What Fynlo does

Fynlo Inc. is a Delaware-incorporated, privately held software company operating a cloud-based double-entry accounting platform aimed at freelancers, solopreneurs, and small businesses. Conceived in 2018 and publicly launched in 2024, the platform combines invoicing, income and expense tracking with AI-powered receipt scanning, recurring invoice automation, multi-currency transaction handling, interactive financial reporting (P&L, Balance Sheet, Budget Variance, Aged Receivables), budgeting, and customizable invoice templates with branding controls. The double-entry engine is CPA-certified for accounting/audit use, and the platform carries ISO 20000, ISO 27001, and PCI-DSS Level 1 Service Provider certifications.

The product is delivered as a browser-accessible SaaS at manage.fynloapps.com with no installation required, available in three tiers: a permanently free plan (20 invoices/month), Starter at $9/month with recurring invoicing and multi-currency, and Professional at $18/month adding budgeting, 2FA, and unlimited estimates. A managed Bookkeeping Service add-on ($89/month annually or $149/month monthly) provides dedicated accountants, monthly P&L and Balance Sheet, trend analysis, CFO services, and catchup bookkeeping. Native integrations include PayPal, Stripe, and Checkout.com for payments, Plaid for bank account verification, and Google for OAuth sign-in. GTM is product-led and content-led: SEO comparison pages target users searching for alternatives or migrations from FreshBooks, MYOB, Sage, QuickBooks, Wave, Xero, Doola, Bench, and Pilot, supplemented by a 30% recurring-commission affiliate program and organic social presence. The company operates offices in San Francisco (HQ), Hong Kong, Manila, and Kuala Lumpur, signaling an international freelancer base with multi-currency and multi-jurisdiction tax-compliance support (including Australian GST/BAS and European VAT).

Name

Fynlo

Legal name

Fynlo Inc.

Website

https://fynloapps.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fynlo is a cloud-based accounting software company that provides invoicing, AI-powered expense tracking, financial reporting, and managed bookkeeping services to freelancers and small businesses worldwide, offered via a freemium SaaS with three paid subscription tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Software): Three-tier subscription model: Free (forever, limited to 20 invoices/month), Starter ($9/month, 100 invoices/month with recurring invoicing, multi-currency), Professional ($18/month, 500 invoices/month with budgeting, 2FA, unlimited templates). Revenue from monthly/annual subscription renewals and upsells to higher tiers.
2. Managed Bookkeeping Service: Full-service bookkeeping offered at $89/month billed annually or $149/month billed monthly. Includes dedicated accountant assignment, monthly P&L and Balance Sheet reports, Fynlo Proprietary Trend Analysis, and catchup bookkeeping for backlogged records.
3. Affiliate / Referral Commission: 30% recurring commission on total annual contract value for each paid plan referral. Ongoing income for as long as the referred customer remains subscribed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Fynlo is a cloud-based, double-entry accounting SaaS platform that lets freelancers and small businesses create and send professional invoices, track income and expenses (with AI-powered receipt scanning), automate recurring billing, manage multi-currency transactions, and generate real-time financial reports. The platform is offered across freemium and paid subscription tiers and is complemented by an optional managed Bookkeeping Service delivered by dedicated accountants.

Product overview

Fynlo is a cloud-based smart accounting software platform designed for freelancers and small businesses, launched in 2024. The platform offers a unified suite of financial management tools built around a core double-entry accounting system. The product portfolio includes Invoicing (with professional templates and automatic reminders), Income and Expense Tracker (with AI-powered receipt scanning), Financial Reports (P&L, Balance Sheet, Budget Variance, Aged Receivables), Invoice Designer (customizable branding), Recurring Invoice automation, Track Categories (for organizing by project/client), and Budgeting Tracker. Fynlo AI powers intelligent expense scanning that extracts data from receipt images. A managed Bookkeeping Service add-on provides access to expert accountants. The platform is offered across three tiers: Free (20 invoices/month), Starter ($9/month, 100 invoices), and Professional ($18/month, 500 invoices). Key integrations include PayPal, Stripe, and Checkout payment gateways, plus Plaid for bank account verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Invoicing Create and send professional invoices to clients with customizable templates, track payment status, and automate payment reminders. Targeted at freelancers and small businesses.
• Income and Expense Tracker Record earnings and spending in real-time with multi-currency support, organized categories, and receipt attachments. Targeted at freelancers and small businesses with cross-border clients.
• Financial Reports Generate clear reports on profit, loss, and cash flow including P&L, Balance Sheet, General Ledger, Trial Balance, Budget Variance, Aged Receivables, and Sales by Contact. Targeted at freelancers and small businesses needing accounting-grade reports.
• Invoice Designer Customize invoice templates with branding options, custom fields, logos, QR codes for payments, and professional themes. Available in Starter and Professional plans for small businesses that want branded invoices.
• Free Invoice Templates Downloadable Microsoft Excel invoice templates for freelancers, retailers, travel businesses, creatives, and various occasions. 36 templates available for free download.
• Recurring Invoice Automate billing for repeat clients with scheduled invoices on weekly, monthly, yearly, or custom intervals. Includes intelligent duplicate prevention and holiday/weekend adjustment. Targeted at freelancers and small businesses with retainer clients.
• Track Categories Organize transactions by category for clients, projects, branches, or departments with flexible classification and detailed reporting. Targeted at small businesses managing multiple clients or cost centers.
• Budgeting Tracker Set customizable budgets for monthly, quarterly, or annual periods with variance monitoring and real-time alerts. Available in Professional plan for small businesses needing budget vs. actuals control.
• Bookkeeping Service Expert managed bookkeeping service with dedicated accountants (5+ years experience), monthly P&L and Balance Sheet reports, Fynlo Proprietary Trend Analysis, CFO services, and industry-specific KPI dashboards. Priced at $89/month annually or $149/month billed monthly. Targeted at small businesses that prefer outsourced financial management and catchup bookkeeping.
• Fynlo AI AI-powered expense tracking that uses computer vision to scan receipts and automatically extracts, organizes, and categorizes expense data. AI credits included in all plans (20-300 credits based on plan). Targeted at freelancers and small businesses needing automated bookkeeping.

