Point Hacks
Point Hacks is a privately held Australian content platform, founded 2011, that publishes guides, tools, and newsletters to help Australian consumers maximize credit card rewards and frequent flyer points, monetizing primarily through affiliate commissions from major card issuers.
- Company typePrivate
- Founded2011
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Point Hacks does
Point Hacks, operated by Point Hacks Australia Pty Ltd (ACN 622 987 160), is a privately held Australian editorial content platform founded in 2011 by Keith Mason and headquartered in Melbourne with 11–50 employees. The company publishes comprehensive guides, reviews, tools, and news aimed at helping Australian consumers maximize credit card rewards and frequent flyer loyalty points across Qantas, Velocity, American Express, hotel programs (Marriott, Hilton, IHG, Accor, Hyatt, Radisson), and retail rewards schemes (Everyday Rewards, Flybuys, Myer One). Supporting products include the Card Match questionnaire tool, a Card Value Calculator, and a recurring points valuation reference covering dozens of loyalty currencies.
Point Hacks firmographics
Firmographics- Name
- Point Hacks
- Legal name
- Point Hacks Australia Pty Ltd
- Website
- https://pointhacks.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Point Hacks is a privately held Australian content platform, founded 2011, that publishes guides, tools, and newsletters to help Australian consumers maximize credit card rewards and frequent flyer points, monetizing primarily through affiliate commissions from major card issuers.
- Ownership category
- akta.pro rank
Point Hacks industry classification
Industry- Product category
- Travel Rewards Content and Affiliate Marketing
- NAICS
- Activities Related to Credit Intermediation (5223)
- akta.pro primary industry
- Loyalty, Points Currency & Stored Value Payments (THALAHAK)
- akta.pro secondary industries
- Rewards, Rebates & Program Optimization (Interchange, Supplier-funded) (THACAJAK), Rewards & Loyalty Credit Cards (FSAKABAH)
Keywords
Where Point Hacks is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Point Hacks business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Affiliate/Referral Commissions: Point Hacks earns commission from credit card issuers and banks when users apply for credit cards through affiliate links on their website. The company explicitly states: 'Point Hacks may receive a commission from the card issuer for each applicant of this card.' This is the primary revenue stream, with commissions varying by card type and issuer.
Distribution channels1 record
Marketing channels6 records
Point Hacks product offering
Product offeringCore offering
Point Hacks is an Australian editorial content platform that helps consumers maximize credit card rewards and frequent flyer points for travel. It provides comprehensive guides covering Qantas, Velocity, American Express, hotel loyalty programs, and shopping rewards, along with comparison tools (Card Match Tool, Card Value Calculator) and a points valuation reference. Revenue is earned through affiliate commissions when users apply for credit cards via tracked links to partner issuers.
Product overview
Point Hacks is an Australian editorial content platform that helps consumers maximize credit card rewards and frequent flyer points for travel. The core offering consists of comprehensive written guides across multiple content modules: credit card comparisons and reviews (covering Qantas, Velocity, American Express, ANZ, NAB, Westpac, and other bank cards), frequent flyer program educational content (Qantas Frequent Flyer, Velocity, KrisFlyer, Cathay Asia Miles, Qatar Airways), hotel loyalty program guides (Marriott, Hilton, IHG, Accor), and shopping rewards coverage (Everyday Rewards, Flybuys). Supporting tools include a Card Match questionnaire and Card Value Calculator. The platform offers email newsletters with over 80,000 subscribers, a community forum, and a premium concierge service. Point Hacks operates as a single editorial platform rather than a modular software product with distinct technical modules.
Differentiator
Problem solved
Functional benefit
Brands
- Point Hacks Community: Online community forum for asking questions, posting deals and tips, and sharing frequent flyer benefits and knowledge.
- Point Hacks Concierge
- Point Hacks Podcast
Products and services
- Point Hacks Content Platform Editorial website providing guides, comparisons, and tools for Australians to maximize frequent flyer points and credit card rewards for travel.
- Point Hacks Community
Companies that use Point Hacks
Customer profileSegments1 record
Ideal customer profiles1 record
Point Hacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Point Hacks partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NAB (National Australia Bank)coreNAB is a key partner providing credit card offers featured prominently on Point Hacks. Examples include NAB Qantas Rewards Signature Card (up to 130K bonus points), NAB Qantas Business Signature, and NAB Rewards Platinum. Point Hacks receives affiliate commission for each approved application.
- American Express AustraliacoreAmerican Express is a major partner with numerous credit cards featured on Point Hacks, including the American Express Platinum Card, American Express Velocity Platinum, American Express Platinum Business Card, and American Express Explorer. Point Hacks receives affiliate commission for approved applications.
- ANZ BankcoreANZ is a key partner with ANZ Rewards Platinum and ANZ Frequent Flyer cards featured on the site. Point Hacks provides detailed guides and affiliate links for ANZ credit card products.
- WestpaccoreWestpac is featured as a partner with products including Westpac Altitude Qantas Black, Westpac Altitude Velocity Black, and Westpac Altitude Rewards cards. Affiliate commissions are earned for approved applications.
