ZAG Interactive
ZAG Interactive is a US digital agency that designs, develops, and markets custom websites for banks, credit unions, and financial institutions, leveraging Kentico, Umbraco, and HubSpot CMS platforms alongside proprietary financial-services tools, operating as a subsidiary of Marquis Software Solutions.
- Company typePrivate
- Founded2001
- HeadquartersGlastonbury, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ZAG Interactive does
ZAG Interactive is a US digital agency founded in 2001 and headquartered in Glastonbury, Connecticut. The company specializes in custom website design, redesign, development, and digital marketing services exclusively for banks, credit unions, and other financial institutions. It has built more than 160 websites on Kentico Xperience, holds Kentico Gold Partner and Accelerator status, and is positioned as the top Kentico agency in the world for the financial services vertical. Its technology stack includes Kentico Xperience as the primary CMS, supplemented by Umbraco CMS and HubSpot CMS for budget-tier and CRM-integrated engagements, along with a suite of proprietary client-side tools (Rates Management, Locations Management, Events Management, FAQ Management, Disclaimer Management, Solution Finder, Product Finder, and Website Tour). Hosting, security, and ADA compliance are delivered in-house or via Rackspace and Cloudflare partnerships.
The business operates a sales-led enterprise field motion targeting community banks and credit unions through RFPs and discovery consultations. Revenue is generated from one-time website design and development projects (budgets ranging from under $40k to over $100k per engagement), recurring support retainers (5 to 100+ hours per month), managed hosting subscriptions with 99.9% uptime guarantees, ADA compliance retainers, and digital marketing services including SEO/GEO, paid search, programmatic, social media, and analytics. The company employs 70+ staff across design, development, marketing, IT, account management, and project management.
Since April 2023, ZAG has operated as a subsidiary of Marquis Software Solutions, a Plano-based financial marketing and compliance software provider backed by Rockbridge Growth Equity. The agency maintains its brand identity and is led by COO Mark Sarni with a senior team spanning sales, technology, client services, and creative functions. The company has accumulated 35 WebAwards and 59 Kentico Site of the Month awards, with multiple Kentico Site of the Year wins in Financial Services between 2020 and 2023.
ZAG Interactive firmographics
Firmographics- Name
- ZAG Interactive
- Legal name
- ZAG Interactive
- Website
- https://zaginteractive.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZAG Interactive is a US digital agency that designs, develops, and markets custom websites for banks, credit unions, and financial institutions, leveraging Kentico, Umbraco, and HubSpot CMS platforms alongside proprietary financial-services tools, operating as a subsidiary of Marquis Software Solutions.
- Ownership category
- akta.pro rank
Where ZAG Interactive is headquartered
LocationHeadquarters
- HQ city
- Glastonbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ZAG Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Design & Development Services: Custom website design, redesign, and development services for banks and credit unions using Kentico, Umbraco, and HubSpot CMS platforms
- Support Retainers: Monthly support packages ranging from 5 to 100+ hours providing ongoing website maintenance, digital strategy, hosting, ADA compliance, analytics, content marketing, SEO, and paid search services
- Managed Hosting Services: Managed hosting and security services with 99.9% uptime guarantee, including Web Application Firewall, DDoS protection, and Cloudflare integration
- Digital Marketing Services: SEO/GEO, paid search, programmatic advertising, social media marketing, email marketing, and content marketing services
- ADA Compliance Services: Ongoing ADA website compliance testing and conformance services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Support Retainers: 5 to 100+ hours per month |
| Other | Multi-year contract | Website Redesign Budget Ranges |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
ZAG Interactive product offering
Product offeringCore offering
ZAG Interactive is a digital agency specializing in custom website design, development, and digital marketing services for banks, credit unions, and financial institutions. The company delivers website redesign projects using Kentico, Umbraco, and HubSpot CMS platforms, supplemented by proprietary management tools (Rates Management, Locations Management, Solution Finder, Product Finder) and capabilities in website personalization, copywriting, ADA compliance, and SEO/GEO. ZAG also provides ongoing support through monthly retainer packages, managed hosting with security, and digital marketing services including paid search, social media marketing, and programmatic advertising.
