Branch Insurance

What Branch Insurance does

Branch Insurance Advisors is an independent insurance agency and brokerage founded in 1993 and operated by owner Dr. Janet Maus. The firm functions as an intermediary connecting individual consumers with multiple major insurance carriers, offering Medicare products (Medicare Advantage, Medicare Supplement/Medigap, and Part D), individual health insurance, life insurance (term, whole, universal, indexed universal), final expense, hospital indemnity, dental, health savings accounts, mortgage protection, and medical identity theft protection. It also operates a wholly-owned subsidiary, Branch Financial Strategies, which provides adjacent wealth management and retirement planning services.

The firm operates with no proprietary technology platform disclosed; its infrastructure consists of a content-rich website (70+ educational blog articles optimized for organic search), phone-based sales (240-417-7372), and web quote request forms. Distribution is handled by licensed insurance agents across all 50 US states, and the firm represents 13+ carrier partners including Aflac, Mutual of Omaha, National Life Group, F&G Annuities & Life, United Healthcare, Humana, Cigna, VSP, Gerber Life, American Equity, Lincoln Financial, Physicians Mutual, and Colonial Penn. Its go-to-market is sales-led, relying on direct phone outreach, inbound web forms, and organic search traffic from educational content.

The business model is an affiliate/referral commission structure: the firm earns carrier commissions on policies sold rather than charging customers directly. There is no public pricing, no disclosed revenue, no funding rounds, and no institutional investors referenced, consistent with a founder-controlled bootstrap operation. In December 2025 the firm announced a partnership with ClaimTouch Analytics Inc. to incorporate AI-native claims processing for personal property, representing a notable technology-oriented strategic move for an otherwise traditional advisory business.

Name

Branch Insurance

Legal name

Branch Insurance Advisors

Website

https://branchinsurance.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Branch Insurance Advisors is an independent insurance brokerage founded in 1993 that connects individual consumers across all 50 US states with multiple carriers for Medicare, health, life, and supplemental insurance products, earning revenue through carrier commissions under owner Dr. Janet Maus.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Investment Advice (6282)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Retirement Income Planning & Decumulation Advisory (FSAEABAD)

Keywords

• Independent insurance brokerage
• Medicare insurance plans
• Health insurance advisory
• Life insurance products
• Insurance agent services

Headquarters

HQ city

Temple Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Advisory and Sales Commissions: As an independent insurance agency, Branch Insurance Advisors earns commissions from insurance carriers for policies sold. They represent multiple insurance companies and help customers find suitable coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Branch Insurance Advisors is an independent insurance brokerage/advisory firm that helps individuals and groups select and enroll in insurance coverage from multiple carriers. Core offerings include Medicare Advantage, Medicare Supplement (Medigap), Medicare Part D, individual and marketplace health insurance, life insurance, final expense/burial insurance, short-term medical, hospital indemnity, dental, HSAs, mortgage protection, and medical identity theft protection. The firm earns commissions from carrier partners (Aflac, Mutual of Omaha, National Life Group, United Healthcare, Humana, Cigna, and others) and provides enrollment assistance via phone and web quote forms.

Product overview

Branch Insurance Advisors operates as an independent insurance brokerage/advisory firm offering a comprehensive portfolio of insurance products and educational resources to help individuals and families find suitable coverage. The core product offerings center on Medicare products (Medicare Advantage, Medicare Supplement/Medigap, and Part D Prescription Drug Plans), individual health insurance (both marketplace and off-exchange), life insurance (term, whole, universal, and indexed universal life), and final expense/burial insurance. The company also offers complementary products including short-term medical insurance, hospital indemnity insurance, dental insurance, health savings accounts, mortgage protection, and medical identity theft protection. A significant portion of the service is educational content through their Medicare Simplified resources and blog articles covering health insurance, Medicare, life insurance, and financial planning topics. The company assists with enrollment through personalized guidance and web-based quote requests rather than direct online purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Advantage Plans Medicare Part C plans offered through private carriers that contract with Medicare, bundling hospital, doctor, and often prescription drug coverage into a single plan for Medicare-eligible individuals.
• Medicare Supplement (Medigap) Insurance Supplemental insurance that helps Medicare beneficiaries pay out-of-pocket costs (co-payments, coinsurance, deductibles) not covered by Original Medicare, offered in standardized plans A through N.
• Medicare Part D Prescription Drug Plans Standalone prescription drug coverage for Medicare beneficiaries that lowers prescription drug costs and protects against future price increases, offered via partner carriers.
• Individual Health Insurance Health insurance plans purchased by individuals directly from carriers or through the marketplace to cover medical expenses for individuals and families.
• Health Insurance Marketplace Plans On-exchange ACA marketplace health plans administered through the Centers for Medicare and Medicaid Services, with potential subsidies based on qualifying factors.
• Pre-65 Health Care Insurance Health insurance options for individuals under age 65, bundling on-exchange ACA plans, off-exchange plans, short-term medical, and hospital indemnity products.
• Short-Term Medical Insurance Temporary health insurance for individuals between jobs or waiting for employer coverage; not ACA-compliant and available outside open enrollment windows.
• Hospital Indemnity Insurance Insurance that pays a fixed benefit amount per day, week, month, or visit for hospitalization, including benefits for ambulance, surgery, maternity, and serious conditions.
• Life Insurance Life insurance contracts where policyholders pay regular premiums in exchange for a lump-sum death benefit paid to beneficiaries; covers term, whole, universal, and indexed universal life.
• Final Expense / Burial Insurance Basic permanent life insurance policies that cover individuals until age 100, designed to help families cover funeral and burial expenses with fixed premiums.
• Indexed Universal Life Insurance Permanent life insurance with a cash value component tied to a stock market index, offering growth potential alongside a death benefit.
• Mortgage Protection Insurance Insurance that covers mortgage payments in the event of the insured's death or disability, protecting a homeowner's family from losing their home.
• Health Savings Accounts (HSAs) Tax-advantaged savings accounts paired with high-deductible health plans, with tax-deductible contributions, tax-free growth, and tax-free distributions for qualified medical expenses.
• Dental Insurance Plans Individual dental coverage plans available for direct online enrollment covering preventive, basic, and major dental services.
• Medical Identity Theft Protection Protection services that help safeguard a consumer's medical identity and prevent unauthorized use of their health insurance information.
• Retirement and Wealth Planning (Branch Financial Strategies) Wealth management, retirement planning, and legacy strategy services offered through Branch Financial Strategies, a wholly-owned subsidiary of Branch Insurance Advisors.

