Laney Honey
Laney Honey is a family-owned Indiana specialty honey producer founded in 1982, selling raw, minimally processed varietal honeys along with beeswax, whipped honeys, and gift products to consumers via BigCommerce DTC e-commerce and wholesale to grocery retailers across the Midwest.
- Company typePrivate
- Founded1982
- HeadquartersNorth Liberty, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Laney Honey does
Laney Honey (legal entity: Laney Family Honey Co., Inc.) is a family-owned specialty honey producer founded in 1982 by Dave and Kay Laney in North Liberty, Indiana. The company sources and packages raw, minimally processed varietal honeys from specific floral origins across the U.S., operating on a 'pioneer of varietal honey' positioning that predates mainstream consumer awareness of blossom-specific flavors. Its core technical approach is minimal — low-heat handling and coarse gravity straining rather than high-heat pressure filtering — to retain raw qualities, combined with floral-source separation maintained through contracts with other beekeepers.
The product portfolio spans 12+ varietal honeys (Wildflower, Star Thistle, Blueberry, Orange Blossom, Clover, Buckwheat, Basswood, Tupelo, Cranberry, Dune Country, Goldenrod, Spring and Autumn Blossoms, Locust) plus a broad extension set: whipped honeys (8 flavors), honey straws, nuts-and-honey SKIs, comb honey, beeswax products (bricks, candles, rubs, bars), skincare (soaps, lotion bars), hot honey infusions, Indiana maple syrup, gift boxes, party/wedding favors, and digital gift certificates. Pricing is unit-based, ranging from roughly $3.50 (1.5 oz taster jars) to $118.00 (Tupelo 1/2 gallon mead-maker size), with whipped honeys (9 oz) at $11.00, honey straws at $1.25, and beeswax items subject to 7% Indiana sales tax.
Revenue is generated through two channels: direct-to-consumer e-commerce via a BigCommerce storefront (account management, order history, checkout) and wholesale distribution to grocery and specialty retailers across Illinois, Indiana, Michigan, Ohio, Wisconsin, with select distribution in Florida, California, Minnesota, and Georgia. Named retail partners include Kroger, Whole Foods, Martin's Supermarkets, Schnucks, Caputo's Fresh Market, Jungle Jim's, Nino Salvaggio, Mercier Orchards, Harding's Marketplace, and Apple Holler. Customer segments span health-conscious raw-honey consumers, gift buyers, mead makers, retail grocery buyers, and natural-skincare/craft enthusiasts. The company operates with 1-10 employees and holds a 2024 Kosher certification.
Laney Honey firmographics
Firmographics- Name
- Laney Honey
- Legal name
- Laney Family Honey Co., Inc.
- Website
- https://laneyhoney.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laney Honey is a family-owned Indiana specialty honey producer founded in 1982, selling raw, minimally processed varietal honeys along with beeswax, whipped honeys, and gift products to consumers via BigCommerce DTC e-commerce and wholesale to grocery retailers across the Midwest.
- Ownership category
- akta.pro rank
Laney Honey industry classification
Industry- Product category
- Specialty Honey and Bee Products
- NAICS
- Apiculture (112910), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Honey Production & Extraction (AFAEAHAA)
- akta.pro secondary industries
- Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)
Keywords
Where Laney Honey is headquartered
LocationHeadquarters
- HQ city
- North Liberty
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Laney Honey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: The company operates a BigCommerce-powered online storefront selling products directly to consumers. Customers can browse, add to cart, and checkout online with products shipped to their address.
- Wholesale Distribution: Products sold wholesale to grocery stores, produce markets, and specialty stores. The company invites store inquiries for wholesale information.
- Beeswax Products: Value-added beeswax products including rubs, bars, candles, and bricks for skincare, candle-making, and woodworking applications.
- Maple Syrup: Pure maple syrup from Indiana maple groves sold as an additional agricultural product alongside honey.
- Gift Certificates: Digital gift certificates available in amounts from $1.00 to $1,000.00, valid for 365 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Honey varieties priced by size and type |
| Unit Pricing | Pay-as-you-go | Honey Straws - per unit pricing |
| Unit Pricing | Pay-as-you-go | Whipped Honeys - 9 oz jars |
| Unit Pricing | Pay-as-you-go | Nuts & Honey products |
| Unit Pricing | Pay-as-you-go | Gift boxes and sampler packs |
| Unit Pricing | Pay-as-you-go | Gift Certificates |
| Unit Pricing | Pay-as-you-go | Beeswax products with Indiana sales tax |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Laney Honey product offering
Product offeringCore offering
Laney Honey (Laney Family Honey Co., Inc.) produces and sells raw, minimally processed varietal honeys from 12+ distinct floral sources across the U.S., including Wildflower, Star Thistle, Blueberry, Orange Blossom, Clover, Buckwheat, Basswood, and Tupelo. The product line also includes whipped honeys, honey straws, comb honey, beeswax products (candles, rubs, bars), nuts & honey combinations, maple syrup, and skincare items, sold via e-commerce and wholesale to grocery and specialty retailers across the Midwest.
Product overview
Laney Honey is a family-owned honey company founded in 1982, operating as Laney Family Honey Co. The product portfolio centers on raw, minimally processed varietal honeys sourced from specific floral origins (including Wildflower, Star Thistle, Blueberry, Orange Blossom, Clover, Buckwheat, Basswood, Tupelo, Cranberry, and specialty regional varieties), supplemented by beeswax products (candles, rubs, bars), whipped honeys in multiple flavors, honey straws, nuts and honey combinations, maple syrup, and skincare products. The company also offers gift sets, sampler packs, party/wedding favors, and gift certificates. Products are sold primarily through an e-commerce platform (BigCommerce) and distributed to grocery stores across multiple Midwestern states.
