What Bonsoirs does

Bonsoirs is a French direct-to-consumer home linens brand founded in 2017 and headquartered in Paris, selling premium bedding, bath linens, and home decoration exclusively through its own e-commerce storefront at bonsoirs.com. The core assortment spans parures de lit (full bedding sets), draps housse, housses de couette, taies d'oreiller in materials including 120 fils/cm² percale de coton, 200 fils/cm² satin de coton, double-layer gaze de coton, French washed linen (lin lavé français), and flannel, alongside couettes (natural down and synthetic), oreillers, surmatelas, bath linens (peignoirs, serviettes, beach towels), rideaux/voilages, coussins, scented objects (candles, diffusers, room sprays, ceramics), and a children's collection. Customization such as embroidered peignoirs and digital gift cards are offered as add-ons. Manufacturing is distributed across partner workshops in France (80% of confection), India (20%), Portugal, and China, with EPV (Entreprise du Patrimoine Vivant) labeled French ateliers providing heritage craftsmanship and OEKO-TEX STANDARD 100 certification carried across major product lines.

The commercial model is direct-to-consumer e-commerce built on Shopify for commerce and Storyblok for content, supported by free shipping over €100, 30-day returns, and 3x/4x interest-free installments via payment partner Alma. Pricing is positioned in the upper-mid market, with percale bedding sets starting at €135-149, satin sets at €189-203, gaze de coton double-layer sets at €257-270, and natural down comforters from €220; bundle packs (Pack Literie) deliver a 10% discount on full sleep sets. The customer base is primarily individual B2C consumers in France and broader Europe, with a secondary professional segment (Espace Pro) serving hotels, B&Bs, and rental properties; the percale line alone has reportedly won over 15,000 customers. Distribution is exclusively online with no disclosed physical retail. Marketing relies on content (Le Journal blog, SEO, buying guides), an email newsletter, organic social, and designer collaborations including G.Kero, Hôtel Magique, and Margaux Keller Collections.

The company is privately held, employs 1-10 people, and discloses a single seed funding round in June 2018 (FJ Labs, Founders Future), with no subsequent financing events and no publicly stated revenue. Bonsoirs therefore operates as a small, founder-led (Nicolas Morschl), product-driven brand whose growth strategy emphasizes category expansion (curtains, beach, scented objects, children's), designer drops, and content-led acquisition rather than venture-scale hiring or paid media scale.

Name

Bonsoirs

Legal name

Bonsoirs

Website

https://bonsoirs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonsoirs is a French direct-to-consumer e-commerce brand selling premium bed linen, bath, and home décor products to individual consumers across Europe, with manufacturing split between French heritage workshops and partners in India, Portugal, and China.

Ownership category

akta.pro rank

Product category

Home Linens and Bedding

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

akta.pro secondary industries

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB)

Keywords

• Premium bedding
• Home linens
• Cotton percale
• Washed linen
• Duvet covers

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales of premium bedding and home linens through e-commerce. Revenue generated from individual transactions for bed linens, bath linens, bedding, curtains, and home decoration items. Also includes personalized/customized products like monogrammed robes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bonsoirs designs, produces, and sells premium home textile products including complete bedding sets (parures de lit), fitted and flat sheets, pillowcases, duvet covers, comforters, pillows, mattress toppers, bath linens, bathrobes, curtains, decorative cushions, and scented home objects. Products are crafted in partner workshops in France (80%), India (20%), Portugal, and China, and sold directly to consumers through its own e-commerce website with customization options for select items.

Product overview

Bonsoirs is a French premium home linens brand offering a comprehensive range of bedding, bath, and home decoration products. The core portfolio includes parures de lit (complete bedding sets) in materials such as percale de coton (120 threads/cm²), satin de coton (200 threads/cm²), gaze de coton (double-layer), lin lavé français, and flannel—each with distinct characteristics for different sleep preferences. The product line extends to couettes (quilts) in both natural (70-90% French duck down) and synthetic (100% recycled polyester) varieties, oreillers (pillows), surmatelas (mattress toppers), and protection literie (bedding protectors). Bath offerings encompass peignoirs (bathrobes), serviettes (towels), and beach linens. Home decoration includes rideaux/voilages (curtains), coussins (cushions), scented objects (bougies parfumées, diffuseurs), and children's collections. The brand also offers bundled packs with 10% discount and personalization services for select products. Manufacturing is primarily in France (80%) and India (20%) with OEKO-TEX STANDARD 100 certification across products.

