DAB Motors
DAB Motors is a French electric motorcycle manufacturer (a Peugeot Motocycles company) founded in 2018 that designs and sells premium, customizable electric motorcycles built in France, targeting individual urban commuters and design-conscious luxury consumers across Europe, the UK, and the UAE.
- Company typePrivate
- Founded2018
- HeadquartersBayonne, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DAB Motors does
DAB Motors is a French electric motorcycle manufacturer (legal entity DBMC SAS) operating as a Peugeot Motocycles company, founded in 2018 by designer and engineer Simon Dabadie. The company designs and produces premium electric motorcycles built at the historic Peugeot Motocycles factory in Mandeure, France, integrating a 72V lithium-ion battery system (7.1 kWh max / 6.2 kWh nominal) with an onboard charger compatible with 220V household outlets and Type 2 public stations. Its flagship product, the DAB 1, offers up to 150 km of urban range (WMTC-certified), Brembo brakes, Kayaba suspension, and a belt-driven powertrain, with the company claiming approximately 70% battery capacity retention after 120,000 km usage. The lineup is extended by premium and limited-edition variants including the DAB 1α, DAB 1 BURBERRY, and BRABUS X DAB, with the latter unveiled at Milan Design Week 2024 as a 3-bike luxury collaboration.
The business model is direct-to-consumer, with limited-production manufacturing and a multi-step reservation flow on dabmotors.com: a €500 refundable deposit secures a production slot, a 45% second deposit locks in specifications, and the remaining balance is paid on completion, with international door-to-door delivery to France, EU, UK, Switzerland, and UAE. The DAB Custom Studio online configurator enables thousands of color, finish, and equipment combinations, supporting a product-led GTM supplemented by physical test rides in Paris, Lyon, Bayonne, and a Monaco Concept Store. Pricing begins at €9,990 (or €199/month financing), with accessory revenue (racing suspension, carbon fiber components, scrambler kits, GPS trackers) and extended battery warranty contributing secondary streams. Customer service is delivered through the Peugeot Motocycles authorized partner network globally. Customer segments are individual urban commuters and design-conscious luxury consumers, with no disclosed enterprise or fleet customers.
DAB Motors firmographics
Firmographics- Name
- DAB Motors
- Legal name
- DBMC SAS
- Website
- https://dabmotors.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DAB Motors is a French electric motorcycle manufacturer (a Peugeot Motocycles company) founded in 2018 that designs and sells premium, customizable electric motorcycles built in France, targeting individual urban commuters and design-conscious luxury consumers across Europe, the UK, and the UAE.
- Ownership category
- akta.pro rank
DAB Motors industry classification
Industry- Product category
- Electric Motorcycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industry
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where DAB Motors is headquartered
LocationHeadquarters
- HQ city
- Bayonne
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
DAB Motors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Motorcycle Sales: Primary revenue stream from direct sales of DAB 1 electric motorcycles. Sold through dabmotors.com with reservation and deposit process. Limited production runs ensure exclusivity and manage manufacturing capacity.
- Accessories and Parts: Optional accessories including racing suspension upgrade, colored rims, carbon fiber front fender, scrambler kit, luggage systems, GPS trackers, seat options, and extended warranty sold through online shop.
- Extended Battery Warranty: Additional 2-year (24 months) or 20,000 km extended battery warranty available for purchase beyond standard 3-year coverage.
- Service and Maintenance: International service network through Peugeot Motocycles partners. Service A (regular maintenance) and Service B (major service with belt replacement) available through authorized service partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DAB 1 base model starting price |
| Subscription | Monthly | DAB 1 monthly financing |
| Unit Pricing | Pay-as-you-go | Accessories and customization options |
| Other | Multi-year contract | Reservation and production deposit |
| One time/ perpetual license | Multi-year contract | Extended battery warranty |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
DAB Motors product offering
Product offeringCore offering
DAB Motors designs, manufactures, and sells premium electric motorcycles built in France, led by the DAB 1 (starting at €9,990) along with limited and bespoke variants (DAB 1α, DAB 1 BURBERRY, BRABUS X DAB). Each motorcycle is configurable through the proprietary DAB Custom Studio web configurator and is supported by an accessories shop, extended battery warranty, and an international Peugeot Motocycles service network. Production takes place at the historic Peugeot Motocycles factory in Mandeure, France.
Product overview
DAB Motors is a French electric motorcycle manufacturer (a Peugeot Motocycles company) founded in 2018 by designer Simon Dabadie. The company produces a portfolio of electric motorcycles built in France at the historic Peugeot Motocycles factory. The core product lineup includes the DAB 1 (the flagship accessible model starting at €9,990), the premium DAB 1α (exploring rare materials and bespoke craftsmanship), the DAB 1 BURBERRY (limited collaboration edition), and the ultra-exclusive BRABUS X DAB (luxury collaboration with BRABUS GmbH). All motorcycles are configurable via the DAB Custom Studio online configurator, offering thousands of personalization combinations. The ecosystem includes a range of accessories (suspension upgrades, carbon components, luggage, GPS tracker) and services (mobile service, international delivery to EU, UK, UAE).
Differentiator
Problem solved
Functional benefit
Brands
- DAB 1: Flagship electric motorcycle model starting at €9,990
- DAB 1α
- DAB 1 BURBERRY
- BRABUS X DAB
- DAB Custom Studio
Products and services
- DAB 1 Flagship electric motorcycle offering up to 150 km urban range via a 72V lithium-ion battery (7.1 kWh max), Brembo brakes, Kayaba suspension, belt-driven powertrain, integrated charger compatible with household outlets and Type 2 public stations, and thousands of color, finish, and equipment combinations through the DAB Custom Studio. Targeted at individual urban commuters seeking design-led, sustainable electric mobility.
- DAB 1α Premium flagship variant of the DAB 1 featuring rare materials, bespoke craftsmanship, and exclusive design elements that showcase what an electric motorcycle can be when treated as a singular masterpiece.
- DAB 1 BURBERRY Limited-edition collaboration electric motorcycle co-developed with Burberry, featuring exclusive design elements from the luxury fashion house.
- BRABUS X DAB Ultra-exclusive 3-bike collaboration with BRABUS GmbH creating a luxury urban mobility collection that merges DAB's disruptive design language with BRABUS's signature 'One Second Wow' aesthetic, establishing a new segment of luxury electric motorcycles.
- DAB 1 Accessories Optional aftermarket accessories sold through the DAB Motors online shop, including racing suspension upgrade, colored rims, carbon fiber front fender, scrambler kit, rear rack, luggage system, Quad Lock phone holder and charger, Type 2 charging adapter, GPS tracker with power monitoring app, lowering kit (800/840/880 mm seat heights), and two-seat option. Includes 1-year accessory warranty.
- Extended Battery Warranty Optional 2-year (24 months) or 20,000 km extended battery warranty purchased on top of the standard 3-year battery coverage.
- DAB Service and Maintenance Service A (regular maintenance) and Service B (major service including belt replacement) delivered through authorized Peugeot Motocycles service partners, with mobile service availability depending on location.
Quantifiable outcome
- Up to 150 km urban range per charge (WMTC certified)
- +2 more outcomes
Companies that use DAB Motors
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
DAB Motors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
DAB Motors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- BRABUS GmbHflagshipStrategic partnership with BRABUS GmbH to create an exclusive 3-bike collection merging DAB's award-winning disruptive design language with BRABUS's brutal 'One Second Wow' signature aesthetic. The collaboration aims to establish an entirely new segment of luxury urban mobility. Unveiled at Milan Design Week 2024 at Opificio 31, Tortona district.
