Caliber Creative
Caliber Creative is a full-service, hybrid marketing and advertising agency founded in 2008 in Sioux Falls, South Dakota, serving primarily agricultural, financial, and regional Midwest clients with integrated branding, content, production, and media services delivered through a partner-led, project-based engagement model.
- Company typePrivate
- Founded2008
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Caliber Creative does
Caliber Creative is a full-service, hybrid marketing and advertising agency founded in 2008 and headquartered in Sioux Falls, South Dakota. The firm delivers integrated creative services spanning consulting, branding, content, production, and media/PR for clients primarily in the South Dakota and broader Midwest regional market. Its service catalog is organized into five core offerings — Consulting, Branding, Content, Production, and Media & PR — unified by a proprietary three-phase engagement methodology called the Caliber Brand Journey ('Let's Talk,' 'Let's Plan,' 'Let's Work'). Production capabilities span graphic design, web design and development, video and audio production, event design, and media buying.
The agency's core technology footprint is intentionally lightweight and oriented around creative craft tools (Figma is referenced for brand journey planning) rather than proprietary platforms or APIs. Caliber does not offer a public product, SDK, or developer-facing integration surface; its outputs are bespoke client deliverables rather than software. The firm operates from a single Sioux Falls office with a team of approximately 13-14 members structured around two Agency Partners (Casey Schultz as Director of Strategy and Brad DeVille as Creative Director), supported by an Art Director, account executives, graphic designers, a web developer, a digital media coordinator, an audio/video specialist, and administrative roles.
Caliber generates revenue on a professional-services basis via project-based, custom-quoted engagements. Pricing is not publicly disclosed; clients initiate engagement through a consultative sales process (website contact, phone, email), receive budget and timeline proposals after an initial discovery conversation, and then contract for defined scopes of work. The customer base is anchored in agricultural brands (Mustang Seeds, Ag Leader, AP Select, Kaylor AgriServices, Renovoseed, Millborn Seeds, South Dakota Corn), with additional exposure in regional financial institutions (Security Bank), telecom and tower industry associations (NATE, Tower Systems), nonprofits (Hero Haven), and municipal clients (City of De Smet). The agency has accumulated significant industry recognition, including Best of Show at the 2025 National Agri-Marketing Association (NAMA) Best of NAMA awards and multiple-year recognition at the AAF-SD American Advertising Awards.
Caliber Creative firmographics
Firmographics- Name
- Caliber Creative
- Legal name
- Caliber
- Website
- https://thinkcaliber.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caliber Creative is a full-service, hybrid marketing and advertising agency founded in 2008 in Sioux Falls, South Dakota, serving primarily agricultural, financial, and regional Midwest clients with integrated branding, content, production, and media services delivered through a partner-led, project-based engagement model.
- Ownership category
- akta.pro rank
Caliber Creative industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Caliber Creative is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Caliber Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Marketing and Advertising Services: Caliber generates revenue through professional services billed to clients for marketing consulting, branding, content creation, production, and media services. Services are quoted on a project basis based on scope, timeline, and client needs. The agency follows a process of initial consultation, planning with budget estimates, and formal contracts for execution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Caliber Creative product offering
Product offeringCore offering
Caliber Creative is a full-service hybrid advertising agency that provides strategic marketing consulting, brand development, content creation, multi-channel production (TV, video, audio, graphic, web), and media buying/placement services to clients. Operating through a three-phase Brand Journey process (Let's Talk, Let's Plan, Let's Work), the agency delivers end-to-end campaign execution for brand refreshes, event branding, and integrated marketing initiatives primarily across the Midwest region.
Product overview
Caliber Creative is a full-service marketing agency that functions as a unified creative platform rather than a modular software product. Their integrated service offering combines consulting, branding, content creation, production, and media services into a cohesive workflow. The Caliber Brand Journey process ties all services together through a three-step methodology: Let's Talk (discovery and partnership assessment), Let's Plan (strategy and budgeting), and Let's Work (execution and collaboration). Services span from brand strategy and identity development through content creation, video/audio production, graphic design, web development, event design, and media placement. The agency serves diverse clients across agriculture, banking, retail, nonprofits, and municipal sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services
Quantifiable outcome
- Best of Show at National Agri-Marketing Association (NAMA) Best of NAMA awards in 2025 for 'Sixty Year Stampede' campaign
- +3 more outcomes
Companies that use Caliber Creative
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Caliber Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caliber Creative partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Caliber Creative competitors and assessment
Company assessmentBroad incumbents
- Fallon: Minneapolis-headquartered creative agency with a long history of brand and campaign work across consumer categories. Comparable in offering but materially larger, with national client roster and broader media capabilities.
- Carmichael Lynch: Minneapolis-based advertising agency and part of a larger holding structure, offering brand strategy, creative, and integrated marketing. Comparable to Caliber as a full-service agency but with significantly greater scale and broader geographic reach.
Direct peers
- Periscope: Minneapolis-based full-service marketing agency with brand strategy, advertising, and digital capabilities. Comparable in service breadth and integrated model, with a larger Midwest footprint than Caliber.
- Swanson Russell: Lincoln, Nebraska-based full-service marketing agency with a renowned agricultural marketing practice. Closely comparable to Caliber in ag-vertical specialization, brand campaign work, and Midwest regional footprint.
- Lawrence & Schiller: Sioux Falls-based full-service advertising and marketing agency serving regional and national clients. Closest direct competitor to Caliber given shared geography, comparable service offering (branding, media, digital, PR), and overlapping ag, banking, and consumer client base.
- HenkinSchultz: Sioux Falls creative agency offering branding, advertising, video, web, and social media services. Direct regional competitor with a similar full-service, mid-market positioning and overlapping agricultural and Midwestern client roster.
- Russell Herder: Minneapolis-based integrated marketing and branding agency offering strategy, creative, digital, and media services. Comparable to Caliber as a mid-sized full-service agency serving regional and national clients with a partnership-led model.
- Padilla: Minneapolis-based integrated marketing and communications agency with strong food and agriculture practice. Comparable to Caliber in ag-vertical expertise, branding, and integrated communications services.
- LSB Group: Sioux Falls-based marketing and advertising firm offering creative, media, and digital services. Direct local competitor with overlapping regional client set and similar mid-market positioning.
- Doe-Anderson: Louisville, Kentucky-based full-service advertising agency with branding, creative, media, and PR services. Comparable as a mid-sized integrated agency operating outside the largest metro markets with strong regional client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Caliber Creative social profiles
Digital presenceCaliber Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caliber Creative leadership team
Management profileNumber of profiles
Profiles14 records
Caliber Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caliber Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caliber Creative
What does Caliber Creative do?
Caliber Creative is a full-service hybrid advertising agency that provides strategic marketing consulting, brand development, content creation, multi-channel production (TV, video, audio, graphic, web), and media buying/placement services to clients. Operating through a three-phase Brand Journey process (Let's Talk, Let's Plan, Let's Work), the agency delivers end-to-end campaign execution for brand refreshes, event branding, and integrated marketing initiatives primarily across the Midwest region.
Is Caliber Creative a public or private company?
Caliber Creative is a private company. It is classified as management employee owned and is currently operating.
When was Caliber Creative founded?
Caliber Creative was founded in 2008. It employs 11 to 50 people.
Where is Caliber Creative based?
Caliber Creative is headquartered in Sioux Falls, United States, in the North America region.
How does Caliber Creative make money?
One revenue line is on record: marketing and Advertising Services.
Who are Caliber Creative's main competitors?
Broad incumbents on record are Fallon and Carmichael Lynch. Direct peers are Periscope, Swanson Russell, Lawrence & Schiller, HenkinSchultz, Russell Herder, Padilla, LSB Group and Doe-Anderson.
Does Caliber Creative have an API?
No public API is recorded for Caliber Creative.
What industry is Caliber Creative in?
Caliber Creative's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54143 and its SIC code is 7311.