Original ChopShop Co
Original ChopShop Co is a privately held fast-casual restaurant chain headquartered in Scottsdale, Arizona, operating scratch kitchens that serve fresh, health-focused meals to health-conscious consumers through owned physical locations.
- Company typePrivate
- Founded2013
- HeadquartersScottsdale, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Original ChopShop Co does
Original ChopShop Co is a privately held fast-casual restaurant chain headquartered in Scottsdale, Arizona, founded in 2013. The company operates scratch kitchens that prepare fresh, health-forward meals, positioning itself around the "Healthy Food Near Me" value proposition for health-conscious consumers. The brand emphasizes made-from-scratch preparation and fresh ingredients as functional differentiators, and it is expanding its physical footprint with a planned new location in the Fort Worth Medical District announced in February 2026.
The company operates on a direct-to-consumer model, generating revenue through in-store food sales at its physical restaurant locations with menu-based pricing. There is no indication of delivery platform dependence, franchise activity, wholesale, or catering channels in the available sources. Distribution is exclusively through owned retail storefronts in what appears to be a regional footprint. CEO Jason Morgan leads the company, which has received industry visibility through QSR Magazine's "25 Young Restaurant Leaders to Watch" recognition.
Underlying technology is minimal and operational rather than digital in nature: scratch kitchen workflows with a pilot of predictive prep planning technology under evaluation. The CEO has publicly characterized the company's AI posture as highly cautious and skeptical of near-term AI value in restaurants beyond retrospective reporting. No app, public API, integrations, or proprietary software platform is disclosed. The company employs 101-250 people and operates as a private, independent chain with no disclosed parent, subsidiaries, or institutional investors.
Original ChopShop Co firmographics
Firmographics- Name
- Original ChopShop Co
- Legal name
- Original ChopShop Co
- Website
- https://chopshopco.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Original ChopShop Co is a privately held fast-casual restaurant chain headquartered in Scottsdale, Arizona, operating scratch kitchens that serve fresh, health-focused meals to health-conscious consumers through owned physical locations.
- Ownership category
- akta.pro rank
Original ChopShop Co industry classification
Industry- Product category
- Fast-Casual Restaurant Services
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro primary industry
- Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK)
- akta.pro secondary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where Original ChopShop Co is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Original ChopShop Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Food Sales: Original ChopShop generates revenue through direct food sales at their physical restaurant locations. Customers pay for meals at the point of service in a fast-casual dining setting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Original ChopShop Co product offering
Product offeringCore offering
Original ChopShop Co operates a fast-casual restaurant chain that prepares fresh, healthy meals in scratch kitchens. The company sells made-from-scratch food directly to consumers at its physical restaurant locations, with menu items focused on nutritious, fresh ingredient-based offerings. The brand positions itself around 'Healthy Food Near Me' convenience for health-conscious diners.
Product overview
Original ChopShop Co is a fast-casual healthy food restaurant chain operating scratch kitchens. The single unified restaurant offering features made-from-scratch meals. The company has announced plans to expand with a new location in the Fort Worth Medical District.
Differentiator
Problem solved
Functional benefit
Products and services
- Original ChopShop Restaurant Fast-casual restaurant offering fresh, healthy meals prepared in scratch kitchens for health-conscious consumers dining in physical locations. The company operates multiple locations and is planning expansion into the Fort Worth Medical District.
Companies that use Original ChopShop Co
Customer profileSegments1 record
Ideal customer profiles1 record
Original ChopShop Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Original ChopShop Co partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Original ChopShop Co competitors and assessment
Company assessmentDirect peers
- Sweetgreen: National fast-casual chain focused on healthy salads, bowls, and warm plates made from scratch. Closest direct competitor to Original ChopShop's healthy, scratch-kitchen fast-casual positioning.
- CAVA Group: Mediterranean-inspired fast-casual chain with customizable bowls and salads, competing in the same health-forward, made-to-order fast-casual segment as Original ChopShop.
- Panera Bread: Fast-casual bakery-cafe offering made-to-order healthy options including salads, bowls, and sandwiches, with a similar focus on fresh, scratch-prepared food.
- CoreLife Eatery: Fast-casual concept centered on bowls, salads, and grain plates with a health-focused menu — directly comparable in format and positioning to Original ChopShop.
- Salad and Go: Fast-casual drive-thru salad and wrap chain with scratch kitchens and a health-forward value proposition, serving a similar consumer with a streamlined menu.
- MAD Greens: Regional fast-casual chain offering made-to-order salads, bowls, wraps, and soups — direct comparable in menu and scratch-prep positioning.
- Freshii: Health-focused fast-casual chain serving salads, wraps, bowls, and juices with a customizable menu, comparable in category and customer to Original ChopShop.
Broad incumbents
- Chipotle Mexican Grill: Largest fast-casual chain with a customizable bowl/menu model that overlaps with Original ChopShop's healthy, made-to-order value proposition at massive scale.
- Tropical Smoothie Cafe: Fast-casual franchise serving smoothies and healthier wraps, salads, and bowls; comparable as a health-adjacent fast-casual competitor in the same daypart and occasion set.
- Noodles & Company: Fast-casual chain with globally-inspired noodles, bowls, and salads; competes in the same customizable, made-to-order fast-casual category with a broader menu.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Original ChopShop Co social profiles
Digital presenceOriginal ChopShop Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Original ChopShop Co leadership team
Management profileNumber of profiles
Profiles1 record
Original ChopShop Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Original ChopShop Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Original ChopShop Co
What does Original ChopShop Co do?
Original ChopShop Co operates a fast-casual restaurant chain that prepares fresh, healthy meals in scratch kitchens. The company sells made-from-scratch food directly to consumers at its physical restaurant locations, with menu items focused on nutritious, fresh ingredient-based offerings. The brand positions itself around 'Healthy Food Near Me' convenience for health-conscious diners.
Is Original ChopShop Co a public or private company?
Original ChopShop Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Original ChopShop Co founded?
Original ChopShop Co was founded in 2013. It employs 101 to 250 people.
Where is Original ChopShop Co based?
Original ChopShop Co is headquartered in Scottsdale, United States, in the North America region.
How does Original ChopShop Co make money?
One revenue line is on record: restaurant Food Sales.
Who are Original ChopShop Co's main competitors?
Direct peers on record are Sweetgreen, CAVA Group, Panera Bread, CoreLife Eatery, Salad and Go, MAD Greens and Freshii. Broad incumbents are Chipotle Mexican Grill, Tropical Smoothie Cafe and Noodles & Company.
Does Original ChopShop Co have an API?
No public API is recorded for Original ChopShop Co.
What industry is Original ChopShop Co in?
Original ChopShop Co's product category is Fast-Casual Restaurant Services. Its primary akta.pro industry code is CRAHAKAK, Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations), with a secondary code of CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads). Its NAICS code is 722513.