Differentiator
Problem solved
Functional benefit
Products and services
- Varietal Honeys Raw, minimally processed varietal honeys sourced from specific floral origins throughout the U.S., including Wildflower, Star Thistle, Blueberry, Orange Blossom (California and Florida), Clover, Buckwheat, Basswood, Tupelo, Cranberry, Dune Country, Goldenrod, Autumn Wildflower, Spring Blossom, and Locust Blossom.
- Beeswax Products
Quantifiable outcome
- Kosher Certification obtained for 2024
Companies that use Laney Honey
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Laney Honey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Laney Honey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cardno JFNew NurseryminorLaney Honey sources autumn honey from native plants at the Cardno JFNew Nursery, which is used for their Autumn Wildflower honey production. This partnership provides access to specific native fall plants like goldenrod and aster.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Laney Honey competitors and assessment
Company assessmentDirect peers
- Really Raw Honey: Really Raw Honey is an unfiltered, raw honey brand emphasizing minimal processing and natural qualities — directly comparable to Laney Honey's minimal heat and gravity strain approach. They target similar health-conscious consumers seeking unprocessed honey.
- Savannah Bee Company: Savannah Bee Company is a premium raw honey and beeswax products brand offering varietal honeys, beeswax skincare, and gift sets — directly comparable to Laney Honey's core product portfolio and target consumer base of health-conscious buyers seeking artisanal honey.
- Bee Raw: Bee Raw specializes in single-origin varietal honeys from specific floral sources, mirroring Laney Honey's varietal honey approach. They sell direct-to-consumer and through specialty retailers with similar gift-oriented packaging and premium pricing.
- Wedderspoon: Wedderspoon specializes in premium raw honey including manuka varieties and offers beeswax skincare products. They compete in the same premium raw honey and beeswax categories with similar positioning toward health-conscious and natural product consumers.
- Nature Nate's Honey: Nature Nate's is a raw, unfiltered honey brand distributed nationally in mainstream grocery channels including Kroger and Whole Foods. They compete directly with Laney Honey in the raw honey category with similar retail placement strategies and product positioning.
- GloryBee: GloryBee is a family-owned honey and beekeeping supplies company offering raw honey, beeswax products, and value-added items like whipped honey. They share Laney's family-business heritage and product diversification strategy across honey and beeswax categories.
- Stakich: Stakich is a family-owned honey company offering raw unfiltered honey, beeswax products, and pollen supplements. Their similar product mix and family-owned heritage make them a comparable specialty honey operator competing in overlapping retail channels.
Regional players
- Honey Tree Apiaries: Honey Tree Apiaries is a regional honey producer and packer in the Midwest offering varietal and raw honeys with similar wholesale distribution models. They operate as a comparable regional competitor to Laney Honey in overlapping Midwestern retail channels.
Broad incumbents
- Dutch Gold Honey: Dutch Gold Honey is one of the largest independent honey packers in North America, offering a broad range of honey products under private label and branded lines. They represent a broader incumbent in the honey category with significantly greater scale than Laney Honey.
- Burleson's Honey: Burleson's is a specialty honey brand offering raw, clover, and flavored honey varieties with national distribution in grocery stores. They compete in similar retail aisles but with broader geographic presence and larger scale than Laney Honey.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Laney Honey social profiles
Digital presenceLaney Honey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laney Honey leadership team
Management profileNumber of profiles
Profiles3 records
Laney Honey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laney Honey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laney Honey
What does Laney Honey do?
Laney Honey (Laney Family Honey Co., Inc.) produces and sells raw, minimally processed varietal honeys from 12+ distinct floral sources across the U.S., including Wildflower, Star Thistle, Blueberry, Orange Blossom, Clover, Buckwheat, Basswood, and Tupelo. The product line also includes whipped honeys, honey straws, comb honey, beeswax products (candles, rubs, bars), nuts & honey combinations, maple syrup, and skincare items, sold via e-commerce and wholesale to grocery and specialty retailers across the Midwest.
Is Laney Honey a public or private company?
Laney Honey is a private company. It is classified as family owned and is currently operating.
When was Laney Honey founded?
Laney Honey was founded in 1982. It employs 1 to 10 people.
Where is Laney Honey based?
Laney Honey is headquartered in North Liberty, United States, in the North America region.
How does Laney Honey make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution, beeswax Products, maple Syrup and gift Certificates.
Who are Laney Honey's main competitors?
Direct peers on record are Really Raw Honey, Savannah Bee Company, Bee Raw, Wedderspoon, Nature Nate's Honey, GloryBee and Stakich. Honey Tree Apiaries is listed as a regional player. Broad incumbents are Dutch Gold Honey and Burleson's Honey.
Does Laney Honey have an API?
No public API is recorded for Laney Honey.
What industry is Laney Honey in?
Laney Honey's product category is Specialty Honey and Bee Products. Its primary akta.pro industry code is AFAEAHAA, Honey Production & Extraction, with a secondary code of AFAEAHAL, Honey Packaging, Bottling & Private Labeling. Its NAICS code is 112910 and its SIC code is 2000.