Differentiator

Problem solved

Functional benefit

Products and services

• Parures de lit (Complete Bedding Sets) Complete bedding sets including duvet cover, fitted sheet, and matching pillowcases offered in multiple sizes (140x190 to 260x240) and materials including percale cotton, cotton satin, cotton gauze, washed linen, and flannel.
• Housses de couette (Duvet Covers) Duvet covers in various sizes and materials, featuring closure with flap for secure mattress fit.
• Percale de Coton Bedding Line Premium cotton bedding with 120 threads/cm² tight weave, made from 100% long-fiber combed cotton. Known for freshness, softness, and exceptional durability that improves with each wash. Sets priced from €135-149.
• Satin de Coton Bedding Line Luxurious cotton satin bedding with 200 threads/cm² weave, offering silky texture, subtle sheen, and breathability for year-round comfort. Sets priced from €189-203.
• Gaze de Coton Bedding Line Double-layer cotton gauze bedding, ultra-light and breathable with thermoregulating properties and characteristic crinkled appearance. Sets priced from €257-270.
• Lin lavé français Bedding Line French washed linen bedding with natural thermoregulation properties. Durable, breathable, gets softer with use, with characteristic slightly irregular texture.
• Couettes naturelles (Natural Down Comforters) Natural down and feather quilts with fillings ranging from 70% to 90% down, made with French duck down and feathers, with 220 gr/m² weight for year-round use. Starting at €220.
• Couettes synthétiques (Synthetic Comforters) Synthetic quilts with 100% recycled polyester microfibers offering down-like comfort. Features OEKO-TEX certified cotton casing and 350 gr/m² filling for all-season use. Starting at €135.
• Oreillers et traversins (Pillows and Bolsters) Pillows and bolster pillows available in natural and synthetic versions, including neck support and standard options.
• Linge de bain (Bath Linens) Bath linens including bathrobes (men's, women's, plush, honeycomb, velvet plush), bath towels, bath mats, beach towels, guest towels, and washcloths.
• Peignoirs personnalisés (Personalized Bathrobes) Personalized bathrobes for men and women with custom embroidery options for gifting.
• Rideaux & Voilages (Curtains and Sheers) Curtains and sheer curtains available in various opacity levels: voilage (sheer), tamisant (filtering), obscurcissant (dimming), and occultant (blackout).
• Les Objets Parfumés (Scented Home Objects) Scented home objects including scented candles, fragrance diffusers, scented room sprays, scented ceramics, and fragrance duos in scents such as Sérénité Bleue (floral), Feu Terracotta (woody), Énergie Dorée (citrus), Échappée Verte (herbal), and Drap Blanc (musky).
• La Plage SS26 - Collection Atlantis Beach collection featuring beach towels, foutas, and seaside accessories with hippocampus motifs and marine-inspired designs, planned for the SS26 season.
• Coussins & Décoration (Decorative Cushions and Home Accessories) Decorative cushions, table linens, throws, and rugs for home decoration.
• Collection Enfants (Children's Collection) Children's bedding, bathrobes and hooded towels, bedding protection, and birth gifts featuring playful patterns.
• Pack Literie (Bedding Bundles) Bedding bundles offering 10% discount when purchasing complete sleep sets including quilts, pillows, and mattress protectors.
• E-carte Cadeau (Digital Gift Card) Digital gift cards available in variable denominations for gifting.
• Personnalisation (Custom Embroidery Service) Custom personalization service for bathrobes and gift items with embroidery.

Quantifiable outcome

• Percale cotton becomes softer with each wash while maintaining quality
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• G.KerocoreStrategic or Co-development PartnerDesigner collaboration creating limited edition bedding collections. The G.Kero x Bonsoirs 'Rayure Multitude' collection features exclusive patterns designed by the G.Kero studio, sold as premium bedding sets. This collaboration represents a key creative partnership for brand differentiation.
• Hôtel MagiqueminorStrategic or Co-development PartnerLimited edition collaboration with Hôtel Magique creating the 'Magique Stripes' percale washed bedding collection. A niche designer collaboration targeting hospitality-inspired home aesthetics.
• Margaux Keller CollectionscoreStrategic or Co-development PartnerDesigner Margaux Keller collaborated with Bonsoirs on a limited edition bedding collection featuring the exclusive 'Rayure Suzanne' pattern, creating premium percale cotton pieces.
• AlmacoreTechnology or IntegrationPayment technology partnership enabling 3x and 4x interest-free installment payments on purchases. Alma processes the payment transactions, allowing customers to spread costs over multiple payments without additional fees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MagicLinen: European DTC linen bedding and home textiles brand offering sheets, duvets, and bath in stonewashed linen. Comparable on European DTC premium linen positioning, direct online sales, and similar mid-premium price points.
• Alexandre Turpault: French premium home linens specialist focused on bed, bath, and table linens crafted in Europe with high thread counts. Comparable on premium French-made positioning, percale/satin material leadership, and hotel-grade quality narrative.
• Carré Blanc: French heritage home textiles brand with a broad bed, bath, and table linen assortment sold through its own stores and DTC site. Comparable on product mix, French origin, OEKO-TEX credentials, and mid-premium pricing tiers overlapping Bonsoirs.
• Maison de Vacances: Paris-based premium home linens and loungewear brand focused on percale and washed cotton with a designer-led aesthetic. Closely comparable DTC model, similar price points, and overlapping editorial-driven brand identity.
• Descamps: Heritage French home linens brand (founded 1802) offering premium bed and bath linens, towels, and table linens. Comparable on premium French-made positioning, OEKO-TEX certified product, and overlapping department store and DTC channels.
• Yves Delorme: Established French premium home linens brand offering bed linens, bath, and table linens in percale, satin, and linen. Directly comparable to Bonsoirs on product category, premium positioning, French craftsmanship story, and multi-channel (DTC + retail) distribution.
• Linenshed: French-made custom linen bedding brand sold DTC with a focus on made-to-order and natural materials. Comparable on DTC premium linen positioning, French manufacturing story, and personalization angle.
• Le Jacquard Français: French manufacturer of high-end jacquard and printed bed, bath, and table linens with EPV-style heritage. Comparable on premium French-made positioning, design-led storytelling, and overlapping customer base.

Emerging players

• Brooklinen: US-founded DTC premium bedding brand built on percale and sateen sheets with strong content/brand marketing. Comparable on DTC premium-accessible bedding positioning, percale-led product line, and design-led storytelling, though primarily US-focused.

Broad incumbents

• La Redoute: Major French home and fashion retailer with a large bedding and bath assortment including own-brand premium lines. Comparable on French home linens category leadership and multi-channel distribution; broader portfolio than Bonsoirs' focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonsoirs