What Shiraz Creative does

Shiraz Creative is a privately held, New York-headquartered experiential marketing agency founded in 2000 that designs and produces bespoke brand activations for Fortune 500 and premium consumer brands. The company's core product is end-to-end experiential event production, encompassing concept development, design, fabrication, and on-site execution of pop-ups, VIP lounges, immersive dining experiences, product launches, and trade-show takeovers. Notable work includes the Gold Café Michelin-star pop-up with American Express, Resy, and Dunkin'; the Platinum Coast 225-foot floating restaurant on the East River; Night Shift at Art Basel Miami; Skyline Drive-In and Boardwalk at Santa Monica Pier; the New York Fashion Week x Luar after party at Rockefeller Center; multi-season RuPaul's Drag Race activations at the NYC Oculus for Paramount; a Visa FIFA World Cup Russia 360 program and Payment Forum; a Belvedere Vodka global launch with Janelle Monáe; and Crush City, a 3D virtual conference environment for Avalara.\n\nThe agency's underlying technology stack is service-led rather than product-led; production capability is built on physical fabrication, venue sourcing, and celebrity/athlete access (Coco Gauff, Janelle Monáe, Jared McCain), augmented by a documented case-study portfolio hosted on its Wix-built website. No software API, SDK, mobile application, or proprietary AI system is disclosed. Revenue is generated through project-based professional services engagements priced via custom proposals, with multi-year contract cadences indicated for marquee clients. Go-to-market is direct enterprise sales: brand marketing teams and agencies engage the firm through a 'Request Proposal' workflow, with credibility reinforced by earned-media coverage in Forbes, Fast Company, Hollywood Reporter, Travel + Leisure, Harper's Bazaar, Deadline, New York Post, and AD.\n\nThe firm operates a horizontal segmentation strategy targeting premium consumer brands across financial services (American Express, Visa, Bloomberg), fashion and luxury (Chanel, Lancôme, Swarovski, Luar), food and beverage (Starbucks, Resy, Dunkin'), entertainment and media (Paramount/RuPaul's Drag Race, Max, Vanity Fair), technology (Adobe, Avalara), beauty (Sally Hansen, Lancôme), aviation (Delta, Emirates), and spirits (Belvedere Vodka). Headcount is reported in the 101-250 range, with named leadership consisting of Skye Von (Global VP of Creative, Strategy and Innovation) and Jarrod White (Associate Director & Account Management). Geographic execution spans New York City, Los Angeles, Miami, Atlanta, Chicago, Santa Monica, Berlin, and prior campaign work in Russia.

Name

Shiraz Creative

Legal name

Shiraz Creative

Website

https://shirazcreative.global

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Shiraz Creative is a New York-headquartered experiential marketing agency that designs and produces bespoke pop-ups, brand activations, VIP lounges, and immersive dining experiences for Fortune 500 clients including American Express, Visa, Chanel, Starbucks, and Paramount.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Loyalty Program Strategy & Program Management (MPAAAIAF)

Keywords

• Experiential marketing agency
• Brand activation services
• Immersive event production
• Pop-up experience design
• Experiential creative services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing Services: Bespoke experiential event design and production for brand activations, pop-ups, immersive experiences, and VIP lounge activations. Revenue generated through project-based fees for conceptualization, design, production, and execution of branded experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shiraz Creative is a global experiential agency that designs and produces bespoke immersive brand experiences for enterprise clients, including pop-up activations, product launches, VIP lounges, multi-sensory dining experiences, and conference takeovers. The agency delivers end-to-end services spanning concept development, design, production, and on-site execution at premium venues and cultural events such as Art Basel, NYFW, and the FIFA World Cup. Revenue is earned through project-based professional services fees for each bespoke engagement.

