Newscom
Newscom is a Salt Lake City-based, private digital content marketplace (founded 1985) that aggregates over 100 million editorial and creative images, videos, illustrations, and text stories from nearly 200 global publishers and news agencies for licensing by media, advertising, and digital content customers.
- Company typePrivate
- Founded1985
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Newscom does
Newscom is a Salt Lake City-based digital content licensing marketplace founded in 1985, operating as a self-serve aggregation platform for editorial and creative media. The platform consolidates more than 100 million images, videos, illustrations, graphics, and text stories drawn from nearly 200 of the world's top publishers and content creators, including major news and photo agencies such as DPA, picture alliance, SIPA Press, ZUMA Press, Xinhua, UPI, and IMAGO. Its core products are organized into Editorial Images (news and journalistic photography), Creative Images (royalty-free commercial imagery), Editorial Text (text stories paired with imagery, expanded in Release 4.0), Newswire and Accesswire (corporate press release and news wire distribution), Lightboxes (curated project collections), and NewscomAI (an AI-powered search and discovery layer hosted at newscom.ai). The customer base spans Media and Publishing, Advertising and Marketing, and Digital Media Creators served through horizontal segmentation.
The platform's underlying technology combines a searchable content marketplace with rich filtering (type, orientation, license, date, location, photographer, language, ethnicity, age, gender), lightbox curation, List View and Detail View components introduced in Release 4.0, multilingual localization in English, French, and Japanese, and a distinct AI surface (NewscomAI) layered over the catalog. The site supports both Rights Managed (RM) licensing with usage-based pricing tied to medium, period, print run, placement, size, and territory, and Royalty Free (RF) licensing under Standard and Extended variants with merchandising and extended user-group add-ons.
Newscom monetizes through per-asset licensing fees (transactional/take-rate), perpetual RF and Extended RF licenses, and recurring monthly Image Subscriptions with download limits tied to the product tier. Corporate accounts are supported with special conditions for multi-user and joint-use scenarios; pricing is quote-based and not publicly disclosed beyond the "annual content access fee not to exceed $250 per year" guideline. Go-to-market is primarily self-serve/PLG via newscom.com, with SEO-driven organic discovery and content marketing through featured event lightboxes, curated collections, partner spotlights (e.g., the IMAGO Monthly Partner Focus), and a corporate blog. The company operates privately with no disclosed parent, investors, or public financial reporting.
Newscom firmographics
Firmographics- Name
- Newscom
- Legal name
- Newscom
- Website
- https://newscom.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newscom is a Salt Lake City-based, private digital content marketplace (founded 1985) that aggregates over 100 million editorial and creative images, videos, illustrations, and text stories from nearly 200 global publishers and news agencies for licensing by media, advertising, and digital content customers.
- Ownership category
- akta.pro rank
Newscom industry classification
Industry- Product category
- Stock Photography and Editorial Content Licensing
- NAICS
- Other Publishers (51319), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industries
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD), Archive & Library Footage Licensing (News, Sports, Entertainment) (MPABANAC)
Keywords
Where Newscom is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newscom business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Content Licensing: Newscom generates revenue by licensing images, videos, illustrations, and text stories to customers. The platform offers both Rights-Managed (RM) licensing with usage-based fees and Royalty-Free (RF) licensing with standard and extended license options. Licensing fees vary based on content type, usage rights, medium, duration, and territory.
- Image Subscriptions: Monthly subscription product providing individual users access to download content. Subscriptions are paid monthly in advance with the number of available downloads depending on the product acquired.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rights-Managed (RM) licensing with usage-based pricing |
| One time/ perpetual license | Pay-as-you-go | Royalty Free Standard License (RFSL) - unlimited as to time and place |
| One time/ perpetual license | Pay-as-you-go | Extended Royalty Free Licenses (ERFL) |
| One time/ perpetual license | Pay-as-you-go | Layout images license for drafts and presentations |
| Subscription | Monthly | Image Subscription - monthly paid access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Newscom product offering
Product offeringCore offering
Newscom operates a digital content licensing marketplace that aggregates more than 100 million images, videos, illustrations, and graphics from nearly 200 of the world's top publishers and content creators. Customers search, preview, license, and download editorial and creative content through Rights Managed (RM) and Royalty Free (RF) licensing models, with options for individual subscriptions or corporate accounts.
Product overview
Newscom is a media content licensing platform offering one-stop access to more than 100 million images, videos, illustrations, and graphics from nearly 200 of the world's top publishers and content creators. The platform operates through multiple integrated products: Editorial Images (news and journalism photography), Creative Images (royalty-free commercial imagery), Editorial Text (text stories with associated imagery), NewscomAI (AI-powered search and discovery), Lightboxes (curated collection management), Newswire (press release distribution), and Accesswire (corporate news wire). Content is accessible through both Rights Managed (RM) and Royalty Free (RF) licensing models, with new text stories licensing functionality added in Release 4.0.
Differentiator
Problem solved
Functional benefit
Products and services
- Editorial Images News and editorial photography from nearly 200 of the world's top publishers and content creators, covering breaking news, current events, and journalistic imagery, licensed through Rights Managed and Royalty Free models for use in publications.
- Creative Images Royalty-free images, illustrations, graphics, and creative content for commercial use, including stock photography and artistic imagery licensed under standard and extended RF license options for advertising, marketing, and commercial publishing.
- Editorial Text Text stories and news content that can be searched, previewed, and licensed through the platform, including a List View for displaying text results and a Detail View that pairs stories with suggested accompanying imagery.
- NewscomAI AI-powered content discovery and search platform that enhances image, video, and text retrieval across the aggregated catalog of nearly 200 content providers, enabling users to find and license content more efficiently.
- Newswire Press release and news wire distribution feed providing access to corporate news stories and announcements from news wire service providers available for licensing on the platform.
- Accesswire News wire service feed featuring press releases and corporate news distribution content available through the platform's licensing system.
- Image Subscription Monthly subscription product providing individual users recurring access to download content, with subscription tier determining available number of downloads, paid monthly in advance and restricted to single end-user device access.
Quantifiable outcome
- Over 100 million images, videos, illustrations and graphics available from nearly 200 content partners
Companies that use Newscom
Customer profileSegments3 records
Ideal customer profiles3 records
Newscom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Newscom partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SIPA PresscoreSIPA Press is a featured collection partner providing editorial and news photography. Featured in Newscom's curated collections as a top content provider.
- ZUMA PresscoreFeatured collection partner providing comprehensive news and entertainment photography coverage.
- DPA (Deutsche Presse-Agentur)coreGerman news agency providing international news photography and creative content through Newscom's platform.
- picture alliancecoreGerman visual content provider featured in Newscom's curated collections for editorial imagery.
- XinhuacoreChina's official news agency providing international news imagery and coverage through Newscom.
- UPI (United Press International)coreInternational news agency providing news pictures and video service through Newscom's platform.
- IMAGOcoreEuropean photo agency featured as Monthly Partner Focus, providing editorial imagery collections.
- GlobeNewswireminorNews wire service providing corporate press releases and news stories for licensing.
- AccesswireminorPress release distribution service featured in Newscom's newswire feed for corporate communications.
- Akron NewsminorRegional news agency providing local news photography.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Newscom competitors and assessment
Company assessmentBroad incumbents
- Getty Images: Getty Images is the dominant global editorial and creative stock imagery provider, with deep relationships to news agencies and a large library comparable to Newscom's, but with significantly larger scale, premium pricing, and direct licensing relationships.
- Shutterstock: Shutterstock is a global stock media marketplace offering images, video, and music under RF and RF/editorial licensing. It is a broad incumbent in the same category as Newscom with significantly larger scale, premium contributor content, and AI tools.
- Adobe Stock: Adobe Stock is integrated into Adobe Creative Cloud and offers royalty-free images, video, and templates. It is a broad incumbent competing for the same advertising, marketing, and creative customer base that Newscom serves in its Creative Images segment.
Emerging players
- Unsplash: Unsplash is a free high-quality stock photography platform owned by Getty, increasingly competing for the SMB and creator segment that Newscom targets with its RF and subscription offerings.
- Storyful: Storyful is a social media and news content licensing and verification company owned by News Corp. It overlaps with Newscom's editorial/newswire and content discovery capabilities, particularly for breaking-news use cases.
Direct peers
- Alamy: Alamy is a stock photography marketplace with a large contributor base offering both RF and RM licensing. It is directly comparable to Newscom as a marketplace aggregator with similar licensing models and customer segments.
- Pond5: Pond5 is a marketplace for stock video, music, and editorial footage with RF and RM licensing. It is directly comparable to Newscom's video and editorial offerings and competes for the same broadcast and content creator customers.
- AP Images (Associated Press): AP Images is the licensing arm of the Associated Press, providing editorial news photos and video. It is comparable to Newscom's editorial content side and could be both a peer and a content partner depending on arrangement.
- iStock (by Getty Images): iStock is Getty Images' royalty-free marketplace offering affordable images and video. It directly competes with Newscom's RF and creative segments and overlaps with the SMB and individual buyer personas Newscom targets with subscriptions.
Regional players
- Reuters Pictures: Reuters Pictures licenses editorial photography and video globally through its own platform and partners. It is comparable to Newscom's editorial content partners and serves the same newspaper and media customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Newscom social profiles
Digital presenceNewscom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newscom leadership team
Management profileNumber of profiles
Newscom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newscom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newscom
What does Newscom do?
Newscom operates a digital content licensing marketplace that aggregates more than 100 million images, videos, illustrations, and graphics from nearly 200 of the world's top publishers and content creators. Customers search, preview, license, and download editorial and creative content through Rights Managed (RM) and Royalty Free (RF) licensing models, with options for individual subscriptions or corporate accounts.
Is Newscom a public or private company?
Newscom is a private company. It is classified as unknown and is currently operating.
When was Newscom founded?
Newscom was founded in 1985. It employs 11 to 50 people.
Where is Newscom based?
Newscom is headquartered in Salt Lake City, United States, in the North America region.
How does Newscom make money?
Two revenue lines are on record. Content Licensing is the primary driver. The others are image Subscriptions.
Who are Newscom's main competitors?
Broad incumbents on record are Getty Images, Shutterstock and Adobe Stock. Emerging players are Unsplash and Storyful. Direct peers are Alamy, Pond5, AP Images (Associated Press) and iStock (by Getty Images). Reuters Pictures is listed as a regional player.
Does Newscom have an API?
No public API is recorded for Newscom.
What industry is Newscom in?
Newscom's product category is Stock Photography and Editorial Content Licensing. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 51319 and its SIC code is 2741.