Cwg Choices
CWG Choices is a UK trade-only manufacturer of PVCU, aluminium, timber and alu-clad windows and doors, supplying a national network of 'Choices Installers' from manufacturing facilities in Corby and Aldridge. It is a subsidiary of Inwido AB and claims to be the UK's largest trade window and door fabricator.
- Company typePrivate
- Founded1992
- HeadquartersCorby, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cwg Choices does
CWG Choices Limited is a UK-based, trade-only manufacturer of windows and doors established in 1992 and headquartered in Corby, Northamptonshire, with manufacturing facilities in Corby and Aldridge (West Midlands). The company produces a comprehensive range across PVCU, aluminium, timber and alu-clad materials, including proprietary products such as Kömmmerling (the UK's largest fabricated system at 2,000+ frames weekly), the Residence Collection (timber-alternative with patented TimberWeld joint technology), AluK aluminium systems, Solidor and Residor composite doors, and Inotherm luxury aluminium entrance doors (biometric and smartphone-controlled). The portfolio is complemented by smart-home integrations including Kubu lock-status sensors and Inosmart fingerprint entry.
The company operates a B2B trade-only go-to-market model, selling exclusively to a national network of 'Choices Installers' (described as hundreds of local trade partners across England and Wales) rather than direct to consumers. Pricing is not publicly disclosed and is handled through the Choices Online B2B portal and dedicated sales contacts segmented by product category (PVCU, aluminium, timber). Installer support includes a 10-year guarantee, co-marketing materials, virtual showrooms, door configurators, an energy savings calculator, and an annual Open Day event attracting over 160 customer companies. Commercial and new-build developer segments are also served alongside the core domestic replacement market.
CWG Choices is a subsidiary of Inwido AB, the largest window manufacturer in Europe, providing financial backing and group-level strategic alignment. The company holds ISO9001 quality management certification, Secured by Design membership, and upgraded PAS24:2022 enhanced security accreditation, and operates with a stated headcount of over 200 employees across manufacturing, customer service and distribution functions.
Cwg Choices firmographics
Firmographics- Name
- Cwg Choices
- Legal name
- CWG Choices Limited
- Website
- https://cwgchoices.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CWG Choices is a UK trade-only manufacturer of PVCU, aluminium, timber and alu-clad windows and doors, supplying a national network of 'Choices Installers' from manufacturing facilities in Corby and Aldridge. It is a subsidiary of Inwido AB and claims to be the UK's largest trade window and door fabricator.
- Ownership category
- akta.pro rank
Cwg Choices industry classification
Industry- Product category
- Window and Door Manufacturing
- NAICS
- Building Material and Supplies Dealers (4441)
- SIC
- Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Windows, Doors & Millwork Distribution (CRAOAFAI)
Keywords
Where Cwg Choices is headquartered
LocationHeadquarters
- HQ city
- Corby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cwg Choices business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Window and Door Manufacturing and Supply: CWG Choices manufactures and supplies a comprehensive range of windows, doors, conservatories, and roof systems to trade customers (installers) across the UK. Products are available in PVCU, Aluminium, Timber, and Alu-Clad materials. The company operates on a B2B trade model with a network of approved installers who purchase products and provide installation services to end consumers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Cwg Choices product offering
Product offeringCore offering
CWG Choices manufactures and supplies a comprehensive range of windows, doors, conservatories, and roof systems in PVCU, Aluminium, Timber, and Alu-Clad materials to a national network of approved 'Choices' Installers across the UK. Products include branded ranges such as Kömmerling, Residence Collection, ALUK, Solidor, Inotherm, Halo, Hallmark Designer Doors, Residor, and SecureRoll, with proprietary features such as TimberWeld welded joints and Kubu smart sensor integration. The company operates dedicated sales channels per material category and a B2B Choices Online ordering portal for trade customers.
Product overview
CWG Choices operates as the UK's largest window and door manufacturer to the trade, offering an extensive portfolio of products across multiple materials including PVCU, Aluminium, Timber, and Alu-Clad. The core offering centers on the 'Choices' brand encompassing window and door ranges alongside branded sub-products including Kömmerling (the UK's largest fabricated system with 2000+ frames weekly), Residence Collection (timber-alternative with Timberweld technology), AluK aluminium systems (Simple Sustainable Compliant range), Solidor and Residor composite doors, and Inotherm luxury aluminium doors. The product line spans casement, flush sash, vertical sliding sash, bi-folding, patio sliding, French, and commercial doors, complemented by smart home integration via Kubu sensor technology and Inosmart biometric systems. CWG supports its trade customers through Choices Online ordering portal, virtual showrooms, door designer configurators, and a national network of authorized installers.
Differentiator
Problem solved
Functional benefit
Products and services
- Kömmerling Windows Premium PVCU window system available in multiple profiles including O70 Fully Sculptured, C70 Chamfered, Flush 70, C70 Slim Sash, and Legacy, manufactured by CWG Choices as the UK's largest Kömmerling fabricator with 2,000+ frames produced weekly for trade installers.
- Residence Collection Timber-alternative windows and doors including Residence 2, 7, and 9 ranges with authentic period styling, Timberweld welded joints, and Kubu smart-ready capability as standard, supplied to trade installers.
- ALUK Aluminium Range ALUK aluminium windows and doors including Optio 58BW casements, 58BD doors, F82 bifolds, BSF70 HI bifolds, and S67 slim in-line sliders, with High Insulation profiles and simplified compliance with building standards for trade customers.
- Solidor Composite Doors Premium composite doors with timber slab construction, AutoFire lock system and Kubu smart-prep as standard, available in 22 colour options with 5-star security accreditation, supplied to trade installers.
- Inotherm Aluminium Doors Luxury aluminium entrance doors with Schücco-patented profiles, triple glazing as standard, and thermal U-values from 0.6 to 0.9 W/m²K, featuring Inosmart biometric entry with fingerprint recognition and INOkey smartphone app control.
- SecureRoll Garage Doors
Quantifiable outcome
- Manufacturing capacity of 2,000+ Kömmerling frames per week
- +2 more outcomes
Companies that use Cwg Choices
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Cwg Choices technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Cwg Choices partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Norfolk Glazing SolutionscoreNorfolk-based window and door installer has formed a strategic partnership with CWG Choices to strengthen its supply chain. The partnership focuses on Kömmerling C70 windows and Solidor composite doors, with emphasis on consistency, quality, and commercial competitiveness. The relationship is positioned as a long-term partnership rather than a one-off transaction.
- Hayley WindowscoreLeading installer of windows, doors, and conservatories in the West Midlands has partnered with CWG Choices as one of their main suppliers for over a decade. The relationship is described as an integral part of Hayley Windows' business, built on quality, service, and reliability.
- KubucoreSmart home security technology partner providing intelligent alerting systems that integrate directly with locks. Kubu compatibility is available as standard across Kömmerling windows and doors, Alternative to Timber doors, Solidor products, and Residence Collection windows and doors. CWG is one of only 2 manufacturers offering full Kubu system solution.
- Inwido ABflagshipCWG Choices is part of Inwido AB, the largest manufacturer of windows in Europe. This parent company relationship provides CWG with financial stability, long-term business sustainability, and the ability to build lasting partnerships with suppliers and customers.
- KömmerlingflagshipPrincipal PVCU window and door system brand. CWG is the UK's largest fabricator of Kömmerling products, manufacturing over 2,000 frames per week. Products include O70 Fully Sculptured, C70 Chamfered, Flush 70, C70 Slim Sash and Legacy systems.
- Residence CollectionflagshipTimber-alternative window and door collection. CWG is one of the founding fabricators of the Residence Collection and manufactures all Residence Windows with TimberWeld technology as standard. First manufacturer to offer Kubu-ready Residence Collection products.
- SolidorcorePremium composite door brand. CWG is the exclusive supplier of the complete Solidor Timber Slab Composite Door Collection. Products now come with AutoFire lock and Kubu smart-prep as standard.
- ALUKcoreAluminium window and door systems brand. CWG offers comprehensive ALUK aluminium range including Optio & Luminia suites, bi-folding doors, and sliding patio systems. Products manufactured with High Insulation (HI) as standard.
- InothermcoreLuxury aluminium entrance door brand. CWG is one of only 2 UK licensed distributors for Inotherm Grand Aluminium Entrance Doors. Offers biometric entrance systems and U-values ranging from 0.6 to 0.9.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Cwg Choices competitors and assessment
Company assessmentDirect peers
- Endurance Doors: UK composite door brand selling through approved installer networks — competes with CWG's Solidor and Residor door lines via the same trade channel.
- Quickslide: UK trade fabricator specialising in sliding sash and PVCU windows, selling through installer networks — a close analogue of CWG's trade-only, multi-product fabrication model.
- Masterframe Windows: Trade-only PVCU and timber-alternative fabricator in the UK, manufacturing made-to-measure windows for installers — comparable scale and channel position to CWG.
- Distinction Doors: UK supplier/manufacturer of composite doors operating in the installer trade channel — overlaps directly with CWG's Solidor composite door offering.
- Britelite Windows: Trade fabricator of uPVC and aluminium windows and doors for the installer trade across England, with comparable B2B channel and product range.
- Dempsey Dyer Systems: UK manufacturer and supplier of aluminium and PVCU window and door systems to trade customers, with a similar multi-material trade-supply focus as CWG.
- Zenith Staybrite UK: Trade fabricator of PVCU and aluminium windows and doors for installer customers in the UK — similar B2B trade supply model and product breadth.
Broad incumbents
- Safestyle UK: One of the UK's largest window and door manufacturers — broader, consumer-direct incumbent whose manufacturing scale and product depth are comparable, though channel model differs.
- Everest: Established UK windows, doors and home improvements manufacturer — relevant as a major competitor in the same window/door category, though Everest's distribution model is more consumer-direct.
- Anglian Home Improvements: Major UK home improvements manufacturer and installer of windows and doors — large-scale manufacturer with overlapping product categories, though predominantly consumer-direct.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cwg Choices social profiles
Digital presenceCwg Choices compliance and trust
Trust signalCompliance23 records
Cwg Choices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cwg Choices leadership team
Management profileNumber of profiles
Profiles4 records
Cwg Choices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cwg Choices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cwg Choices
What does Cwg Choices do?
CWG Choices manufactures and supplies a comprehensive range of windows, doors, conservatories, and roof systems in PVCU, Aluminium, Timber, and Alu-Clad materials to a national network of approved 'Choices' Installers across the UK. Products include branded ranges such as Kömmerling, Residence Collection, ALUK, Solidor, Inotherm, Halo, Hallmark Designer Doors, Residor, and SecureRoll, with proprietary features such as TimberWeld welded joints and Kubu smart sensor integration. The company operates dedicated sales channels per material category and a B2B Choices Online ordering portal for trade customers.
Is Cwg Choices a public or private company?
Cwg Choices is a private company. It is classified as corporate owned and is currently operating.
When was Cwg Choices founded?
Cwg Choices was founded in 1992. It employs 51 to 100 people.
Where is Cwg Choices based?
Cwg Choices is headquartered in Corby, United Kingdom, in the Europe region.
How does Cwg Choices make money?
One revenue line is on record: window and Door Manufacturing and Supply.
Who are Cwg Choices's main competitors?
Direct peers on record are Endurance Doors, Quickslide, Masterframe Windows, Distinction Doors, Britelite Windows, Dempsey Dyer Systems and Zenith Staybrite UK. Broad incumbents are Safestyle UK, Everest and Anglian Home Improvements.
Does Cwg Choices have an API?
No public API is recorded for Cwg Choices.
What industry is Cwg Choices in?
Cwg Choices's product category is Window and Door Manufacturing. Its primary akta.pro industry code is CRAOAFAI, Windows, Doors & Millwork Distribution. Its NAICS code is 4441 and its SIC code is 5030.