What InUnity Alliance does

InUnity Alliance is a New York State nonprofit membership association of behavioral health providers, operating as the rebranded successor to The Coalition for Behavioral Health. The organization unifies nonprofit mental health and substance use disorder (SUD) providers statewide around three functions: policy advocacy, workforce training, and membership services. Its core product portfolio is delivered through four grant-funded programs: the Center for Rehabilitation & Recovery (CRR), which provides psychiatric rehabilitation training for NYS mental health providers; the Court-Involved Youth Mental Health Initiative (CIY) and Professional Learning Center (PLC), both funded through NYC Council discretionary funding via NYC DOHMH; and the NYC Regional Addiction Resource Center (RARC), funded by NYS OASAS. All training is delivered free of charge through a custom Learning Management System (LMS) and Zoom-based live virtual sessions, with CEUs issued across four NYS Education Department-approved credential categories (LMSW/LCSW, LMHC, LCAT, CASAC).

The organization is supported by membership dues from provider organizations, conference and event revenue (annual conference, Veterans' Summit, Leadership Awards Reception), and government grants from NYS Office of Mental Health, NYS Office of Addiction Services and Supports, NYC Department of Health & Mental Hygiene, and NYC Council. Revenue figures are not publicly disclosed. The Policy Center publishes original research on structural barriers to behavioral health access and engages in regulatory advocacy, including visibility in coverage of New York's lawsuit blocking federal Medicaid work requirements affecting an estimated 475,000 New Yorkers.

Leadership is led by President and CEO Jihoon Kim, who joined in March 2024 after overseeing 13 state agencies in the Hochul administration, and Chief Research and Policy Officer Sarah DuVall, MPH. The organization is headquartered in New York City at 123 William Street with a secondary office in Albany at 194 Washington Avenue. Operating geographies are limited to New York State, with member organizations collectively serving an estimated 50,000 individuals annually within an addressable market of 5,941 SUD/MH providers statewide and 800,000 New Yorkers experiencing MH/SUD conditions.

Name

InUnity Alliance

Legal name

InUnity Alliance, Inc.

Website

https://iuany.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

InUnity Alliance is a New York State nonprofit membership association that advocates for, trains, and unites nonprofit mental health and substance use disorder providers through grant-funded training programs, policy research, and an annual conference series.

Ownership category

akta.pro rank

Product category

Behavioral Health Advocacy and Training Services

NAICS

Professional Organizations (81392), Business Associations (813910), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Behavioral health services
• Mental health advocacy
• Workforce training programs
• Continuing education units
• Nonprofit association

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Organization operates as a membership-based association where behavioral health provider organizations pay membership dues to join and access resources, training, and advocacy services
2. Conference and Event Revenue: Annual conferences, summits, and training events including the Annual Veterans Summit, Leadership Awards Reception, and regional training programs
3. Grant Funding: Supported by funding from New York State Office of Mental Health (NYS OMH), New York State Office of Addiction Services and Supports (OASAS), and NYC Department of Health & Mental Hygiene for training programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

InUnity Alliance is a statewide membership association of nonprofit behavioral health providers in New York, delivering free continuing education training, policy advocacy, and research on mental health and substance use disorder services. Its portfolio of programs includes the Center for Rehabilitation & Recovery (CRR), Court-Involved Youth Mental Health Initiative (CIY), Professional Learning Center (PLC), NYC Regional Addiction Resource Center (RARC), a Policy Center, an annual conference, and a paid membership program for provider organizations.

Product overview

InUnity Alliance is a statewide association of behavioral health providers in New York that operates as a portfolio of interconnected service programs rather than a commercial product company. The core offerings include three training programs: the Center for Rehabilitation & Recovery (CRR) providing psychiatric rehabilitation training for NYS mental health providers, the Court-Involved Youth Mental Health Initiative (CIY) offering training for justice-involved youth service providers, and the Professional Learning Center (PLC) delivering clinical practice education for behavioral health workers. These are complemented by the NYC Regional Addiction Resource Center (RARC) for substance use recovery resources, a Policy Center for advocacy and legislative initiatives, and annual conferences for professional development and networking. All training programs offer free continuing education units and are grant-funded through NYS OMH, NYC DOHMH, and NYC Council.

Differentiator

Problem solved

Functional benefit

Brands

• Center for Rehabilitation & Recovery (CRR): Provides intensive support and technical assistance to NYC Personalized Recovery Oriented Service (PROS) providers and training for NYS mental health providers on Psychiatric Rehabilitation.
• Court-Involved Youth Mental Health Initiative (CIY)
• Professional Learning Center (PLC)
• NYC Regional Addiction Resource Center (RARC)

Products and services

• Center for Rehabilitation & Recovery (CRR)

Quantifiable outcome

• Many New York nonprofits spend more than 7,000 hours annually following up on delayed state and county grant contracts
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• New York State Office of Mental Health (NYS OMH)coreStrategic or Co-development PartnerNYS OMH provides grant funding to support the Center for Rehabilitation and Recovery (CRR), which offers training and technical assistance to NYS mental health support providers, particularly for PROS programs, BH HCBS providers, and CORE service providers.
• New York State Office of Addiction Services and Supports (OASAS)coreStrategic or Co-development PartnerOASAS provides funding support for the Regional Addiction Resource Center (RARC) which promotes awareness and expands access to recovery resources for individuals and communities affected by substance use across New York City.
• NYC Department of Health & Mental Hygiene (NYC DOHMH)coreStrategic or Co-development PartnerNYC DOHMH provides discretionary funding through City Council to support the Court-Involved Youth Mental Health Initiative (CIY) and the Professional Learning Center (PLC), funding city-wide training for behavioral health providers.
• The Alliance for Rights & Recovery (formerly NYAPRS)minorStrategic or Co-development PartnerPartnership to promote the New York Psychiatric Rehabilitation Training Academy (NYPRTA) and support peer support services for older adults through the Academy of Peer Services (APS).
• Coalition for Behavioral HealthcoreStrategic or Co-development PartnerInUnity Alliance operates as DBA The Coalition for Behavioral Health, maintaining internal training teams and partnering with external training consultants to deliver psychiatric rehabilitation training across New York State.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NAADAC, the Association for Addiction Professionals: National membership association for addiction-focused counselors, offering CEU-eligible training and credentialing support — directly comparable to InUnity's CASAC-relevant training and credentialing activities.
• Alliance for Rights & Recovery (formerly NYAPRS): Statewide peer-run behavioral health advocacy organization in New York that already partners with InUnity on the NYPRTA and Academy of Peer Services programs, directly competing for the same recovery-oriented provider audience.
• New York State Council for Community Behavioral Health: Statewide association representing community behavioral health providers in New York, with overlapping policy advocacy, training, and conference programming targeted at the same provider base.
• National Council for Mental Wellbeing: National membership association for behavioral health and addiction providers, combining advocacy, training, and CEU offerings for community mental health organizations — the closest national analogue to InUnity's state-level role.
• Mental Health Association in New York State (MHANYS): New York statewide advocacy and education organization serving mental health providers, consumers, and families. Competes for the same NY provider mindshare, government grants, and policy influence as InUnity.

Broad incumbents

• National Alliance on Mental Illness (NAMI): National behavioral health advocacy and education organization with a strong grassroots training and public-edidence mission, providing a comparable advocacy-plus-education model at national scale.
• American Society of Addiction Medicine (ASAM): National professional society for physicians and clinicians in addiction medicine, providing clinical guidelines, training, and CEU programming that overlaps with InUnity's OASAS-approved addiction training work.
• NAMI New York State: State chapter of the National Alliance on Mental Illness, operating advocacy, education, and family-support programs across New York — broader constituency but overlapping policy and training footprint.

Emerging players

• Partnership to End Addiction: National nonprofit addressing substance use through family support, education, and policy advocacy, with comparable training, public education, and grant-funded programming targeting substance use disorder.
• The Kennedy Forum: Behavioral health policy and advocacy organization focused on parity and system reform, working at the state and federal level with overlapping policy-research and convening activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/in-unity-alliance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InUnity Alliance