Martin's Super Markets

What Martin's Super Markets does

Martin's Super Markets is a privately held regional supermarket chain founded in 1947 by Jane and Martin Tarnow in South Bend, Indiana, and operating today as a wholly-owned banner of SpartanNash (NASDAQ: SPTN) following the 2016 acquisition. The company operates 20 full-line grocery stores across northern Indiana (South Bend, Mishawaka, Elkhart, Granger, Nappanee, Plymouth, Logansport, Goshen, Warsaw) and southern Michigan (Niles, St. Joseph, Stevensville), complemented by 18 in-store pharmacies, 7 fuel centers, 4 Paw Mart pet supply stores, and 2 Martin's Express convenience stores. The assortment combines national, regional, and local brands across standard grocery, dairy, frozen, produce, full-service meat and seafood, and specialty departments including a Side Door Deli, Bake Shoppe, Flower Market, sushi stations, artisan pizza, and signature smokehouse BBQ.

Technology infrastructure centers on the Freshop-powered e-commerce platform at martinsgroceriestogo.com and companion iOS and Android mobile apps, enabling online ordering, curbside pickup, weekly-ad viewing, digital coupon clipping, and Advantage Card loyalty account management. Back-of-house and pharmacy operations are supported by NCR Cloud technology. HIPAA-compliant pharmacy operations are documented, and broader privacy practices are administered at the SpartanNash parent level.

Martin's monetizes primarily through point-of-sale transaction-based grocery retail, with the Our Family private label (~2,000 SKUs, double-money-back guarantee) and the upcoming Sol Select™ Hispanic-inspired private label providing margin expansion levers. Ancillary revenue streams include pharmacy prescription and OTC sales, fuel sales at owned and partner stations (Speedway, Pri-Mart, Lassus Handy Dandy) where Advantage Points are redeemable, catering services, and pet store retail. The pricing model layers a free Advantage Card loyalty program onto weekly ad specials, digital coupons, a Senior Wednesday 10% discount for shoppers 55+, and the Bloom of the Month Club annual flower subscription ($90/year). Customer segments span general families, seniors, schools/nonprofits (via Direct Your Labels, Donuts to Dollars, and One School at a Time grants), and community organizations running flower fundraisers, with the Michiana regional community serving as the primary end-market.

Name

Martin's Super Markets

Legal name

Martin's Super Markets, Inc.

Website

https://martinsgroceriestogo.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Martin's Super Markets is a privately held, SpartanNash-owned regional grocery chain operating 20 supermarkets across northern Indiana and southern Michigan, selling national, regional, and local brand groceries alongside in-house pharmacies, fuel centers, pet stores, and specialty deli/bakery/BBQ departments to mass-market Michiana consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

Keywords

• Grocery retail chain
• Fresh produce
• In-store pharmacy
• Catering services
• Pet supply stores

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Retail Grocery Sales: Traditional in-store grocery sales across 20 supermarket locations offering national, regional, and local brand products including fresh produce, meat, seafood, dairy, bakery, deli, frozen foods, and specialty items
2. Online Grocery and Delivery: E-commerce sales through martinsgroceriestogo.com with online ordering and in-store pickup services
3. In-store Pharmacy: 18 in-store pharmacies offering prescription services and health-related products
4. Fuel Centers: 7 Martin's Fuel Centers operating 24/7 with pay-at-the-pump, offering E85, diesel, and car wash services; also includes partner fuel station network (Speedway, Pri-Mart, Lassus Handy Dandy)
5. Catering Services: Full-service catering for business and private events with customizable menus and service levels
6. Specialty Departments: Revenue from specialty departments including Flower Market (wedding flowers, arrangements, fundraising), Signature Smokehouse BBQ, Sushi stations, and custom cakes
7. Loyalty and Rewards Programs: Advantage Card program driving customer retention and targeted marketing, enabling fuel rewards, digital coupons, and personalized discounts
8. Paw Mart Pet Stores: 4 standalone pet supply stores offering premium pet foods, accessories, grooming services, and Paw Perks rewards program
9. Convenience Stores: Martin’s Express convenience stores with ready-to-eat foods, beverages, and fuel

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels12 records

Core offering

Martin's Super Markets is a regional supermarket chain operating 20 full-service grocery stores across northern Indiana and southern Michigan, selling national, regional, and local brand groceries (fresh produce, meat, seafood, dairy, bakery, deli, frozen foods, specialty items). The offering extends beyond groceries to in-store pharmacies (18 locations), 7 fuel centers, 4 Paw Mart pet supply stores, Martin's Express convenience stores, catering services, floral arrangements, and brick-and-click ordering via martinsgroceriestogo.com and mobile apps, with rewards through the Advantage Card loyalty program.

Product overview

Martin's Super Markets is a regional grocery retail chain operating 20 stores across northern Indiana and southern Michigan, owned by SpartanNash. The company offers a unified retail platform combining physical supermarket operations with a digital e-commerce presence (martinsgroceriestogo.com). The core product portfolio centers on traditional grocery retail departments (Grocery, Dairy, Frozen Foods, Produce Market, Butcher Shoppe, Seafood) alongside specialty departments (Side Door Deli, Bake Shoppe, Flower Market, Sushi, Beer/Wine/Liquor, Artisan Pizza, Signature Smokehouse BBQ). Complementary services include full-service Pharmacies, Paw Mart pet stores, Fuel Centers, and Martin's Express convenience stores. The loyalty ecosystem encompasses the Martin's Rewards/Advantage Card, Senior Wednesdays discounts, and Text Club SMS marketing. Digital offerings include a Freshop-powered mobile app and online shopping platform. Community programs include One School at a Time grants, Direct Your Labels, and Donuts to Dollars fundraisers. The company also carries the Our Family private label brand.

Differentiator

Problem solved

Functional benefit

Brands

• Our Family: Extensive line of high quality private label products with a double money-back quality guarantee.
• Martin's Mobile App
• Martin's Advantage Card
• Paw Mart
• Side Door Deli
• Martin's Flower Market
• Martin's Butcher Shoppe
• Martin's Bake Shoppe
• Signature Smokehouse BBQ
• Martin's Express

Products and services

• Martin's Groceries To Go (Online Shopping Platform) E-commerce platform that lets customers shop for groceries online, view weekly ads, clip digital coupons, view past purchases, and submit pickup orders for in-store fulfillment. Targeted at Michiana-region household grocery shoppers seeking online ordering and curbside pickup.
• Martin's Mobile App Native iOS and Android application providing in-store navigation, digital coupon access, weekly ad browsing, rewards tracking, and online shopping capabilities for Michiana consumers.
• Martin's Rewards / Advantage Card Free loyalty program enabling customers to accumulate fuel rewards, receive digital coupons and exclusive discounts, claim Senior Wednesday pricing, and access personalized savings across all Martin's departments and partner fuel stations.
• Martin's Pharmacies Full-service in-store pharmacy offering prescription fills, medication counseling, and health services, with HIPAA-compliant handling of Protected Health Information. Available at 18 Martin's store locations across the Michiana region.
• Martin's Fuel Centers Seven fuel center locations offering 24/7 pay-at-the-pump service for E85, diesel, and other grades, with select sites providing car wash. Customers earn and redeem Advantage Points toward fuel pricing through the Advantage Card.
• Catering by Martin's Full-service off-premises catering for business functions and private events, offering customizable menus, budget tiers, gluten-free options, party planning, and food truck services. Contact: 877-550-CHEF (2433).
• Flower Market Full-service floral department offering fresh-cut flowers, custom arrangements, wedding flowers, sympathy arrangements, balloon bouquets, daily local delivery, wedding consultations, and DIY bulk flower orders.
• Bloom of the Month Club Annual subscription offering 12 months of fresh-cut flower bouquets for $90 per year, redeemable at Flower Market locations with a Martin's Rewards Card. Suitable as a self-use or gift subscription.
• Paw Mart Pet supply retail concept with four standalone locations (Elkhart, Mishawaka, Granger, St. Joseph) and Paw Perks rewards. Stocks premium pet foods including Science Diet, Eukanuba, and Nutro; offers OTC pet medications, accessories, toys, and grooming services for pet owners in the Michiana region.
• Martin's Express Convenience Stores Convenience store format offering ready-to-eat hot and cold foods, beverage bars, and fuel at the Mayflower (South Bend) and St. Joseph locations with extended operating hours for on-the-go consumers.
• Side Door Deli Prepared-foods department offering fried chicken, fish fry, panini sandwiches, soups, salads, sushi, and Smokehouse BBQ for dine-in or carry-out, with Side Door Deli Rewards (e.g., buy 2 salad bar salads get $5 off 3rd; buy 4 coffees get 5th free).
• Signature Smokehouse BBQ BBQ station at seven Martin's locations slow-roasting ribs and meats over cherry wood logs with signature sauces and sides, plus weekly Wednesday rib discounts for in-store diners.
• Artisan Pizza Fresh brick-oven pizzas (5-inch $5.99, 10-inch $8.99) made to order in a 550-degree oven with Neapolitan-style crust for dine-in or carry-out at select locations (South Bend Ave and Erskine Plaza).
• Sushi Stations Fresh sushi prepared daily by trained chefs, served as single-serve ready-to-go portions, customized at staffed sushi stations, or ordered in volume for parties, including vegetarian and sashimi selections.
• Butcher Shoppe Full-service meat department offering U.S.D.A. Choice grade beef with no preservatives or antibiotics, all-natural pork, Grade A poultry, custom cutting, special orders, and pre-seasoned ready-to-cook gourmet meats.
• Bake Shoppe (Custom Cakes) In-store bakery offering donuts, muffins, pies, cakes, artisan breads, rolls, bagels, and custom celebration cakes (birthdays, anniversaries, bridal showers, graduations) orderable online or in-store, plus seasonal specialties such as Paczki.
• Our Family Private Label Extensive in-store private label brand spanning nearly 2,000 SKUs across grocery, dairy, frozen, and household categories, with a double-money-back quality guarantee to support value-oriented and quality-conscious consumers.

Quantifiable outcome

• 200% satisfaction guarantee on perishables (meat, deli, seafood, produce)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• SpartanNashcoreOthers · 22 June 2026SpartanNash is the parent company owning Martin's Super Markets, Family Fare, and VG's Grocery banners. Martin's participates in company-wide initiatives including summer price campaigns featuring 5-25% price drops, with SpartanNash's SVP of retail overseeing strategy to improve customer experience.
• C&S Wholesale GrocerscoreStrategic or Co-development Partner · 6 May 2026C&S Wholesale Grocers expanding their Sol Select™ Hispanic-inspired private label brand (250+ frozen, center store, household, and dairy items with bilingual packaging) to Martin's Super Markets locations planned for summer 2026. Part of C&S's OurBrands portfolio targeting independent grocers.
• WNDU (NewsCenter 16)flagshipGTM or Marketing PartnerLocal NBC affiliate partnering with Martin's for 'One School at a Time' grant program, awarding $1,000 grants monthly to schools and teachers for educational initiatives. WNDU features grant recipients on air while Martin's provides funding.
• Miller PoultryminorGTM or Marketing PartnerLocal Indiana supplier featured in Martin's 'Buy Fresh. Buy Local' program offering fresh poultry products to Michiana customers.
• Cousin WillieminorGTM or Marketing PartnerLocal supplier featured in Martin's 'Buy Fresh. Buy Local' program for produce products.
• Kalamazoo Coffee CompanyminorGTM or Marketing PartnerLocal coffee roaster featured in Martin's 'Buy Fresh. Buy Local' program.
• Claey's CandyminorGTM or Marketing PartnerLocal candy manufacturer featured in Martin's 'Buy Fresh. Buy Local' program.
• Crystal Springs CreameryminorGTM or Marketing PartnerLocal dairy producer featured in Martin's 'Buy Fresh. Buy Local' program offering dairy products.
• Laney HoneyminorGTM or Marketing PartnerLocal beekeeper featured in Martin's 'Buy Fresh. Buy Local' program for honey products.
• SB Chocolate CominorGTM or Marketing PartnerLocal chocolate company featured in Martin's 'Buy Fresh. Buy Local' program.
• Prairie FarmsminorGTM or Marketing PartnerRegional dairy cooperative featured in Martin's 'Buy Fresh. Buy Local' program for dairy products.
• Home Run InnminorGTM or Marketing PartnerRegional frozen pizza producer featured in Martin's 'Buy Fresh. Buy Local' program.
• Hudsonville Ice CreamminorGTM or Marketing PartnerRegional ice cream manufacturer featured in Martin's 'Buy Fresh. Buy Local' program.
• Steve's GourmetminorGTM or Marketing PartnerLocal gourmet food producer featured in Martin's 'Buy Fresh. Buy Local' program.
• Lewis Bake ShopminorGTM or Marketing PartnerLocal bakery featured in Martin's 'Buy Fresh. Buy Local' program for fresh baked goods.
• Red GoldminorGTM or Marketing PartnerRegional tomato products company featured in Martin's 'Buy Fresh. Buy Local' program.
• Maple SugarhouseminorGTM or Marketing PartnerLocal maple syrup producer featured in Martin's 'Buy Fresh. Buy Local' program.
• Jay's Potato ChipsminorGTM or Marketing PartnerRegional snack chip manufacturer featured in Martin's 'Buy Fresh. Buy Local' program.
• FaygominorGTM or Marketing PartnerRegional soft drink company featured in Martin's 'Buy Fresh. Buy Local' program.
• SpeedwayminorChannel Partner/ Reseller/ DistributorPartner fuel station network for Martin's Advantage Points Fuel Rewards Program. Vouchers available at select Martin's locations (Logansport, Plymouth, Erskine Plaza South Bend, Ironwood Mishawaka, Concord Mall Elkhart).
• Pri-MartminorChannel Partner/ Reseller/ DistributorPartner fuel stations for Martin's Advantage Points Fuel Rewards Program at Stevensville MI (#1) and St. Joseph MI (#8) locations.
• Lassus Handy DandyminorChannel Partner/ Reseller/ DistributorPartner fuel station network for Martin's Advantage Points Fuel Rewards Program at Warsaw locations (777 Parker St. & 1900 Plaza Drive).
• USDA (MyPlate)minorOthersMartin's aligns nutrition education content with USDA's MyPlate dietary guidelines, providing meal planning resources and healthy eating recommendations based on 2015 Dietary Guidelines for Americans.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meijer: Michigan-based supercenter chain operating across Indiana and Michigan, directly overlapping Martin's core trade area with combined grocery and general merchandise under one roof plus in-store pharmacies and fuel stations.
• Woodman's Markets: Family-owned Midwest supermarket chain with strong Wisconsin and northern Illinois presence that competes for value-conscious grocery shoppers using a similar large-format, specialty-department approach.
• Fresh Thyme Market: Midwest-based natural and specialty grocery chain emphasizing fresh, organic, and local products—comparable to Martin's specialty and Eat Smart. Be Well. health positioning in overlapping regional markets.
• Family Fare: Sister SpartanNash banner operating grocery stores across Michigan under shared corporate ownership, distribution, and private-label strategy—directly comparable in format, scale, and customer base.
• Aldi: Discount grocery chain rapidly expanding stores across Indiana and Michigan; competes with Martin's on price-sensitive grocery baskets and staples with a lean, private-label-heavy model.

Broad incumbents

• Walmart: Mass-merchant and grocery powerhouse operating supercenters throughout Indiana and Michigan, competing aggressively on price, assortment, and increasingly on grocery pickup/delivery via Walmart+.
• Kroger: National supermarket leader with strong Midwest presence (including Indiana), offering groceries, pharmacies, fuel rewards, and increasingly omnichannel services; a scaled incumbent that competes for the same grocery basket across Martin's footprint.
• Target: General-merchandise retailer with grocery, pickup, and Drive-Up services competing for weekly trips in the same Indiana/Michigan markets; overlaps with Martin's on grocery and household essentials.
• Costco: Membership warehouse club serving the same Indiana/Michigan households with bulk grocery, household, and fresh categories; competes for trip frequency and basket size in overlapping metro areas.

Emerging players

• Trader Joe's: Specialty grocery chain with private-label focus expanding into smaller Midwest markets; competes for premium, fresh, and specialty basket spend rather than the full weekly shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/martinsmarkets
• Facebookfacebook.com/martinssupermarkets
• Instagraminstagram.com/martinsmarkets
• Pinterestpinterest.com/martinsmarkets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin's Super Markets