North AlabamaWorks!

What North AlabamaWorks! does

North AlabamaWorks! (NAW) is a private non-profit 501(c)(3) regional workforce development council serving 13 counties in North Alabama: Colbert, Cullman, DeKalb, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan, and Winston. The organization operates as part of Alabama's statewide AlabamaWorks network and provides workforce services to both job seekers (unemployed, underemployed, and individuals with barriers to employment) and regional employers, including workforce recruitment, training coordination, and career development support through 10+ physical Career Centers, the statewide AlabamaWorks.alabama.gov online job board, and WIOA-funded programs. Its product portfolio includes Career Centers, the Worlds of Work (WOW) career expos for middle and high school students (reaching approximately 3,500 students), the NAW Nonprofit Network for community agencies, and the Alabama Space Roundtable — an aerospace workforce initiative convened in 2023.

The organization's revenue model relies on government workforce funding (WIOA, state and federal workforce initiatives) and partner contributions rather than commercial pricing, with services delivered free of charge to job seekers and businesses. Strategic partners include the Alabama Community College System, NASA (via the Alabama Space Roundtable's Aerospace State Hub designation, October 2025), Lockheed Martin (Advanced Manufacturing Technician Apprenticeship Program), Blue Origin, United Launch Alliance, Mazda Toyota Manufacturing, and regional utilities. The organization is led by Executive Director Stephanie McCulloch, with Jason Pickering of Mazda Toyota Manufacturing serving as Board Chair since May 2024. The technology base is a public-facing content website plus the statewide job board; no proprietary AI, API, or SDK surface is disclosed.

As of September 30, 2025, NAW's function as the Regional Workforce Council concluded pursuant to the Alabama Workforce Transformation Act. The organization is winding down its traditional workforce council operations and events through the end of 2025, with 2026 efforts refocused entirely on the Alabama Space Roundtable — a federally-aligned mission to strengthen aerospace and defense workforce development in partnership with NASA. This represents a significant strategic pivot from a broad regional workforce development mandate to a narrower, aerospace-focused mission dependent on NASA funding continuity and aerospace industry partner engagement.

Name

North AlabamaWorks!

Legal name

North AlabamaWorks!

Website

https://northalabamaworks.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

North AlabamaWorks! is a non-profit regional workforce development council serving 13 North Alabama counties through Career Centers, WIOA programs, and industry cluster initiatives. The organization is winding down its Regional Workforce Council function by year-end 2025 and refocusing on the Alabama Space Roundtable.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Employment Placement Agencies (561311), Apprenticeship Training (611513), Educational Support Services (611710)

SIC

Services-Employment Agencies (7361), Services-Membership Organizations (8600)

akta.pro primary industry

Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA)

akta.pro secondary industries

Incumbent Worker Training & Upskilling (EDAAAOAE), Internship-to-Apprenticeship & Early Talent Pipeline Programs (EDAMAKAL), STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)

Keywords

• Workforce development services
• Career center services
• Job seeker training
• Employer recruitment support
• Regional workforce council

Headquarters

HQ city

Muscle Shoals, Alabama

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Workforce Development Services: Nonprofit organization providing workforce development services. As a 501(c)(3), the organization operates as part of Alabama's statewide workforce system, funded through government workforce initiatives and partnerships.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

North AlabamaWorks! is a nonprofit regional workforce development council serving 13 counties in North Alabama. It connects job seekers with employment opportunities, training resources, and career counseling through a network of regional Career Centers, while also convening industry, education, and community partners through industry clusters, career expos (Worlds of Work), the NAW Nonprofit Network, and the Alabama Space Roundtable initiative. Services are delivered at no cost as part of the statewide AlabamaWorks system and through WIOA-funded programs.

Product overview

North AlabamaWorks! is a workforce development organization (Region 1) serving 13 North Alabama counties. Rather than a unified software product, it offers a portfolio of workforce service programs including Career Centers (physical locations providing job seeker services), the Alabama Space Roundtable (aerospace workforce initiative selected as a NASA Aerospace State Hub), Worlds of Work career expos for students, the NAW Nonprofit Network for social services coordination, and WIOA employment programs. The organization is transitioning its focus in 2026 to the Alabama Space Roundtable following the conclusion of its Regional Workforce Council function.

Differentiator

Problem solved

Functional benefit

Brands

• Alabama Space Roundtable: A workforce initiative centered in Huntsville to 'Inspire, Prepare, and Employ' students and individuals for careers in aerospace and defense, selected as an Aerospace State Hub for NASA's Skilled Technical Workforce Initiative.

Products and services

• Career Centers Physical Career Center locations across 13 North Alabama counties providing job seekers with employment assistance, training resources, and career counseling services.
• Alabama Space Roundtable A workforce initiative centered in Huntsville to 'Inspire, Prepare, and Employ' students and individuals for careers in aerospace and defense. Selected as an Aerospace State Hub for NASA's Skilled Technical Workforce Initiative.
• Worlds of Work (WOW) Career expo designed for middle and high school students featuring top employers and interactive displays from industries including agriculture, construction, healthcare, manufacturing, cybersecurity, and transportation/logistics.
• NAW Nonprofit Network A network connecting North Alabama nonprofits and community agencies serving the unemployed, underemployed, and individuals with barriers to employment. Provides quarterly networking meetings and facility tours.
• WIOA Programs Workforce Innovation and Opportunity Act programs providing job training, education, and employment services to job seekers and workers.

Quantifiable outcome

• 78,302 job ads facilitated through AlabamaWorks.alabama.gov in May 2025
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• NASAflagshipStrategic or Co-development Partner · 30 October 2025Alabama Space Roundtable designated as Aerospace State Hub for NASA's Skilled Technical Workforce Initiative to address projected shortage of one million aerospace and defense workers by 2030.
• Futures Inc.coreStrategic or Co-development Partner · 1 August 2024Partnership launched August 2024 for military hiring strategy with Alabama National Guard as part of space industry workforce development.
• Alabama Community College SystemcoreStrategic or Co-development Partner · 1 January 2023Annual collaboration on workforce training grants and initiatives. Regional Councils work with ACCS and colleges to answer industry requests for training across North Alabama.
• Lockheed MartincoreStrategic or Co-development PartnerAdvanced Manufacturing Technician Apprenticeship Program (AMTAP) provides training in Courtland with industry-recognized certifications in solder, cable harnessing, conformal coating, and torquing.
• Blue OrigincoreStrategic or Co-development PartnerSpace industry partner in Alabama Space Roundtable collaboration with National Space Council and White House Space Workforce Roundtable.
• United Launch AlliancecoreStrategic or Co-development PartnerSpace industry partner in Alabama Space Roundtable collaboration with National Space Council and White House Space Workforce Roundtable.
• LaunchTechminorStrategic or Co-development PartnerSpace industry partner participating in Alabama Space Roundtable and Space Workforce Coalition.
• Yedla HotelsminorStrategic or Co-development PartnerGood Culture program assists hospitality workers in need, featured in NAW Nonprofit Network events.
• Alabama CooperageminorStrategic or Co-development PartnerTrinity cooperage with 200-member team producing 1,600 barrels per day, acquired by Independent Stave Company, offering production and maintenance positions.
• Wallace State Community CollegecoreStrategic or Co-development PartnerHost venue for Worlds of Work career expo events. Provides coliseum space for student-industry connections.
• Shoals Chamber of CommercecoreStrategic or Co-development PartnerCo-host for Classroom to Careers program providing career education for educators.
• Calhoun Community CollegecoreStrategic or Co-development PartnerHost site for Construction Industry Cluster meetings and Decatur Campus events. ACCS Innovation Center provides customizable training with community colleges.
• GH Metal SolutionsminorStrategic or Co-development PartnerPremier metal fabrication supplier partnering with DeKalb County Technical Center to guide students through career pathways.
• Huntsville UtilitiescoreStrategic or Co-development PartnerUtilities Industry Cluster participant sharing recruitment and hiring practices experiences with regional utility providers.
• Decatur UtilitiescoreStrategic or Co-development PartnerHost venue for Utilities Industry Cluster meetings bringing together regional utility providers.
• Alabama Department of EducationcoreStrategic or Co-development PartnerPartnership for statewide computer science initiatives including career tech curriculum, Governor's App Challenge, and CyberStart America.
• Northwest-Shoals Community CollegecoreStrategic or Co-development PartnerPOWER 5 HVAC Registered Apprenticeship program - first competency-based HVAC apprenticeship in Alabama, enrollment increased 72% in one year.
• Cullman Economic Development AgencycoreStrategic or Co-development PartnerCo-host for Worlds of Work Cullman career expo event with 3,500 students expected.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• EmployIndy: Regional workforce development board for the Indianapolis region. Comparable as a WIOA-funded intermediary operating Career Centers, sector-based training partnerships, and employer-driven initiatives in a defined metro/region.
• Workforce Solutions (Texas workforce boards): Regional workforce development boards operating Career Centers under WIOA. Directly comparable operating model (career centers, employer services, training coordination) though serving the Gulf Coast/Texas region.

Broad incumbents

• Year Up: National nonprofit providing workforce training and career pathways for young adults facing barriers to employment. Comparable target population (underemployed/barriers-to-employment) and employer-driven placement model.
• National Skills Coalition: National advocacy and policy organization focused on equitable workforce policy, skills training, and industry partnerships. Comparable as an intermediary connecting employers, training providers, and job seekers at systems level.
• JFF (Jobs for the Future): National nonprofit focused on workforce development, apprenticeships, and economic mobility. Comparable as a mission-aligned intermediary that designs and scales training-to-career pathways, though operating at national scale rather than regional.
• Aerospace States Association: State-led association promoting aerospace industry competitiveness, including workforce development initiatives. Comparable through its focus on state-level coordination of aerospace workforce pipelines and federal engagement.
• Workforce Development Board (national network, e.g., NGA / NASWA partners): National network of state and local workforce development boards (including WIOA state boards). Comparable as the broader institutional ecosystem of regional workforce intermediaries that NAW operates within.
• Manufacturing Institute: Industry-led nonprofit workforce and education partner of the NAM. Comparable sector-specific approach to building pipelines into manufacturing, including apprenticeship and credentialing programs aligned with employer needs.

Direct peers

• Apprenti: Nonprofit apprenticeship intermediary that recruits and trains individuals for technology and advanced manufacturing careers. Comparable in its apprenticeship-driven model and emphasis on employer partnerships in skilled trades.
• Alabama Workforce Council (other regional councils in Alabama): The other regional workforce councils operating within the AlabamaWorks network (Regions 2-7). They share the same WIOA-driven mandate, Career Center model, and state funding structure as NAW, and are direct functional counterparts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/northalabamaworks
• Facebookfacebook.com/northalabamaworks
• LinkedInlinkedin.com/company/northalabamaworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North AlabamaWorks!