WP Umbrella
WP Umbrella is a French SaaS platform that lets WordPress agencies, freelancers and hosting providers centrally manage, monitor, back up, update, and report on client WordPress sites from a single dashboard at €1.99 per site per month.
- Company typePrivate
- Founded2021
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WP Umbrella does
WP Umbrella, operated by the French company LIVEN STUDIO and headquartered in Lyon, is a SaaS platform that enables WordPress agencies, freelancers, and hosting providers to centrally manage, monitor, secure, back up, and report on client WordPress sites from a single dashboard. The product is delivered through a web application at app.wp-umbrella.com paired with a lightweight plugin installed on each managed site and listed in the official WordPress.org directory. Core capabilities include a differentiated Safe Update workflow that pre-backs up sites and applies visual regression testing before activating updates, AES-256 encrypted GDPR-compliant backups with hourly scheduling, in-house uptime and performance monitoring (including domain, SSL, broken link, and Google PageSpeed checks), Patchstack-powered real-time vulnerability detection, white-label client reporting, and a public REST API for integration into agency systems.
The commercial model is a flat-rate subscription at €1.99 per managed site per month with no tiers, no seat limits, and no setup fees, supported by a 14-day self-serve free trial that requires no credit card. Distribution is product-led via the WordPress.org plugin directory, content marketing (a 50+ article blog on WordPress care plans), WordCamp sponsorships across Europe, Asia and the US, and a free managed migration service for agencies switching from incumbent tools such as ManageWP. The company was founded in July 2021 by CEO Aurelio Volle and CTO Thomas Deneulin, received an undisclosed angel investment in January 2022 from the founders of WP Rocket and Imagify (Jonathan Buttigieg and Jean-Baptiste Marchand-Arvier), and reached $1M ARR in 2025 with 5,000+ agencies and 70,000+ managed sites as of June 2026.
WP Umbrella firmographics
Firmographics- Name
- WP Umbrella
- Legal name
- LIVEN STUDIO
- Website
- https://wp-umbrella.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WP Umbrella is a French SaaS platform that lets WordPress agencies, freelancers and hosting providers centrally manage, monitor, back up, update, and report on client WordPress sites from a single dashboard at €1.99 per site per month.
- Ownership category
- akta.pro rank
WP Umbrella industry classification
Industry- Product category
- WordPress Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where WP Umbrella is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
WP Umbrella business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Monthly Subscription: Flat-rate monthly subscription per number of sites where the WP Umbrella plugin is installed. No seat limits, no tiers, no setup fees. Users pay only for the sites they manage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single all-inclusive plan at €1.99 per site per month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
WP Umbrella product offering
Product offeringCore offering
WP Umbrella is a SaaS platform that lets agencies and freelancers centrally manage, monitor, secure, and report on many WordPress sites from a single dashboard. It bundles safe automatic updates with visual regression testing, encrypted backups, uptime and performance monitoring, white-label client reports, and vulnerability detection into one flat-rate subscription sold per managed site.
Product overview
WP Umbrella is a unified SaaS platform for WordPress maintenance businesses, consisting of a web-based dashboard (app.wp-umbrella.com), a WordPress plugin distributed via WordPress.org, and integrated services. The core platform combines Safe Updates (with visual regression testing), encrypted backups, uptime/performance monitoring, and white-label client reporting. Additional modules include Patchstack vulnerability detection, database optimization, domain/SSL monitoring, and broken link detection. A public API enables agencies to integrate reports into their own systems. The platform is priced at €1.99 per site per month with all features included, and a free migration service is offered for agencies switching from competitors.
Differentiator
Problem solved
Functional benefit
Products and services
- WP Umbrella Platform Centralized SaaS dashboard (app.wp-umbrella.com) for managing many WordPress sites from one place, bundling Safe Updates with visual regression testing, encrypted backups, uptime and performance monitoring, white-label client reports, vulnerability detection via Patchstack, and database optimization. Sold as a flat €1.99/site/month subscription to WordPress agencies, freelancers, and hostings.
- WP Umbrella WordPress Plugin Lightweight companion plugin listed on the official WordPress.org extension directory. Installed on each managed WordPress site, it connects the site to the WP Umbrella dashboard via API keys, enabling centralized updates, backups, monitoring, and reporting.
- Free Migration Service White-glove migration service in which the WP Umbrella team moves agencies' sites, labels, and client structure from prior tools (primarily ManageWP) into the WP Umbrella account at no additional cost, typically completed within one day.
