Century Pulp & Paper

What Century Pulp & Paper does

Century Pulp & Paper (CPP) is an integrated Indian pulp, paper, board, and tissue manufacturer established in 1984, operating from a single-location manufacturing facility in Lalkuan, Nainital district, Uttarakhand. The company states an installed capacity of 4.81 lakh MTPA (approximately 481,000 metric tonnes per annum) across its pulp, paper, board, and tissue lines, and is part of the Aditya Birla Group. CPP serves B2B customers across multiple verticals — pharmaceutical packaging, food and beverage, beauty and personal care, apparel, baby care/hygiene (notably as the only Indian manufacturer of carrier tissues for Japanese diaper brands), financial services (MICR cheque paper compliant with RBI guidelines), and soap manufacturing — alongside B2C tissue sales through retail channels.

The Lalkuan facility uses manufacturing equipment sourced from Germany, Finland, Sweden, and Italy, with technology partners including Voith, Solenis, and Thiele. CPP produces its own bagasse pulp and operates a dedicated machine for Century Green Pulp, a 100% virgin pulp with natural high brightness used in tissue manufacturing. The product portfolio is anchored on three core categories: Board (FBB and SBB variants such as Prima Plus and Omega Plus, plus BioPBS and PE barrier-coated boards certified by CIPET for decomposition), Paper (ten plus copier brands, Maplitho and other writing/printing grades, and specialty industrial papers including ARSR soap wrapping, MICR, OGR, and Overlay Tissue), and Tissue (OBA-free and ECF-pulp-based napkins, toilet tissues, kitchen towels, facial tissues, ultra-soft variants, HRT towels, carrier tissues, Tuff Care, and the O'pure economy grade).

CPP operates a sales-led B2B go-to-market model supported by a pan-India Quick Service Center (QSC) network that dispatches orders within 72 hours of placement, the Century Jeet Club customer loyalty programme, and dedicated sales coverage of pharma, FMCG, food and beverage, beauty, garment, and hygiene accounts. Revenue is generated through one-time sales across paper, board, tissue, and integrated pulp streams. In December 2025, the Competition Commission of India approved ITC Limited's acquisition of CPP's pulp and paper business on a slump sale basis for Rs 3,498 crore, expected to close in April 2026, which would expand ITC's combined paper capacity to over 1.5 million tonnes.

Name

Century Pulp & Paper

Legal name

Century Pulp & Paper

Website

https://www.centurypaperindia.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Century Pulp & Paper is an integrated Indian manufacturer of paper, board, tissue, and pulp with 4.81 lakh MTPA capacity at Lalkuan, Uttarakhand. It serves pharmaceutical, food and beverage, beauty, hygiene, garment, and financial services customers through pan-India distribution.

Ownership category

akta.pro rank

Product category

Pulp and Paper Manufacturing

NAICS

Pulp, Paper, and Paperboard Mills (3221), Paperboard Mills (322130), Sanitary Paper Product Manufacturing (322291), Paper Mills (32212)

SIC

Paper Mills (2621), Paperboard Mills (2631), Pulp Mills (2611), Papers & Allied Products (2600)

akta.pro primary industry

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)

akta.pro secondary industries

Solid Bleached Sulfate (SBS) Paperboard Manufacturing (IMAMAFAF), Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA), Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA), Paper Towels & Kitchen Rolls (CRADALAC), Recycled Tissue & Hygiene Products (IMAMAKAF)

Keywords

• Pulp and paper manufacturing
• Folding box board
• Specialty coated board
• Copier paper brands
• Tissue and hygiene products

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Paper Products: Manufactures and sells copier papers (multiple brands including White Rose, Star, Green, Elanza, AW Copier, Splendour, Champion, Terra, Utsav, Bond), writing and printing papers (Maplitho, Super White Maplitho, Dazzle Print, Elite Print, Natura, Imperial Print, Azure Laid, Book Printing HB), and specialty papers (ARSR, MICR, OGR, Carry Paper, Absorbent Kraft, Overlay Tissue). Sold through B2B direct sales to printers, publishers, soap manufacturers, financial institutions, and food service companies.
2. Paper Board Products: FBB (Folding Box Board) and SBB (Solid Bleached Sulphate) boards for packaging applications serving pharma, FMCG, food & beverage, beauty & personal care, and garment sectors. Products include Prima Plus, Omega Plus, and barrier-coated boards (Marine Natura, Marine Fold, Cuppa Natura, Cuppa Forma).
3. Tissue Products: B2B and B2C tissue products including napkins, toilet tissues, kitchen towels, facial tissues, ultra-soft tissues, carrier tissues (for diapers/sanitary products), HRT hand roll towels, and multifold towels. Century Pulp is India's only manufacturer of carrier tissues for Japanese diaper brands. B2C range includes consumer tissue packs sold through retail channels.
4. Pulp (Integrated): Produces integrated pulp (bagasse pulp, hardwood pulp from social farm forestry, recycled fibre pulp) for internal consumption in paper and board manufacturing, reducing raw material costs and ensuring supply chain control.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Century Pulp & Paper manufactures and sells paper, paperboard (folding box board and solid bleached sulphate board), tissue products, and market pulp from a single integrated facility in Lalkuan, Uttarakhand, with a total capacity of 481,000 MTPA. The company serves industrial B2B customers including pharmaceutical, food & beverage, and hygiene converters, while also selling branded tissue and copier products to retail and institutional buyers across India and export markets.

Product overview

Century Pulp & Paper (CPP) is an integrated manufacturing facility established in 1984 and part of the Aditya Birla Group. The company operates with a total finished product capacity of 4.81 Lakh MTPA and manufactures a comprehensive portfolio of paper products organized into three core product categories: Board (including FBB and SBB variants like Prima Plus and Omega Plus), Paper (spanning copier papers such as Century White Rose, Star, Green, Elanza, AW Copier, Splendour, Champion, Terra, Utsav, and Bond; writing and printing papers including Maplitho, Imperial Print, Dazzle Print, Elite Print, Natura Paper, Azure Laid, and Book Printing HB; and industrial papers like Absorbent Kraft, Overlay Tissue, ARSR Paper, MICR Paper, ARSR Anti-fungal, OGR Paper, and Carry Paper), and Tissue products (including Paper Napkin, Toilet, Kitchen Towels, Facial, Ultra Soft variants, Carrier Tissues, Tuff Care, HRT Hand Roll Towels, Multi-Fold Towels, and O'pure). The company also produces integrated pulp including Century Green Pulp. All products are backed by advanced technology from Germany, Finland, Sweden, and Italy, with a focus on sustainability using bagasse and recycled fiber alongside wood pulp from social farm forestry.

Differentiator

Problem solved

Functional benefit

Brands

• Century Green Pulp: 100% virgin pulp naturally high in brightness, produced from bagasse
• Century White Rose
• Century Star
• Century Green
• Century Elanza
• Century Maplitho
• Imperial Print
• Dazzle Print
• Century ARSR
• Century OGR Paper
• O'pure
• Prima Plus
• Omega Plus
• Marine Natura
• Cuppa Natura

Products and services

• Prima Plus Folding Box Board (FBB) High-quality virgin-fibre folding box board (FBB) sold to packaging converters and brand owners in pharmaceutical, food, FMCG, and personal care segments for folding cartons and premium packaging.
• Omega Plus Solid Bleached Sulphate (SBS/SBB) Board Solid bleached sulphate-style paperboard catering to beauty and personal care packaging converters requiring high print finish and shelf appeal.
• Barrier Coated Boards (Marine Natura, Marine Fold, Cuppa Natura, Cuppa Forma) Specialty barrier coated boards (including grease-resistant marine boards and cup stock grades) for food packaging, beverage cups and takeaway container applications requiring moisture and grease resistance.
• Copier Paper Portfolio (White Rose, Star, Green, Elanza, AW Copier, Splendour, Champion, Terra, Utsav, Bond) Multi-brand copier paper offering covering premium, mid-tier and economy segments, sold through distributors, office stationery retailers and institutional buyers for daily office printing and copying.
• Writing and Printing Paper Portfolio (Maplitho, Imperial Print, Dazzle Print, Elite Print, Natura Paper, Azure Laid, Book Printing HB) Writing and printing paper grades (Maplitho, creamwove, ledger and book printing variants) sold to publishers, commercial printers, notebook manufacturers and corporate stationery users.
• Industrial and Specialty Papers (ARSR, MICR, OGR, Carry Paper, Absorbent Kraft, Overlay Tissue) Specialty industrial papers including security/cheque papers (MICR, OGR), anti-substance release papers (ARSR), carry paper, absorbent kraft and overlay tissue, serving converters, security printers and industrial laminators.
• Tissue Products (Paper Napkins, Toilet Tissues, Kitchen Towels, Facial Tissues, Ultra Soft Tissues, HRT Hand Roll Towels, Multi-Fold Towels, O'pure) Branded tissue products including household paper napkins, toilet tissues, kitchen towels, facial tissues, ultra soft tissues, hand roll and multi-fold towels, and the O'pure premium range, serving retail consumers, HORECA and institutional buyers.
• Carrier Tissue (Specialty for Hygiene Manufacturers) Ultra-thin specialty carrier tissue manufactured using OBA-free technology, supplied to personal care and hygiene manufacturers — including Japanese diaper brands — for use as a substrate in absorbent hygiene products.
• Century Green Pulp (Market Pulp) 100% virgin market pulp produced at the integrated Lalkuan mill, sold to external pulp mills and paper manufacturers for downstream paper production.

Quantifiable outcome

• Water consumption reduced from 41.49 m3/ton (FY-15) to 25.02 m3/ton (FY-25), a ~40% reduction over a decade
• +6 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature16 records

Partnerships

Five partnerships are on record, tiered core.

• VoithcoreTechnology or IntegrationVoith is a key technology and equipment supplier providing advanced paper manufacturing machinery and systems to CPP's Lalkuan facility. Voith is one of the world's leading technology companies for paper machine design and automation, supplying critical production equipment that enables CPP's paper and board manufacturing capabilities.
• SoleniscoreTechnology or IntegrationSolenis provides specialty chemical solutions for CPP's pulp and paper manufacturing processes. Solenis is a leading global producer of specialty chemicals used in paper manufacturing including process chemicals, functional additives, and monitoring/control systems that optimize paper production quality and efficiency.
• Forestry Stewardship Council (FSC)coreOthersCPP is certified by the Forestry Stewardship Council (FSC) for its forest conservation and responsible sourcing efforts. FSC certification validates that CPP's wood/pulp raw materials come from responsibly managed forests that provide environmental, social, and economic benefits. FSC-C104223 certification number.
• GB Pantnagar University (GBPTU)coreStrategic or Co-development PartnerPartnership with GB Pantnagar University for agricultural research and development of eucalyptus and poplar clones for CPP's social farm forestry programme. CPP's dedicated team works in collaboration with agricultural institutes to develop improved clones distributed to farmers for sustainable raw material sourcing.
• Aditya Birla Education TrustcoreStrategic or Co-development PartnerCPP's mental health champion programme is hosted under the Aditya Birla Education Trust's mentorship and framework. The programme supports employee wellbeing initiatives including mental health awareness and development.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ITC Limited (Paperboards, Paper & Packaging): ITC operates the Paperboards and Packaging business that is acquiring Century Pulp & Paper; it runs multiple paper mills in India producing paperboard, specialty paper, and packaging — directly comparable product mix and customer base. Functions as both incumbent competitor and acquirer.
• Kimberly-Clark: Global tissue and personal care major with Kleenex, Huggies, and Kotex brands, including Indian operations. Overlaps with CPP's tissue and carrier tissue business, particularly in the Japanese diaper OEM supply chain, and serves as a reference scale benchmark for premium tissue.
• Procter & Gamble (Tissue & Hygiene): P&G operates global tissue and hygiene brands (Pampers, Whisper, Charmin) and procures specialty paper substrates including carrier tissue. Comparable at the carrier-tissue and consumer tissue interface, though P&G is a customer/peer in tissue rather than a direct paper manufacturer.
• Mondi: Mondi is a global integrated packaging and paper group producing containerboard, kraft paper, and specialty paper. Comparable in integrated pulp-paper operations, sustainability leadership, and barrier-coated paperboard innovation for FMCG customers.

Direct peers

• JK Paper: JK Paper is one of India's largest integrated paper manufacturers producing copier paper, packaging board, and specialty papers through mills in Gujarat and Odisha. Direct comparable in product portfolio, B2B industrial customer base, and Indian paperboard market.
• Tamil Nadu Newsprint and Papers (TNPL): TNPL is a leading Indian integrated paper and paperboard manufacturer producing printing & writing paper and packaging board using bagasse and hardwood pulp — directly comparable to CPP in raw material mix, integrated pulp-paperboard model, and Indian B2B customer focus.
• West Coast Paper Mills: West Coast Paper Mills operates integrated paper and paperboard manufacturing in Karnataka, producing writing/printing paper, copier paper, and packaging board. Comparable in scale, integrated manufacturing, and Indian B2B distribution model.
• International Paper APPM: International Paper's Indian subsidiary APPM operates an integrated paper mill in Andhra Pradesh producing printing & writing paper and packaging board. Comparable in product portfolio, integrated pulp-to-paper model, and Indian industrial customer segments.
• Ballarpur Industries (BILT): Ballarpur Industries (under the Sohag Paper/AV Group) is one of India's largest paper manufacturers with operations across writing/printing paper, packaging board, and tissue. Comparable in product breadth, multi-mill footprint, and Indian B2B customer mix.
• Pudumjee Paper Products: Pudumjee Paper Products manufactures specialty paper, packaging board, and tissue products for industrial and hygiene applications in India. Comparable in specialty paper focus and B2B hygiene/industrial customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Century_Paper
• Facebookfacebook.com/CenturyPaperIndiaOrg
• LinkedInlinkedin.com/company/centurypulpandpaper
• Instagraminstagram.com/centurypulppaper

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century Pulp & Paper