What SHOFUR does

Shofur is a charter bus reservation marketplace founded in 2013 and headquartered in Amherst, United States. The platform connects customers with a network of 3,000+ buses operated by licensed, independent motor carriers across 300+ cities in the United States and Canada. The product portfolio spans four vehicle tiers — 12-passenger sprinter vans, 18- and 20-passenger minibuses, and 56-passenger full-size charter buses — alongside use-case service lines covering corporate employee shuttles, weddings, sports team travel, K-12 and university field trips, religious group transportation, government and military transport (DoD- and GSA-approved), private group tours, and airport transfers. Shofur does not own or operate vehicles; it functions as an asset-light broker aggregating supply and facilitating reservations on behalf of customers.

The core technology is a booking and reservation management platform that handles quote generation, vehicle matching across the carrier network, and driver assignment. Distribution is overwhelmingly phone-led via a 24/7 reservation center (1-800-436-8719); there is no self-service online booking flow, no mobile app, no public API, and no disclosed SDK. The website (shofur.com) functions primarily as an SEO-driven top-of-funnel demand capture mechanism, with city-level landing pages supporting organic acquisition across hundreds of markets. Pricing is hourly unit-based at $105–$170 per hour depending on vehicle type, with a 10% deposit at booking and balance due 7 days prior to trip; operators are reportedly paid within 24 hours of service.

The revenue model is a transaction-based commission on bookings facilitated through the platform. The go-to-market skews to enterprise accounts, with prominently displayed Fortune 500 logos across technology, financial services, airlines, sports leagues, and media, supplemented by a horizontal long tail of demand from weddings, schools, religious organizations, and private parties. Lifetime client count exceeds 1,000,000, with a 9.32/10 rating on ResellerRatings (147 reviews) and 4.8–5.0 ratings across 450+ vehicle-type reviews. The company is privately held, founder-led (Armir Harris as Founder & CEO), with no disclosed institutional funding, parent organization, or M&A activity.

Name

SHOFUR

Legal name

Shofur

Website

https://shofur.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Shofur is a North American charter bus reservation marketplace founded in 2013 that connects customers with a network of 3,000+ buses from licensed independent motor carriers across 300+ cities, serving enterprise, wedding, sports, school, religious, government, and private clients via phone-led bookings.

Ownership category

akta.pro rank

Product category

Group Transportation Brokerage

NAICS

Charter Bus Industry (4855), Travel Arrangement and Reservation Services (5615)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH)

akta.pro secondary industry

Intercity Bus Ticketing, Distribution & Reservation Platforms (TLAFAFAI)

Keywords

• Charter bus rental
• Group transportation booking
• Motorcoach marketplace
• Employee shuttle services
• Private bus hire

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Charter Bus Booking Commission: Shofur generates revenue by taking a commission or transaction fee on charter bus bookings made through their platform. They connect customers with their network of 3,000+ buses operated by licensed independent motor carriers. The company facilitates the reservation process including quote generation, vehicle matching, and booking coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SHOFUR runs an online marketplace plus phone-based reservation desk (1-800-436-8719) that matches customers with licensed, third-party charter bus and minibus operators in more than 300 North American cities. The platform lists four vehicle categories (56-passenger charter bus, 20-passenger minibus, 18-passenger minibus, 12-passenger sprinter van), generates instant quotes, accepts a 10% reservation deposit, and applies the balance seven days before travel.

Product overview

SHOFUR is a nationwide charter bus rental marketplace operating across 300+ cities in North America with access to 3,000+ buses. The platform offers a unified booking service connecting customers with licensed, independent motor carriers. The product portfolio includes three main vehicle types: full-size Charter Buses (56-passenger, accommodating 30-56 passengers), Minibuses (18-20 passenger, accommodating 12-25 passengers), and Sprinter Vans (12-passenger). Supporting services include employee shuttles, wedding transportation, sports team travel, field trips, religious group transport, corporate event shuttles, college tours, government/military transport, campus shuttles, and airport transfers. The platform differentiates through 24/7 availability, professional drivers, and amenities including WiFi, power outlets, reclining seats, and climate control.

Differentiator

Problem solved

Functional benefit

Products and services

• 56-Passenger Charter Bus Rental Full-size motor coach with seating for up to 56 passengers, sourced from SHOFUR's nationwide network of independent charter operators. Designed for large group events, corporate shuttles, sports team travel, and long-distance trips.
• 20-Passenger Minibus Rental Mid-size minibus accommodating up to 20 passengers, available via SHOFUR's aggregator across 300-plus cities. Suited to mid-sized groups needing shuttle or event transportation.
• 18-Passenger Minibus Rental Minibus rental accommodating up to 18 passengers, offered through SHOFUR's nationwide charter network. Suitable for small group shuttles, weddings, and outings.
• 12-Passenger Sprinter Van Rental Compact 12-passenger sprinter van rental for executive transfers, airport shuttles, and small private group transportation, sourced from SHOFUR's nationwide network.
• Employee Shuttle and Corporate Event Transportation Dedicated service for businesses needing recurring employee commute shuttles and one-off corporate event transportation across multiple U.S. metros, with named Fortune 500 customers including Facebook, Google, Apple, Microsoft, Amazon, Cisco, and Tesla.
• Wedding Bus and Wedding Shuttle Services Charter bus and shuttle rentals tailored to weddings and wedding-related events, providing guest transportation between venues.
• Sports Team Bus Rental and Fan Group Transportation Charter transportation for sports teams and fan groups traveling to games and tournaments, available in full-size coaches and minibus options nationwide.
• School Field Trip Bus Rental Charter and minibus rentals for K-12 school field trips and group educational travel, with vehicle sizes matched to class or program size.
• College and University Transportation (College Tours and Campus Shuttles) Charter transportation for college admissions tours, campus shuttles, and university group travel, with dedicated pages for both admissions-related tours and recurring campus shuttle programs.
• Religious Group Bus Rental Charter and minibus rentals for religious organizations and faith-based group travel, including retreats, outings, and community events.
• Government and Military Transportation Charter transportation services for federal, state, and local government agencies and military units, structured for procurement-compliant booking through SHOFUR's reservation desk.
• Private Bus Tour Rentals Private group charter bus rentals for leisure tours, sightseeing, and multi-day group itineraries, available nationwide.
• Airport Shuttle Services Charter and sprinter van shuttle service for airport transfers, supporting groups traveling to and from major U.S. airports.

Quantifiable outcome

• 1,000,000+ Happy Clients served
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Licensed Independent Motor CarrierscoreChannel Partner/ Reseller/ DistributorShofur operates as a booking platform connecting customers with a network of licensed, independent motor carriers. These bus operators provide the actual transportation services and are thoroughly inspected, certified professionals with clean driving records. Operators receive regular jobs through the platform and get paid within 24 hours.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoGoCharter: Online marketplace for charter bus rentals in the US, aggregating independent motor coach operators. Closely comparable to Shofur on business model, target customers (corporate, weddings, school, sports), and operator network structure.
• BusBud: Online bus ticketing and reservation platform covering intercity and charter bookings across North America and internationally. Overlaps with Shofur on bus reservation aggregation and serves travelers booking group transportation online.
• CharterUP: A venture-backed online charter bus marketplace offering instant online quoting and booking for groups across the US. Directly competes with Shofur on both supply aggregation and enterprise/corporate customers, but with a digital-first rather than phone-led booking experience.
• Instant Charter Bus: Online charter bus marketplace aggregating carriers and providing instant quotes for group transportation. Comparable to Shofur on aggregation model and target customer profiles.
• Price 4 Limo: Aggregator marketplace for limousine, charter bus, and party bus rentals connecting customers with operator networks. Comparable to Shofur on aggregated ground-transport booking, vertical use cases (weddings, corporate events), and commission-based revenue model.
• BusRental.com: Charter bus rental marketplace serving corporate, school, sports, and private group customers across the United States. Directly comparable to Shofur in product offering, target segments, and operator-broker business model.
• National Charter Bus: Nationwide charter bus broker serving corporate, school, sports, and wedding customers through a network of motor coach operators. Overlaps with Shofur on coverage, customer segments, and commissioned booking model.

Broad incumbents

• FlixBus: Largest intercity bus network in Europe and a growing operator in North America via the Greyhound acquisition. A broadly scoped incumbent whose charter and scheduled services intersect with the intercity ground transport demand Shofur addresses.
• Greyhound: Iconic scheduled intercity bus operator in North America, now owned by FlixBus. Operates broader ground passenger transport services that overlap with Shofur's intercity/long-distance charter offerings as a much larger incumbent.

Emerging players

• Zum: Technology-driven shared mobility platform focused on student transportation and increasingly enterprise shuttles. Comparable as a digital-first charter/shuttle operator that competes for the school and corporate shuttle segments Shofur serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shofur
• Facebookfacebook.com/RideShofur
• LinkedInlinkedin.com/company/shofur
• Instagraminstagram.com/shofur_bus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOFUR