Team RunRun
Team RunRun is a bootstrapped online marketplace connecting 8,500+ runners with 300+ independent running coaches for subscription-based personalized training, complemented by a social community, virtual events, and educational content.
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Team RunRun does
Team RunRun, LLC is a privately held, bootstrapped online marketplace founded in 2017 and domiciled in Colorado, USA, that connects recreational to competitive runners with a network of 300+ independent running coaches. The platform enables runners to browse coach profiles filtered by goals, budget, and geography, chat with coaches before committing, read honest objective reviews, and subscribe to monthly coaching engagements that produce personalized training plans, feedback, and accountability. Coaches set their own prices (published range $45–$225 per month, with examples at $100, $135, $145, $149, $160, $200, and $225 per month), and the platform processes recurring payments through Stripe and PayPal with WooCommerce Subscriptions, taking a sign-up fee in some cases (e.g., $19). The product surface also includes a BuddyPress-powered social community (profiles, messaging, groups), a recurring virtual book club, pre-race Zoom events, an active blog of training content and race reports, and self-service account management (pause, unpause, change coach).
The underlying technology stack is entirely off-the-shelf and integrated rather than proprietary: WordPress/WooCommerce for e-commerce, BuddyPress for community, Final Surge for training plan delivery, plus integrations with Strava, Garmin, and Ultrasignup for fitness and race data, and Mailchimp and Google Analytics for marketing and analytics. The platform serves 8,500+ runners across the US and Canada, with marketing distributed through organic social (Instagram, Threads, Facebook, YouTube, X), a weekly newsletter, and content marketing. The business model is a two-sided marketplace monetized via recurring subscription revenue and one-time sign-up fees, with no disclosed external funding, no enterprise channel, and a small internal team of 1–10 employees supporting 300+ independent coach contractors.
Team RunRun firmographics
Firmographics- Name
- Team RunRun
- Legal name
- Team RunRun, LLC
- Website
- https://teamrunrun.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team RunRun is a bootstrapped online marketplace connecting 8,500+ runners with 300+ independent running coaches for subscription-based personalized training, complemented by a social community, virtual events, and educational content.
- Ownership category
- akta.pro rank
Team RunRun industry classification
Industry- Product category
- Online Running Coaching Marketplace
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)
- akta.pro secondary industry
- Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Team RunRun is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Team RunRun business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Coaching Subscriptions: Runners pay monthly fees to their chosen coach for personalized training plans. Fees vary by coach ranging from $100/month to $225/month. Platform facilitates the transaction between coaches and runners.
- Coaching Sign-up Fees: One-time sign-up fees for new coaching relationships (e.g., $19 sign-up fee for some coaches)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly coaching subscription starting as low as $45/month |
| Subscription | Monthly | Individual coach pricing varies by coach experience and specialization |
| Subscription | Multi-year contract | Long-term coaching commitments with potential discounts |
| Subscription | Monthly | Ryan Sheehy coaching: $75/month with $19 sign-up fee |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Team RunRun product offering
Product offeringCore offering
Team RunRun operates an online marketplace and community that connects individual runners with a directory of 300+ independent running coaches. Runners select a coach based on goals, budget, and location, then subscribe monthly (starting at $45/month) for personalized training plans, feedback, and accountability. The platform also hosts a global virtual runner community, virtual book club events, and an educational blog.
Product overview
Team RunRun operates as a running coaching marketplace and community platform connecting runners with over 300 independent running coaches. The core offering is an online coaching subscription service (starting at $45/month) where runners select coaches based on goals, budget, and location preferences. The platform includes a coach directory, a BuddyPress-powered social community for runner networking, virtual book club events, and an educational blog content hub. Coaches use Final Surge and other training platforms to deliver customized training plans. Payment processing is handled through Stripe and PayPal, with WooCommerce powering the subscription e-commerce functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Running Coaching Subscription Monthly subscription-based online running coaching that connects runners with certified coaches who deliver personalized training plans, ongoing feedback, and accountability. Subscriptions start at $45/month, with individual coach pricing typically ranging $100–$225/month and 3, 6, and 12-month long-term options.
- Virtual Book Club for Runners Monthly virtual book club events where runners and coaches gather via video conference to discuss running-related books and literature, open to the Team RunRun community.
- Team RunRun Community Platform Social-networking community site where runners and coaches can follow each other, post, comment, send private messages, and form groups to support each other through training and races.
Quantifiable outcome
- 8,500+ runners on the platform
- +2 more outcomes
Companies that use Team RunRun
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Team RunRun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Team RunRun partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PayPalcorePayment processing partner for processing subscription payments and one-time transactions. Customer payment information is processed through PayPal and not stored on Team RunRun servers.
- StripecorePayment processing partner for subscription payments. Team RunRun uses Stripe for recurring billing management alongside PayPal.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Team RunRun competitors and assessment
Company assessmentEmerging players
- Runkeeper: Runkeeper (owned by ASICS) is a run-tracking app with training plans and community features for runners. It serves a similar beginner-to-intermediate runner base as Team RunRun but relies on self-guided plans rather than marketplace-matched human coaches.
- Coopah Run Club: Coopah is an emerging UK-based run-coaching app delivering tailored training plans and community features for runners. It overlaps with Team RunRun's personalized digital coaching subscription model, especially for marathon and half-marathon goal-seekers.
Broad incumbents
- Strava: Strava is the leading social fitness network for runners and cyclists, with subscription features including training plans and coaching. Team RunRun already integrates with Strava, and Strava's broader social run-tracking experience competes for community engagement time.
- MapMyRun (Under Armour): MapMyRun is a run-tracking and training app from Under Armour offering audio coaching and training plans. It serves the same recreational runner audience with subscription-based digital coaching as a less personalized alternative to Team RunRun's coach-led model.
- Nike Run Club: Nike Run Club is a free mass-market running app from Nike offering guided runs, training plans, and community features. While it competes at a lower price point and broader consumer base, it overlaps with Team RunRun's beginner and intermediate runner segments for free or near-free structured coaching.
Others
- Garmin Connect: Garmin Connect is the ecosystem for Garmin GPS running watches, with integrated training plans and basic coaching features. Team RunRun integrates Garmin data; Garmin represents both a data partner and an adjacent device-tied training/coaching experience competing for the same runner attention.
Direct peers
- Final Surge: Final Surge is a coaching and training platform explicitly used by some Team RunRun coaches (e.g., Ryan Sheehy) to deliver training plans. Both companies operate in the online running/endurance coaching subscription space with similar coach and runner audiences.
- TrainingPeaks: TrainingPeaks is the dominant endurance coaching platform, enabling coaches to build training plans and athletes to log workouts. Team RunRun competes directly for online endurance coaching relationships and even shares a subset of athletes/coaches who use Final Surge and TrainingPeaks as their workhorse training tools.
- Runna: Runna is an AI-driven personalized running coaching app offering structured plans for 5K through marathon and beyond. It overlaps directly with Team RunRun's core offering of personalized, subscription-based online running coaching for goal-oriented runners.
- McMillan Running: McMillan Running provides online personal coaching, training plans, and the McMillan Calculator for runners. It targets the same recreational-to-competitive runner segment seeking personalized remote coaching for race goals.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Team RunRun social profiles
Digital presenceTeam RunRun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team RunRun leadership team
Management profileNumber of profiles
Team RunRun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team RunRun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team RunRun
What does Team RunRun do?
Team RunRun operates an online marketplace and community that connects individual runners with a directory of 300+ independent running coaches. Runners select a coach based on goals, budget, and location, then subscribe monthly (starting at $45/month) for personalized training plans, feedback, and accountability. The platform also hosts a global virtual runner community, virtual book club events, and an educational blog.
Is Team RunRun a public or private company?
Team RunRun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team RunRun founded?
Team RunRun was founded in 2017. It employs 1 to 10 people.
Where is Team RunRun based?
Team RunRun is headquartered in Denver, United States, in the North America region.
How does Team RunRun make money?
Two revenue lines are on record. Monthly Coaching Subscriptions are the primary driver. The others are coaching Sign-up Fees.
Who are Team RunRun's main competitors?
Emerging players on record are Runkeeper and Coopah Run Club. Broad incumbents are Strava, MapMyRun (Under Armour) and Nike Run Club. Garmin Connect is listed as an others. Direct peers are Final Surge, TrainingPeaks, Runna and McMillan Running.
Does Team RunRun have an API?
No public API is recorded for Team RunRun.
What industry is Team RunRun in?
Team RunRun's product category is Online Running Coaching Marketplace. Its primary akta.pro industry code is HSADAEAD, Endurance & Conditioning Coaching (running, cycling, triathlon), with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 61162 and its SIC code is 7900.