Propzilla

What Propzilla does

Propzilla Infratech Private Limited, operating under the brand Propzilla, is a Gurgaon-headquartered real estate advisory firm founded around 2015 and serving as an authorized channel partner for multiple primary Indian and Dubai-based real estate developers. The company provides end-to-end property buying assistance spanning commercial, residential, builder-floor, leased, and pre-leased property categories, with services covering property search, site visits, loan and mortgage facilitation, legal and tax advisory, and post-purchase support. Propzilla holds RERA registrations across nine Indian jurisdictions, enabling multi-state compliance, and operates across 13 locations including Delhi, Noida, Bangalore, Mumbai, Pune, Hyderabad, Himachal Pradesh, Dubai, and other markets, supported by a founder-led management team and an internal headcount band of 11-50 employees.

The company monetizes through a transaction-fee revenue model, earning referral commissions from developer partners by acting as an intermediary between buyers and developer inventory. Its value proposition rests on transparency, multi-developer inventory access (500+ projects across 100+ developers), and specialized NRI support; however, it does not operate a proprietary technology platform — no APIs, no SDKs, no AI/ML product features, and no listed mobile app are disclosed. Distribution is sales-led via SEO-optimized website content, WhatsApp Business, and direct advisory engagement through named relationship managers.

Propzilla's partner ecosystem includes tier-one developer brands such as DLF, Sobha, Godrej Properties, Embassy Group, Anant Raj, Eldeco, L&T Realty (India), and Binghatti and DAMAC (Dubai), providing the firm with multi-brand inventory breadth. The firm claims 115+ industry awards and 2,300+ satisfied clients, positioning itself as a relationship-driven advisory intermediary rather than a tech-enabled proptech operator, with founder Anubhav Khattar (co-founder & director) and Rakesh Khattar (director & co-founder) maintaining leadership oversight.

Name

Propzilla

Legal name

Propzilla Infratech Private Limited

Website

https://propzilla.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Propzilla is a Gurgaon-headquartered real estate advisory firm acting as an authorized channel partner for tier-one Indian and Dubai developers, providing end-to-end property purchase assistance to individual buyers and investors across 13 locations.

Ownership category

akta.pro rank

Product category

Real Estate Advisory Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate advisory
• Property buying services
• Channel partner services
• Property consultation
• Residential property advisory

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Advisory Services: Propzilla generates revenue by acting as a channel partner/advisory firm for real estate developers, facilitating property sales to buyers and earning referral commissions or transaction-based fees from developer partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Propzilla is a real estate advisory and channel partner firm that guides individual buyers through the entire property purchase process — from property search and site visits to financial advisory, loan facilitation, legal assistance, and post-sale support. The company acts as an authorized intermediary connecting buyers with 100+ developers across 500+ residential, commercial, builder-floor, leased, and pre-leased projects in India and Dubai, earning referral commissions from developer partners.

Product overview

Propzilla is a real estate advisory firm offering a unified platform for property buying across India and Dubai. The core offering consists of five interconnected advisory services: Commercial Properties Advisory, Residential Properties Advisory, Builder-Floors Advisory, Leased Properties Advisory, and Pre-Leased Properties Advisory. These are supported by three service features: Easy Consultation (end-to-end transaction support), Financial Assistance (loan and mortgage advisory), and After Sale Assistance. The company serves as a channel partner connecting buyers with developers, operating across 13+ locations including Gurgaon, Delhi, Noida, Bangalore, Mumbai, Pune, Hyderabad, and Dubai.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Trusted by 2300+ buyers for property transactions
• +1 more outcomes

Named customers35 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• DLF IndiacoreChannel Partner/ Reseller/ DistributorDLF Limited is one of India's largest publicly listed real estate developers. Propzilla serves as an authorized channel partner facilitating sales of DLF projects including DLF Imperial Residences, DLF The Valley Gardens, DLF The Valley Orchard, and various other DLF properties across Gurgaon and Panchkula.
• Sobha GroupcoreChannel Partner/ Reseller/ DistributorLeading real estate developer with projects across India and Dubai. Propzilla facilitates sales of Sobha properties including Sobha Windsor, Sobha Royal Pavilion, Sobha HRC Pristine, and multiple Dubai projects.
• Godrej PropertiescoreChannel Partner/ Reseller/ DistributorOne of India's leading real estate developers. Propzilla provides channel partner services for Godrej projects across Gurgaon, Bangalore, Mumbai, and other locations.
• Embassy GroupcoreChannel Partner/ Reseller/ DistributorBengaluru-based real estate developer with projects in Bangalore, Mumbai, and other cities. Propzilla facilitates Embassy property sales including Embassy Grove, Embassy Boulevard, Embassy One Residences.
• BinghattimajorChannel Partner/ Reseller/ DistributorDubai-based real estate developer. Propzilla facilitates sales of multiple Binghatti projects in Dubai including Mercedes Benz Places, Binghatti Cullinan, and various other properties.
• DAMAC PropertiesmajorChannel Partner/ Reseller/ DistributorMajor Dubai-based developer. Propzilla provides sales facilitation for DAMAC projects including DAMAC Altitude, DAMAC Canal Heights, DAMAC Lagoons.
• Anant Raj LimitedcoreChannel Partner/ Reseller/ DistributorEstablished Indian developer with 45+ years experience, 30,000+ total projects, presence in 8 cities. Propzilla facilitates Anant Raj The Estate and other projects.
• Eldeco GroupcoreChannel Partner/ Reseller/ DistributorFounded 1975, 39+ years experience, 200+ projects, 20+ cities. Propzilla facilitates Eldeco Fairway Reserve, Eldeco Terra Grande projects.
• Trevoc GroupmajorChannel Partner/ Reseller/ DistributorSecurity systems specialist with 75+ years experience. Propzilla facilitates Trevoc Royal Residences project on Golf Course Road, Gurgaon.
• L&T RealtycoreChannel Partner/ Reseller/ DistributorReal estate arm of Larsen & Toubro, 13+ years experience, 70 million sq ft portfolio across Mumbai, Navi Mumbai, NCR, Bengaluru, Hyderabad, Chennai. Propzilla facilitates L&T projects including Evara Heights.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MagicBricks: MagicBricks is one of India's largest online real estate listing platforms, offering advertising and discovery services to developers and direct search tools to buyers. It is a broad incumbent in the same end-market as Propzilla, though its business model is listing/marketing rather than advisory.
• Colliers India: Colliers India is a global real estate services firm operating across commercial brokerage, valuation, and advisory. It is a broad incumbent peer for Propzilla's commercial property advisory and luxury/high-end residential services in Indian metros.
• Knight Frank India: Knight Frank India is a global real estate consultancy with residential and commercial brokerage and advisory services across major Indian cities. It is a broad incumbent peer that overlaps with Propzilla in premium residential advisory and commercial property services.
• 99acres: 99acres is a leading Indian real estate classifieds platform owned by Infoedge, serving the same buyer and developer segments as Propzilla across residential and commercial inventory. It is a broad incumbent comparator, especially in the SEO-driven buyer discovery funnel.
• Housing.com: Housing.com is a major Indian real estate discovery and advisory platform serving buyers and developers across India. It overlaps with Propzilla in residential buyer services and developer-side marketing, operating at much larger scale but with a different mix of owned listings vs. advisory.
• JLL India: JLL India is the local arm of a global commercial real estate services firm, providing brokerage, advisory, and asset services across India. It overlaps with Propzilla in the commercial and luxury residential advisory segment and represents the institutional/incumbent side of the market.

Emerging players

• NoBroker: NoBroker is a tech-enabled peer that bypasses traditional brokers via a zero-brokerage model. It competes with Propzilla for the same end-buyer demand, particularly in the primary residential market, and represents the PropTech disruption risk to Propzilla's traditional advisory model.

Direct peers

• Square Yards: Square Yards is India's largest full-service proptech advisory platform, operating a channel partner / transaction-fee model very similar to Propzilla — connecting buyers with developers, offering mortgage and legal assistance, and covering luxury residential across India and Dubai. It is the closest direct comparable in business model, customer segment, and revenue mechanics.
• PropTiger (REA India): PropTiger, now part of REA Group (REA India), is an online real estate brokerage operating in India with similar buyer advisory services, developer relationships, and NRI-focused offerings. It is a direct competitor in the assisted-transaction brokerage space where Propzilla competes.
• Sotheby's International Realty (India): India Sotheby's International Realty focuses on luxury residential advisory in India, directly competing with Propzilla's luxury Gurgaon, Mumbai, and Bangalore inventory (Rs 9.6 Cr to Rs 18 Cr+ featured projects). It is a relevant direct peer at the high end of Propzilla's served market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Propzilla
• Xx.com/Propzillainfra
• Facebookfacebook.com/propzilla.infra
• LinkedInlinkedin.com/company/propzilla-infratech-pvt-ltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propzilla