor German real estate portal partner. Listings are automatically published with all data, texts, and photos.
- Kleinanzeigen (eBay Kleinanzeigen)majorGermany's largest classifieds platform for real estate. Listings distributed through ohne-makler partnership.
- Immobilien.demajorGerman real estate portal partner included in the multi-portal listing package.
- mvn energy GmbHcorePartner for energy certificate (Energieausweis) creation. Engineers manually review and sign each certificate. Service available from 49€ for consumption certificates.
- ImmobilominorReal estate portal partner included in multi-portal distribution network.
- WohnglückminorReal estate portal partner included in multi-portal distribution network.
- NestoriaminorReal estate search portal partner included in multi-portal distribution network.
- TrovitminorReal estate search engine partner included in multi-portal distribution network.
- Immo SuchmaschineminorReal estate search engine partner included in multi-portal distribution network.
- Trusted ShopsminorIndependent review service provider verifying authenticity of customer reviews. 4518 reviews collected since August 2014 with 4.54/5 average rating.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ohne-makler.net competitors and assessment
Company assessmentBroad incumbents
- Immobilienscout24 (ImmoScout24): Germany's largest real estate portal and Ohne-makler's flagship distribution partner. Comparable because it is the primary destination for the same private-sellers and renters, and offers its own direct self-serve private-listing product that competes with Ohne-makler's aggregator model.
- Immowelt: Major German real estate portal and Ohne-makler distribution partner. Comparable as it serves the same buyer/renter audience, also offers private listings, and competes for the same German residential transaction volume.
- Kleinanzeigen (eBay Kleinanzeigen): Germany's largest classifieds platform with a strong real estate vertical. Comparable because it absorbs private listings for free or low cost, serving as both a distribution partner to Ohne-makler and a direct alternative channel for private sellers.
Direct peers
- Immobilien.de: German real estate portal included in Ohne-makler's multi-portal package. Comparable as a competing listing destination targeting private sellers and buyers with overlapping inventory and similar SEO-driven acquisition model.
- Provisionsfrei.de: German platform dedicated to broker-free property listings. Comparable as a head-to-head competitor in the same commission-free niche, pursuing private sellers with a similar value proposition of skipping broker commissions.
- Immonet: German real estate portal (now part of the Immowelt group). Comparable as a competing listing destination for private and agent listings, sharing the same portal-distribution landscape that Ohne-makler aggregates across.
- Wohnglück: German real estate portal included in Ohne-makler's distribution network. Comparable as an overlapping listing destination that competes for private seller attention within the same multi-portal ecosystem.
Regional players
- Willhaben: Austria's leading classifieds and real estate platform. Comparable as the dominant Austrian counterpart to German portals and a logical regional competitor if Ohne-makler expands Austrian presence further.
- Sreality.cz: Czech Republic's leading real estate portal (part of the Seznam group). Comparable as a competing listing destination in one of Ohne-makler's stated operating geographies.
- Nehnutelnosti.sk: Slovakia's primary real estate portal. Comparable as the dominant local portal in another country Ohne-makler already operates in, providing geographic market overlap for listing and traffic competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ohne-makler.net social profiles
Digital presenceOhne-makler.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ohne-makler.net leadership team
Management profileNumber of profiles
Ohne-makler.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ohne-makler.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ohne-makler.net
What does Ohne-makler.net do?
Ohne-makler.net is a German self-service real estate portal that enables private property owners to publish property listings (sale or rent) simultaneously across more than 15 partner portals — including ImmoScout24, Immowelt, and Kleinanzeigen — with a single submission and one payment. The platform bundles listing distribution, inquiry management, and optional add-on services (floor plans, energy certificates, 3D virtual tours, professional photography, valuation, legal advice, and signage) so individual sellers and landlords can market properties without engaging a traditional real estate broker.
Is Ohne-makler.net a public or private company?
Ohne-makler.net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ohne-makler.net founded?
Ohne-makler.net was founded in 2009. It employs 1 to 10 people.
Where is Ohne-makler.net based?
Ohne-makler.net is headquartered in Glinde, Germany, in the Europe region.
How does Ohne-makler.net make money?
Six revenue lines are on record. Listing Fees (OM-Inserat) is the primary driver. The others are full-Service Support (OM-Premium), 360° Property Scan, energy Certificate (OM-Energieausweis), for Sale Signs and Window Displays and floor Plan Services (OM-Grundrisse).
Who are Ohne-makler.net's main competitors?
Broad incumbents on record are Immobilienscout24 (ImmoScout24), Immowelt and Kleinanzeigen (eBay Kleinanzeigen). Direct peers are Immobilien.de, Provisionsfrei.de, Immonet and Wohnglück. Regional players are Willhaben, Sreality.cz and Nehnutelnosti.sk.
Does Ohne-makler.net have an API?
No public API is recorded for Ohne-makler.net.
What industry is Ohne-makler.net in?
Ohne-makler.net's product category is Real Estate Listing Platform. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of FSAEAJAL, Real Estate Auction Services. Its NAICS code is 5312 and its SIC code is 6531.