Quantifiable outcome

• 32 years of operation helping individuals and groups find suitable insurance coverage

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ClaimTouch Analytics Inc.coreTechnology or Integration · 10 December 2025Branch Insurance announced partnership with ClaimTouch Analytics Inc. to enhance personal property claims management. The partnership leverages ClaimTouch's AI-native platform for contents claims processing. The goal is to improve the experience for Branch's policyholders and claims team by applying advanced data and automation to a historically underinvested area of insurance. Both companies are insurtech firms focused on leveraging technology to modernize insurance operations.
• AflacminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for supplemental insurance products.
• Mutual of OmahaminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for life and health insurance products.
• National Life GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for annuities and life insurance products.
• F&G Annuities & LifeminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for annuity and life products.
• United HealthcareminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for health and Medicare products.
• HumanaminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for Medicare Advantage products.
• CignaminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for health insurance products.
• VSP (Vision Service Plan)minorChannel Partner/ Reseller/ DistributorVision insurance carrier partner represented by Branch Insurance Advisors for vision coverage products.
• Gerber LifeminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for life insurance products.
• American EquityminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for annuity products.
• Lincoln Financial GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for life and retirement products.
• Physicians MutualminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for health and Medicare products.
• Colonial PennminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Branch Insurance Advisors for life insurance products.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SelectQuote: Public direct-to-consumer insurance brokerage that distributes Medicare Advantage, life, and other insurance products through a call-center model. Most directly comparable to Branch on Medicare distribution model and commission-based revenue, with significantly greater scale.
• GoHealth: Medicare-focused health insurance marketplace that enrolls beneficiaries in Medicare Advantage, Medicare Supplement, and Part D plans via a technology-enabled agent model. Comparable to Branch on customer segment, product mix, and carrier-broker intermediary role.
• eHealth: Online health insurance marketplace offering Medicare, individual/family, and small business plans. Closely comparable to Branch's product set and target customers, but with a much larger digital platform and direct online enrollment flow.
• HealthMarkets: National independent insurance agency distributing health, Medicare, life, and supplemental products from multiple carriers. Direct peer on multi-carrier independent agency model and customer segments served.
• Benefytt Technologies: Health insurance distributor and technology platform focused on Medicare, ACA, and short-term health products via call-center and digital channels. Closely comparable to Branch on Medicare and under-65 health distribution model.

Emerging players

• Policygenius: Online insurance marketplace with a strong focus on life and disability insurance, expanding into other lines. Comparable to Branch on life insurance distribution, with a more digital, consumer-facing experience.
• Quotacy: Online life insurance brokerage offering term and permanent policies from multiple carriers. Comparable to Branch's life insurance distribution on multi-carrier comparison model, with a digital-first experience.

Broad incumbents

• Bankers Life: Large established insurance carrier and distribution organization focused on middle-income Americans nearing or in retirement, with strong Medicare Supplement and life product offerings. Overlaps with Branch's Medicare and final expense customer base.
• New York Life: Major mutual life insurer with captive and independent agent distribution of life, long-term care, and retirement income products. Overlaps with Branch's life, IUL, and retirement planning lines through an established brand.
• Mutual of Omaha: Major insurance carrier offering Medicare Supplement, life, and retirement products through independent agent networks. Branch is explicitly listed as a Mutual of Omaha distribution partner, making it a direct upstream carrier relationship rather than a competitor, but also a benchmark for the same Medicare and life customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BranchIns
• LinkedInlinkedin.com/company/branch-insurance-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branch Insurance