ReliaFund
ReliaFund is a US-based, privately-held payment processor founded in 2001 that provides an in-house-built all-in-one ACH and credit card processing platform to SMBs and mid-market merchants, with primary depth in insurance and adjacent verticals including childcare, healthcare, utilities, and property management.
- Company typePrivate
- Founded2001
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ReliaFund does
ReliaFund, Inc. (d/b/a ReliaFund Electronic Payment Services) is a US-based, privately-held payment processor founded in 2001 and headquartered in Edina, Minnesota. The company operates an all-in-one ACH and credit card payment processing platform built 100% in-house, covering core transaction processing (ACH, credit/debit, pin and EMV), a virtual terminal for card-not-present payments, online and recurring billing, check scanning and eCheck conversion, transaction-level reporting and reconciliation, and PCI-compliant tokenization, encryption, and fraud filters. A standards-based API exposes the platform to independent software vendors for embedded integration.
The company's primary served vertical is insurance carriers and agencies (notably farm mutuals and property insurers), supported by a direct integration with insurance management software IMT Apps. Additional served verticals include childcare, healthcare, property management, non-profits, propane and gas delivery, schools, utilities, and franchise operations, addressing common pain points such as late payments, manual check handling, fragmented reporting, and administrative overhead. Quantified customer outcomes include processing 25,000-30,000 premium payments annually for a single insurance client.
ReliaFund earns revenue primarily through per-transaction fees on ACH (approximately $1 per transaction, materially below the 2-5% typical of credit card processing) and credit/debit card transactions, supplemented by revenue sharing with ISV and ISO channel partners. Go-to-market combines direct sales (phone at 1-866-243-5040, website CTAs, free consultations, and a 30-day no-commitment trial account) with a channel partner program targeting independent software vendors, independent sales organizations, and affiliate resellers. The company is a member of TPPPA (Third Party Payments Processor Association), holds no disclosed venture or private equity backing, and operates exclusively within the United States.
ReliaFund firmographics
Firmographics- Name
- ReliaFund
- Legal name
- ReliaFund, Inc.
- Website
- https://reliafund.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReliaFund is a US-based, privately-held payment processor founded in 2001 that provides an in-house-built all-in-one ACH and credit card processing platform to SMBs and mid-market merchants, with primary depth in insurance and adjacent verticals including childcare, healthcare, utilities, and property management.
- Ownership category
- akta.pro rank
ReliaFund industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB)
Keywords
Where ReliaFund is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ReliaFund business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ACH Transaction Processing: ReliaFund charges approximately $1 per ACH transaction, significantly lower than the 2-5% typical credit card processing fees. The platform enables single ACH transactions, recurring billing, and direct deposit payroll through the ACH network.
- Credit Card Processing: Fees charged per credit/debit card transaction processed through the platform. The company accepts all major pin and EMV debit cards. Transaction fees are passed through to merchants using the platform.
- Integrated Software / Partner Revenue Sharing: Revenue generated through partnerships with independent software vendors (ISVs) who integrate ReliaFund payment processing into their software solutions, with partners earning commissions for referring merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Processing - Transaction-based pricing |
| Subscription | Monthly | 30-Day Account |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ReliaFund product offering
Product offeringCore offering
ReliaFund provides electronic payment processing services to businesses, including ACH processing, credit card processing, online billing, virtual terminal, eCheck, check processing, payment gateway, and developer API integration. The platform is built 100% in-house and serves merchants and institutions across verticals such as insurance, healthcare, childcare, property management, and utilities. The company offers US-based customer service, no long-term contracts, and customizable solutions tailored to niche industry needs.
Product overview
ReliaFund Electronic Payment Services is an all-in-one payment processing platform that provides unified ACH and credit card processing solutions built 100% in-house. The core product portfolio includes ACH Processing, Credit Card Processing, Virtual Terminal, and Online Payments/Online Billing modules. Supporting modules include Check Processing with scanning capabilities, Reports & Reconciliation with transaction-level detail, Security & Storage featuring tokenization and PCI-compliant encryption, Payment Gateways, and a Developer Integration API. The platform is designed for industries including insurance, childcare, healthcare, property management, non-profits, and utilities, with custom niche solutions available for specialized business models.
Differentiator
Problem solved
Functional benefit
Products and services
- ACH Payment Processing Automated Clearing House (ACH) electronic payment processing for businesses to accept direct bank-to-bank payments, primarily used for recurring billing such as insurance premiums, tuition, and rent.
- Credit Card Processing Credit and debit card transaction processing for merchants and institutions, supporting tokenized storage and recurring billing across verticals.
- Virtual Terminal Browser-based virtual terminal that allows merchants to key in and process card payments from any computer without dedicated hardware.
- Online Billing Online billing and payment portal that allows customers to pay invoices and recurring balances through a web interface.
- eCheck Processing Electronic check (eCheck) processing service that accepts and processes payments directly from a customer's bank account.
- Check Processing Paper check processing and conversion services for businesses that still receive a portion of payments via mailed physical checks.
- Payment Gateway Payment gateway that connects e-commerce websites and merchant systems to the ReliaFund processing platform for real-time transaction authorization.
- Developer Integration / API Standards-based developer API with documentation that allows partners, ISOs, and software vendors to integrate ReliaFund payment processing into their own applications.
- Security & Storage PCI-compliant security service with tokenization and encryption that securely stores cardholder and bank data on behalf of merchants.
- Reports & Reconciliation Transaction-level reporting and reconciliation tools that allow merchants to view, track, and reconcile individual payment transactions.
Quantifiable outcome
- 25,000-30,000 annual premium transactions processed for a single insurance client, reducing overhead costs and eliminating manual check processing.
- +1 more outcomes
Companies that use ReliaFund
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles5 records
ReliaFund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
ReliaFund partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- IMT AppscoreIMT Apps is an insurance software provider that connects directly to ReliaFund's payment processing platform. Through this integration, insurance companies (including Billings Mutual Insurance and Elmdale Farmers Mutual) use IMT Apps software alongside ReliaFund to seamlessly process both credit card and ACH payments. ReliaFund handles the banking channel transactions and deposits, while IMT Apps manages the payment features within its insurance management software.
- Bill & PaycoreBill & Pay has been a partner with ReliaFund for over 10 years. ReliaFund processes all of Bill & Pay's clients' ACH payments. Bill & Pay provides billing solutions and relies on ReliaFund's ACH processing expertise for electronic financial transfer services.
- Rural Computer ConsultantsminorRural Computer Consultants integrates ReliaFund into their financial software solution, with all customers processing payments through ReliaFund. This represents a software partner referral relationship where ReliaFund is embedded in the partner's product offering.
- TPPPA (Third Party Payments Processor Association)coreReliaFund is a member of TPPPA, working to improve payment processing regulations and address industry issues. TPPPA membership demonstrates ReliaFund's commitment to regulatory compliance and industry standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
ReliaFund competitors and assessment
Company assessmentDirect peers
- Paymentus: Paymentus (NYSE: PAY) is a direct peer — a payment processor specializing in bill payment for utilities, insurance, healthcare, and other recurring-billing verticals. Both companies compete for the same vertical niches with similar ACH/credit-card processing and ISV partnership models.
- Authorize.Net: Authorize.Net (a Visa-owned payment gateway) competes directly with ReliaFund in payment gateway services, virtual terminal, and developer-friendly payment processing for SMBs and ISV integrations across similar verticals.
- BluePay / Stax: Stax (formerly BluePay) is a direct SMB-focused payment processor offering ACH and credit card processing with vertical specialization, competing for similar mid-market and SMB merchants as ReliaFund.
Emerging players
- Dwolla: Dwolla is an ACH-focused payment API platform targeting fintechs, SaaS companies, and platforms. It overlaps with ReliaFund's ACH processing and developer-API positioning but is more developer-platform oriented than vertical-specialized.
- GoCardless: GoCardless specializes in direct debit and recurring ACH payments globally, competing with ReliaFund's recurring billing and ACH processing capabilities, particularly for subscription and recurring-revenue businesses.
Broad incumbents
- Stripe: Stripe is a broad incumbent payment platform with developer-first APIs serving SMBs through enterprise across virtually all verticals ReliaFund targets. Its scale, capital, and brand make it the primary competitive threat to ReliaFund's ISV partnerships.
- Block (Square): Block (Square) is a broad incumbent in SMB payments, offering ACH, credit card processing, and software-integrated payments. It competes with ReliaFund for small and mid-sized merchants across ReliaFund's vertical segments.
- Heartland Payment Systems (Global Payments): Heartland, part of Global Payments, is a broad incumbent payment processor serving SMB and mid-market merchants with ACH, credit card, and integrated software solutions — directly competitive with ReliaFund's positioning.
- Fiserv: Fiserv is a broad incumbent fintech providing merchant acquiring, ACH processing, and integrated software solutions through Clover and other platforms. It competes with ReliaFund across multiple verticals including insurance, healthcare, and property management.
- NCR Atleos: NCR Atleos provides payment processing solutions including ATM and digital banking infrastructure, with SMB payment products. It overlaps with ReliaFund's transaction-processing offerings for certain mid-market verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ReliaFund social profiles
Digital presenceReliaFund financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReliaFund leadership team
Management profileNumber of profiles
ReliaFund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReliaFund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReliaFund
What does ReliaFund do?
ReliaFund provides electronic payment processing services to businesses, including ACH processing, credit card processing, online billing, virtual terminal, eCheck, check processing, payment gateway, and developer API integration. The platform is built 100% in-house and serves merchants and institutions across verticals such as insurance, healthcare, childcare, property management, and utilities. The company offers US-based customer service, no long-term contracts, and customizable solutions tailored to niche industry needs.
Is ReliaFund a public or private company?
ReliaFund is a private company. It is classified as unknown and is currently operating.
When was ReliaFund founded?
ReliaFund was founded in 2001. It employs 1 to 10 people.
Where is ReliaFund based?
ReliaFund is headquartered in Minneapolis, United States, in the North America region.
How does ReliaFund make money?
Three revenue lines are on record. ACH Transaction Processing is the primary driver. The others are credit Card Processing and integrated Software / Partner Revenue Sharing.
Who are ReliaFund's main competitors?
Direct peers on record are Paymentus, Authorize.Net and BluePay / Stax. Emerging players are Dwolla and GoCardless. Broad incumbents are Stripe, Block (Square), Heartland Payment Systems (Global Payments), Fiserv and NCR Atleos.
Does ReliaFund have an API?
Yes. Standards-based API for easy integrations. The platform supports developer-friendly integrations with third-party software applications.
What industry is ReliaFund in?
ReliaFund's product category is Payment Processing Services. Its primary akta.pro industry code is FSABAIAB, Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards). Its NAICS code is 522320 and its SIC code is 7370.