Creative Department

What Creative Department does

Creative Department (operating as tcd.) is a privately held, healthcare-specialized creative, digital, and communications agency founded in 2013 and headquartered in Long Beach, California, with a secondary office in Chattanooga, Tennessee. The firm employs 11-50 people and serves medium and large U.S. healthcare organizations across insurance and care delivery, with named clients including United Healthcare, Optum, Molina Healthcare, Vivant, and Valley Baptist Health System. Its service portfolio spans brand development and messaging, communications and engagement, website and digital experiences, marketing campaigns (AEP/OEP, SEP, ANOC, onboarding, retention), social media management, SEO, and motion and storytelling — all positioned around CMS-compliant, WCAG-accessible, health-literate, multilingual creative tailored to Medicare Advantage, Medicaid, ACA, FQHC, and commercial lines of business.

The agency generates revenue through professional services engagements — project-based work and likely retainer arrangements — with no disclosed proprietary technology platform, productized SaaS, or AI-native tooling. Its technology footprint is a conventional creative stack; the defensible asset is regulatory fluency and audience-specific creative expertise (SDOH, health equity, population personas such as duals, behavioral, maternity, NICU, veteran, and tribal care). Distribution is sales-led: prospects book discovery calls and 30-minute intros through Acuity Scheduling, with a website (tcdbrands.com), a published pricing page, and a pro bono section as supporting go-to-market surfaces.

The company is led by Mike Thompson as CEO and Managing Partner alongside David Morin as CCO and Founder. Ownership is private with no disclosed institutional investors, parent company, subsidiaries, or M&A activity, and no funding rounds are recorded. The firm operates exclusively in the United States and is not pursuing an IPO or going-private transaction based on available signals.

Name

Creative Department

Legal name

tcd.

Website

https://cdepartment.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Department (tcd.) is a U.S. healthcare-focused creative, digital, and communications agency serving medium and large health plans and providers with CMS-compliant brand, web, and marketing services.

Ownership category

akta.pro rank

Product category

Healthcare Marketing and Creative Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Healthcare marketing services
• Healthcare brand development
• Creative agency services
• Healthcare digital experiences
• CMS-compliant creative

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Services: Professional services revenue from brand development, messaging, communications, website and digital experiences, marketing campaigns, social media management, SEO, and motion storytelling. Project-based and potentially retainer arrangements for ongoing work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Creative Department (tcd.) is a healthcare-specialized brand and implementation agency that delivers integrated creative, digital, and communications services to medium and large healthcare organizations. Core offerings include brand development and messaging, website and digital experiences, marketing campaigns (including AEP/OEP/SEP/ANOC), social media management, SEO, and motion storytelling, all built to be CMS-compliant, WCAG-accessible, health-literate, and multilingual.

Product overview

Creative Department (tcd.) is a healthcare-focused creative, digital, and communications agency offering an integrated suite of services. Their portfolio includes Brand Development and Messaging, Communications and Engagement, Website and Digital Experiences, Marketing Campaigns, Social Media Management, Search Engine Optimization, and Motion and Storytelling. These service offerings work together to help medium and large healthcare organizations differentiate their brands, drive engagement, and build lasting loyalty through CMS-compliant, multilingual, health-literate, and culturally relevant creative and digital strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development and Messaging
• Communications and Engagement
• Website and Digital Experiences
• Marketing Campaigns
• Social Media Management
• Search Engine Optimization
• Motion and Storytelling

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Healthcare Success: Healthcare-specialist agency offering branding, web, SEO, and patient acquisition services to providers and payers. Closely comparable in mid-market healthcare focus and digital lead-gen emphasis.
• Coffey Communications: Healthcare-specialist agency focused on health plans, hospitals, and providers with content, design, and digital services. Comparable in CMS-compliant creative and member/patient communications.
• AbelsonTaylor: Independent healthcare creative agency serving pharmaceutical and health plan clients with brand, DTC, and digital work. Comparable in healthcare specialization and full-service creative model.
• Fingerpaint Marketing: Independent healthcare marketing agency with brand, digital, and analytics capabilities serving biopharma and payer clients. Comparable in integrated creative-plus-digital model.
• Intouch Group: Healthcare marketing agency network providing brand, digital, and media services to pharma and health plan clients. Direct competitor in healthcare-specific creative and campaign execution.
• Elevate Healthcare Marketing: Boutique healthcare-focused creative and digital agency offering brand, web, and campaign services to health plans and providers. Direct comparable in scale, vertical focus, and CMS-compliant creative positioning.

Broad incumbents

• Ogilvy Health: Global holding-company healthcare marketing practice offering brand, PR, and digital at enterprise scale. Larger incumbent competing for the same health plan RFPs as Creative Department.
• Real Chemistry (formerly W2O Group): Large healthcare-focused marketing and communications firm combining creative, data, and PR services. Overlaps with tcd.'s healthcare PR, communications, and digital offerings at greater scale.
• Saatchi & Saatchi Wellness: Holding-company agency dedicated to health and wellness marketing across pharma, payer, and consumer health. Competes for the same enterprise healthcare creative briefs.

Emerging players

• Carlisle & Company: Healthcare marketing agency serving health plans and provider systems with brand and member-engagement work. Niche peer with similar payer-focused creative capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/creativedepartmentLBC
• LinkedInlinkedin.com/company/the-creative-department-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Department