What TheArsenale does

TheArsenale, founded in 2017 by Patrice Meignan and headquartered in Monaco, is a curated luxury mobility marketplace operating as a hybrid of an e-commerce platform, six flagship concept stores, and a creative-services agency. The platform aggregates over 250 independent builders, designers, and brands across cars, motorcycles, electric two-wheelers, bicycles, flying vehicles (XPENG X2 eVTOL), watercraft, personal submarines, automotive art, collectibles, and apparel, with 12,000+ listed products and 11,000+ completed transactions since founding. Its underlying technology is not software but a curated marketplace and editorial platform: TheArsenale's digital storefront is paired with Transmission Magazine, TheArsenale Bible annual publication, and physical galleries in Dubai, Monaco, Doha, Macau, New York SoHo, and Miami Design District, each serving as a cultural hub and exclusive-release venue.

Revenue is generated through three streams. The primary stream is one-time hardware sales of high-AOV mobility products (price points ranging from approximately $2,288 e-bikes up to $4.1M personal submarines, with most vehicles priced on request); secondary streams are TheArsenale Agency creative-services work for blue-chip clients including Renault, Alpine, McLaren, Louis Vuitton, Cartier, Audi, and BMW; and private membership fees that grant collectors early access to vehicles before public listing. Sales are consultative and relationship-led, with named specialist staff (Ricardo Mayorga for collectors, Victor Veduta for builders) handling transactions via direct outreach, WhatsApp, and email, typically responding in under 30 minutes.

Customers are organized into three segments: ultra-high-net-worth collectors and private buyers (9,000+ clients worldwide) seeking exclusive, limited-edition, or one-off mobility products; luxury and mobility brands engaging TheArsenale Agency for creative, brand-activation, and production work; and the 250+ independent builders using TheArsenale as a primary global distribution channel. The go-to-market model is heavily brand-led — anchored by editorial content, high-profile co-branded collaborations (Pirelli, Renault AIR4, DAB 1-Alpha), sponsorship of the Westbrook Racing E1 electric powerboat team, and PR coverage in Forbes, GQ, Wallpaper*, and Vogue — rather than performance marketing.

Name

TheArsenale

Legal name

TheArsenale Corporation

Website

https://thearsenale.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TheArsenale is a curated global luxury mobility marketplace founded in 2017, connecting 9,000+ collectors with 250+ independent builders across hypercars, motorcycles, aircraft, watercraft, apparel, and collectibles via e-commerce, six flagship concept stores, private membership, and a creative agency serving luxury brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. One-Time Hardware Sales (Vehicle and Product Sales): The majority of revenue comes from the sale of curated luxury mobility products — hypercars, motorcycles, flying vehicles, watercraft, submarines, and collectibles — at high unit prices ($10,000 to $4M+). Transactions are one-time, non-recurring per unit, with worldwide delivery and bespoke acquisition support. Products are listed with pricing on request or fixed prices for apparel and accessories.
2. TheArsenale Agency Creative Services: The Agency arm delivers strategy, creative direction, brand activation, and production for global mobility and luxury brands. Past and current clients include Renault, Alpine, McLaren, Louis Vuitton, Cartier, Audi, and BMW. Revenue is project-based professional services.
3. Private Membership Fees: Private membership provides early access to vehicles before public listing, generating recurring or one-time membership fees from collectors and enthusiasts seeking exclusivity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

TheArsenale operates a curated online and physical luxury mobility marketplace that aggregates products from 250+ independent builders and brands across hypercars, motorcycles, flying vehicles, submarines, watercraft, bicycles, apparel, automotive art, and memorabilia. It sells directly to ultra-high-net-worth collectors via its own e-commerce platform and six flagship concept stores in premium global destinations, complemented by TheArsenale Agency creative services and a private membership program that grants early vehicle access.

Product overview

TheArsenale is a global luxury mobility marketplace founded in 2017, curating extraordinary vehicles across land, water, and air. The platform operates as a hybrid of an online marketplace and physical retail presence, with six concept stores in premium global destinations (Dubai, Monaco, Doha, Macau, New York, Miami). The core offering includes TheArsenale Marketplace, which connects 9,000+ clients with 250+ builders across hypercars, motorcycles, bicycles, aircraft, watercraft, apparel, and automotive art. Supporting this are TheArsenale Agency (creative consultancy), Transmission Magazine (editorial content), and TA Collabs (limited-edition collaborations). The company positions itself at the intersection of engineering, art, and mobility design, serving collectors and enthusiasts seeking the world's most extraordinary machines.

Differentiator

Problem solved

Functional benefit

Brands

• TheArsenale Agency: The creative consultancy arm of TheArsenale, operating under the philosophy 'Do It For Real.' Delivers strategy, creative direction, brand activation, and production for global mobility and luxury brands. Headquartered in the South of France.
• Transmission

Products and services

• TheArsenale Marketplace Online luxury mobility marketplace connecting 9,000+ buyers with 250+ builders, designers, and brands across cars, motorcycles, flying vehicles, watercraft, submarines, bicycles, apparel, and memorabilia; over 11,000 transactions completed worldwide at unit prices from $2,288 to over $4M.
• TheArsenale Agency Creative consultancy service delivering strategy, creative direction, brand activation, and production for global mobility and luxury brands; clients include Renault, Alpine, McLaren, Louis Vuitton, Cartier, Audi, and BMW; project-based fees.
• TheArsenale Private Membership Subscription-based private membership program that grants collectors and enthusiasts early access to vehicles before they are listed publicly; pricing not publicly disclosed.
• Cars Collection (Hypercars, Concept Vehicles, Coachbuilt Masterpieces) Curated category of hypercars, concept cars, coachbuilt masterpieces, armored SUVs, restomods, electric reinventions of icons, Formula 1 cars, and ATVs offered via quote-based pricing.
• Motorcycles Collection Custom, electric, and cafe racer motorcycles from independent builders including DAB, Arc, and Vanguard, with 92+ products ranging from $2,288 to $114,385.
• Bicycles Collection Designer, electric, and luxury bicycles including designer city bikes, e-bikes, and handcrafted wooden frames from independent makers.
• Air Collection (Flying Cars, eVTOL Aircraft, Ultralight Planes) Flying cars, eVTOL aircraft, and ultralight planes featuring the XPENG X2 eVTOL flying car and other pioneering aerial craft, including the Renault AIR4 at $915,080.
• Water Collection (Jet Skis, Personal Submarines, Luxury Watercraft) High-performance jet skis, personal submarines, sea scooters, and luxury watercraft including the Jet Shark Q600 ($412,072), Seamagine Aurora-6S ($4,117,860), and U-Boat Worx Nemo ($1,509,882).
• Apparel Collection Mobility-inspired streetwear including tees, caps, hoodies, jackets, jumpsuits, yoga sets, and fragrances, with fixed pricing from $57 to $320.
• Automotive Art Collection Engine coffee tables, F1 sculptures, racing-seat chairs, and collectible design furniture crafted from authentic automotive hardware, including Ferrari, Lamborghini, Porsche, and NASA T58 jet engine pieces priced from $97,228 to $148,701.
• Formula 1 Memorabilia Collection Race-worn gear, authentic Formula 1 helmets, nose cones, race-used equipment, and framed sculptures from the sport's greatest cars and drivers, including the Ayrton Senna 1988 Replica Helmet at $17,330.
• Books Collection Automotive and design coffee table books capturing the evolution of motion, including TheArsenale Bible and other collectible volumes.
• TA Collabs Limited-Edition Collaboration Pieces Limited-edition collaboration pieces created with independent creators and brands including the TheArsenale x Pirelli capsule and DAB 1-Alpha TheArsenale Edition ($22,877).
• Renault AIR4 (Featured Co-Developed Product) One-of-a-kind full carbon fibre VTOL reinterpretation of the Renault 4 co-developed with Renault, priced at $915,080; the world's first commercially available flying car inspired by the Renault 4.

Quantifiable outcome

• Over 11,000 completed transactions since founding in 2017
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Westbrook RacingflagshipStrategic or Co-development PartnerTheArsenale is an official sponsor of Westbrook Racing, a leading team in the E1 electric powerboat series — the world's first electric powerboat championship. The partnership reflects shared commitment to innovation, performance, and sustainability in motorsport. TheArsenale contributes design expertise and avant-garde aesthetics to optimize powerboat performance and visual identity, while both brands prioritize electric propulsion systems and sustainable materials to reduce environmental impact.
• RenaultflagshipStrategic or Co-development PartnerCo-development of the AIR4 — a full carbon fibre reinterpretation of the iconic Renault 4, designed, engineered, and assembled in France (Sophia Antipolis). The AIR4 is the world's first commercially available flying car inspired by the Renault 4, produced as a unique exemplar. The collaboration merges Renault's automotive heritage with TheArsenale's vision of future mobility across land, sea, and air.
• XPENG AEROHTcoreTechnology or IntegrationXPENG AEROHT, the largest flying car company in Asia, partners with TheArsenale to offer the XPENG X2 — a two-seater eVTOL (electric vertical take-off and landing) flying car equipped with AI automation and autonomous flight capability. The partnership gives TheArsenale's global collector base access to Asia's leading aerial mobility technology.
• Wafi Group / Sheikh Ahmed Bin Mana Al MaktoumcoreChannel Partner/ Reseller/ DistributorTheArsenale Dubai is a partnership with Sheikh Ahmed Bin Mana Al Maktoum, Deputy Chairman of the Wafi Group. The Dubai store at Wafi City positions TheArsenale as a cultural hub connecting creators, collectors, and dreamers in the UAE and broader Middle East market, with Wafi Group providing the physical retail infrastructure and local market access.
• PirellicoreGTM or Marketing PartnerOfficial collaboration between TheArsenale and Pirelli producing a limited-edition motorsport lifestyle apparel collection. The capsule includes gradient caps ($114), black caps ($91), crop performance tees ($108), cropped overdrive hoodies ($171), apex bomber jackets ($285), apex performance jackets ($320), stealth balaclavas ($57), track bodysuits, performance bikinis, yoga suits, and gridline graphic tees. Positions TheArsenale at the intersection of racing heritage and everyday wear.
• City of Dreams (Melco Resorts & Entertainment)coreChannel Partner/ Reseller/ DistributorTheArsenale Macau operates within City of Dreams (Melco Resorts & Entertainment), an integrated entertainment resort in Cotai, Macau. The partnership provides a premium venue for TheArsenale's Asian flagship store, leveraging City of Dreams' foot traffic of affluent visitors and its position as a premier leisure and entertainment destination in Asia.
• McLaren Club HKminorGTM or Marketing PartnerTheArsenale Macau and McLaren Club HK unveiled a unique collaboration, combining TheArsenale's mobility curation expertise with McLaren's racing heritage to create exclusive activations and product offerings at the Macau store.
• Mobilize (Renault Brand)minorGTM or Marketing PartnerMobilize x TheArsenale collaborative products including the Mobilize Duo TheArsenale Edition (electric microcar) and a co-branded jacket. Represents TheArsenale's ongoing relationship with Renault's mobility brand focused on electric urban transport.
• DAB MotorsminorGTM or Marketing PartnerDAB 1-Alpha TheArsenale Edition — an electric motorcycle collaboration listed at $22,877, representing the kind of builder partnerships TheArsenale forms with emerging independent electric mobility brands.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• RM Sotheby's: RM Sotheby's is the world's largest collector car auction house, holding physical auctions in marquee locations and serving the same ultra-high-net-worth collector base. It is the closest comparable business model to TheArsenale's curated luxury vehicle marketplace, though it relies on an auction format rather than fixed-price marketplace and retail showrooms.
• Bring a Trailer: Bring a Trailer operates an online enthusiast car auction marketplace serving collectors and dealers. It competes for similar buyer attention in the curated collector vehicle space, but is digitally native with no physical flagship stores and focuses more on enthusiast-grade classic and modern performance cars rather than luxury mobility across land, sea, and air.
• Classic Driver: Classic Driver is a digital marketplace and editorial publication focused on classic, collector, and luxury cars for an international audience. The combination of editorial content, curated marketplace, and premium positioning makes it a structural analog to TheArsenale, though it lacks the six-store physical retail presence and broader mobility categories (air, water).
• Car & Classic: Car & Classic is a leading European online auction and classifieds marketplace for classic, collector, and performance cars. It is comparable to TheArsenale's marketplace function for collector vehicles, though it focuses primarily on classic and enthusiast cars rather than contemporary luxury mobility (flying cars, submarines, eVTOLs).
• Collecting Cars: Collecting Cars is an online auction platform specializing in enthusiast and collector cars, with strong international reach and a focus on curated listings. It serves a similar collector audience to TheArsenale but is digitally native, lacks physical showrooms, and is narrower in product categories (cars only, no mobility breadth).

Broad incumbents

• Bonhams: Bonhams is a global auction house with a significant motor car department that sells high-value collector vehicles at marquee auctions. While much broader than TheArsenale (fine art, jewelry, watches), its motor car business competes for the same UHNW collector audience and high-end vehicle supply.
• Sotheby's: Sotheby's is a global luxury auction house covering art, jewelry, watches, wine, and a smaller collector car offering. While broader than TheArsenale, it competes for the discretionary spend of the same ultra-high-net-worth collector base and has begun expanding into luxury lifestyle categories.

Regional players

• Artcurial: Artcurial is a leading French auction house headquartered in Paris with a notable automotive department that hosts dedicated collector car auctions. Comparable to TheArsenale in French origin and luxury positioning, but operates primarily through auctions rather than a permanent retail showroom model.
• Top Marques Monaco: Top Marques Monaco is an annual luxury car and supercar exhibition held under the patronage of the Monegasque Royal Family, showcasing exclusive vehicles to UHNW buyers. It shares TheArsenale's Monaco anchor and luxury positioning but operates as a recurring event rather than a permanent marketplace.

Emerging players

• Petrolicious: Petrolicious is an automotive editorial and content brand that has expanded into curated vehicle sales and experiences. Its editorial-led approach to luxury and enthusiast vehicles mirrors TheArsenale's Transmission Magazine strategy, making it a content-and-commerce comparable, though it operates at smaller scale without flagship retail stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheArsenale
• YouTubeyoutube.com/channel/UCZLNdKHfN8sc3PrIflDwdBA
• Facebookfacebook.com/thearsenale
• Instagraminstagram.com/thearsenale
• Pinterestfr.pinterest.com/thearsenale1
• LinkedInlinkedin.com/company/thearsenale

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheArsenale