Mixture

What Mixture does

Mixture, LLC is a family-owned, direct-to-consumer manufacturer of hand-poured candles and home fragrance products headquartered in Merriam, Kansas. The company sells a broad portfolio anchored on 100% soy wax candles — including votives, cylinder fills, three-wick fills, decorative specialty candles, and wax melts — and extended into bath and body (lotions, hand and bar soaps, bath bombs, bubble bath, eau de parfum, rollerball perfume), home care (luxury laundry wash, reed diffusers, linen sprays, room mists, surface cleaners), men's grooming via the Mixture Man sub-brand, and pet grooming via the Mixture Pet sub-brand, the latter featuring a proprietary Pet Lux fragrance with malodor encapsulation technology. All products are made-to-order using essential oil-based fragrances drawn from a proprietary library of more than 50 scents, and the company emphasizes environmentally friendly, plant-based ingredients across categories.

Revenue is generated primarily through one-time unit sales on the Shopify-powered e-commerce site madebymixture.com, supported by volume discount tiers (5%/10%/20% off at 2/6/12 items) and free shipping on orders of $75 or more. A secondary wholesale channel operates through the Faire marketplace (mixture.faire.com) for independent retail resellers; the company does not operate any physical retail storefront and does not offer international shipping. Customer segments are horizontal — general consumers seeking premium natural home fragrance, men seeking male-targeted grooming, and pet owners seeking safe grooming products — with no B2B anchor accounts disclosed. There are no public funding rounds, no M&A activity, and no outside capital, consistent with a bootstrapped, founder-led operating model.

Name

Mixture

Legal name

Mixture, LLC

Website

https://madebymixture.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mixture, LLC is a family-owned, Kansas-based DTC manufacturer of hand-poured soy candles, bath and body products, home fragrance items, men's grooming, and pet care, sold online via Shopify and wholesale via Faire to US consumers.

Ownership category

akta.pro rank

Product category

Home Fragrance & Personal Care

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Hand-poured soy candles
• Home fragrance products
• Bath and body care
• Pet grooming products
• Men's grooming line

Headquarters

HQ city

Shawnee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Mixture generates revenue through one-time product sales across multiple categories including candles (votives, cylinder fills, 3-wick candles, melts), bath & body (soaps, lotions, perfumes, bath bombs), home products (laundry care, cleaning, room sprays, reed diffusers), and pet products. All products are sold at fixed price points with volume-based discounts. Products are handmade to order and shipped directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mixture manufactures and sells hand-poured, 100% soy wax candles, bath and body products, home fragrance and care items, men's grooming goods under the Mixture Man sub-brand, and pet care products under the Mixture Pet sub-brand. All products are made-to-order using essential oil-based fragrances and natural, plant-based ingredients, and are sold direct-to-consumer via a Shopify-powered online storefront with supplementary wholesale distribution through Faire.

Product overview

Mixture is a family-owned company specializing in handcrafted candles and home fragrance products. The company offers a diversified portfolio organized into distinct product lines: (1) Candles including soy wax votives, cylinders, three-wick fills, wax melts, and decorative specialty candles; (2) Bath + Body products including body lotions, hand soaps, bar soaps, bath bombs, bubble bath, shower gels, and perfumes (eau de parfum and rollerball); (3) Home products encompassing laundry care, surface cleaners, room sprays, linen sprays, reed diffusers, and fabric care; (4) Mixture Man, a dedicated men's line featuring specially developed fragrances for candles, bath products, body care, beard oils, and grooming; (5) Mixture Pet, a pet care line with plant-based shampoos, conditioners, colognes, and paw balms featuring proprietary Pet Lux malodor encapsulation technology; and (6) Seasonal collections including Fall, Holiday, and specialty gift sets. All candles utilize 100% soy wax with essential oil-based fragrances. The company operates as a made-to-order manufacturer with over a decade of industry experience, emphasizing environmentally friendly ingredients and distinctive fragrance design.

Differentiator

Problem solved

Functional benefit

Brands

• Mixture Man: Men's line featuring specially developed fragrances for skin care, grooming, home, and laundry products.
• Mixture Pet
• Garden Collection

Products and services

• Garden Collection 3oz Mini Tin Candle 3oz hand-poured soy wax mini tin candle with up to 20 hours of burn time, featuring essential oil-based fragrances and lead-free cotton wicks; part of the Garden Collection sub-brand.
• Garden Collection Reed Diffuser 8oz reed diffuser using concentrated fragrances diffused through natural reeds in a glass container for continuous, flame-free room fragrance; part of the Garden Collection.
• Garden Collection Hand Soap 8oz liquid hand soap in glass bottle featuring gentle cleansing with essential oils and Garden Collection fragrances.
• Garden Collection Hand & Body Lotion 8oz nourishing hand and body lotion crafted with shea butter, grape seed, avocado, and jojoba oils for long-lasting hydration; part of the Garden Collection.
• Speckled Pastel Candle 10oz decorative soy candle poured in glass containers with speckled patterns offering approximately 75 hours of burn time.
• Speckled Pastel Votive Candle 2oz colorful votive candle with speckled pattern in pastel container providing approximately 20 hours of burn time.
• Citronella Candles Citronella candles in gold metal tins featuring elevated outdoor fragrances with bug-repelling properties, sold via the clearance collection.
• 2 oz Votive Clear 2oz clear cylinder votive candle with approximately 20 hours of burn time, designed for display on mantels, bathrooms, or dining tables.
• 2.6 oz Mixture Melts Wickless soy wax melts in a 2.6oz container providing approximately 30 hours of fragrance through six wax cubes for use with wax warmers.
• 16 oz 3 Wick Fill 16oz three-wick soy candle with approximately 80 hours burn time delivering strong fragrance throw and ambient lighting.
• 10 oz Cylinder Fill 10oz traditional cylinder soy candle with approximately 75 hours burn time designed for substantial fragrance delivery.
• Eau de Parfum 1.7oz long-lasting eau de parfum, free of parabens, sulfates, and phthalates, delivering all-day fragrance in Mixture signature scents.
• Rollerball Perfume 0.3oz rollerball perfume with essential oil-based fragrance, free of parabens, sulfates, and phthalates, designed for portability and pulse point application.
• Mixture Man 1.7oz Eau de Parfum Intense 1.7oz concentrated men's eau de parfum with denatured alcohol and fragrance blend designed for all-day wear in Mixture Man signature scents.
• Shea Lotion 8oz moisture-rich body lotion with shea butter, sweet almond oil, avocado, and jojoba for skin hydration and softness.
• Liquid Hand Soap 8oz luxurious liquid hand soap with gentle cleansing and hydration in various Mixture signature fragrances.
• Mixture Man Shower Gel 10oz moisturizing men's shower gel with essential oils and natural botanical ingredients in Mixture Man fragrances.
• Mixture Man Hand Crafted Bar Soap 9oz extra-large men's shea bar soap with natural botanical ingredients in Mixture Man fragrances.
• Mixture Man Body Lotion 12oz men's shea butter body lotion with essential oils and botanical ingredients for moisturizing dry skin.
• Shea Bar Soap 5oz shea butter block soap for cleansing and moisturizing in signature Mixture fragrances.
• Mixture Man Beard Oil 1oz beard oil in glass dropper bottle with natural ingredients to combat itchiness and dandruff while enhancing facial hair fullness.
• Bath Bomb Fizzy bath bomb that releases fragrance and essential oils into bathwater for an aromatic soaking experience.
• Spa Bubble Bath Luxurious bubble bath formulated for aromatic, relaxing bathing experiences.
• Oatmeal Pet Shampoo Pet shampoo made with natural, plant-based ingredients for healthy skin and coat, safe for cats and dogs, featuring Pet Lux fragrance with proprietary malodor encapsulation technology.
• Luxury Laundry Wash Premium laundry wash infused with Mixture signature fragrances for fresh-smelling laundry.
• 16 oz Linen Spray 16oz linen spray for refreshing fabrics and rooms with Mixture signature fragrances.
• Metal Votive Holder Metal votive holder for displaying and protecting candle flames.
• Three Votive Metal Holder Metal holder designed to display three votive candles simultaneously.
• Long Lasting Pet Cologne Long-lasting pet cologne featuring Pet Lux fragrance with malodor encapsulation technology, lightly scented with lemon, apple, jasmine, violet, musk, and moss.
• Mixture Pet Paw Balm Paw balm for pets made with natural, plant-based ingredients to moisturize and protect paws.
• Mixture Man 6.5oz Candle 6.5oz men's candle in glass container with Mixture Man fragrances made with essential oils and natural botanical ingredients.
• Mixture Man Beard Balm Men's beard styling and conditioning balm formulated with natural ingredients.
• Fall Gift Set Curated gift set featuring seasonal fall fragrances for gifting occasions.
• Fall Flight Seasonal fragrance flight set allowing customers to sample multiple fall scents.
• Holiday Flannel Candle Holiday-themed decorative candle featuring festive fragrances in seasonal designs.
• Jingle & Mingle Mixture Bathology Couples Bath Cocktail Couples bath cocktail set designed for romantic seasonal occasions.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Shopify Inc.coreTechnology or IntegrationMixture's e-commerce store is powered by Shopify Inc., which provides the online e-commerce platform enabling product sales, payment processing, order management, and customer interactions. Shopify also provides analytics and fraud prevention services.
• FaireminorChannel Partner/ Reseller/ DistributorFaire wholesale marketplace (mixture.faire.com) serves as Mixture's wholesale distribution channel, enabling independent retailers to purchase Mixture products for resale.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bath & Body Works: Mass-market leader in candles, home fragrance, soaps, lotions, and body care with hundreds of physical stores and a deep fragrance catalog. Comparable to Mixture as a broad incumbent across candle, body care, and home fragrance, but at far greater scale and with a physical-retail-led model.
• Mrs. Meyer's Clean Day: SC Johnson-owned natural home and laundry care brand using plant-derived ingredients and signature fragrances. Comparable to Mixture on the natural-ingredient positioning and on overlapping product categories (laundry wash, surface cleaners, room sprays).
• Yankee Candle: Legacy mass-market candle brand (now part of Newell Brands) with the largest US candle share. Comparable to Mixture as a broad incumbent in the candle category with overlapping price points at the lower end and mass-retail distribution.

