Danco
Danco is a plumbing repair, replacement, and remodel parts supplier offering 2,000+ SKUs across bathroom, kitchen, and mobile-home categories, distributed through major retailers including Home Depot, Lowe's, Walmart, Target, Ace, Amazon, and QVC. It operates as a division of NCH.
- Company typePrivate
- Founded1989
- HeadquartersIrving, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Danco does
Danco Incorporated, headquartered at 2727 Chemsearch Blvd., Irving, Texas, is a plumbing repair, replacement, and remodel parts supplier operating as a division of NCH, a diversified conglomerate with more than 90 years of manufacturing and marketing history. Founded in 1989, Danco offers over 2,000 SKUs across bathroom (tub and shower, sink, faucet, toilet parts), kitchen (faucet and sink parts), and mobile-home/RV plumbing categories, plus water-saving aerators and HammerSTOP connector hoses. The company sells exclusively through retail and wholesale channels — Home Depot, Lowe's, Ace Hardware, Walmart, Target, QVC, and Amazon domestically, with additional distribution in Canada and Mexico — and does not sell directly to consumers.
Danco's underlying technology centers on physical plumbing components, supported by a compatibility catalog covering major faucet brands (Delta, Moen, American Standard, Kohler, Price Pfister, Gerber) with both universal and brand-specific parts. The company has layered digital tooling on top of the catalog: an AI-powered Leaky Faucet Guide using computer vision to identify replacement parts from photos, the StemFinder tool for stem and cartridge sizing, and a Danco mobile app on iOS and Android. Trademarks include HammerSTOP, StemFinder, Disposal Genie, and Next™ by Danco. The Seventy wellness sub-brand, launched in October 2025 through The Home Depot, extends the line into premium showerheads with full-face spray coverage, handheld functionality, and magnetic mounting.
Danco's revenue model is wholesale hardware sales into retail channels, with pricing set by retailers. Customer end-markets span DIY homeowners (primary), professional plumbers, mobile-home and RV owners, and the retailers themselves. Marketing channels include a DIY Center with how-to content, a Plumbing 101 glossary, social media (Facebook, Twitter, YouTube, Pinterest, LinkedIn), and the mobile app. Operating leadership includes David Furman as Chief Operating Officer.
Danco firmographics
Firmographics- Name
- Danco
- Legal name
- Danco Incorporated
- Website
- https://danco.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Danco is a plumbing repair, replacement, and remodel parts supplier offering 2,000+ SKUs across bathroom, kitchen, and mobile-home categories, distributed through major retailers including Home Depot, Lowe's, Walmart, Target, Ace, Amazon, and QVC. It operates as a division of NCH.
- Ownership category
- akta.pro rank
Where Danco is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Danco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Plumbing Parts Sales: Danco generates revenue through the manufacture and sale of physical plumbing repair and replacement parts. Products include faucet parts, toilet parts, showerheads, tub/shower parts, sink parts, kitchen faucet parts, supply lines, and components. The company sells to retailers and does not sell directly to consumers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Danco product offering
Product offeringCore offering
Danco manufactures and supplies more than 2,000 plumbing repair, replacement, and remodel parts covering bathroom, kitchen, and mobile home/RV fixtures. The product line spans faucet repair parts (stems, cartridges, O-rings, washers, rebuild/repair kits), toilet parts (fill valves, flappers, wax rings, supply lines), tub and shower components, sink drains and strainers, kitchen supply lines, water-saving aerators, and specialty items such as HammerSTOP™ connector hoses and Disposal Genie strainers. Danco sells exclusively through retail and e-commerce channel partners in the United States, Canada, and Mexico, and does not sell directly to consumers.
Product overview
Danco is a plumbing repair, replacement, and remodel parts supplier offering over 2,000 products across bathroom, kitchen, and mobile home/RV categories. The product portfolio centers on repair parts for faucets, toilets, sinks, and tubs/showers, organized into distinct product categories including Tub & Shower Parts (drain trim kits, spouts, handles, flanges, rebuild kits, repair kits, showerheads), Sink Parts (drain assemblies, stoppers, strainers), Faucet Parts (stems, cartridges, O-rings, washers, seats), Toilet Parts (fill valves, flush valves, flappers, wax rings), Kitchen Faucet Parts, Kitchen Sink Parts (strainers, garbage disposal accessories, soap dispensers), and Repair Parts (general components, supply lines). Core tools include the AI-powered Leaky Faucet Guide Tool using computer vision for part identification, and the StemFinder™ tool. The company also offers sub-brands including HammerSTOP™ technology hoses and the wellness brand Seventy launched in October 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Seventy: A modern wellness brand specializing in premium shower products, backed by Danco's plumbing innovation. Launched in October 2025 with products distributed through The Home Depot.
Products and services
- Bathroom Plumbing Repair Parts Comprehensive line of bathroom repair parts including tub and shower components, sink parts, faucet parts, and toilet repair components sold through retail and e-commerce channel partners for DIY homeowners and professional plumbers.
- Kitchen Plumbing Repair Parts Comprehensive line of kitchen repair parts including kitchen faucet parts (spray heads, handles, cartridges, aerators), kitchen sink parts (strainers, garbage disposal accessories, soap dispensers, side sprays, sink hole covers), and supply lines sold through retail and e-commerce channel partners.
- Mobile Home/RV Plumbing Parts Specialized plumbing parts for mobile homes and recreational vehicles including bathroom faucets, tub/shower parts, kitchen faucets, strainers, and HVAC repair parts, addressing the non-standard plumbing systems used in manufactured housing.
- Water-Saving Plumbing Products Eco-friendly plumbing repair and replacement parts including water-saving aerators (0.5–1.8 GPM) and other low-flow components designed to reduce water consumption.
- HammerSTOP™ Connector Hoses Specialty connector hoses with HammerSTOP™ water-hammer-prevention technology for dishwashers and ice makers, designed to prevent water-hammer noise and damage.
- Disposal Genie Garbage Disposal Strainers Branded garbage disposal strainers designed to prevent food waste from clogging garbage disposals.
- Seventy Shower Products Modern wellness sub-brand specializing in premium shower products including showerheads with full-face spray coverage, handheld functionality, and magnetic mounting, distributed through The Home Depot stores and online.
Companies that use Danco
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Danco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Danco partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Home DepotcoreHome Depot is the primary retail distribution partner for Danco plumbing products. In October 2025, Danco launched the Seventy brand through Home Depot, featuring premium shower products including showerheads with full-face spray coverage, handheld functionality, and magnetic mounting.
- NCHcoreDanco operates as a division of NCH, a company with over 90 years of success in manufacturing and marketing. NCH provides the organizational strength and expertise that supports Danco's operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Danco competitors and assessment
Company assessmentDirect peers
- Fernco: Manufacturer of plumbing repair couplings, connectors, and flexible fittings sold through plumbing wholesalers and home improvement retailers. Directly comparable to Danco as a maker of replacement plumbing components distributed to trade and retail.
- Oatey Co. Manufacturer of plumbing repair products including drain, waste, and vent components, solvent cements, and faucet/valve repair parts sold through wholesale and retail channels. Closely overlaps Danco in DIY plumbing repair parts and wholesale distribution.
- Fluidmaster: Leading manufacturer of toilet repair parts (fill valves, flappers, connectors) sold through home improvement and hardware retailers. Directly comparable to Danco's toilet parts category and shares the same big-box retail channels.
- Keeney Manufacturing: Manufacturer of plumbing specialty products including bath drains, toilet connectors, and repair parts, sold through home improvement retailers. Overlaps with Danco in bathroom plumbing repair and replacement components.
- Jones Stephens Corp. Distributor and manufacturer of plumbing repair parts, specialty products, and replacement components for the plumbing trade. Comparable to Danco in product breadth and wholesale/retail distribution model.
- Sioux Chief Manufacturing: Manufacturer of plumbing repair parts, rough-in products, and water heater accessories sold through plumbing wholesalers and home improvement retailers. Comparable to Danco in plumbing repair/replacement manufacturing with similar channel mix.
- Matco-Norca: Manufacturer and master distributor of plumbing fittings, valves, and repair parts serving wholesalers and plumbing professionals. Overlaps with Danco in repair components and multi-channel distribution to trade buyers.
- IPS Corporation: Manufacturer of plumbing repair products including solvent cements, primers, and pipe repair products sold through wholesale and retail. Comparable to Danco in plumbing repair consumables sold at big-box and hardware retailers.
- Korky: Specialty brand focused on toilet repair parts (flappers, valves, handles) sold through home improvement retail. Directly comparable to Danco's toilet parts category and the same big-box retail distribution channels.
Broad incumbents
- Watts Water Technologies: Public manufacturer of plumbing, water safety, and flow control products serving wholesale, OEM, and retail channels. A broader incumbent than Danco with similar product adjacencies (valves, connectors, repair components) but at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Danco social profiles
Digital presenceDanco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danco leadership team
Management profileNumber of profiles
Profiles1 record
Danco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danco
What does Danco do?
Danco manufactures and supplies more than 2,000 plumbing repair, replacement, and remodel parts covering bathroom, kitchen, and mobile home/RV fixtures. The product line spans faucet repair parts (stems, cartridges, O-rings, washers, rebuild/repair kits), toilet parts (fill valves, flappers, wax rings, supply lines), tub and shower components, sink drains and strainers, kitchen supply lines, water-saving aerators, and specialty items such as HammerSTOP™ connector hoses and Disposal Genie strainers. Danco sells exclusively through retail and e-commerce channel partners in the United States, Canada, and Mexico, and does not sell directly to consumers.
Is Danco a public or private company?
Danco is a private company. It is classified as corporate owned and is currently operating.
When was Danco founded?
Danco was founded in 1989. It employs 101 to 250 people.
Where is Danco based?
Danco is headquartered in Irving, United States, in the North America region.
How does Danco make money?
One revenue line is on record: plumbing Parts Sales.
Who are Danco's main competitors?
Direct peers on record are Fernco, Oatey Co., Fluidmaster, Keeney Manufacturing, Jones Stephens Corp., Sioux Chief Manufacturing, Matco-Norca, IPS Corporation and Korky. Watts Water Technologies is listed as a broad incumbent.
Does Danco have an API?
No public API is recorded for Danco.