GenTeal Apparel
GenTeal Apparel is a privately held, direct-to-consumer men's performance apparel brand selling performance polos, sport shirts, and related garments priced $40-$595 through gentealapparel.com, including officially licensed collegiate apparel for 30+ universities across four major conferences.
- Company typePrivate
- Founded2016
- HeadquartersOxford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GenTeal Apparel does
GenTeal Apparel is a privately held, direct-to-consumer men's performance apparel brand operating exclusively through its owned e-commerce site gentealapparel.com, serving professional men aged 25-55 as well as college sports fans, golf enthusiasts, and resort travelers in the United States. The product line spans 167 SKUs covering performance polos, sport shirts, quarter-zips, hoodies, t-shirts, pants, shorts, vests, jackets, sport coats, swimwear, and accessories, priced from $40 to $595 per unit. The company differentiates on physical product engineering through proprietary fabric technologies branded as LiteTec® and Softouch®, combined with construction features such as moisture-wicking, four-way stretch, and sewn-in collar stays.
The business model is single-channel DTC e-commerce with no disclosed wholesale, marketplace, or third-party retail presence, relying on organic social (Instagram), email newsletters, and verified customer reviews — including over 1,000 five-star reviews — for demand generation. The brand is organized into multiple sub-collections including the Classic Collection, Club Collection (golf), Resort Collection, Flag Shop, Logo Shop, and Youth Apparel, alongside a Collegiate Apparel line that holds official licensing rights with 30+ universities across the SEC, ACC, Big Ten, and Big 12 conferences. No headcount, funding history, revenue, or management information is publicly disclosed, and no AI/ML capabilities are referenced in any company materials.
GenTeal Apparel firmographics
Firmographics- Name
- GenTeal Apparel
- Legal name
- GenTeal Apparel
- Website
- https://gentealapparel.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GenTeal Apparel is a privately held, direct-to-consumer men's performance apparel brand selling performance polos, sport shirts, and related garments priced $40-$595 through gentealapparel.com, including officially licensed collegiate apparel for 30+ universities across four major conferences.
- Ownership category
- akta.pro rank
GenTeal Apparel industry classification
Industry- Product category
- Men's Performance Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Luxury Menswear (CRAAAFAF)
Keywords
Where GenTeal Apparel is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United States
- HQ region
- North America
Markets served
GenTeal Apparel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Apparel Sales: Direct-to-consumer online sales of premium men's performance apparel through gentealapparel.com. Products include polos, sport shirts, pants, shorts, outerwear, hoodies, quarter-zips, accessories, and collegiate apparel. One-time purchase model with complimentary shipping on orders $200+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Performance Polos - $99 to $140 |
| Unit Pricing | Pay-as-you-go | Sport Shirts - $125 to $145 |
| Unit Pricing | Pay-as-you-go | Pants - $145 to $160 |
| Unit Pricing | Pay-as-you-go | Shorts - $89 to $115 |
| Unit Pricing | Pay-as-you-go | Outerwear - $175 to $595 |
| Unit Pricing | Pay-as-you-go | Accessories - $40 to $125 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
GenTeal Apparel product offering
Product offeringCore offering
GenTeal Apparel is a direct-to-consumer men's apparel brand selling premium performance clothing designed for a 'work to weekend' lifestyle. The core product assortment includes performance polos, sport shirts, quarter-zips, hoodies, t-shirts, five-pocket pants, shorts, vests, jackets, sport coats, swimwear, and accessories, all built with moisture-wicking and stretch performance fabrics. The brand also operates an officially licensed collegiate apparel line covering 30+ schools across SEC, ACC, Big Ten, and Big 12 conferences.
Product overview
GenTeal Apparel is a premium men's performance apparel company offering a unified portfolio of technical clothing designed for 'work to weekend' versatility. The core product line includes Performance Polos (moisture-wicking spandex/polyester jerseys with collar stays), Sport Shirts, Quarter-Zips, Hoodies, T-Shirts, Five-Pocket Pants, Shorts, Vests, Jackets, Sport Coats, and Swimwear—all built with performance fabrics featuring moisture-wicking, stretch, and durability. The portfolio spans five sub-brands: Classic Collection (timeless everyday styles), Club Collection (golf-focused with best-in-class fabrics), Resort Collection (vacation wear), Flag Shop (American flag embroidered pieces), and Logo Shop (signature logo styles). Collegiate Apparel serves as an officially licensed vertical covering 30+ schools across SEC, ACC, Big Ten, and Big 12 conferences. Accessories include belts, hats, and wallets. The integrated product architecture enables mix-and-match outfit building across occasions, with collegiate lines extending the core performance technology to licensed fan merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Flag Shop: American flag embroidery on GenTeal's performance fabrics — built for the watch party, the stadium, and every moment worth showing up for this summer.
- Logo Shop
Products and services
- Performance Polos Moisture-wicking jersey knit polos made from polyester-spandex blend, featuring sewn-in collar stays to prevent collar curl. Designed for golf, work, and casual wear with four-way stretch.
- Sport Shirts Button-down sport shirts including the Softouch® and LiteTec® lines, vented shirts for water activities, and performance flannels, offering soft-touch comfort and enduring structure.
- Quarter-Zips Lightweight performance quarter-zip pullovers providing moisture-wicking comfort from autumn through spring, including Cotton/Modal blend layering pieces.
- Hoodies Performance fleece hoodies that pull moisture away and hold warmth without bulk, designed to wear alone or layer under sport coats.
