What Old Town Design Group does

Old Town Design Group LLC is a privately held luxury custom home builder founded in 2008 and headquartered in Carmel, Indiana. The company develops and constructs bespoke residential communities across six Central Indiana markets: Carmel, Westfield, Zionsville, West Lafayette, Fishers, and Noblesville. Its operations span the full vertical, with an in-house Core Team of site planners, architects, construction managers, and interior designers who engage clients from lot selection through warranty walk-through. The company also supports on-your-own-lot custom builds for clients who own land outside its master-planned communities.

The product portfolio is tiered across three lines: (1) fully custom homes with integrated design-build and a fixed-price guarantee, (2) a Curated Collection of more than 35 semi-custom floor plans in Craftsman, Modern, American Standard, and Farmhouse styles, and (3) townhomes with customization available before foundation pour. Active communities include Asherwood, Downtown Carmel, Magnolia, Sunrise on the Monon, Provenance, Springwater, Wood Wind Landing, Chatham Hills, Midland South, Bradley Ridge, Holliday Farms, Promontory, and Wild Air, with pricing spanning approximately $475K for entry townhomes to $2.6M+ for luxury estates. Supporting capabilities include BuilderTrend-powered client project tracking, laser site evaluation, Matterport virtual tours, NterNow self-guided tours, and an Everything Home interior design service backed by preferred vendor partnerships with Pella (windows) and Diamond Vibe (cabinetry).

Revenue is generated almost entirely through one-time home and lot sales, supplemented by interior design service fees. Go-to-market is direct-to-consumer through dedicated New Home Consultants assigned by community, model home experience centers, multi-channel content marketing, and showcase events such as Home-A-Rama. The customer base consists of affluent and move-up home buyers across Central Indiana, with no enterprise or commercial accounts. Old Town has accumulated multiple industry recognitions including Houzz Best of Design and Service, BAGI Builder of the Year, and Indiana Builders Association awards, and maintains philanthropic programs through the Orchard Project, including the first St. Jude Dream Home Showplace in Indiana.

Name

Old Town Design Group

Legal name

Old Town Design Group LLC

Website

https://oldtowndesigngroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Old Town Design Group is a privately held luxury custom home builder headquartered in Carmel, Indiana, developing and constructing bespoke single-family, curated, townhome, and condominium communities across six Central Indiana markets for affluent and move-up residential buyers.

Ownership category

akta.pro rank

Product category

Luxury Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Luxury home builder
• Custom home construction
• Residential community development
• Interior design services
• Townhome construction

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Home Sales: Fully custom luxury homes built on client-selected lots or within premium communities. Integrated team approach from design through construction with personalized interior design services. Revenue is one-time per home sale with variable pricing based on customization level and location.
2. Curated Collection Homes: Semi-custom homes featuring over 35 pre-designed floor plans with personalization options. Streamlined process for shorter timelines at surprisingly affordable price points. Architectural styles include Craftsman, Modern, American Standard, and Farmhouse.
3. Townhome Construction: Townhome building across multiple Central Indiana communities with customization options before foundation is poured. Includes single-family attached homes and condominiums in luxury developments.
4. Lot Sales: Sale of finished lots within premium communities including Asherwood (starting at $2M), Downtown Carmel (starting at $1.4M), and estate lots in Promontory and other developments.
5. Interior Design Services: Everything Home interior design services including personalized design studios, vendor showroom visits, and pre-approved design packages (vignettes) for finishing touches.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Old Town Design Group is a luxury design-build home builder that constructs fully custom homes, a Curated Collection of semi-custom homes, and townhomes across multiple master-planned residential communities in Central Indiana, supported by in-house architecture, interior design, and project management. The company also develops and sells finished lots within premium communities (e.g., Asherwood, Downtown Carmel, Promontory) and offers on-your-own-lot custom building services. Complementary offerings include Everything Home interior design services, BuilderTrend-powered interactive project management, and a complete home warranty with 45-day and 11-month walk-throughs.