- QantascoreQantas Frequent Flyer program is one of the primary loyalty programs covered extensively on Point Hacks. The site features Qantas credit cards, Qantas deals, and Qantas-related content. Velocity is also featured prominently as a key partner airline program.
- Virgin Australia (Velocity Frequent Flyer)coreVirgin Australia's Velocity Frequent Flyer program is extensively covered on Point Hacks with guides on earning/redeeming Velocity Points, Velocity credit cards, and Virgin Australia flight deals.
- MyCardminorMyCard credit cards (MyCard Premier Qantas, MyCard Prestige Velocity, MyCard Rewards) are featured on Point Hacks with affiliate partnerships for card applications.
- St. George BankminorSt. George Amplify Rewards Signature card is featured on Point Hacks as part of the bank's rewards credit card offerings.
- Velocity Frequent Flyer (Transfer Partner)coreANZ Rewards Platinum allows conversion of ANZ Reward Points to Velocity Points at a 2:1 ratio. Point Hacks features this as a key redemption option for ANZ Rewards cardholders.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Point Hacks competitors and assessment
Company assessmentDirect peers
- The Points Guy: The US-based category leader in credit card and loyalty point affiliate content, with a content+tools+newsletter model that is the closest international analog to Point Hacks. The Points Guy was acquired by Bankrate/Red Ventures, demonstrating the strategic value of scaled affiliate-driven rewards media.
- Australian Frequent Flyer: The longest-running Australian frequent flyer community and content site, covering Qantas, Velocity, and bank rewards with a forum-led model. It is the most direct domestic competitor to Point Hacks in Australian loyalty content.
- Frequent Miler: US-based loyalty and credit card affiliate content site with deep coverage of points earning, churning, and redemption strategies. Comparable to Point Hacks for its reliance on affiliate commissions and content-led SEO in the same niche.
- One Mile at a Time: US loyalty and premium travel blog that monetises through credit card affiliate links and trip reports. Comparable editorial format and revenue model to Point Hacks, though without the Australian geographic focus.
- View From The Wing: Established US-based points, miles, and credit card blog with strong affiliate revenue and a long history of loyalty-program analysis. Direct content-format and revenue-model parallel to Point Hacks.
- Doctor of Credit: US credit card and bank-account affiliate content site focused on bonus offers and churning strategies. Highly comparable affiliate-economics profile to Point Hacks, though US-focused.
- MileValue: US-based points and miles analysis site offering deep-dive valuations and credit card affiliate content. Comparable editorial product and monetization approach to Point Hacks' Points Valuation Guide.
Emerging players
- AwardWallet: Loyalty program tracking and account-management tool that helps consumers monitor points balances across programs. Comparable audience of frequent flyer optimisers and partial overlap with Point Hacks' points-valuation use case.
Regional players
- TravelCodes: Australia-based travel deals and frequent flyer promo code aggregator. Operates in the same Australian market and rewards category as Point Hacks but with a lighter editorial layer and more promo-code focus.
Broad incumbents
- Finder (Rewards/Credit Cards vertical): Australian consumer financial comparison marketplace with a prominent credit card and rewards vertical that uses affiliate links to card issuers. A broader incumbent that overlaps with Point Hacks' affiliate-driven credit card comparison use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Point Hacks social profiles
Digital presencePoint Hacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Hacks leadership team
Management profileNumber of profiles
Profiles6 records
Point Hacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Hacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Hacks
What does Point Hacks do?
Point Hacks is an Australian editorial content platform that helps consumers maximize credit card rewards and frequent flyer points for travel. It provides comprehensive guides covering Qantas, Velocity, American Express, hotel loyalty programs, and shopping rewards, along with comparison tools (Card Match Tool, Card Value Calculator) and a points valuation reference. Revenue is earned through affiliate commissions when users apply for credit cards via tracked links to partner issuers.
Is Point Hacks a public or private company?
Point Hacks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Point Hacks founded?
Point Hacks was founded in 2011. It employs 11 to 50 people.
Where is Point Hacks based?
Point Hacks is headquartered in Melbourne, Australia, in the Oceania region.
How does Point Hacks make money?
One revenue line is on record: affiliate/Referral Commissions.
Who are Point Hacks's main competitors?
Direct peers on record are The Points Guy, Australian Frequent Flyer, Frequent Miler, One Mile at a Time, View From The Wing, Doctor of Credit and MileValue. AwardWallet is listed as an emerging player. TravelCodes is listed as a regional player. Finder (Rewards/Credit Cards vertical) is listed as a broad incumbent.
Does Point Hacks have an API?
No public API is recorded for Point Hacks.
What industry is Point Hacks in?
Point Hacks's product category is Travel Rewards Content and Affiliate Marketing. Its primary akta.pro industry code is THALAHAK, Loyalty, Points Currency & Stored Value Payments, with a secondary code of THACAJAK, Rewards, Rebates & Program Optimization (Interchange, Supplier-funded). Its NAICS code is 5223.