Yedla Hotels
Yedla Hotels (Yedla Management Company) is a privately held, Huntsville-based third-party hotel management firm that operates 29 select-service properties across the Southeast, Mid-Atlantic, and Southwest U.S. under Marriott, Hilton, IHG, and Hyatt franchise brands for institutional and individual hotel owners.
- Company typePrivate
- Founded1991
- HeadquartersHuntsville, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Yedla Hotels does
Yedla Management Company, doing business as Yedla Hotels, is a privately held third-party hotel management firm founded in 1991 and headquartered in Huntsville, Alabama. The company provides full-service hospitality management for hotel property owners and investors, covering operations, sales and marketing, human resources and recruiting, engineering, and accounting, with additional short-term consulting services for site selection, design, and construction. As of 2026, YMC operates 29 select-service properties across the Southeast, Mid-Atlantic, and Southwest United States under franchise brands from Marriott, Hilton, IHG, and Hyatt, and also manages a luxury RV resort. The portfolio spans premium, upscale, upper-midscale, and extended-stay tiers (Westin, Hyatt House, Courtyard, AC Hotels, Fairfield, Residence Inn, Homewood Suites, Home2 Suites, Hampton Inn, Hilton Garden Inn, DoubleTree, TownPlace Suites, SpringHill Suites, Holiday Inn Express, and Tropic Hideaway).
The company is family-controlled by the Yedla family, led by President & CEO Srinath R. Yedla (who also co-founded Doradus Partners, a real estate development firm that develops hotels subsequently managed by YMC) and COO Satya N. Yedla. Revenue is generated primarily through management fees — structured as a percentage of hotel revenue and/or fixed management fees — under multi-year contracts with third-party property owners. YMC does not operate a proprietary technology platform; it relies on brand-standard property management systems supplied by its franchisor partners. Distribution of room nights occurs through the franchisors' global reservation platforms (Marriott Bonvoy, Hilton Honors, IHG, Hyatt) and OTAs.
Yedla Hotels firmographics
Firmographics- Name
- Yedla Hotels
- Legal name
- Yedla Management Company
- Website
- https://yedlahotels.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yedla Hotels (Yedla Management Company) is a privately held, Huntsville-based third-party hotel management firm that operates 29 select-service properties across the Southeast, Mid-Atlantic, and Southwest U.S. under Marriott, Hilton, IHG, and Hyatt franchise brands for institutional and individual hotel owners.
- Ownership category
- akta.pro rank
Yedla Hotels industry classification
Industry- Product category
- Hotel Management Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where Yedla Hotels is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yedla Hotels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Third-Party Hotel Management Fees: Yedla Management Company earns management fees by providing comprehensive hospitality services — including Operations, Sales & Marketing, Human Resources & Recruiting, Engineering, and Accounting — for third-party hotel owners under management contracts. Revenue is derived as a percentage of hotel revenue and/or fixed management fees.
- Hotel Development and Consulting: The company provides short-term hotel consultations for Site Selection, Design, and Construction projects. Additionally, co-founding Doradus Partners enables development and acquisition-driven growth, generating fees from new hotel development projects.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Yedla Hotels product offering
Product offeringCore offering
Yedla Management Company is a third-party hotel management firm that operates 29 branded hotels and an RV resort under the Marriott, Hilton, IHG, and Hyatt franchise systems across the Southeast, Mid-Atlantic, and Southwest U.S. Under management contracts, YMC delivers comprehensive Operations, Sales & Marketing, Human Resources & Recruiting, Engineering, and Accounting services to property owners and investors, and also provides short-term consulting for site selection, design, and construction projects.
Product overview
Yedla Management Company operates as a third-party hospitality management company providing comprehensive hotel management services across a portfolio of 29 properties in the Southeastern United States. The company manages a diverse portfolio of select-service hotels under well-known franchise brands including Marriott (Westin, Hyatt House, Courtyard, Hampton Inn, Homewood Suites, Holiday Inn Express, TownPlace Suites, AC Hotels, Fairfield, Residence Inn, SpringHill Suites), Hilton (Home2 Suites, Hampton Inn, Homewood Suites, Hilton Garden Inn, DoubleTree), and IHG (Holiday Inn Express). Additionally, the company manages Tropic Hideaway Luxury RV Resort. Services include full hotel operations, sales and marketing, human resources, engineering, accounting, and short-term consultations for site selection, design, and construction projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Third-Party Hotel Management Services Full-service management contracts covering all facets of running a branded hotel (Operations, Sales & Marketing, Human Resources & Recruiting, Engineering, and Accounting) provided to third-party property owners and investors under management contracts.