- T-Shirts T-shirts constructed from soft fabric using signature Polyester-Spandex blend for comfort and performance.
- Clubhouse Stretch Five-Pocket Pants Best-selling five-pocket pants with two-way stretch, moisture management, and soft brushed finish. Cotton/modal fabric with denim-like appearance, designed for golf and casual wear.
- Shorts Performance shorts including Arbor Shorts (Clubhouse Pant in short form), Rafter Shorts, and Bunker Shorts with elastic waist and pockets.
- Vests Lightweight performance pullover vests and water-repellent waxed cotton quilted vests with shearling lining for cold weather layering.
- Jackets and Outerwear Cold weather favorites including bomber jackets and shirt jackets designed to layer seamlessly over GenTeal tops.
- Sport Coats Premium wool and performance fabric sport coats for occasions when suits are too much and polos aren't enough, suitable for office and post-round activities.
- Performance Swim Marina Performance Swim collection featuring swim trunks with performance fabric technology.
- Accessories Men's accessories including leather belts, performance hats, wallets, and rope hats.
- Collegiate Apparel Officially licensed collegiate apparel for 30+ schools across SEC, ACC, Big Ten, and Big 12 conferences, featuring premium performance fabrics with school branding including polos, quarter-zips, hoodies, and vests.
- Youth Apparel Youth-sized performance apparel mirroring adult styles for younger wearers, extending the brand's performance technology into smaller sizes.
Quantifiable outcome
- Products consistently rating 4.5-5.0 stars with many items having 20-50+ verified reviews
- +1 more outcomes
Companies that use GenTeal Apparel
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
GenTeal Apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GenTeal Apparel partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
GenTeal Apparel competitors and assessment
Company assessmentDirect peers
- Vuori: Premium men's and women's performance apparel DTC brand with a similar 'work to weekend' lifestyle positioning, technical fabrics, and direct-to-consumer storefront. One of the most direct competitive analogs in the category.
- Buck Mason: Premium men's casual and basics brand with DTC-first distribution and a focus on quality basics at premium price points. Comparable in target demographic (men 25-55) and 'no fast fashion' brand ethos.
- Marine Layer: Premium men's and women's casual apparel DTC brand with an emphasis on soft, comfortable fabrics and everyday versatility. Comparable on product feel, customer demographic, and DTC-led distribution.
- Peter Millar: Premium men's sportswear and tailored apparel with strong golf and collegiate licensing heritage. Closely comparable on price points ($99-$600), work-to-weekend positioning, and NCAA licensed collegiate vertical.
- Public Rec: DTC premium men's apparel brand built around performance fabrics, comfort, and versatile styling. Directly overlaps on product categories (polos, pants, layers) and customer persona.
- Bonobos: Premium men's apparel brand historically known for fit innovation in pants and polos. Comparable on men's-only premium positioning, DTC-first model, and emphasis on better-fitting basics.
- Rhone: Premium men's performance apparel DTC brand focused on commuting, training, and lifestyle wear. Overlaps directly with GenTeal's moisture-wicking polos, five-pocket pants, and golf-adjacent positioning.
- Todd Snyder: Premium men's apparel designer brand with a work-to-weekend tailoring-meets-casual aesthetic. Comparable on sport coats ($500+), refined casual, and the target professional male customer.
- Faherty Brand: Premium men's (and women's) lifestyle apparel brand with a work-to-weekend, coastal-vacation positioning and comparable price architecture. Overlaps on the resort/vacation apparel use case.
Broad incumbents
- Lululemon (Men's): Global performance apparel incumbent with a rapidly growing men's business. Competes with GenTeal on technical polo, short, and pant categories at similar price points, and dwarfs the brand on marketing spend and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GenTeal Apparel social profiles
Digital presenceGenTeal Apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenTeal Apparel leadership team
Management profileNumber of profiles
GenTeal Apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenTeal Apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenTeal Apparel
What does GenTeal Apparel do?
GenTeal Apparel is a direct-to-consumer men's apparel brand selling premium performance clothing designed for a 'work to weekend' lifestyle. The core product assortment includes performance polos, sport shirts, quarter-zips, hoodies, t-shirts, five-pocket pants, shorts, vests, jackets, sport coats, swimwear, and accessories, all built with moisture-wicking and stretch performance fabrics. The brand also operates an officially licensed collegiate apparel line covering 30+ schools across SEC, ACC, Big Ten, and Big 12 conferences.
Is GenTeal Apparel a public or private company?
GenTeal Apparel is a private company. It is classified as unknown and is currently operating.
When was GenTeal Apparel founded?
GenTeal Apparel was founded in 2016. It employs 11 to 50 people.
Where is GenTeal Apparel based?
GenTeal Apparel is headquartered in Oxford, United States, in the North America region.
How does GenTeal Apparel make money?
One revenue line is on record: direct E-commerce Apparel Sales.
Who are GenTeal Apparel's main competitors?
Direct peers on record are Vuori, Buck Mason, Marine Layer, Peter Millar, Public Rec, Bonobos, Rhone, Todd Snyder and Faherty Brand. Lululemon (Men's) is listed as a broad incumbent.
Does GenTeal Apparel have an API?
No public API is recorded for GenTeal Apparel.
What industry is GenTeal Apparel in?
GenTeal Apparel's product category is Men's Performance Apparel. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAFAF, Luxury Menswear. Its NAICS code is 4581 and its SIC code is 5600.