What Aditya Birla Education Trust does

Aditya Birla Education Trust (ABET) is a private charitable trust founded in 2021 by Mrs. Neerja Birla and registered under the Maharashtra Public Trusts Act, 1950, headquartered in Worli, Mumbai. ABET operates a three-pillar model spanning mental health, menstrual health, and education through six wholly-owned operating brands: Mpower (mental health counselling, therapy, corporate wellness programs, Minds Matter school curriculum, and AMP sports psychology), Ujaas (menstrual health awareness, sanitary pad distribution, Ujaas Green reusable pads, and Menstrual Health Express outreach), Aditya Birla World Academy (a premium K-12 international school offering Cambridge, IGCSE, A levels and IB Diploma), Aditya Birla Education Academy (educator professional development), The Aditya Birla Integrated School (inclusive education for students with learning disabilities), and Nalanda (inclusive education for diverse learning needs). As of October 2025, ABET reports reaching 3.8 million+ lives through its combined programs, including 160 million+ Indians exposed to Mpower mental health awareness, 527,000+ young adults engaged through Mpower centres and helplines, 5.9 lakh+ individuals served by Ujaas since 2021, and 9.3 lakh+ lives touched through ABEA educator training delivered across 600+ schools via 5,000+ workshops and 150+ facilitators. The trust is funded primarily through the Aditya Birla Group and philanthropic contributions, with services delivered free or at subsidized rates to end beneficiaries, and operates strategic partnerships with CISF (Project Mann, 75,000+ personnel), Mumbai and Thane Police (Project Saksham, 128+ stations), PCMC, BMC schools, the Gates Foundation (Ujaas Green), and BTECH (suicide prevention). Revenue is not publicly disclosed; commercial-style inflows are limited to ABWA tuition and select corporate mental health and educator training contracts, while the broader portfolio is grant and donor funded.

Name

Aditya Birla Education Trust

Legal name

Aditya Birla Education Trust

Website

https://abet.co.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Aditya Birla Education Trust is a Mumbai-based charitable trust operating Mpower (mental health), Ujaas (menstrual health), and four education institutions (ABWA, ABEA, TABIS, Nalanda), delivering free programs to millions of beneficiaries across India with backing from the Aditya Birla Group.

Ownership category

akta.pro rank

Product category

Education and Mental Health Services

NAICS

Educational Services (611), Educational Support Services (611710), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Intellectual & Developmental Disabilities (IDD) Schools & Life Skills Programs (EDAKAAAD)

akta.pro secondary industries

Special Education Staffing & Contracted Providers (Paras, Therapists, Specialists) (EDAJAKAL), Psychoeducational & Educational Assessments (IEE Support) (EDAKACAD)

Keywords

• Mental health services
• Menstrual health awareness
• Inclusive education
• Educator professional development
• K-12 international schooling

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Philanthropic/Trust Funding: As a public charitable trust registered under the Maharashtra Public Trusts Act, 1950, ABET is funded through the Aditya Birla Group and philanthropic contributions. The trust does not operate on a commercial revenue model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aditya Birla Education Trust (ABET) is a non-profit charitable trust that runs three integrated verticals: Mpower (mental health counselling, therapy, corporate wellness, and school-based mental health curriculum), Ujaas (menstrual health awareness, sanitary pad distribution, and sustainable product manufacturing), and a portfolio of educational institutions including the K-12 Aditya Birla World Academy, the Aditya Birla Education Academy for teacher training, The Aditya Birla Integrated School for inclusive education, and Nalanda. Services are delivered free or subsidized to communities while schools charge standard fees.

Product overview

Aditya Birla Education Trust operates as a multi-initiative trust with three core focus areas: mental health, menstrual health, and education. The organization functions as a platform-plus-initiatives model comprising: Mpower (comprehensive mental health services including counselling, therapy, workshops, and Minds Matter school curriculum); Ujaas (menstrual health initiative with awareness programmes, product distribution, and Ujaas Green sustainable products); and four educational institutions (Aditya Birla World Academy K-12 international school, Aditya Birla Education Academy for educator training, The Aditya Birla Integrated School for inclusive education, and Nalanda for diverse learning needs). These verticals share a common intent to expand access to learning and unlock potential while addressing societal needs.

Differentiator

Problem solved

Functional benefit

Brands

• Mpower: Holistic mental health initiative providing counselling, therapy, workshops, and community outreach to break mental health stigmas and provide accessible support
• Ujaas
• Aditya Birla World Academy (ABWA)
• Aditya Birla Education Academy (ABEA)
• The Aditya Birla Integrated School (TABIS)
• Nalanda
• Minds Matter
• AMP by Mpower
• Ujaas Green
• Menstrual Health Express
• Infinity
• Mpower Youthopia