- Hotel Development and Construction Consulting Short-term consulting engagements covering hotel site selection, design, and construction projects for developers and owners of branded hotel properties.
Quantifiable outcome
- 35+ years of industry-leading profitability and customer loyalty
- +3 more outcomes
Companies that use Yedla Hotels
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Yedla Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yedla Hotels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Doradus PartnerscoreDoradus Partners is a privately held real estate development firm founded by Srinath Yedla in 2016, with offices in Huntsville, Alabama and Orlando, Florida. The firm develops branded hospitality and multifamily projects throughout the Southeastern United States. Doradus Partners and Yedla Management Company operate in close coordination, with Doradus developing new hotel properties that YMC subsequently manages. Notable co-developed projects include the four Walt Disney World Gateway Hotels at Flamingo Crossings Town Center (Home2 Suites, Homewood Suites, Residence Inn, Fairfield Inn & Suites) and the Home2 Suites by Hilton Charlotte Uptown. Srinath Yedla serves as CEO of both entities.
- Marriott InternationalcoreMarriott International is the franchisor for multiple Yedla-managed properties including Westin Lake Mary, Hyatt House Destin, Courtyard by Marriott Decatur, AC Hotels (Huntsville Downtown, Nashville Brentwood), Fairfield Inn & Suites (multiple properties), Residence Inn (Decatur, Florence, Orlando Flamingo Crossings), TownPlace Suites (Huntsville West, Foley at OWA), SpringHill Suites Huntsville Downtown, and Hampton Inn Decatur. YMC received Marriott's Horizon Award (2017) and Partnership Circle Award (2026), among the highest recognitions Marriott gives to management partners.
- HiltoncoreHilton is the franchisor for multiple Yedla-managed properties including Home2 Suites (Guntersville, Decatur Ingalls Harbor, Madison Huntsville Airport, Charlotte Uptown, Flamingo Crossings Town Center, Opelika Auburn), Homewood Suites (Huntsville Downtown, Orlando Flamingo Crossings Town Center, Montgomery EastChase), Hampton Inn & Suites (Decatur, Montgomery EastChase), and Hilton Garden Inn Madison Huntsville Airport. Homewood Suites Orlando at Flamingo Crossings Town Center earned Hilton's Award of Excellence at the 2023 Hilton Conference.
- IHG (InterContinental Hotels Group)minorIHG is the franchisor for Holiday Inn Express Atmore, managed by Yedla Management Company since November 2018. The 80-room property is well-positioned for I-65 southbound travelers heading to Mobile, Alabama and Pensacola, Florida, with proximity to Wind Creek Casino.
- HyattminorHyatt is the franchisor for Hyatt House Destin, the first Hyatt House branded hotel in Destin, Florida, opened May 27, 2026. The 146-room property (97 apartment-style Kitchen Suites) is owned by Doradus Partners and managed by Yedla Hotels, located adjacent to Destin Commons on Florida's Emerald Coast.
- Calhoun Community CollegeminorCalhoun Community College partnered with AMLA, North Alabama Works, Yedla Management Company, and Holistic Performance Group to launch the Flawless Delivery customer service training program for frontline housekeeping and front desk personnel in north Alabama's hospitality industry. Participants receive a certificate from Calhoun Community College upon completion.
- North Alabama WorksminorNorth Alabama Works partnered with AMLA, Calhoun Community College, Yedla Management Company, and Holistic Performance Group on the Flawless Delivery workforce development initiative for hospitality workers in north Alabama.
- Holistic Performance GroupminorHolistic Performance Group, based in Decatur, Alabama, is the training facilitator for the Flawless Delivery customer service certification program. The two-day (20-hour) program uses gamification, small group projects, role play, team building, and lecture to train frontline hospitality workers in empathy, communication, and guest engagement.