Product overview
ZAG Interactive is a full-service digital agency specializing in custom website design, development, and digital marketing for banks, credit unions, and financial institutions. Their product portfolio centers on custom website redesigns using CMS platforms (Kentico Xperience, Umbraco, and HubSpot CMS), supplemented by proprietary management tools (Rates Management Tool, Locations Management Tool, Events Management Tool, FAQ Management Tool, Disclaimer Management Tool, Solution Finder, Product Finder, and Website Tour). Core services include discovery and strategy, information architecture, website personalization, copywriting, content strategy, and content modeling. Marketing add-ons encompass SEO/GEO, paid search, programmatic advertising, social media marketing, and analytics strategy. Compliance and support services include ADA website compliance, managed hosting with security, and ongoing support retainers. The company positions itself as the top Kentico agency in the world for building bank and credit union websites, with over 160 Kentico sites built and numerous industry awards.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 39% increase in average session duration (Stanford FCU)
- +7 more outcomes
Companies that use ZAG Interactive
Customer profileNamed customers36 records
Segments3 records
Ideal customer profiles3 records
ZAG Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature8 records
ZAG Interactive partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- KenticoflagshipKentico Gold Partner and Kentico Accelerator Partner. Kentico is a popular .NET content management platform combining sophisticated technology with powerful integrated marketing tools. ZAG is the top Kentico agency in the world for building bank and credit union websites with 160+ sites built.
- UmbracocoreUmbraco Gold Partner. Umbraco is a popular open source .NET content management platform offering sophisticated features, perfect for clients with lower budgets. ZAG recently upgraded to Gold level partnership.
- HubSpotcoreCertified HubSpot Gold level partner. ZAG builds websites in HubSpot's CMS and integrates with existing HubSpot products for clients looking for an all-in-one SaaS platform.
- CloudflarecoreCloudflare partnership provides security solutions including Web Application Firewall (WAF), Advanced Bot Protection, Credential Stuffing Protection, Screen Scraping Protection, and DDoS mitigation.
- StrumminorStrum transforms brands for financial institutions. ZAG has been trusted to bring Strum's branding work to life on websites through long partnership.
- AdrenalineminorAdrenaline is a leading branding agency that has worked with many of ZAG's financial institution clients to reimagine their brand. Companies partner on projects as needed.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
ZAG Interactive competitors and assessment
Company assessmentDirect peers
- Adrenaline Agency: Financial-services-focused branding and marketing agency that explicitly partners with ZAG on joint engagements. Operates in the same niche (bank/credit union brand reimagination and digital delivery), serving as both collaborator and direct competitor for the same FI budget.
- Strum: Brand agency specialized in financial institutions and named as a long-standing ZAG strategic partner. They bring the branding work to life on websites; comparable to ZAG in serving FIs with brand-to-website transformation services.
- icreo: Digital services firm focused on financial institutions with similar website design, CMS-based development, and digital marketing offerings for banks and credit unions, overlapping significantly with ZAG's core delivery model.
Broad incumbents
- Bounteous: Large digital experience agency offering custom CMS-based website builds, personalization, and digital marketing across multiple verticals including financial services. Comparable at the project level but far broader in scope than ZAG's FI-only focus.
- Perficient: Large digital transformation consultancy delivering CMS implementations (including Sitecore and others) and digital marketing services to financial institutions among many other verticals; competes with ZAG for enterprise FI redesign RFPs at the high end.
- Globant: Global digital and IT services firm with a financial-services practice that builds digital channels, websites, and marketing platforms for banks. Comparable as an incumbent bidding against ZAG on larger enterprise FI engagements.
Emerging players
- Siteimprove: Web governance platform (used by ZAG via Acquia Optimize integration) focused on accessibility, SEO, and compliance monitoring. Overlaps with ZAG's ADA-compliance and SEO/GEO lines as both an enabling tool partner and an emerging alternative for FIs wanting in-house monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZAG Interactive social profiles
Digital presenceZAG Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZAG Interactive leadership team
Management profileNumber of profiles
Profiles5 records
ZAG Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZAG Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZAG Interactive
What does ZAG Interactive do?
ZAG Interactive is a digital agency specializing in custom website design, development, and digital marketing services for banks, credit unions, and financial institutions. The company delivers website redesign projects using Kentico, Umbraco, and HubSpot CMS platforms, supplemented by proprietary management tools (Rates Management, Locations Management, Solution Finder, Product Finder) and capabilities in website personalization, copywriting, ADA compliance, and SEO/GEO. ZAG also provides ongoing support through monthly retainer packages, managed hosting with security, and digital marketing services including paid search, social media marketing, and programmatic advertising.
Is ZAG Interactive a public or private company?
ZAG Interactive is a private company. It is classified as private equity controlled and is currently operating.
When was ZAG Interactive founded?
ZAG Interactive was founded in 2001. It employs 11 to 50 people.
Where is ZAG Interactive based?
ZAG Interactive is headquartered in Glastonbury, United States, in the North America region.
How does ZAG Interactive make money?
Five revenue lines are on record. Website Design & Development Services are the primary driver. The others are support Retainers, managed Hosting Services, digital Marketing Services and ADA Compliance Services.
Who are ZAG Interactive's main competitors?
Direct peers on record are Adrenaline Agency, Strum and icreo. Broad incumbents are Bounteous, Perficient and Globant. Siteimprove is listed as an emerging player.
Does ZAG Interactive have an API?
No public API is recorded for ZAG Interactive.