Quantifiable outcome
- 8,507,403 backups created in one year
- +4 more outcomes
Companies that use WP Umbrella
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
WP Umbrella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
WP Umbrella partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PatchstackcorePatchstack provides real-time vulnerability detection for WordPress sites, alerting users before exploits affect their sites. Integrated into WP Umbrella's security overview with overall security scores across portfolios.
- ScalewaycoreScaleway hosts the WP Umbrella application on French servers in Paris. They provide cloud infrastructure services including firewalls and DDoS protection.
- Digital OceanminorDigital Ocean's Director of Product (Muhammad Saad Khan) publicly recommends WP Umbrella to Cloudways customers as the best WordPress management tool.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
WP Umbrella competitors and assessment
Company assessmentOthers
- WP Rocket: Performance/caching plugin from WP Umbrella's angel investors; an adjacent premium WordPress tool in the same ecosystem, often installed on the same client sites WP Umbrella manages.
- Kinsta: Managed WordPress hosting provider that already hosts WP Umbrella's marketing site — an ecosystem partner and potential white-label distribution channel as well as an indirect competitor for agency-managed WordPress stacks.
Direct peers
- WPMU DEV: WordPress platform offering managed hosting, a multi-site dashboard, security and member plugins — a comprehensive agency/hosting offering that competes for the same agencies-and-hostings customer base.
- MainWP: Self-hosted, open-source WordPress management dashboard used widely by agencies — same target user, same core workflow (multi-site backups, updates, monitoring), but with a different deployment model.
- BlogVault (by BackupBuddy): Managed WordPress backup and migration platform with staging and monitoring — overlapping with WP Umbrella's backup, migration and monitoring capabilities for the same agency and SMB audience.
- InfiniteWP: Cloud-based WordPress management platform for agencies managing multiple client sites, offering centralized backups, updates and monitoring — direct overlap with WP Umbrella's core use case.
- ManageWP: The dominant paid WordPress site management dashboard for agencies and freelancers, with backups, updates, monitoring and client reporting — essentially the category leader WP Umbrella is replacing.
Emerging players
- SolidWP (iThemes): WordPress security, backups and site-management plugin suite now under StellarWP — competing in backup and security workflows targeting agencies and small business WordPress users.
- Patchstack: A technology partner of WP Umbrella, but also a standalone vulnerability-detection SaaS for WordPress — overlapping security functionality that could eventually be unbundled and competed with directly.
Broad incumbents
- Jetpack (Automattic): Automattic's broad WordPress plugin/suite — bundles backups, security scanning, monitoring and performance into one tier and is the deepest-pocketed incumbent WP Umbrella could face as it scales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WP Umbrella social profiles
Digital presenceWP Umbrella compliance and trust
Trust signalCompliance4 records
WP Umbrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Umbrella leadership team
Management profileNumber of profiles
Profiles7 records
WP Umbrella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Umbrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Umbrella
What does WP Umbrella do?
WP Umbrella is a SaaS platform that lets agencies and freelancers centrally manage, monitor, secure, and report on many WordPress sites from a single dashboard. It bundles safe automatic updates with visual regression testing, encrypted backups, uptime and performance monitoring, white-label client reports, and vulnerability detection into one flat-rate subscription sold per managed site.
Is WP Umbrella a public or private company?
WP Umbrella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WP Umbrella founded?
WP Umbrella was founded in 2021. It employs 1 to 10 people.
Where is WP Umbrella based?
WP Umbrella is headquartered in Lyon, France, in the Europe region.
How does WP Umbrella make money?
One revenue line is on record: monthly Subscription.
Who are WP Umbrella's main competitors?
Others on record are WP Rocket and Kinsta. Direct peers are WPMU DEV, MainWP, BlogVault (by BackupBuddy), InfiniteWP and ManageWP. Emerging players are SolidWP (iThemes) and Patchstack. Jetpack (Automattic) is listed as a broad incumbent.
Does WP Umbrella have an API?
Yes. WP Umbrella offers a public API that allows agencies to integrate reports into their own systems. The API enables programmatic access to maintenance reports and other data managed through the platform. Users can authenticate using API keys generated from their accounts (Google and GitHub login also supported for account creation). Developer documentation is at support.wp-umbrella.com.
What industry is WP Umbrella in?
WP Umbrella's product category is WordPress Management Software. Its primary akta.pro industry code is BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption). Its NAICS code is 51821 and its SIC code is 7370.