Quantifiable outcome

• Save time on financial administration — Fynlo automates invoicing, reminders, and expense categorization
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPayPal is integrated as a payment gateway within Fynlo's invoicing platform. Users can accept PayPal payments directly through invoices. Available on the Free plan and higher tiers.
• StripecoreTechnology or IntegrationStripe is integrated as a payment gateway within Fynlo for accepting online payments from customers. Available on Starter and Professional plans.
• Checkout (payment gateway)coreTechnology or IntegrationCheckout.com is integrated as a payment gateway for efficient payment processing within Fynlo's invoicing system.
• PlaidcoreTechnology or IntegrationFynlo uses Plaid Inc. to verify bank account information and gather data from financial institutions for the purpose of providing services to users. User data is transferred, stored, and processed by Plaid in accordance with the Plaid Privacy Policy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FreshBooks: FreshBooks is a leading cloud accounting platform purpose-built for freelancers and small service businesses, with invoicing, expense tracking, time billing, and client retainers. Fynlo explicitly compares itself to FreshBooks in marketing pages. Both target the same primary persona (freelancers) with subscription pricing.
• Bench: Bench combines software with dedicated human bookkeepers for SMBs — the same dual SaaS-plus-managed-service model Fynlo offers with its $89-$149/month bookkeeping service. Fynlo runs a dedicated 'Switch from Bench' migration page, confirming direct competitive overlap.
• Zoho Books / Zoho Invoice: Zoho offers free-tier invoicing and a low-cost accounting suite aimed at micro-businesses and freelancers — directly competing on price and free-tier accessibility with Fynlo. Both serve global SMBs with multi-currency support.
• Wave Accounting: Wave offers free invoicing, accounting, and receipt scanning for freelancers and small businesses — the closest direct freemium competitor to Fynlo. Both target price-sensitive solopreneurs with horizontal accounting tools, and Fynlo explicitly runs comparison pages against Wave. Wave is now part of H&R Block, giving it more capital and brand.
• Pilot: Pilot provides managed bookkeeping, accounting, and CFO services for startups and SMBs — directly overlapping Fynlo's managed bookkeeping offering. Fynlo runs a 'Switch from Pilot' migration page, indicating explicit competitive positioning in the outsourced bookkeeping segment.

Broad incumbents

• Xero: Xero is a leading global cloud accounting platform serving SMBs and accountants. Fynlo explicitly compares to Xero in its comparison pages. Xero offers deep accountant ecosystem integration and multi-currency, but at a higher price point targeting businesses larger than Fynlo's freelancer base.
• Sage: Sage is a global incumbent in SMB accounting with Sage Business Cloud Accounting. Fynlo explicitly markets against Sage as one of its six primary comparison pages, positioning on simplicity and free-tier access against Sage's broader but more complex portfolio.
• QuickBooks (Intuit): QuickBooks is the dominant SMB accounting platform in the US and a frequent Fynlo comparison target. It offers a far broader feature set (payroll, inventory, tax filing) but at higher price points and greater complexity — the exact incumbency Fynlo positions against with its simplicity-first message.

Emerging players

• Doola: Doola combines business formation, accounting, and tax services for global entrepreneurs and SMBs — directly competitive with Fynlo's managed bookkeeping plus invoicing offering. Fynlo runs a dedicated 'Switch from Doola' migration page, signaling direct overlap in the global SMB formation+accounting niche.

Regional players

• MYOB: MYOB is the dominant SMB accounting platform in Australia and New Zealand — directly relevant given Fynlo's Australian GST/BAS support and stated intent to serve the Australian market. Both target freelancer/SMB segments with regional tax compliance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fynloapps
• YouTubeyoutube.com/@fynloapps
• Facebookfacebook.com/fynloapps
• LinkedInlinkedin.com/company/fynloapps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fynlo