- Peugeot MotocyclescoreDAB Motors is a Peugeot Motocycles company. Manufacturing takes place at the historic Peugeot Motocycles factory in Mandeure, France, with 125+ years of manufacturing tradition. Service network utilizes Peugeot Motocycles authorized partner network globally.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
DAB Motors competitors and assessment
Company assessmentDirect peers
- Cake: Swedish electric motorcycle and light EV manufacturer with a strong design-first identity, premium pricing, and limited production — directly comparable to DAB's positioning in the design-conscious urban electric motorcycle niche.
- Savic Motorcycles: Australian boutique electric motorcycle maker with hand-built, design-forward limited production — directly comparable to DAB's limited-run, craftsmanship-driven electric motorcycle model.
- Super73: California-based electric two-wheeler brand focusing on stylish, lifestyle-oriented e-bikes and electric motorcycles sold direct-to-consumer; comparable to DAB's design-led, consumer-facing, premium urban mobility approach.
- Zero Motorcycles: Pioneering US electric motorcycle manufacturer offering premium electric motorcycles with established dealer/service networks — comparable to DAB as a focused electric-only motorcycle OEM targeting premium consumers.
- Energica: Italian premium electric motorcycle manufacturer with performance-oriented, limited-volume models — comparable to DAB as a boutique European electric motorcycle maker serving design and exclusivity-seeking buyers.
- NIU: Global Chinese electric scooter/motorcycle manufacturer with mass-market volumes, smart connectivity, and direct-to-consumer channels — comparable to DAB on product category (electric two-wheelers) and D2C retail model, though at a much larger scale and lower price point.
- Damon Motors: Canadian electric motorcycle startup focused on premium, tech-enabled electric superbikes — comparable to DAB as a venture-backed premium electric motorcycle brand targeting enthusiast urban riders.
Emerging players
- Gogoro: Taiwanese electric scooter manufacturer and battery-swapping platform — adjacent peer relevant to DAB through electric two-wheeler urban mobility, smart connectivity, and Asian market presence that contrasts with DAB's geographic focus.
Broad incumbents
- LiveWire (Harley-Davidson): Harley-Davidson's spun-out electric motorcycle brand offering premium electric motorcycles with established dealer networks — comparable to DAB as a premium electric motorcycle offering, but with the backing of a major incumbent OEM.
- Peugeot Motocycles: French motorcycle manufacturer and parent/affiliate of DAB Motors — directly comparable as the manufacturing and service backbone of DAB and a broader European motorcycle OEM with overlapping dealer/service network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DAB Motors social profiles
Digital presenceDAB Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAB Motors leadership team
Management profileNumber of profiles
Profiles1 record
DAB Motors funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAB Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAB Motors
What does DAB Motors do?
DAB Motors designs, manufactures, and sells premium electric motorcycles built in France, led by the DAB 1 (starting at €9,990) along with limited and bespoke variants (DAB 1α, DAB 1 BURBERRY, BRABUS X DAB). Each motorcycle is configurable through the proprietary DAB Custom Studio web configurator and is supported by an accessories shop, extended battery warranty, and an international Peugeot Motocycles service network. Production takes place at the historic Peugeot Motocycles factory in Mandeure, France.
Is DAB Motors a public or private company?
DAB Motors is a private company. It is classified as corporate owned and is currently operating.
When was DAB Motors founded?
DAB Motors was founded in 2018. It employs 11 to 50 people.
Where is DAB Motors based?
DAB Motors is headquartered in Bayonne, France, in the Europe region.
How does DAB Motors make money?
Four revenue lines are on record. Electric Motorcycle Sales are the primary driver. The others are accessories and Parts, extended Battery Warranty and service and Maintenance.
Who are DAB Motors's main competitors?
Direct peers on record are Cake, Savic Motorcycles, Super73, Zero Motorcycles, Energica, NIU and Damon Motors. Gogoro is listed as an emerging player. Broad incumbents are LiveWire (Harley-Davidson) and Peugeot Motocycles.
Does DAB Motors have an API?
No public API is recorded for DAB Motors.
What industry is DAB Motors in?
DAB Motors's product category is Electric Motorcycles. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 336991 and its SIC code is 3751.