Products and services

• Mpower Mental health initiative providing counselling, therapy, workshops, corporate mental health programmes, child and adolescent mental health services, and community outreach. Offers comprehensive mental wellness support from awareness to professional care services.
• Ujaas Menstrual health initiative addressing menstrual hygiene with awareness education, distribution of free menstrual products, capacity building of frontline workers, and promotion of sustainable eco-friendly solutions through Ujaas Green.
• Aditya Birla World Academy (ABWA) Premier K-12 international school in Mumbai offering Cambridge Primary & Secondary, IGCSE, A levels and IB Diploma Programme. Focuses on academic excellence, character development, and nurturing future-ready global leaders.
• Aditya Birla Education Academy (ABEA) Educator development institute providing practice-led professional development to strengthen teachers' pedagogy, leadership, and classroom practice. Has touched 9.3 lakh+ lives across diverse educational contexts.
• The Aditya Birla Integrated School (TABIS) Inclusive school supporting students with learning difficulties, attention deficit disorders, and those who have stepped away from mainstream education. Ensures students with intellectual and learning disabilities receive proper support.
• Nalanda Inclusive education initiative transforming real-world challenges into meaningful educational change. Ensures every learner feels seen, supported, and empowered, operating beyond conventional educational boundaries.
• Minds Matter School-based mental health curriculum integrating mental health literacy, psychosocial intervention, and access to professional treatment into school timetables. Designed to address pressing mental health concerns among youth.
• AMP by Mpower Sports Psychology vertical launched on 30th August 2024 in partnership with Abhinav Bindra, focusing on mental performance and psychological support for athletes.
• Ujaas Green Reusable cloth pad initiative promoting eco-conscious menstrual practices. Includes dedicated manufacturing unit in Jalna district, Maharashtra, generating sustainable income for local women.
• Menstrual Health Express Travelling van operating in 25 states in collaboration with local non-profit partners. Revolutionises menstrual health awareness and accessibility nationwide through safe discussion platforms and free product distribution.
• Project Samarth BMC school teacher development programme applying cooperative learning strategies such as Jigsaw and Gallery Walk. Transforms classroom dynamics into active learning communities.

Quantifiable outcome

• 3.8 million+ lives touched through combined mental health and education outreach
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Gates FoundationcoreStrategic or Co-development PartnerGates Foundation collaborates with Ujaas on the Green initiative for affordable, eco-friendly reusable cloth pads production in Jalna district, Maharashtra.
• Central Railway MumbaicoreStrategic or Co-development PartnerPartnership with Central Railway Mumbai for World Menstrual Hygiene Day initiatives, including illumination of CSMT station in red and public awareness campaigns.
• Behavioral Tech Institute (BTECH)coreStrategic or Co-development PartnerMpower partnered with BTECH to expand evidence-based suicide prevention programs in India, focusing on dialectical behavior therapy interventions.
• Pune Government SchoolscoreStrategic or Co-development PartnerPartnership with Pune government for menstrual health initiative across 745 schools, impacting over 73,591 adolescents in 13 districts.
• Pune Chinchwad Municipal CorporationcoreStrategic or Co-development PartnerCollaboration for elevating PCMC school education standards through curriculum development, teacher training, and community engagement.
• Mumbai and Thane PolicecoreStrategic or Co-development PartnerProject Saksham provides mental health support to over 1,300 victims and 500 perpetrators across 128+ police stations.
• CISF (Central Industrial Security Force)coreStrategic or Co-development PartnerProject Mann offers mental health support to over 75,000 CISF personnel through counselling services and interventions.
• The Innovation Story (TIS)supportingTechnology or IntegrationMentorship support for ABWA Binary Bolts robotics team in FIRST Robotics Competition, providing technical guidance and mentorship.
• Local Non-Profit PartnerssupportingChannel Partner/ Reseller/ DistributorMenstrual Health Express operates across 25 states in collaboration with local non-profit partners for community outreach.
• ICDS Department and Anganwadi WorkerssupportingChannel Partner/ Reseller/ DistributorUjaas workshops supported by ICDS department and Anganwadi sevikas for community-level menstrual health outreach.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mann Deshi Foundation: Indian non-profit focused on rural women's empowerment through financial literacy, health, and entrepreneurship programs. Comparable to Ujaas's community-level women-centric health and economic empowerment model.
• iCall (TISS): Mental health counselling service operated by Tata Institute of Social Sciences providing low-cost therapy, training, and research. Comparable to Mpower's clinical and outreach mental health service model in India.

Broad incumbents

• Tata Trusts: Philanthropic trusts of the Tata Group — India's oldest and among the largest corporate philanthropies. Comparable as a conglomerate-backed multi-vertical trust, though at substantially larger scale and across broader cause areas than ABET's focused education/health agenda.
• Varkey Foundation: Global education philanthropy founded by the GEMS Education founder, focused on teacher training and education quality. Directly comparable to ABEA's educator development mission and operates across multiple geographies.
• GEMS Education: Largest global K-12 private school operator offering premium international curricula (IB, British, American). Comparable as a premium international curriculum operator similar to ABWA's Cambridge/IGCSE/IB offering.

Direct peers

• Bharti Foundation: Philanthropic arm of Bharti Enterprises (Airtel), operating the Satya Bharti Schools network and educator development programs. Directly comparable as a corporate-backed Indian education philanthropy with similar school-and-educator-training model.
• Teach For India: Non-profit addressing educational inequity in India through teacher training and school partnerships. Comparable as an Indian education-focused NGO working on teacher capacity-building — overlapping with ABEA's educator development mission.
• Reliance Foundation: Philanthropic arm of Reliance Industries — India's largest conglomerate by market cap — operating schools, health initiatives, and rural development programs. Highly comparable as a similarly structured, conglomerate-backed charitable trust operating at scale across education and health verticals in India.
• Vandrevala Foundation: Indian mental health NGO operating a free national helpline, counselling services, and mental health awareness programs. Most directly comparable peer for Mpower's mental health service delivery model in India.
• Smile Foundation: Indian NGO operating education, healthcare, and women's empowerment programs targeting under-served communities. Directly comparable to Ujaas and Mpower's community-driven service delivery model and beneficiary segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mpowerminds
• YouTubeyoutube.com/channel/UCw6YQUUFnL50-9n3FamINxA/featured
• Facebookfacebook.com/mpowerminds
• LinkedInlinkedin.com/company/aditya-birla-education-trust
• Instagraminstagram.com/mpowerminds

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Aditya Birla Education Trust