Big Wheel

What Big Wheel does

BigWheel is a privately held, full-service digital agency headquartered in Knoxville, Tennessee, founded in 1995 (originally as DMGx) and rebranded under its current name in 2015. The company designs and develops custom websites and applications, runs digital marketing campaigns, and delivers branding services for clients across six primary verticals: construction, logistics and transportation, financial services, hospitality and recreation, housing and manufacturing, and additional enterprise accounts. Notable clients include Disney, NASCAR, Clayton Homes (a Berkshire Hathaway company), ORNL Federal Credit Union, and Ministry Brands. BigWheel demonstrates technical depth through proprietary product builds such as PowerSlide CMS (a React-based content management system for Clayton Homes' independent retailers with inventory API integration), a custom boat builder API for iKon Boats, and a custom reservation module developed with ResNexus for Little Arrow Outdoor Resort.

The firm operates a sales-led, project-based professional services model. Pricing is custom-quoted per engagement, with multi-year contracts indicated for some clients, and the firm is a Certified Google Partner for paid search advertising. The company has grown historically through mergers and acquisitions (Gigmark Interactive Media in 2010, Bluegill Creative in 2013, Voices Heard Media in 2015) and maintains long-tenured client relationships, including Blalock Companies since the mid-2000s. Distribution is regional (United States), with direct client engagement and referral-driven repeat business as the primary go-to-market channels. BigWheel is founder- or management-owned, with no disclosed institutional investors, no subsidiaries, and no public listings. The agency employs 11-50 people and has no reported AI/ML capabilities, patents, or public funding events.

Name

Big Wheel

Legal name

BigWheel

Website

https://gobigwheel.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

BigWheel is a Knoxville, Tennessee-based full-service digital agency founded in 1995 that designs and develops custom websites, applications, and branding for enterprise and mid-market clients across construction, logistics, financial services, hospitality, and housing verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: BigWheel generates revenue through providing professional digital agency services including custom website design and development, app development, branding, digital marketing, and related creative services. Work is project-based with no subscription pricing publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BigWheel is a full-service digital agency that designs and develops custom websites and applications, creates branding systems, and runs digital marketing campaigns. Services include custom website/app design and development with API integrations, branding (logo, style guides, collateral), and paid digital advertising (Google Ads, social, display) with data-driven optimization. The agency delivers bespoke technology solutions such as proprietary CMS platforms and custom reservation modules for individual clients.

Product overview

BigWheel is a full-service digital marketing agency offering custom website and application development, digital marketing (including Google Ads as a Certified Google Partner), and branding services. The agency operates as a custom development shop rather than a SaaS platform—they build bespoke solutions for each client. Key proprietary work includes the PowerSlide CMS (built in React for Clayton Homes' independent retailers), the iKon Boats custom boat builder tool with API integration to sales/CRM systems, and a custom reservation module for Little Arrow Outdoor Resort developed with ResNexus. Core services span custom website/app design and development, branding (logo design, style guides, collateral), content writing, illustration, SEO, and UX design. Work is organized by industry verticals: Construction, Hospitality, Logistics, Mortgage, Recreation, and Transportation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• ORNL FCU Google Ads campaign achieved 83% decrease in cost per conversion and 427% growth in daily average conversions
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationBigWheel is a Certified Google Partner, demonstrating expertise in paid search advertising and access to Google's advertising platform and resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Tombras: Tombras is a Knoxville, Tennessee-based full-service advertising and digital agency offering creative, media, and digital services. It is the closest geographic and capability peer to BigWheel, competing for similar Tennessee-based and mid-market enterprise clients.
• Lounge Lizard: Lounge Lizard is a US digital agency offering web design, branding, and digital marketing services to mid-market and enterprise clients. Comparable to BigWheel in core offerings (custom web/app development, branding, paid media) and customer profile.
• Big Drop Inc: Big Drop Inc is a US digital agency specializing in custom web design, branding, and digital marketing. It competes directly with BigWheel in the mid-market segment with similar full-service creative and development offerings.
• SmartSites: SmartSites is a US digital marketing agency offering web design, SEO, PPC, and branding services to small and mid-market businesses. It is a direct competitor in custom web development and Google Ads management and a Certified Google Partner like BigWheel.
• Blue Fountain Media: Blue Fountain Media is a US digital agency offering web design, branding, and digital marketing services. It is comparable to BigWheel in its full-service digital offerings and enterprise/mid-market client focus, though it has historically operated at a larger scale.

Broad incumbents

• R/GA: R/GA is a global digital agency and design consultancy offering brand, product, and marketing services. It operates in the same digital agency category as BigWheel but at much greater scale, serving Fortune 500 clients globally.
• Huge: Huge is a global digital experience agency offering web design, branding, and digital transformation services. It overlaps with BigWheel's core offerings (web design, branding) but serves a much larger enterprise client base at significantly higher scale.
• Dept: Dept is a global digital agency offering web development, branding, marketing, and technology services. It competes in the same full-service digital space as BigWheel but operates at a much larger scale with thousands of employees globally.
• VML: VML is a global marketing and advertising agency offering creative, digital, and technology services. It is comparable to BigWheel as a full-service digital agency but operates at substantially larger scale with global enterprise clients.
• Droga5: Droga5 is a major global creative agency offering advertising, branding, and digital services. It overlaps with BigWheel's branding and creative offerings but operates at a much larger scale serving major global brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gobigwheel
• LinkedInlinkedin.com/company/gobigwheel
• Instagraminstagram.com/gobigwheel
• Xx.com/gobigwheel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Wheel