Mental Health Association in New York State

What Mental Health Association in New York State does

Mental Health Association in New York State (MHANYS) is a 501(c)(3)-style nonprofit advocacy and training organization founded in 1960 and headquartered at 1 Park Place, Suite 300, Albany, NY, operating as an affiliate of Mental Health America. With a staff of 20-24 employees, MHANYS delivers evidence-based mental health training and certification — including adult and Teen Mental Health First Aid, the MHANYS HERO Program for first responders, and MHANYS CarePath™, a non-clinical mind-body support tool — alongside the School Mental Health Resource & Training Center, a county-by-county resource directory, and a free 24/7 information center (1-800-766-6177). The organization administers New York State funding for Youth and Teen Mental Health First Aid, including a $17.5 million statewide investment, and operates the NYS EMS Mental Health & Wellness Symposium in partnership with the NYS Department of Health Division of State EMS.

MHANYS functions as the convener of New York's community mental health ecosystem, coordinating a coalition of 11+ advocacy organizations (including NAMI-NYS, NYS Council for Community Behavioral Healthcare, and Alliance for Rights and Recovery) and engaging over 135 legislators through campaigns such as the Photo for 4% initiative. Its annual flagship event, Mental Health Matters Day at the State Capitol, drew over 500 participants in 2026 — its largest-ever turnout. The organization also hosts the School Mental Health Summer Academy (600+ attendees the prior year), a monthly "MHANYS Way" webinar series, a quarterly MHANYS Journal, and the Mental Health Update newsletter, distributing content across owned digital channels, social media (@MHAacrossNYS), and earned media.

MHANYS's business model is a hybrid of state funding administration, programmatic grants, and donations, with most services provided free of charge to participants. Revenue streams are anchored by New York State appropriations (OMH, OASAS, DOH), administered pass-through grants to approved training sites such as the Maya Gold Foundation, and individual contributions solicited through the website. The model carries high concentration risk on state appropriations but is reinforced by a diversified program portfolio spanning schools, first responders, families, and the general public across all 62 New York State counties.

Name

Mental Health Association in New York State

Legal name

Mental Health Association in New York State, Inc.

Website

https://mhanys.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

MHANYS is a 20-24 employee Albany-based nonprofit and Mental Health America affiliate that delivers Mental Health First Aid training, the School Mental Health Resource & Training Center, the HERO first responder program, and CarePath™ non-clinical support across New York State, while administering state funding and convening legislative advocacy for community behavioral health.

Ownership category

akta.pro rank

Product category

Mental Health Advocacy and Training Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

School-Based Mental & Behavioral Health Services (EDAJAIAB), Mental Health Screening, Assessment & Referral Coordination (School-Based) (EDAKAMAN), Behavioral Health & Substance Use Program Funding (Public Health) (HLAJALAI), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Mental health training
• Mental health advocacy
• Peer support training
• Behavioral health education
• Workforce development

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. State Funding Administration: MHANYS administers state funding for Teen Mental Health First Aid programs, distributing funds to approved training sites and community organizations.
2. Training and Certification Programs: Provides workforce development and community learning trainings including Mental Health First Aid, CarePath, School Mental Health Resource and Training Center, and self-paced trainings.
3. Donations and Contributions: Accepts donations from the public to support mental health awareness and community mental health education.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MHANYS provides evidence-based mental health training and certification programs (Mental Health First Aid, Teen MHFA, HERO Program), the MHANYS CarePath™ non-clinical support tool, and the School Mental Health Resource & Training Center. It complements these with statewide advocacy, policy work, an information/referral center, a county-by-county resource directory, and workforce development programs targeting schools, first responders, families, and the behavioral health workforce across New York State.

Product overview

Mental Health Association in New York State (MHANYS) offers a portfolio of mental health training, advocacy, and support programs. The core offerings include Mental Health First Aid training (adult and teen versions), the MHANYS CarePath™ non-clinical support tool, the School Mental Health Resource & Training Center for school-based mental health education, and the MHANYS Hero Program for first responder peer support. Additional services include self-paced wellness training, crisis support via the 988 Lifeline, a quarterly MHANYS Journal publication, an A-Z topic guide resource library, county-level resource referrals, and workforce development programs. The organization functions as an advocacy and training body rather than a technology product company, with programs administered through state funding and partnerships with organizations like Mental Health America.

Differentiator

Problem solved

Functional benefit

Brands

• MHANYS CarePath: A non-clinical support tool designed to assist individuals for mind-body health and healing
• MHANYS HERO Program
• Mental Health First Aid (MHFA)
• School Mental Health Resource & Training Center

Products and services

• MHANYS CarePath™

Quantifiable outcome

• Over 9,000 individuals trained in Mental Health First Aid (3,150 adults + 6,100 teens), with 25,000 more youth on track for certification
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Mental Health AmericacoreStrategic or Co-development PartnerMHANYS is an official affiliate of Mental Health America, providing access to national resources, research, and best practices while maintaining state-specific focus and programming. This affiliation positions MHANYS within the broader MHA network.
• Maya Gold FoundationcoreStrategic or Co-development PartnerMHANYS administers state funding to Maya Gold Foundation as an approved training site for Teen Mental Health First Aid. The foundation provides free programs to schools and community organizations in the Hudson Valley.
• American Foundation for Suicide Prevention (AFSP)coreStrategic or Co-development PartnerCo-sponsor of Mental Health Matters Day, New York's largest mental health advocacy event, bringing together hundreds of advocates, students, and legislators annually.
• National Council for Mental WellbeingcoreStrategic or Co-development PartnerAwarding body for Mental Health First Aid Organization of the Year Award. MHANYS delivers MHFA training programs under this national framework.
• New York State Office of Mental Health (OMH)coreStrategic or Co-development PartnerState agency partner for mental health programming including Teen Mental Health First Aid expansion ($17.5M investment), First Responder Behavioral Health Center of Excellence, and various mental health initiatives. Commissioner Dr. Ann Sullivan frequently partners with MHANYS on events and announcements.
• NYS Department of Health Division of State EMSmajorStrategic or Co-development PartnerPartner on NYS EMS Mental Health & Wellness Symposium and EMS Mental Health Fellowship program. MHANYS certifies fellows in Mental Health First Aid for Fire/EMS.
• Association for Community Living (ACL)majorGTM or Marketing PartnerCoalition partner in behavioral health advocacy efforts including Photo for 4% campaign and legislative advocacy for workforce funding. Joined MHANYS at Capitol daily during budget season.
• NAMI-NYS (National Alliance on Mental Illness)majorGTM or Marketing PartnerCoalition partner in behavioral health advocacy including press conferences, legislative meetings, and grassroots advocacy for mental health funding and policy.
• NYS Council for Community Behavioral HealthcaremajorGTM or Marketing PartnerCoalition partner advocating for behavioral health carve-out from Medicaid managed care, parity legislation, and workforce funding.
• Alliance for Rights and RecoverymajorGTM or Marketing PartnerCoalition partner in behavioral health advocacy efforts including Photo for 4% campaign supporting community-based behavioral health funding.
• Northern Rivers Family of ServicesmajorGTM or Marketing PartnerCoalition partner in advocacy for human services workforce funding and COLA. CEO Bill Gettman speaks at MHANYS events and press conferences.
• InUnity AlliancemajorGTM or Marketing PartnerCoalition partner in behavioral health advocacy including Targeted Inflationary Increase campaign.
• Albany Airport Fire DepartmentminorOthersHosted the NYS EMS Mental Health & Wellness Symposium and Fellowship Kickoff event.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Bring Change to Mind: Youth-focused mental health awareness nonprofit with school-based programs. Comparable because of overlapping mission around youth mental health literacy and stigma reduction.
• Active Minds: Student-led nonprofit promoting mental health awareness on college campuses. Comparable in youth-mental-health education focus and the schools/young-adult segment MHANYS serves via tMHFA.
• The Jed Foundation: National nonprofit focused on youth and young-adult mental health, particularly in schools and colleges. Comparable in target audience (K-12 and college students) and program type (school-based MH programming), though not state-administered.

Others

• Crisis Text Line: National 24/7 mental health crisis intervention service referenced alongside MHANYS's 988 Lifeline awareness work. Comparable as part of the same community mental health ecosystem MHANYS connects users to.

Broad incumbents

• Mental Health America: National umbrella organization of which MHANYS is an official state affiliate. Directly comparable because MHA sets the national MHFA training framework and policy stance that MHANYS executes at the state level.
• National Council for Mental Wellbeing: National trade body that awards MHANYS as MHFA Organization of the Year and operates the MHFA training framework. Comparable as a behavioral health training, policy, and advocacy organization with overlapping scope.
• NAMI (National Alliance on Mental Illness): Largest nationwide grassroots mental health advocacy organization. Comparable in mission (advocacy, education, support) and the state-affiliate model MHANYS also uses.

Direct peers

• NAMI-NYS (National Alliance on Mental Illness – New York State): New York State affiliate of NAMI, MHANYS's coalition partner on behavioral health advocacy and the Photo for 4% campaign. Directly comparable as a peer NYS mental health advocacy nonprofit serving overlapping audiences.
• American Foundation for Suicide Prevention (AFSP): Co-sponsor of MHANYS's Mental Health Matters Day and a national mental health/suicide prevention nonprofit. Directly comparable on advocacy, public education, and community-based training programs.
• NYS Council for Community Behavioral Healthcare: Coalition partner and statewide trade association for community behavioral health providers in New York. Comparable because it operates in the same NY policy, funding, and workforce advocacy space as MHANYS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MHAacrossNYS

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Mental Health Association in New York State