InfiniteWP
- Company typePrivate
- Founded2012
- HeadquartersChennai, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
InfiniteWP firmographics
Firmographics- Name
- InfiniteWP
- Legal name
- Revmakx, LLC.
- Website
- https://infinitewp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
InfiniteWP industry classification
Industry- Product category
- WordPress Site Management
- NAICS
- Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Management Platforms (CMP) & Single-Pane-of-Glass Control (HDABABAD)
Keywords
Where InfiniteWP is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
InfiniteWP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Premium Addon Subscriptions: The core InfiniteWP admin panel is free to use. Revenue is generated through premium addons that provide advanced features like cloud backups (S3, Dropbox, Google Drive), scheduled backups, staging environments, security scanning (Wordfence), client reports, vulnerability updates, and more. Addons are purchased through infinitewp.com and installed via the addon marketplace within the admin panel.
- Enterprise Plans: Dedicated enterprise tier for teams with features like multiple user seats, team collaboration, and priority support. Available at new.infinitewp.com/enterprise/.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free base product with core WordPress management features |
| Subscription | Annual | Premium Addons for advanced features |
| Subscription | Annual | Ultimate Bundle for agencies and developers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
InfiniteWP product offering
Product offeringCore offering
InfiniteWP provides a self-hosted admin panel that lets users manage multiple WordPress sites from a single dashboard, offering bulk operations for plugin/theme/core updates, backups, monitoring, security scanning, and client reporting. The core panel is free; revenue is generated through an ecosystem of separately sold premium addons (cloud backups, staging, vulnerability updates, client reports, etc.) and an enterprise tier for teams. The admin panel is installed on the user's own server and communicates with each managed WordPress site via a lightweight client plugin.
Product overview
InfiniteWP is a WordPress site management platform consisting of a core Admin Panel (the base product) and an ecosystem of premium add-ons that extend its functionality. The core Admin Panel provides centralized bulk management capabilities for WordPress sites including updates, backups, monitoring, maintenance, security scanning, and client reporting. The add-on model allows users to purchase and install specific functionality as needed: Cloud Backup and Schedule Backup for backup management to various cloud repositories; Staging for pre-deployment testing; Uptime Monitor for uptime tracking via UptimeRobot integration; Malware Scanner and Wordfence Security for site security; Vulnerability Updates for tracking plugin/theme vulnerabilities; Client Reports in multiple formats (Simple, PDF, HTML) for client communication; Google Analytics for traffic insights; File Uploader and Code Snippets for batch site operations; Manage Users for bulk user administration; and integrations with Duo Security (2FA), WP Time Capsule, and others. The platform is optimized for web agencies, developers, and freelancers managing multiple client WordPress installations.
Differentiator
Problem solved
Functional benefit
Products and services
- InfiniteWP Admin Panel Centralized self-hosted admin panel for managing multiple WordPress sites from a single dashboard, providing bulk operations including plugin/theme/core updates, backups, staging, security scanning, and client reporting for agencies, developers, and freelancers.
- Cloud Backup Addon
Quantifiable outcome
- Success message: 'Updated 5 plugins in 37 sites.'
- +1 more outcomes
Companies that use InfiniteWP
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
InfiniteWP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
InfiniteWP partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Google DrivecoreGoogle Drive integration enables users to backup WordPress sites directly to their Google Drive storage. Requires creating a Google API project with Drive API enabled and OAuth 2.0 client credentials.
- DropboxcoreDropbox integration allows cloud backup storage to Dropbox accounts. Users authorize via OAuth and can backup multiple sites to a single connected Dropbox account.
- Amazon S3coreAmazon S3 integration for storing WordPress backups. Requires creating S3 bucket, IAM user with appropriate policy permissions, and Access Key ID/Secret Access Key credentials.
- WordfencecoreWordfence security addon allows scanning multiple WordPress sites using Wordfence from the IWP dashboard. Supports both free and premium Wordfence plugin versions. View scan results and previous reports from dashboard.
- YoastminorYoast is mentioned as a customer using InfiniteWP for WordPress management. Featured in customer testimonials on the InfiniteWP homepage.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
InfiniteWP competitors and assessment
Company assessmentDirect peers
- UpdraftPlus: UpdraftPlus is one of the most widely used WordPress backup plugins, with cloud destination support (S3, Dropbox, Google Drive) that mirrors InfiniteWP's Cloud Backup addon. It competes most directly for backup-driven buyers and overlaps with InfiniteWP's backup addons.
- ManageWP: ManageWP is a cloud-based WordPress management dashboard for agencies and freelancers, offering bulk updates, backups, monitoring, and client reporting. It is now owned by GoDaddy, making it a well-capitalized direct rival to InfiniteWP's similar feature set with opposing delivery architecture (SaaS vs. self-hosted).
- MainWP: MainWP is the closest direct competitor: a self-hosted WordPress site management dashboard with a free core product and paid addons, targeting the same agency/developer/freelancer persona with very similar bulk-update, backup, and reporting capabilities.
- iThemes Sync (Liquid Web): iThemes Sync is a WordPress management tool offering multi-site updates, backups, and monitoring from a single dashboard. Now under Liquid Web, it competes in the same multi-site management category as InfiniteWP, especially for users already on the Liquid Web/iThemes ecosystem.
- BlogVault (by Nestify): BlogVault provides automated WordPress backups, staging, and migration across managed sites — directly overlapping InfiniteWP's Protect/Backup addons. It targets the same agency persona and is a credible substitute for InfiniteWP's backup-focused use cases.
Emerging players
- WP Umbrella: WP Umbrella offers a WordPress management dashboard with uptime monitoring, backups, and automated maintenance reports for agencies. It targets the same agency/freelancer buyer InfiniteWP serves and represents an emerging, more modern alternative in the same niche.
Broad incumbents
- WPMU DEV Hub: WPMU DEV offers a WordPress management dashboard (The Hub) alongside hosting, plugins, and white-label agency services. It overlaps InfiniteWP's bulk-management and reporting functionality but is bundled within a much broader WordPress product portfolio.
- Solid Backups (formerly Backup by Jetpack): Jetpack's Solid Backups (formerly VaultPress) provides automated WordPress backups, restores, and site management as part of Automattic's broader Jetpack suite. It is a strong, well-capitalized incumbent for backup and recovery use cases that overlap InfiniteWP's Protect addons.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
InfiniteWP social profiles
Digital presenceInfiniteWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
InfiniteWP leadership team
Management profileNumber of profiles
Profiles2 records
InfiniteWP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InfiniteWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InfiniteWP
What does InfiniteWP do?
InfiniteWP provides a self-hosted admin panel that lets users manage multiple WordPress sites from a single dashboard, offering bulk operations for plugin/theme/core updates, backups, monitoring, security scanning, and client reporting. The core panel is free; revenue is generated through an ecosystem of separately sold premium addons (cloud backups, staging, vulnerability updates, client reports, etc.) and an enterprise tier for teams. The admin panel is installed on the user's own server and communicates with each managed WordPress site via a lightweight client plugin.
Is InfiniteWP a public or private company?
InfiniteWP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InfiniteWP founded?
InfiniteWP was founded in 2012. It employs 1 to 10 people.
Where is InfiniteWP based?
InfiniteWP is headquartered in Chennai, India, in the Asia region.
How does InfiniteWP make money?
Two revenue lines are on record. Premium Addon Subscriptions are the primary driver. The others are enterprise Plans.
Who are InfiniteWP's main competitors?
Direct peers on record are UpdraftPlus, ManageWP, MainWP, iThemes Sync (Liquid Web) and BlogVault (by Nestify). WP Umbrella is listed as an emerging player. Broad incumbents are WPMU DEV Hub and Solid Backups (formerly Backup by Jetpack).
Does InfiniteWP have an API?
No public API is recorded for InfiniteWP.
What industry is InfiniteWP in?
InfiniteWP's product category is WordPress Site Management. Its primary akta.pro industry code is HDABABAD, Cloud Management Platforms (CMP) & Single-Pane-of-Glass Control. Its NAICS code is 541513 and its SIC code is 7372.