Direct peers

• NEST New York: Premium home fragrance brand spanning candles, diffusers, and body care with a curated signature fragrance library. Comparable to Mixture on premium positioning, fragrance-led brand extension into bath and home, and DTC-plus-department-store distribution.
• Voluspa: Premium soy-wax and coconut-wax candle brand sold DTC and through wholesale, with broad fragrance library and decorative packaging. Closely comparable to Mixture on product format (hand-poured soy candles), price tier, and DTC-plus-wholesale GTM.
• P.F. Candle Co. Los Angeles-based small-batch soy candle and home fragrance brand with a strong DTC and wholesale footprint. Highly comparable to Mixture on soy-wax positioning, scent library size, indie-retail distribution via Faire, and similar scale band.
• Boy Smells: Premium unisex candle and home fragrance brand with body-care extensions. Comparable to Mixture on hand-poured positioning, gender-inclusive fragrance design, and DTC-led premium candle category.
• Brooklyn Candle Studio: Small-batch artisan candle brand selling minimal, apothecary-style soy candles through DTC and specialty retail. Directly comparable to Mixture on artisan hand-poured soy positioning, decorative glass packaging, and indie retail distribution.
• Otherland: Modern DTC candle and home fragrance brand known for visual branding and gift-set merchandising. Comparable to Mixture on premium soy candle positioning, DTC-first model, and seasonal/gift-set category emphasis.

Emerging players

• Homesick: VC-backed DTC candle brand built around location- and memory-based fragrances with strong gifting positioning. Comparable to Mixture as an emerging artisan candle competitor with more capital, sharper DTC storytelling, and a similar premium price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/madebymixture
• Facebookfacebook.com/MadeByMixture
• LinkedInlinkedin.com/company/mixture-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixture