Dootrix
Dootrix is a UK software technology consultancy founded in 2011 delivering Agentic AI services, application development, and data integration to enterprise clients such as Heathrow Airport and Confused.com, with proprietary methodologies including a 5-day AI Design Sprint and a fixed-monthly Software Factory subscription.
- Company typePrivate
- Founded2011
- HeadquartersWickham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dootrix does
Dootrix Ltd is a UK private-limited software technology consultancy, founded in 2011 and headquartered in Whiteley, Fareham, with a secondary office in Manchester. The firm delivers three core service pillars: Agentic AI Services, Application Development, and Data Integration & API Services, with proprietary methodologies including a 5-day AI Design Sprint (compressing approximately three months of work into five days using AI-native tooling), the 'Ambition to Decision' decision-acceleration framework, and the Software Factory subscription offering senior architects and AI-native engineering on demand at a fixed monthly cost. Its underlying technology stack is anchored on the Microsoft Azure cloud platform and incorporates agentic AI systems, multi-agent coordination patterns, small language model (SLM) architectures, and open protocols such as Model Context Protocol (MCP) and Agent-to-Agent (A2A) for inter-agent interoperability.
Dootrix serves primarily UK enterprise clients (Heathrow Airport, Confused.com, GRIDSERVE, PureGym, GBG, Ofcom, University of Nottingham) alongside a growing startup cohort through its Agentic Incubator (ProveIt, Fynlo, Care Friends). Revenue is generated through project-based consulting engagements and the recurring Software Factory subscription model, supplemented by gated research publications (CIO's Guides, Enterprise Architect's Guide) and The Next Thing Now podcast used as top-of-funnel demand generation. The firm holds Microsoft Solutions Partner status and is an approved supplier on the UK G-Cloud 12 framework and Crown Commercial Service, giving it procurement-ready access to UK public-sector clients. Certifications include Cyber Essentials and UK GDPR compliance.
The company is founder-led (CTO/founder Kevin Smith, CEO Rob Borley) with a recently expanded C-suite (COO Tom Fitzgibbons, Chief Architect Mark Vallins, Client Services Director Mark Lapicki) and a headcount of 11-50 employees. Operating geographies are limited to the United Kingdom, with no disclosed institutional investment, M&A activity, or parent company ownership. Recent strategic emphasis has shifted toward AI-native development methodologies and agentic AI service delivery, supported by sustained thought-leadership content production and event-driven demand generation (webinars, AI Design Sprint workshops, live podcast sessions).
Dootrix firmographics
Firmographics- Name
- Dootrix
- Legal name
- Dootrix Ltd
- Website
- https://dootrix.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dootrix is a UK software technology consultancy founded in 2011 delivering Agentic AI services, application development, and data integration to enterprise clients such as Heathrow Airport and Confused.com, with proprietary methodologies including a 5-day AI Design Sprint and a fixed-monthly Software Factory subscription.
- Ownership category
- akta.pro rank
Dootrix industry classification
Industry- Product category
- Software Technology Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Management Consulting Services (54161)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Dootrix is headquartered
LocationHeadquarters
- HQ city
- Wickham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Dootrix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consulting and Professional Services: Technology consultancy delivering Agentic AI, Application Development and Data Integration & API Services. Revenue generated through project-based engagements, workshops, and advisory services.
- Software Factory Subscription: Fixed monthly cost model providing on-demand access to senior architects and AI-native engineering talent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Software Factory - Senior architects and AI-native engineering on demand |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Dootrix product offering
Product offeringCore offering
Dootrix is a software technology consultancy delivering three core service pillars: Agentic AI Services (autonomous agent implementation for enterprises), Application Development (design, build and maintenance of cloud applications), and Data Integration & API Services (data foundations and APIs). Supporting these is a Software Factory subscription providing on-demand senior architects and AI-native engineering at a fixed monthly cost, a 5-day AI Design Sprint that produces working prototypes, and Ambition to Decision strategic consulting for leadership teams.
Product overview
Dootrix is a software technology consultancy offering a unified portfolio of services centered on Agentic AI, Application Development, and Data Integration & API Services. The core offering consists of three main service pillars: Agentic AI Services (autonomous agent systems), Application Development (cloud applications), and Data Integration and API Services. Supporting these are specialized modules including Software Factory (senior talent on demand), Ambition to Decision (strategic consulting), AI Native Software Development, and the AI Design Sprint (5-day prototype delivery). The company also produces thought leadership content through The Next Thing Now Podcast and industry reports such as 'The CIO's Guide to Mobile Apps' and enterprise architecture guides. Their approach emphasizes AI-native methodologies combining vibe coding and agentic coding with human-AI collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- Agentic AI Services Enterprise-focused AI implementation service helping businesses use AI effectively through smart, automated solutions that save time, boost productivity and drive innovation, building autonomous Agentic AI systems with memory, reasoning and multi-agent coordination.
- Application Development Design, build and maintenance of robust, user-friendly cloud applications using modern technologies without unnecessary complexity, for enterprise clients across mobile, web and cloud.
- Data Integration and API Services Building reliable data foundations and APIs that let businesses integrate, access and make sense of data clearly and efficiently. Includes APIM engagements and enterprise integration work.
- Software Factory Subscription-style offering providing on-demand access to senior architects and AI-native engineering talent at a fixed monthly cost, delivering outcomes rather than hours.
- AI Design Sprint 5-day intensive sprint methodology that combines design thinking with AI-native development practices to produce working prototypes, compressing months of work into five days.
- Ambition to Decision Strategic consulting / Decision Acceleration service that helps leadership teams move from uncertainty to evidence-backed clarity before committing time, budget or political capital.
- AI Native Software Development Comprehensive AI-native software development service integrating AI (LLMs, intelligent agents, orchestration frameworks) directly into the development lifecycle for faster planning, building, testing and deployment.
- Agentic Incubator Incubation program exploring agentic patterns in real-world workflows, including Personal Advisor and Sentinel agent architectures for financial services and other verticals.
Quantifiable outcome
- 400% increase in downloads for Confused.com
- +4 more outcomes
Companies that use Dootrix
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Dootrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
Dootrix partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- MicrosoftcoreMicrosoft Solutions Partner with deep expertise in Azure cloud, AI services, and Microsoft ecosystem integration. Develops intelligent technology on Microsoft cloud and provides managed services built on Azure PaaS.
- FynloflagshipAI-native carbon offset platform built in 5 days using Dootrix's AI Design Sprint methodology. Fynlo delivers emissions calculations, AI-driven fleet insights, and offsetting flows with an AI assistant.
- ProveItflagshipProveIt participated in Dootrix's Agentic Incubator exploring agentic patterns including 'Personal Advisor' and 'Sentinel' agents for financial complaints processing.
- Care FriendscoreMulti-year partnership for Cloud Infrastructure, Application Development and Support.
- MandominorStrategic partnership announced for collaborative technology projects.
- SSS Public SafetyminorPartnership for public safety technology solutions.
- Optus HomesminorPartnership for technology solutions in the housing sector.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Dootrix competitors and assessment
Company assessmentDirect peers
- AND Digital: UK-headquartered digital engineering consultancy building cloud, data, and AI platforms for enterprise clients. Operates in the same size tier and geography as Dootrix with overlapping service lines (data integration, application development, AI enablement).
- Thoughtworks: Global technology consultancy delivering custom software, data integration, and AI/engineering services to enterprise clients. Most direct strategic analogue to Dootrix's application-development and data-integration pillars, with a comparable AI-native consulting narrative.
- EPAM Systems: Large-scale digital engineering services firm specializing in custom software development, cloud, data, and AI engineering for global enterprises. Directly comparable in delivery model (senior architects, AI-native engineering) though at materially larger scale.
Regional players
- Infinity Works (Accenture): UK-headquartered cloud and data engineering consultancy (now part of Accenture) that historically competed head-to-head with Dootrix for UK enterprise cloud transformation and data integration deals.
- Kainos: UK and Ireland-headquartered IT services firm offering digital services, data, AI, and platform engineering to public and commercial sectors. Comparable to Dootrix via G-Cloud-era UK public-sector delivery and enterprise application development.
Emerging players
- Waracle: UK digital and AI consultancy specializing in mobile app development, IoT, and AI-native engineering for enterprises. Overlaps with Dootrix's mobile and AI service heritage and UK enterprise customer base.
- Faculty AI: UK-based AI consultancy building applied AI and agentic systems for enterprise and government clients. Closest emerging niche peer: same geography, similar SLM/agentic AI focus, similar ambition to differentiate via AI engineering rather than body-shop consulting.
Broad incumbents
- Cognizant: Global enterprise IT services and digital engineering firm offering custom application development, data integration, and AI engineering — directly competes for AI build engagements with large enterprise clients.
- Capgemini: Global IT services and consulting firm whose Capgemini Engineering and AI practices offer application development, data integration, and generative AI services to the same enterprise buyer segment.
- Accenture: Global professional services giant whose Accenture Song / Cloud / AI practices overlap with every Dootrix service pillar. Listed as a broad incumbent because it competes for the same AI transformation budgets from a portfolio position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dootrix social profiles
Digital presenceDootrix compliance and trust
Trust signalCompliance4 records
Dootrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dootrix leadership team
Management profileNumber of profiles
Profiles6 records
Dootrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dootrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dootrix
What does Dootrix do?
Dootrix is a software technology consultancy delivering three core service pillars: Agentic AI Services (autonomous agent implementation for enterprises), Application Development (design, build and maintenance of cloud applications), and Data Integration & API Services (data foundations and APIs). Supporting these is a Software Factory subscription providing on-demand senior architects and AI-native engineering at a fixed monthly cost, a 5-day AI Design Sprint that produces working prototypes, and Ambition to Decision strategic consulting for leadership teams.
Is Dootrix a public or private company?
Dootrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dootrix founded?
Dootrix was founded in 2011. It employs 11 to 50 people.
Where is Dootrix based?
Dootrix is headquartered in Wickham, United Kingdom, in the Europe region.
How does Dootrix make money?
Two revenue lines are on record. Consulting and Professional Services are the primary driver. The others are software Factory Subscription.
Who are Dootrix's main competitors?
Direct peers on record are AND Digital, Thoughtworks and EPAM Systems. Regional players are Infinity Works (Accenture) and Kainos. Emerging players are Waracle and Faculty AI. Broad incumbents are Cognizant, Capgemini and Accenture.
Does Dootrix have an API?
No public API is recorded for Dootrix.
What industry is Dootrix in?
Dootrix's product category is Software Technology Consulting. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 541511 and its SIC code is 7371.