Product overview

Shiraz Creative is a global experiential agency that offers a single unified service portfolio of experiential marketing and event activations. The core offering consists of designing and executing immersive brand experiences including pop-up shops, VIP lounges, dining experiences, product launches, and conference activations. Notable projects include Gold Café (Michelin Star pop-up with Amex/Resy/Dunkin'), Platinum Coast (floating East River restaurant), RuPaul's Drag Race season launches, and Visa FIFA World Cup experiential programs. The agency serves major brands such as American Express, Visa, Chanel, Starbucks, Lancôme, Emirates, and RuPaul's Drag Race.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Event Services Shiraz Creative designs and executes experiential marketing events including pop-up activations, brand launches, VIP lounges, and immersive dining experiences for enterprise clients such as American Express, Visa, Chanel, and Starbucks.
• Coco's Corner Store A classically reimagined pop-up bodega for the launch of Coco Gauff's new Naked Smoothie, located in NYC.
• Goldstrology A multi-sensory dining experience rooted in the four elemental signs of the zodiac, created in partnership with American Express.
• Sally Hansen Slam Dunk A product launch in Los Angeles in collaboration with NBA star Jared McCain.
• Night Shift An after party pop-up/residency at Art Basel in Miami, brought to you by Amex, Delta, and Resy.
• Resy Lounge A VIP lounge during Miami Art Week at Art Basel / The Untitled Art Tent in Miami.
• Gold Café A Michelin Star pop-up restaurant created in partnership with American Express, Resy, and Dunkin', first launched in NYC and then brought to LA.
• Platinum Coast A 225ft floating restaurant in the East River featuring renowned chefs in partnership with American Express and Resy.
• Skyline Drive-In A two-day pop-up experience in NYC/Brooklyn with views of the Manhattan Skyline for American Express Gold Card members.
• Belvedere Vodka Campaign A global campaign launch spanning Atlanta, Berlin, Chicago, and NYC with Grammy nominated musician and actress Janelle Monáe.
• Boardwalk A carnival-like experience at Santa Monica Pier created in partnership with American Express and Resy.
• RuPaul's Drag Race Activation Season campaign launch of the Emmy-winning TV show at NYC Oculus for Seasons 13, 14, and 15.
• Visa FIFA World Cup Russia A 360-degree experiential client program capturing World Cup magic for Visa in Russia.
• Visa Payment Forum Russia Utilizing innovation and emerging trends, an experiential takeover of Visa's annual client conference in Russia.
• Crush City A virtual conference featuring a vibrant 3D cityscape to bring awareness to tax compliance, global commerce, and tech innovation for Avalara.
• Climate Change Event Europe A conference for environmental advocacy created in partnership with Bloomberg and Vanity Fair.
• American Express x Luar New York Fashion Week's hottest after party transforming Rockefeller Center, created in partnership with American Express, Resy, Dunkin', and Luar.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• American ExpresscoreGTM or Marketing PartnerOngoing strategic partner for multiple experiential campaigns including Gold Café, Platinum Coast, Night Shift Art Basel, Resy Lounge, Skyline Drive-In, Boardwalk, and NYFW Luar collaboration. American Express provides brand backing and co-marketing for premium consumer activations.
• ResycoreGTM or Marketing PartnerRestaurant reservation platform partner for multiple Amex-connected campaigns including Gold Café pop-ups in NYC and LA, Platinum Coast floating restaurant, Resy Lounge Art Basel, Skyline Drive-In, and Boardwalk Santa Monica.
• Dunkin'flagshipGTM or Marketing PartnerPartner in Gold Café Michelin Star pop-up series with American Express and Resy. Partnership expanded from NYC to LA based on initial success.
• VisaflagshipStrategic or Co-development PartnerExecuted FIFA World Cup Russia 360 experiential client program and Visa Payment Forum annual conference in Russia. Major enterprise engagements showcasing large-scale event capabilities.
• Paramount / RuPaul's Drag RaceflagshipStrategic or Co-development PartnerSeason campaign launch partner for Emmy-winning RuPaul's Drag Race Seasons 13, 14, and 15. Activation at NYC Oculus for season premieres.
• Delta Air LinescoreGTM or Marketing PartnerPartner in Night Shift Art Basel after party pop-up residency alongside American Express and Resy.
• LuarflagshipGTM or Marketing PartnerFashion designer collaboration for New York Fashion Week after party at Rockefeller Center with American Express, Resy, and Dunkin'.
• Janelle MonáeflagshipGTM or Marketing PartnerGrammy-nominated musician and actress featured in Belvedere Vodka global campaign launch across ATL, Berlin, CHI, and NYC.
• Coco GauffflagshipGTM or Marketing PartnerProfessional tennis athlete for whose Naked Smoothie launch Coco's Corner Store NYC pop-up bodega was created.
• Jared McCainflagshipGTM or Marketing PartnerNBA star collaborator for Sally Hansen Slam Dunk LA product launch activation.
• GoldstrologyflagshipStrategic or Co-development PartnerMulti-sensory dining experience rooted in the four elemental signs of the zodiac, created in collaboration with American Express.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency under IPG, designing immersive brand experiences, pop-ups, and event activations for Fortune 500 clients. Direct competitor to Shiraz in the premium experiential space with comparable campaign types (sporting, cultural, brand launches).
• Sparks: Experiential marketing agency within the Omnicom network producing brand experiences, pop-ups, and live events. Closely comparable in service offering, target clients (enterprise brand marketers), and event-driven GTM.
• MKG: NYC-based experiential marketing agency focused on brand activations, immersive experiences, and creative campaigns for enterprise brands. Comparable in scale, geography, and premium-event positioning.
• MAS Event Design: NYC-based experiential design and production firm producing high-end brand events, pop-ups, and product launches. Directly comparable in service mix, client tier (luxury, beauty, spirits), and bespoke production model.
• George P. Johnson Experience Marketing: Large global experiential marketing agency producing brand experiences, conferences, and product launches for enterprise clients. Comparable in producing tentpole experiences for Amex-tier clients, but at much larger scale.
• GMR Marketing: Global experiential and sports marketing agency producing brand activations, fan experiences, and live events. Directly comparable in event-led B2B agency model serving enterprise brands.
• Octagon: Sports and entertainment experiential agency producing athlete-driven brand experiences, sponsorships, and event activations. Comparable to Shiraz's Coco Gauff, Jared McCain, and FIFA World Cup work.
• Allied Global Marketing: Experiential and integrated marketing agency producing brand activations, live events, and promotional campaigns for enterprise clients across hospitality, entertainment, and consumer brands.

Emerging players

• Be Experiential: Boutique experiential agency producing brand activations, pop-ups, and immersive events. Overlaps with Shiraz on event-led B2B delivery for consumer brands but at smaller scale.
• Cogs Agency: Boutique creative agency specializing in brand activations, experiential campaigns, and live events for lifestyle and consumer brands. Comparable in service mix and bespoke project model, but smaller and more lifestyle-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shiraz-creative
• Instagraminstagram.com/shiraz_creative_us
• TikToktiktok.com/@shirazcreative
• Facebookfacebook.com/shirazcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiraz Creative