Product overview

Old Town Design Group is a luxury custom home builder in Central Indiana offering three core service tiers: (1) Custom Homes — fully custom design-build with in-house site planners, architects, construction managers, and interior designers providing complete design freedom from lot selection through warranty; (2) Curated Collection — semi-custom homes with over 35 pre-designed floor plans in Craftsman, Modern, American Standard, and Farmhouse styles, offering personalization through a curated design studio and preferred vendor showrooms; and (3) Townhomes — low-maintenance townhome construction with floor plan selection before foundation is poured, offering customization options unique to townhome building. The company operates across multiple communities in Carmel, Westfield, Zionsville, West Lafayette, Fishers, and Noblesville, Indiana, with home prices ranging from the $500s for townhomes to $2.6M+ for luxury estate homes. Key supporting services include BuilderTrend-powered project management, Everything Home interior design services, and a complete home warranty program with 45-day and 11-month walk-throughs.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Homes (Fully Custom Design-Build) Fully custom home building service where clients work with an integrated in-house Core Team of site planners, architects, construction managers, and interior designers from lot selection through final walk-through, offering complete design freedom and a fixed-price guarantee for affluent buyers in Central Indiana.
• Curated Collection (Semi-Custom Homes) Semi-custom home building service offering over 35 pre-designed floor plans in Craftsman, Modern, American Standard, and Farmhouse architectural styles, with personalization options for finishes and fixtures at a more affordable price point than fully custom.
• Townhomes Townhome construction service offering low-maintenance living in established Central Indiana communities, with floor plan and design selections available before construction begins, providing customization options unique to townhome building.
• Asherwood Estate Community A gated custom home community in Carmel, Indiana on Ditch Road featuring 107 acres, private 1+ acre estate lots starting at $2M, mature trees, and an ARB requirement for minimum 2,700 sq ft ranch homes.
• Downtown Carmel Community Custom home community in Carmel with lots near the Monon Trail within walking distance of Carmel shops and restaurants, with home and lot starting prices at $1.4M.
• Magnolia Condominium Community Condominium community in Carmel at City Center and Rangeline Road featuring two apartment buildings and six five-unit condominium buildings, with condominiums starting at $1.35M and penthouses starting at $2.4M.
• Sunrise on the Monon Community Custom home community in Carmel at 99th Street and Westfield Boulevard with direct access to the Monon Trail, offering private wooded lots and intimate village lots starting at $700K+.
• Provenance Community Multi-phase community in West Lafayette at Discovery Park District featuring townhomes, apartments, and single-family homes with amenities including a community clubhouse, nature trails, parks, and Indie Coffee Roasters on site; single-family homes starting at $640K and townhomes starting at $475K.
• Springwater Community Community in Westfield offering custom homes, lots, and townhomes with access to Springwater Park, green spaces, walking paths, and the Monon Trail; custom homes starting at $800K and townhomes starting at $499K.
• Wood Wind Landing Community 138-acre community in Westfield between 161st and 166th Streets on the west side of Wood Wind Golf Club, combining golf course views with custom and semicustom homes around three fairways, featuring a pool, clubhouse, pickleball courts, and walking paths.
• Chatham Hills Community Luxury custom home community along the Chatham Hills golf course in Westfield with course-front lots and access to the Monon Trail, including amenities such as a clubhouse, golf course, pools, tennis and pickleball courts, starting at $1.5M.
• Midland South Townhome Community Townhome community in Westfield steps from the Midland Trace Trail and minutes from Grand Junction Plaza, offering walkable living with townhomes starting from the $500s.
• Wild Air Community 260-acre mixed-use residential development in Zionsville at Marysville Road and West Oak Street featuring miles of trails, a community park with preserved woodland, retail space, clubhouse, pool, and a mix of single-family homes, townhomes, and planned multifamily residences.
• Bradley Ridge Community Luxury residential neighborhood in Zionsville featuring 290 single-family homes with 250 on the east side of Eagle Creek and 40 on the west, with access to a community clubhouse, over a mile of hiking trails, and 30% natural area preservation; homes starting at $1.3M.
• Holliday Farms Community Luxury custom home community in Zionsville along a Championship 18-Hole golf course and 9-hole Executive Course designed by Pete Dye, with homes and lots starting at $1M and clubhouse amenities including fitness, swimming, and dining.
• Promontory Community Luxury custom home community in Zionsville along a private lake with large estate lots on rolling equestrian countryside, featuring 2+ acre homesites and amenities including an equestrian stable and walking wooded trails; homes and lots starting at $2.6M.
• Everything Home Interior Design Services Standalone interior design service where personal interior designers guide clients through selection of materials, finishes, fixtures, and personalized design packages or vignettes, with access to vendor showrooms for stress-free customization across Old Town Design Group homes.
• Complete Home Warranty Program Post-closing warranty program including a 45-day walk-through upon closing and an 11-month walk-through to align with manufacturer warranties, with a dedicated warranty team on staff for issue resolution across Old Town Design Group homes.

Quantifiable outcome

• BuilderTrend interactive project management keeps construction timeline on track and empowers client visibility throughout build process
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Family Hope Inc.coreStrategic or Co-development PartnerPartnership to maintain a home on 136th Street that provides housing for families facing homelessness. This partnership helps single mothers and their children stay together in a safe, stable environment while participating in programs that empower them toward independence. Old Town volunteers help maintain the home between residents.
• New Story (Mexico)supportingStrategic or Co-development PartnerGlobal housing initiative supporting the construction of safe, sustainable homes in Mexico through the Orchard Project charitable initiative.
• Esperanza (Costa Rica)supportingStrategic or Co-development PartnerGlobal initiative funding home and school building initiatives in Costa Rica that strengthen communities, supported through the Orchard Project.
• Faith in Deeds (India)supportingStrategic or Co-development PartnerGlobal partnership providing resources for a Children's Home serving orphaned youth in India through the Orchard Project.
• Homes for Hope (Mexico)supportingStrategic or Co-development PartnerHands-on building and furnishing projects in Mexico led by Old Town team members as part of the Orchard Project global impact efforts.
• St. Jude Children's Research HospitalcoreStrategic or Co-development PartnerBuilding the first St. Jude Dream Home Showplace in Indiana with goal of donating $800,000 to fight childhood cancer through home sales and donations.
• Diamond VibesupportingOthersPreferred cabinetry vendor providing lifetime warranty cabinetry with dovetail joints and soft close doors and drawers for homes.
• PellasupportingOthersWindow manufacturer providing double pane, low-E, argon filled Energy Star windows for all homes as standard feature.
• Wood Wind Golf ClubcoreStrategic or Co-development PartnerUnique partnership between Old Town Companies and Wood Wind Golf Club for development of Wood Wind Landing community built around three fairways of the golf course.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Estridge Custom Homes: Indianapolis-based luxury custom homebuilder serving Carmel, Westfield, Zionsville, and other affluent Indianapolis suburbs with a comparable integrated design-build approach and similar price-point band, making it Old Town's closest local competitor.
• Fischer Homes: Cincinnati-based regional custom and semi-custom homebuilder with significant Indiana footprint in Indianapolis suburbs, offering comparable product tiers (custom, curated, townhomes) to first-time and move-up buyers in overlapping geographies.
• Wedgewood Building Group: Indiana-based luxury custom homebuilder serving Carmel, Westfield, Zionsville, and other Central Indiana affluent suburbs with similar price points and integrated design-build positioning, making it a direct same-market competitor.
• Homes By Westby: Indianapolis-area custom homebuilder serving the same affluent Carmel, Westfield, and Zionsville buyer segments with custom and semi-custom offerings, competing head-to-head with Old Town's Curated Collection and Custom Home tiers.
• AR Homes (Arthur Rutenberg): National franchise of luxury custom homebuilders using an integrated design-build model in select markets; comparable product positioning to Old Town's Custom Homes tier with similar in-house design capabilities and premium price points.
• Drees Homes: Family-owned regional homebuilder with a substantial Indianapolis-area presence offering custom and semi-custom homes in comparable price bands; competes directly with Old Town's Custom and Curated Collection products in Indianapolis suburbs.

Broad incumbents

• Toll Brothers: Largest publicly traded US luxury homebuilder with active operations across Indianapolis suburbs; competes with Old Town in the move-up and luxury segments and serves as the public-market valuation benchmark for the luxury homebuilding category.
• PulteGroup: National homebuilder (Centex, Del Webb, John Wieland) with a strong Indianapolis presence including move-up and luxury product lines; competes with Old Town across multiple price tiers and brings greater scale and balance sheet to land acquisition.
• David Weekley Homes: Large private national homebuilder with an Indianapolis-area division serving similar move-up and luxury buyer segments; competes with Old Town in Indianapolis suburbs and offers comparable customer-experience emphasis at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oldtowndesigngroup
• LinkedInlinkedin.com/company/old-town-design-group-llc
• Instagraminstagram.com/oldtowndesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Town Design Group