Lulu Events
Lulu Events is a Montreal-based creative event management agency founded in 2003 that designs and produces corporate events, congresses, galas, and experiential activations for enterprises, industry associations, AI/technology organizations, and government clients across North America, Europe, and the Middle East.
- Company typePrivate
- Founded2003
- HeadquartersMontreal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lulu Events does
Lulu Events (legally Lulu événements) is a creative event management agency founded in 2003 in Montreal by Mirella Di Blasio. The firm provides end-to-end corporate event services across a full service catalog: gala organization, congress and conference management, seminars, fundraising events, festive gatherings, product launches, virtual events, experiential marketing, street marketing activations, concept development, supplier/venue search, consulting, and pop-up events. Lulu targets large corporations, industry associations (notably the Association des Femmes en Finance du Québec's annual gala, produced for 15+ years), technology and AI-focused organizations (Scale AI's ALL IN congress, IVADO Labs, Bell Media's Futur 24), and government/diplomatic entities (UAE General Civil Aviation Authority at the 42nd ICAO General Assembly in 2025). Event capacity spans intimate gatherings of 10 to large-scale productions of 2,000+ in-person attendees, with flagship projects covering 100,000 square feet and hybrid audiences exceeding 5,000 online viewers.
The agency's technical capability centers on integrating experiential technology (digital LED walls, interactive vibrating floors, olfactory diffusers, VR, AI-powered photobooths) with physical production and 3D-printed bespoke decor, complemented by a generative AI workflow for concept development of floral and plant landscapes. Operations are bilingual (French/English) with a global supplier network built over 22+ years and direct delivery via Montreal headquarters and a regional office in Nice, France on the French Riviera. The business model is professional services, billed on an hourly basis with project-based budgets, weekly follow-ups, and multi-year contract cadence. Sales are consultative and direct (enterprise field sales), supplemented by content marketing, social channels, and presence at industry events such as Salon Expérience Les Affaires. The agency is privately held and founder-owned with no external institutional investment.
Lulu Events firmographics
Firmographics- Name
- Lulu Events
- Legal name
- Lulu événements
- Website
- https://luluevenements.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lulu Events is a Montreal-based creative event management agency founded in 2003 that designs and produces corporate events, congresses, galas, and experiential activations for enterprises, industry associations, AI/technology organizations, and government clients across North America, Europe, and the Middle East.
- Ownership category
- akta.pro rank
Lulu Events industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- On-Site Event Operations & Day-Of Coordination (HSACAAAK)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE), Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)
Keywords
Where Lulu Events is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Lulu Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Planning and Production Services: The company operates on an hourly billing basis with weekly follow-ups, clear budgets, and well-defined project roadmaps. They provide end-to-end corporate event services including concept development, venue sourcing, logistics coordination, production, and on-site management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Hourly-based professional services with clear budgets |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Lulu Events product offering
Product offeringCore offering
Lulu Events is a corporate event planning and creative management agency that produces end-to-end corporate events including galas, congresses, seminars, fundraisers, product launches, virtual events, pop-ups, and experiential marketing activations. Services span concept development, venue and supplier sourcing, logistics coordination, production, technical direction, and on-site management for events ranging from 10 to 2,000+ attendees across North America, Europe, and the Middle East. The firm bills on an hourly basis against defined project budgets and is known for combining bold creative direction with rigorous logistical execution.
Product overview
Lulu événements is a corporate event planning agency founded in 2003 with offices in Montreal and Nice. The company offers a comprehensive suite of event organization services organized around core offerings including gala organization, congress and conference management, seminar planning, fundraising events, festive gatherings, product launches, virtual events, experiential marketing, street marketing, concept development, supplier/venue search, consulting services, and pop-up events. Their portfolio ranges from intimate gatherings of 10 people to large-scale events for up to 2,000+ attendees, with notable expertise in AI congresses, diplomatic receptions, and awards galas. The agency positions itself around bold creativity, logistical expertise, and rigorous execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Organisation de gala Production of high-end gala evenings with original concepts and technical sequencing, including award ceremonies, speeches, artistic performances, and master of ceremonies hosting for corporate and association clients.
- Organisation de congrès End-to-end congress and conference organization for employees, members, or shareholders, including simultaneous translation, live streaming, teleprompter, and complex technical production requirements.
- Organisation de séminaire Corporate seminar organization including venue search, travel and accommodation planning, technical setup, catering coordination, and informal evening activities for corporate teams.
- Organisation de levée de fonds Fundraising event organization with end-to-end support for fundraising campaigns, including sponsorship plans, original sponsor activations, and donor outreach programs.
- Rassemblements festifs Festive workplace gathering organization including concept creation, décor, customized menu and bar, entertainment, performances, DJ, and audiovisual technical direction.
- Street marketing & Activation Guerrilla marketing services enabling direct exchange with potential customers in public spaces, including brand activations featuring immersive sensory experiences.
- Lancement de produit Product launch and inauguration events with strong artistic direction to encourage information sharing, including press conferences and immersive activities for brands unveiling new products.
- Événements virtuels Virtual event organization using interactive Quebec platforms, employing an engagement-focused approach rather than simple replication of in-person events for online audiences.
- Élaboration d'un concept pour votre événement Event marketing concept development that highlights company values, including original concepts, high-impact color ideas, financial viability plans, and budget presentations.
- Recherche de fournisseurs et recherche de lieux Supplier and venue sourcing services drawing on an extensive network developed over 18+ years of event expertise, covering furniture, décor, catering, and locations.
- Service conseil Consulting services including logistics advice, venue and supplier research, and creative brainstorming for clients planning their own event organization.
- Pop-up Ephemeral evening events organized in partner offices featuring cocktails, customized bar, service, and playful atmosphere with setup and takedown included.
- Marketing expérientiel Experiential marketing services to create memorable brand experiences, including crowd study, budget management, staffing, communications organization, and turnkey solutions.
Quantifiable outcome
- Produced 42nd ICAO General Assembly reception with 1,700 international delegates from 170 countries
- +3 more outcomes
Companies that use Lulu Events
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Lulu Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Lulu Events partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BajoukcoreBajouk is an event concierge expert serving as Lulu Events' preferred partner for VIP reception and premium guest services. The partnership spans over 5 years with collaborative execution on high-profile events. Bajouk describes working with Lulu as 'like collaborating with the Four Seasons of events' due to their high standards and attention to detail.
- ABP (Groupe ABP)coreABP specializes in furniture rental and custom fabrication, serving as Lulu Events' key partner for bespoke event furniture and decorative elements. They provide made-to-measure production aligned with Lulu's artistic vision. Partnership characterized by transparent communication and collaborative problem-solving.
- Solvely AIminorMentioned in passing as a collaborator referenced in service descriptions. No detailed partnership information available.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Lulu Events competitors and assessment
Company assessmentBroad incumbents
- GES (Global Experience Specialists): Global event marketing agency specializing in exhibitions, conferences, and experiential events. Comparable to Lulu as a broad incumbent in corporate event/exhibition production.
- Jack Morton Worldwide: Global brand experience agency under IPG. Comparable to Lulu as a broad incumbent offering experiential marketing and corporate event services across multiple geographies.
- Encore Global: Global event production and technology services company. Comparable to Lulu as a broad incumbent providing event production, audiovisual, and technology services to corporate clients.
- Freeman: Global brand experience company providing event production, digital, and strategic services. Comparable as a broad incumbent offering end-to-end corporate event execution across larger scale.
- Mosaic: Global experiential marketing agency serving major brands. Comparable to Lulu as a broad incumbent offering brand experiences and corporate event services across multiple regions.
- George P. Johnson (GPJ): Global experiential marketing agency known for large-scale corporate event production. Comparable to Lulu as a broad incumbent in the same end-to-end corporate event production space.
Direct peers
- GL Events: French-based global event management and venue services group. Directly comparable to Lulu due to shared event production expertise and Lulu's French Riviera (Nice) office serving European clients.
- C2 International: Montreal-based business conference organizer producing C2 Montréal, focused on creativity and commerce. Comparable to Lulu given shared Montreal base, corporate clientele, and conference/congress production capability.
- Sparks: Experiential marketing agency focused on consumer-facing brand experiences. Comparable to Lulu as a direct peer in experiential marketing and brand activation, though at larger scale.
- Lévénement: Montreal-based corporate event planning agency. Comparable to Lulu as a regional direct peer operating in the same Montreal market with similar corporate event services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lulu Events social profiles
Digital presenceLulu Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lulu Events leadership team
Management profileNumber of profiles
Profiles10 records
Lulu Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lulu Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lulu Events
What does Lulu Events do?
Lulu Events is a corporate event planning and creative management agency that produces end-to-end corporate events including galas, congresses, seminars, fundraisers, product launches, virtual events, pop-ups, and experiential marketing activations. Services span concept development, venue and supplier sourcing, logistics coordination, production, technical direction, and on-site management for events ranging from 10 to 2,000+ attendees across North America, Europe, and the Middle East. The firm bills on an hourly basis against defined project budgets and is known for combining bold creative direction with rigorous logistical execution.
Is Lulu Events a public or private company?
Lulu Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lulu Events founded?
Lulu Events was founded in 2003. It employs 1 to 10 people.
Where is Lulu Events based?
Lulu Events is headquartered in Montreal, Canada, in the North America region.
How does Lulu Events make money?
One revenue line is on record: event Planning and Production Services.
Who are Lulu Events's main competitors?
Broad incumbents on record are GES (Global Experience Specialists), Jack Morton Worldwide, Encore Global, Freeman, Mosaic and George P. Johnson (GPJ). Direct peers are GL Events, C2 International, Sparks and Lévénement.
Does Lulu Events have an API?
No public API is recorded for Lulu Events.
What industry is Lulu Events in?
Lulu Events's product category is Corporate Event Management Services. Its primary akta.pro industry code is HSACAAAK, On-Site Event Operations & Day-Of Coordination, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 561920 and its SIC code is 7990.