What Saint-Gobain - Gyproc does

Saint-Gobain - Gyproc is the Belgian operating division of Saint-Gobain Construction Products Belgium NV/SA, headquartered at Sint-Jansweg 9 in Kallo, Belgium, and active for more than 60 years since 1957. It manufactures and distributes a portfolio of gypsum plasterboards and supporting metal-framing/finishing systems for interior construction, including standard boards (Gyproc A), water-resistant (WR, Glasroc H), impact-resistant (Habito), acoustic (SoundBloc), and indoor-air-quality (Activ'Air) variants, alongside the proprietary Metal Stud (MSH/MSV) steel framing and PlaGyp (PC60/27, PU27/48, PL60/100, PH60/200–300) suspended-ceiling systems, plus a full range of joint fillers, fasteners, primers, and accessories such as the ProLock inspection hatches.

The business runs a dual go-to-market motion: a DIY consumer channel served through gyproc.be, retail Verkooppunten, the Gyproc Configurator material calculator, and the Doeboek step-by-step guide; and a B2B professional channel — contractors (Aannemer), plasterers (Stukadoor), architects, and merchants (Handelaar) — served via the dedicated pro.gyproc.be site, the ProTeam support program, a Training Center, system selectors, technical documentation, and a BIM Plug-in for design-stage specification. The operating footprint is focused on the Benelux (Belgium, Netherlands, Luxembourg).

Revenue is generated through hardware sales of plasterboards, profiles, finishing compounds, and accessories under quote-based pricing with EX WORKS terms from Kallo; professional pricing is negotiated through sales reps and ProTeam with provisions for material-cost-driven price increases above 5%, while DIY consumers access products via retail merchants at unit pricing that is not publicly disclosed online. Gyproc does not operate as an independent listed entity; it is a wholly-owned division within the Saint-Gobain Group, which is publicly listed on Euronext Paris, and as such the division has no separate capital structure, funding events, or financial disclosure of its own.

Name

Saint-Gobain - Gyproc

Legal name

Saint-Gobain Construction Products Belgium NV/SA - Divisie Gyproc

Website

https://gyproc.be

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Saint-Gobain - Gyproc is the Belgian division of Saint-Gobain, manufacturing and distributing gypsum plasterboards, metal framing systems, and finishing products for interior construction in the Benelux, serving both DIY consumers and building professionals (contractors, plasterers, architects, merchants).

Ownership category

akta.pro rank

Headquarters

HQ city

Beveren

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gypsum building materials sales: Revenue is generated through the sale of gypsum plasterboards, metal framing systems (Metal Stud, PlaGyp), accessories (screws, tools), joint finishing products, and inspection hatches. Products are sold through DIY retail outlets, professional distributors, and direct sales. Pricing is quote-based with terms EX WORKS Sint-Jansweg 9, 9130 Kallo, Belgium.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Saint-Gobain Gyproc manufactures and supplies a complete range of gypsum plasterboards (standard, water-resistant, fire-resistant, acoustic, high-impact, and air-quality variants) together with metal stud framing systems, suspended ceiling profiles, joint fillers and finishing compounds, fasteners, primers, inspection hatches, and corner profiles for interior wall, ceiling, and sloped roof construction. The portfolio is supported by digital tools (Gyproc Configurator and BIM Plug-in) and is sold both to DIY consumers through retail merchants and to construction professionals (contractors, plasterers, architects) through distributors and dedicated ProTeam support.

Product overview

Gyproc is a division of Saint-Gobain that provides a comprehensive range of gypsum-based construction products and systems for interior construction. The product portfolio centers on specialized plasterboards (Gyproc A standard boards, Gyproc WR water-resistant boards, Habito impact-resistant boards, SoundBloc acoustic boards, Gyproc Activ'Air Premium boards, Glasroc H moisture-resistant boards) supported by Metal Stud steel framing systems (MSV and MSH profiles) and PlaGyp ceiling systems (PC60/27 plate-carrying profiles, PH60/200 and PH60/300 ceiling hangers, PU27/48 edge profiles, PL60/100 connection pieces). The offering includes complementary finishing products (JointFiller 45/90/120/Vario/Vario H, Rifino Premium, ProMix Filler/Premium/Light/Hydro/Airless S, JointFinisher Premium), fasteners (Teksschroeven, Gyproc schroeven 25mm/35mm, Habito schroeven 41mm), primers (Betongrip Easy, Gyproc Voorstrijk, X Prim/S Prim), and accessories (corner beads, Aqua Bead profiles, ProLock inspection hatches in aluminum and steel EI30/EI60 variants). Digital tools include the Gyproc Configurator for material calculation and Gyproc BIM Plug-in for Building Information Modeling integration. Gyproc serves both DIY consumers (via gyproc.be) and construction professionals (via pro.gyproc.be).

Differentiator

Problem solved

Functional benefit

Brands

• Habito: High-impact resistant gypsum board suitable for direct mounting of heavy objects
• Glasroc H
• SoundBloc
• ActivAir
• Metal Stud
• PlaGyp
• ProLock

Products and services

• Gyproc WR - DFH2 plasterboard Green water- and fire-resistant gypsum board with tapered edges for wet rooms and bathrooms with variable humidity; sold to DIY consumers and construction professionals for interior wall and ceiling finishes.
• Gyproc A standard plasterboard Standard gypsum plasterboard with tapered edges for general interior wall and ceiling construction; the foundational board in the Gyproc range for DIY and professional use.
• Habito high-impact plasterboard High-impact resistant gypsum plasterboard that allows direct fixing of heavy objects to walls without additional reinforcement; intended for residential and commercial interiors requiring durable wall finishes.
• Gyproc Activ'Air Premium - A plasterboard Premium gypsum plasterboard with Activ'Air technology that reduces formaldehyde concentration and improves indoor air quality; for interior walls and ceilings in residential and commercial spaces.
• Gyproc Handyboard water-resistant board Green water-resistant gypsum board with rounded edges for interior applications that require rounded edges; used by DIY and professional installers.
• Gyproc WR - H2 water-resistant plasterboard Green water-resistant gypsum plasterboard with tapered edges designed for wet rooms with changing humidity levels; for interior wall and ceiling applications.
• SoundBloc acoustic plasterboard Blue acoustic plasterboard with enhanced sound insulation for acoustic separation in walls and ceilings; for residential and public spaces requiring acoustic comfort.
• Glasroc H moisture-resistant plasterboard Glass-mat reinforced gypsum board offering the highest moisture and mold resistance for continuously humid spaces such as swimming pools, public showers, and outdoor ceilings.
• Metal Stud MSV vertical profile Vertical thermally galvanized steel profile serving as the vertical stud in Gyproc partition walls and as plate-carrying profile in Metal Stud suspended ceilings, with cable and pipe routing openings.
• Metal Stud MSH horizontal profile Horizontal thermally galvanized steel profile used as horizontal support in Metal Stud wall and ceiling framing systems.
• PlaGyp suspended ceiling system Modular suspended ceiling system using plate-carrying profiles (PC60/27), edge profiles (PU27/48), ceiling hangers (PH60/200 and PH60/300) and U-shaped connection pieces (PL60/100) for wooden beams and concrete substrates.
• JointFiller joint compounds (45, 90, 120, Vario, Vario H) A family of gypsum-based joint fillers (45, 90, 120 minute working times plus Vario and water-resistant Vario H) for filling tapered-edge (ABA) joints between gypsum boards; for plasterers and professional installers.
• ProMix ready-to-use finishing compounds (Filler, Premium, Light, Hydro, Airless S, Aquaroc Finish) A range of ready-to-use pastes including Filler, Premium, Light, Hydro (humid spaces), Airless S (spray filler) and Aquaroc Finish for jointing, finishing and spraying on gypsum boards; intended for professional plasterers.
• ProLock inspection hatches (Aluminum and Steel EI 30/EI 60 ranges) Aluminum and steel inspection hatches for integration in Gyproc walls, shaft walls, and ceilings, including EI 30 and EI 60 fire-rated variants, enabling access for utilities behind finishes.
• AquaBead and No-Coat corner finishing profiles Impact-resistant corner finishing profiles, including water-activated AquaBead outside corner, flexible, and L-trim profiles, plus Habito and No-Coat variants for reinforced, curved, and straight corner finishing of gypsum boards.
• Gyproc primers (Betongrip Easy, Voorstrijk, X Prim, S Prim) A range of surface primers (Betongrip Easy for non-absorbent concrete, Voorstrijk for plasterwork, X Prim and S Prim for highly absorbent substrates) used to regulate suction and improve adhesion before applying gypsum plasters.
• Gyproc fasteners (Teksschroeven 13 mm, Gyproc schroeven 25/35 mm, Habito schroeven 41 mm) A range of thermally galvanized screws (self-drilling Teksschroeven 13 mm, Gyproc schroeven 25 mm and 35 mm, Habito schroeven 41 mm) for assembling Metal Stud, PlaGyp and gypsum-board systems.
• Gyproc Configurator (online material calculator) Free online calculator tool that helps DIY consumers determine which and how many Gyproc materials are needed to build walls or ceilings in all rooms of a house, supporting self-service planning and renovation.
• Gyproc BIM Plug-in BIM software plug-in that allows architects and designers to find the correct Gyproc wall or ceiling system based on desired performance specifications such as fire resistance and acoustic properties, improving cross-disciplinary design collaboration.

Quantifiable outcome

• Reduces installation time through modular Metal Stud and PlaGyp systems compared to traditional construction methods
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Knauf: Largest direct competitor in gypsum plasterboard and systems globally, with a similarly broad product portfolio (standard boards, specialty boards, metal stud framing, accessories) and a strong European manufacturing and distribution footprint that directly competes with Gyproc across Benelux.
• Siniat: Etex Group's gypsum brand and a direct Benelux-headquartered competitor offering plasterboards, metal framing, and finishing systems with overlapping product positioning (including moisture-resistant, acoustic, and impact-resistant variants) for both professionals and DIY consumers.
• Fermacell: Knauf-owned manufacturer of gypsum fiberboards and cement boards used for walls, ceilings, and floors in dry-lining systems; competes with Gyproc's Rigidur, Habito, and specialized board ranges in commercial and residential interior construction.
• Knauf AMF: Knauf's ceiling-focused subsidiary producing acoustic and suspended ceiling systems that overlap with Gyproc's PlaGyp ceiling framing and Rigitone/Gyptone acoustic ceiling panel families.

Broad incumbents

• Rigips: Saint-Gobain's sister plasterboard brand for German-speaking Europe, offering a parallel product portfolio of boards, framing, and accessories under the same corporate parent — comparable systems sold under a related brand across other European geographies.
• British Gypsum: Saint-Gobain's UK plasterboard subsidiary offering the same core product categories (standard, moisture-resistant, acoustic, fire-resistant boards, plus metal stud framing), reflecting the same system approach Gyproc brings to the Benelux market.
• Etex Group: Belgian-headquartered parent of Siniat and other building materials brands; competes with Saint-Gobain Gyproc across multiple building product categories in Benelux and Europe, providing the closest comparable corporate/group context for assessing competitive intensity.

Regional players

• Pladur: Etex-owned Spanish plasterboard and systems brand focused primarily on the Iberian market; offers comparable plasterboard, framing, and finishing systems but does not directly compete in Benelux, providing a regional reference for product positioning.

Emerging players

• Promat: Specialist in fire protection and high-performance building boards (calcium silicate, mineral boards) used in compartmentation systems; overlaps with Gyproc's fire-resistant EI-rated wall and ceiling assemblies and ProLock inspection hatches in regulated commercial projects.

Others

• Saint-Gobain Habitat Solutions: The Saint-Gobain group's broader habitat/construction products division that Gyproc reports into, providing capital, R&D, and cross-brand sales leverage; the parent context that defines Gyproc's competitive positioning relative to group peers such as Isover and Weber.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Gyprocindia
• LinkedInlinkedin.com/company/gyproc-india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint-Gobain - Gyproc