- Good CultureminorGood Culture is a charitable organization developed by Yedla Management Company stakeholders to provide relief to Hotel, Restaurant, and Travel Industry Front Line Workers in Alabama, Charlotte, and Central Florida communities. Founded by a group of community stakeholders and led by Yedla executives, Good Culture embodies YMC's core value of enriching team members and customers. Learn more at gcult.org.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
Yedla Hotels competitors and assessment
Company assessmentBroad incumbents
- Aimbridge Hospitality: One of the largest third-party hotel management companies in North America with a portfolio exceeding 1,400 properties across virtually all major brands. Direct comparability to YMC in offering comprehensive management services to third-party owners, though at vastly larger scale and with private equity backing.
- Pyramid Global Hospitality: Large-scale third-party hotel and resort management company with hundreds of properties across the U.S. Operates under similar franchise-brand-agnostic model to YMC, providing management, operations, sales, and marketing services to third-party owners.
- Highgate Hotels: Major hospitality management, investment, and development company operating hundreds of full-service and select-service hotels across major brands. Comparable to YMC in third-party management services, but operates at substantially larger scale and with institutional capital backing.
Direct peers
- Crestline Hotels & Resorts: Independent third-party hotel management company operating premium-branded and soft-branded hotels across the U.S. Closely comparable to YMC in offering full-service management (operations, sales & marketing, HR, accounting) under Marriott, Hilton, Hyatt, and IHG franchises to third-party owners.
- White Lodging: Family-affiliated third-party hotel management, development, and ownership company with a portfolio across Marriott, Hilton, Hyatt, and IHG brands. Highly comparable to YMC in operating multi-brand select-service and upscale properties for third-party owners while also developing new hotels.
- Sage Hospitality Group: Denver-based third-party hotel management, development, and consulting firm operating properties under Marriott, Hilton, and independent brands. Comparable to YMC in providing full management services, owning a development arm, and emphasizing culture/people as a core differentiator.
- Columbia Hospitality: Seattle-based third-party hospitality management company operating hotels, resorts, and restaurants across the western U.S. Shares YMC's culture-led, owner-perspective operating philosophy and multi-brand franchise approach for select-service and lifestyle properties.
- Concord Hospitality Enterprises: Mid-sized third-party hotel management and development company operating a multi-brand portfolio under Marriott, Hilton, and IHG. Direct comparable to YMC in scale (60-100 properties), culture-led operating model, and dual management/development capability.
- Island Hospitality Management: Florida-based third-party hotel management company operating a select-service portfolio across Marriott, Hilton, Hyatt, and IHG brands. Comparable to YMC in regional Southeast focus, select-service franchise mix, and full-service management offerings to third-party owners.
- Pacific Hospitality Group: Family-affiliated hospitality management and development company operating hotels and resorts across the western U.S. Similar to YMC in combining third-party management services with an affiliated real estate development platform, and operating under major franchisors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yedla Hotels social profiles
Digital presenceYedla Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yedla Hotels leadership team
Management profileNumber of profiles
Profiles12 records
Yedla Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yedla Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yedla Hotels
What does Yedla Hotels do?
Yedla Management Company is a third-party hotel management firm that operates 29 branded hotels and an RV resort under the Marriott, Hilton, IHG, and Hyatt franchise systems across the Southeast, Mid-Atlantic, and Southwest U.S. Under management contracts, YMC delivers comprehensive Operations, Sales & Marketing, Human Resources & Recruiting, Engineering, and Accounting services to property owners and investors, and also provides short-term consulting for site selection, design, and construction projects.
Is Yedla Hotels a public or private company?
Yedla Hotels is a private company. It is classified as family owned and is currently operating.
When was Yedla Hotels founded?
Yedla Hotels was founded in 1991. It employs 251 to 500 people.
Where is Yedla Hotels based?
Yedla Hotels is headquartered in Huntsville, United States, in the North America region.
How does Yedla Hotels make money?
Two revenue lines are on record. Third-Party Hotel Management Fees are the primary driver. The others are hotel Development and Consulting.
Who are Yedla Hotels's main competitors?
Broad incumbents on record are Aimbridge Hospitality, Pyramid Global Hospitality and Highgate Hotels. Direct peers are Crestline Hotels & Resorts, White Lodging, Sage Hospitality Group, Columbia Hospitality, Concord Hospitality Enterprises, Island Hospitality Management and Pacific Hospitality Group.
Does Yedla Hotels have an API?
No public API is recorded for Yedla Hotels.
What industry is Yedla Hotels in?
Yedla Hotels's product category is Hotel Management Services. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management. Its NAICS code is 72111 and its SIC code is 7011.