Henkinschultz
HenkinSchultz is a founder-owned, Sioux Falls-based full-service creative marketing agency founded in 1991, serving healthcare, financial, education, government, and nonprofit clients with integrated creative, digital, video, media, and PR services, plus owned sign fabrication and digital signage media operations.
- Company typePrivate
- Founded1991
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Henkinschultz does
HenkinSchultz is a privately held, founder-owned full-service creative marketing agency headquartered in Sioux Falls, South Dakota, founded in 1991 by Joe Henkin and Kirby Schultz. The firm operates with 11-50 employees and delivers integrated marketing communications under a single roof — covering creative strategy, branding, digital (web, SEO, paid media, HubSpot CRM), video and motion graphics production, media planning and buying, analytics, market research, and public relations. Its technology stack is built on standard agency infrastructure (WordPress for client sites, HubSpot for marketing automation, Google Analytics and Google Ads for measurement, John Deere inventory feeds for agriculture clients) rather than proprietary platforms.
The business operates two wholly-owned vertical extensions in addition to core agency services: HS Sign Shop, opened in 2017, which fabricates and installs vehicle wraps, interior and exterior signage, wall wraps, and dimensional lettering; and Giggle Entertainment Network (Giggle TV), launched in February 2025, which operates 70+ digital signage screens across Sioux Falls restaurants, bars, salons, and entertainment venues on a 65:35 entertainment-to-advertising content mix. The firm has added complementary service lines such as podcast production, fractional CMO engagements, and an AI Search Readiness Audit (AEO/GEO) practice.
Commercially, the firm generates revenue through project-based and retainer creative services (professional services), advertising sales on the Giggle TV digital signage network, and hardware/production sales through HS Sign Shop. Pricing is quote-based and not publicly disclosed. Customer segments are diversified across healthcare, financial services, education, nonprofits, government, and agriculture, with a Midwest-anchored footprint and selected national engagements (Avel eCare telemedicine, Bat Out of Hell Las Vegas campaign, Florida Center for Early Childhood). Distribution is direct, relationship-led sales through the website, phone outreach, and referrals, without channel partners or external funding.
Henkinschultz firmographics
Firmographics- Name
- Henkinschultz
- Legal name
- HenkinSchultz
- Website
- https://henkinschultz.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HenkinSchultz is a founder-owned, Sioux Falls-based full-service creative marketing agency founded in 1991, serving healthcare, financial, education, government, and nonprofit clients with integrated creative, digital, video, media, and PR services, plus owned sign fabrication and digital signage media operations.
- Ownership category
- akta.pro rank
Henkinschultz industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Graphic Design Services (541430)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Market Research, Analytics & Consumer Insights (BPAFAAAM)
Keywords
Where Henkinschultz is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Henkinschultz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Agency Services: HenkinSchultz generates revenue through providing comprehensive creative and marketing services including strategy, design, branding, media planning/buying, digital marketing, video production, and public relations to business clients.
- Digital Signage Advertising (Giggle TV): Giggle Entertainment Network provides advertising opportunities on their digital signage network across Sioux Falls businesses, offering brand awareness and top-of-mind marketing for local and regional advertisers.
- Sign Shop / Signage Products: HS Sign Shop generates revenue through design, production, and installation of vehicle wraps, exterior signage, interior branding, and custom signage solutions for business clients.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Henkinschultz product offering
Product offeringCore offering
Henkinschultz is a full-service creative agency that plans, designs, and executes integrated marketing communications for business clients. Offerings span creative strategy, digital services (including website design and development, SEO, email, and social), video production, media planning and buying, branding, public relations, market research, and analytics. The agency also operates proprietary sub-brands—HS Sign Shop for physical signage and Giggle Entertainment Network (Giggle TV) for in-office television advertising—alongside specialized offerings such as Podcast Production, AI Search Readiness Audits, and Fractional CMO Services.
Product overview
HenkinSchultz is a full-service creative agency in Sioux Falls, South Dakota, founded in 1991, offering integrated marketing services under one roof. The core product portfolio includes Creative Strategy Services (marketing strategy, creative, branding, media, digital, analytics, research, and PR), complemented by specialized divisions: HS Sign Shop for vehicle wraps and signage, Giggle Entertainment Network (Giggle TV) for digital signage advertising, Website Design & Development for WordPress-based web solutions, Podcast Production Services for branded content, AI Search Readiness Audits for SEO optimization, and Fractional CMO Services for strategic leadership. The agency serves diverse industries including healthcare, agriculture, financial services, education, tourism, and nonprofits, with notable clients such as Avel eCare, Grossenburg Implement, South Dakota Department of Health, and Sheridan College.
Differentiator
Problem solved
Functional benefit
Brands
- Giggle Entertainment Network: A media division of HenkinSchultz providing a silent, free digital signage channel featuring fun content for restaurants, bars, family entertainment centers, and salons.
- HS Sign Shop
Products and services
- Henkinschultz Creative Strategy Services Integrated creative strategy offering that plans and coordinates messaging, campaigns, and creative direction for client brands across channels.
- Henkinschultz Digital Services Digital services offering covering website design and development, SEO, email marketing, and social media management for client organizations.
- Henkinschultz Video Production Video production service producing commercial, promotional, and brand video content for client campaigns and channels.
- Henkinschultz Media Planning & Buying Media planning and buying service that strategizes, places, and optimizes paid media buys across traditional and digital channels for client campaigns.
- Henkinschultz Branding Services Branding service delivering brand identity, naming, logo design, and brand systems for client organizations.
- Henkinschultz Analytics Services Analytics service providing measurement, tracking, and reporting on campaign performance across digital and traditional channels.
- Henkinschultz Public Relations Public relations service providing media relations, communications counsel, and PR support for client organizations.
- Henkinschultz Market Research Market research service providing qualitative and quantitative insights to inform client strategy, audience understanding, and campaign planning.
- HS Sign Shop Sub-brand of Henkinschultz that designs and produces physical signage, large-format printing, and related signage products for client and retail customers.
- Giggle Entertainment Network (Giggle TV) Sub-brand operating a digital in-office television network that displays targeted advertising and content in healthcare offices and other venues in the Sioux Falls and Sioux City regions.
- Website Design & Development Website design and development service building custom websites on platforms such as WordPress for client organizations.
- Podcast Production Services Podcast production service that develops, records, and produces podcast content for client brands and organizations.
- AI Search Readiness Audit Specialized audit service that assesses client content and digital presence for readiness to be discovered and surfaced by AI-powered search engines.
- Fractional CMO Services Fractional CMO service providing part-time chief marketing officer leadership and strategic marketing direction to client organizations on a retainer basis.
Quantifiable outcome
- Campaign for Bat Out of Hell Las Vegas achieved 9.1 million impressions, 3.4 million unique profile reaches, and nearly 400,000 clicks to ticketing site
- +4 more outcomes
Companies that use Henkinschultz
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
Henkinschultz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature3 records
Henkinschultz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreHenkinSchultz operates as a HubSpot partner, leveraging the platform for client CRM, email marketing, lead tracking, and marketing automation. The partnership enables them to offer HubSpot implementation and management services to clients seeking inbound marketing and sales automation solutions.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Henkinschultz competitors and assessment
Company assessmentDirect peers
- Broadhead: Minneapolis-based full-service creative agency with similar integrated offering spanning advertising, branding, PR, digital, and content — comparable Midwest mid-market positioning to HenkinSchultz.
- Mckee Wallwork + Co: Mid-size Minneapolis-based full-service creative agency with comparable service mix (strategy, creative, media, digital, video, branding) and similar mid-market client positioning — comparable regional alternative for clients considering HenkinSchultz.
- Risdall Marketing Group: Minneapolis-area full-service agency with creative, digital, media, and PR capabilities — comparable Midwest mid-market positioning and similar service breadth to HenkinSchultz.
- Godfrey: Mid-Atlantic full-service creative agency (Pittsburgh) with comparable integrated offering (strategy, creative, digital, media, video, PR) and similar mid-market client tier — comparably sized peer outside the Midwest.
- Space150: Minneapolis-based full-service creative + digital agency with comparable creative, video, media, and digital capability mix — comparable in scope but skews further into digital/e-commerce than HenkinSchultz.
- Colle McVoy: Minneapolis integrated creative agency with comparable scope in brand strategy, media planning, content, and digital — comparable in service breadth and Midwest roots, with similar AOR-style mid-market client work.
- Periscope (part of Quad): Minneapolis-headquartered integrated marketing agency now part of Quad, with comparable end-to-end offering (creative, media, digital, content) and similar AOR-style client engagements in healthcare and consumer.
- 9thWonder Agency: Mid-size full-service creative + digital agency serving mid-market and enterprise clients with branding, media, digital, video, and content — comparable integrated offering and similar client profile.
- Lawrence & Schiller (LS Advertising / Empower Media Group): Long-standing Sioux Falls-headquartered full-service creative, media, and PR agency founded in 1961 with overlapping verticals (healthcare, financial services, government, nonprofits); the closest local competitor to HenkinSchultz in size, service mix, and regional client base.
Broad incumbents
- Carmichael Lynch: Larger Minneapolis-based creative agency with broader portfolio (advertising, brand, PR, design, content) and national clients — comparable in service category but larger scale and broader geographic reach than HenkinSchultz.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Henkinschultz social profiles
Digital presenceHenkinschultz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henkinschultz leadership team
Management profileNumber of profiles
Profiles10 records
Henkinschultz subsidiaries and ownership
Company hierarchySubsidiaries2 records
Henkinschultz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henkinschultz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henkinschultz
What does Henkinschultz do?
Henkinschultz is a full-service creative agency that plans, designs, and executes integrated marketing communications for business clients. Offerings span creative strategy, digital services (including website design and development, SEO, email, and social), video production, media planning and buying, branding, public relations, market research, and analytics. The agency also operates proprietary sub-brands—HS Sign Shop for physical signage and Giggle Entertainment Network (Giggle TV) for in-office television advertising—alongside specialized offerings such as Podcast Production, AI Search Readiness Audits, and Fractional CMO Services.
Is Henkinschultz a public or private company?
Henkinschultz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Henkinschultz founded?
Henkinschultz was founded in 1991. It employs 11 to 50 people.
Where is Henkinschultz based?
Henkinschultz is headquartered in Sioux Falls, United States, in the North America region.
How does Henkinschultz make money?
Three revenue lines are on record. Creative Agency Services are the primary driver. The others are digital Signage Advertising (Giggle TV) and sign Shop / Signage Products.
Who are Henkinschultz's main competitors?
Direct peers on record are Broadhead, Mckee Wallwork + Co, Risdall Marketing Group, Godfrey, Space150, Colle McVoy, Periscope (part of Quad), 9thWonder Agency and Lawrence & Schiller (LS Advertising / Empower Media Group). Carmichael Lynch is listed as a broad incumbent.
Does Henkinschultz have an API?
No public API is recorded for Henkinschultz.
What industry is Henkinschultz in?
Henkinschultz's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7310.