Blanchard Australia

What Blanchard Australia does

Blanchard Australia is a private, Melbourne-headquartered licensee of The Ken Blanchard Companies, delivering leadership development, management training, and consulting services to organizations across Australia and selected international markets. Operating as Blanchard International Pty Ltd with a 1-10 person core team, the firm delivers a portfolio of trademarked programs headlined by SLII® (Situational Leadership II), the world's most widely taught leadership model, alongside First-Time Manager, Leading People Through Change®, Coaching Essentials®, Fearless Innovation™, Essential Motivators®, Conversational Capacity®, Legendary Service®, and a Virtual Reality training experience.

The company's core technology is a human-powered learning delivery stack rather than a software platform: training is delivered through in-person workshops, virtual instructor-led sessions, self-directed online courses on the Blanchard Exchange subscription platform, and blended learning journeys. All program IP is licensed from The Ken Blanchard Companies, which has published 18+ million books, operates in 12+ languages, and serves clients across six continents. Blanchard Australia monetizes across six streams: instructor-led training (per-participant pricing), Training for Trainers certification (AUD $6,300-$7,800 per person), online subscriptions (18-month admin assignment, 12-month per-user access), coaching services, customized learning solutions, and materials/licensing of Blanchard intellectual property.

Distribution combines direct enterprise field sales, a recruiting partner network of training consultancies, universities, and industry associations, public workshops in Sydney and Melbourne, and the Blanchard Exchange self-serve channel. Lead generation is supported by a monthly webinar series, an active blog, annual HR/L&D research surveys with 700-1,000+ respondents, and thought-leadership content. Customer engagement spans four primary segments: Team Leaders & Managers, Learning & Development Professionals, Training & Coaching Professionals, and Organizations Seeking Cultural Transformation. The operating model is fundamentally that of a regional brand-and-license franchise rather than an independent product company, meaning competitive position is tightly coupled to the health and innovation cadence of the parent.

Name

Blanchard Australia

Legal name

Blanchard International Pty Ltd

Website

https://blanchardaustralia.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Blanchard Australia is a Melbourne-based licensee of The Ken Blanchard Companies that delivers leadership development and management training programs, including SLII® and First-Time Manager, to enterprise and mid-market clients across Australia via in-person, virtual, and online subscription modalities.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABAMAM

Coaching, Feedback & Mentoring Skills

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYBPACANAM

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer)

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDAMAIAA

Study Skills & Learning Strategies Coaching

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

Keywords

• Leadership development training
• Management training programs
• Executive coaching services
• Organizational change management
• Leadership skills workshops

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Leadership Training Programs: Revenue generated from instructor-led training programs delivered in-person or virtually, including flagship programs like SLII®, First Time Manager, Coaching Essentials, and others. Programs are priced per participant or as organizational licenses.
2. Training for Trainers (T4T): Certification programs that train client organizations' internal trainers to deliver Blanchard content. Includes facilitator guides, participant kits, and ongoing support materials. Priced per person at $6300-$7800 AUD for SLII certification.
3. Online Subscriptions: Web-based platform providing access to online courses, assessments, and digital content. Subscriptions have 18-month assignment windows for administrators and 12-month access periods for end users.
4. Coaching Services: Personalized one-on-one and team leadership coaching services to help executives, managers, and individual learners develop their leadership skills.
5. Customized Learning Solutions: Tailored learning experiences created in partnership with clients, adjusting program design, customizing training materials, and modifying delivery methods to meet specific organizational needs.
6. Training Materials and Licensing: Sale of facilitation materials, participant materials, assessment tools, and licensing of Blanchard intellectual property for authorized delivery within client organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Blanchard Australia delivers leadership development training, coaching, and customised learning programs based on proprietary frameworks including the SLII® Situational Leadership model, Essential Motivators, and The SLII Experience™ learning design. The company serves organizations across Australia and New Zealand through direct program delivery, public workshops, a licensed partner network, and a subscription-based online learning platform called Blanchard Exchange.

Product overview

Blanchard Australia is a licensed partner of The Ken Blanchard Companies offering a comprehensive portfolio of leadership development programs, coaching services, and training solutions. The core flagship product is SLII® (Situational Leadership II), the most widely taught leadership model in the world. The portfolio includes foundational programs like First-Time Manager, Blanchard Management Essentials®, and Leading People Through Change®; specialized programs such as Fearless Innovation™, Essential Motivators®, Coaching Essentials®, Conversational Capacity®, and Legendary Service®; and additional offerings including Virtual Reality training experiences, coaching services, and customised learning solutions. Programs are delivered through multiple modalities including in-person, virtual instructor-led, online self-directed, and blended learning journeys, with a partner network for global delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• SLII®

Quantifiable outcome

• 33% reduction in implementation time when using high-involvement change approach
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Ken Blanchard CompaniesflagshipOEM/ Whitelabel/ Licensing PartnerBlanchard Australia is a licensee of The Ken Blanchard Companies, the global leader in leadership development founded by Ken Blanchard. This partnership provides access to proprietary programs like SLII®, the world's most widely taught leadership model, along with research, content, and methodology support. The Ken Blanchard Companies has over 30 years of experience with programs in more than 12 languages and clients across six continents, with more than 18 million books in print.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Ken Blanchard Companies: U.S. parent company that develops and owns the IP (SLII, One Minute Manager, etc.) licensed by Blanchard Australia; sets global product direction, research, and branding that drives demand for the Australian licensee.
• Korn Ferry: Global organizational consulting firm with a large Leadership and Professional Development offering, often bundled with executive search and talent consulting; competes with Blanchard Australia for large enterprise L&D engagements.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering assessments, programs, and coaching at the executive level; competes with Blanchard's senior leadership coaching practice and Customised Learning Solutions.

Emerging players

• BetterUp: Digital coaching and leadership development platform that overlaps with Blanchard's Coaching Services and online subscription offerings, representing the technology-enabled disruption vector for traditional licensee models.

Direct peers

• Crucial Learning: Training company offering Crucial Conversations, Crucial Influence, and leadership skill courses that compete for the same enterprise soft-skills and management development budgets targeted by Blanchard's Conversational Capacity and Coaching Essentials programs.
• Dale Carnegie Training: Established leadership, sales, and professional development training company with global delivery including Australia, competing directly for the same mid-market and enterprise leadership training spend as Blanchard Australia.
• DDI (Development Dimensions International): Specialist leadership development and selection firm offering manager training, leadership pipelines, and behavior-based assessments that overlap directly with Blanchard's First-Time Manager and SLII offerings.
• FranklinCovey: Global leadership and organizational performance training firm offering flagship programs (e.g., The 7 Habits, Leading at the Speed of Trust) that directly compete with Blanchard's SLII and leadership development catalog for the same enterprise L&D budgets.
• BTS: Strategy-aligned leadership and sales capability firm with offices in Australia, offering customized simulations and leadership programs that overlap with Blanchard's customized learning solutions practice.

Regional players

• Australian Institute of Management (AIM): Australia's largest domestically focused management training provider offering short courses and accredited programs; competes primarily with Blanchard's public courses and First-Time Manager offerings in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KenBlanchardCos
• Facebookfacebook.com/BlanchardAustralia
• LinkedInlinkedin.com/company/blanchard-australia
• Xx.com/blanchard_aust

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanchard Australia