MagicLinen
- Company typePrivate
- Founded2016
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
MagicLinen firmographics
Firmographics- Name
- MagicLinen
- Legal name
- MagicLinen
- Website
- https://magiclinen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MagicLinen industry classification
Industry- Product category
- Home Textiles
- NAICS
- Curtain and Linen Mills (31412)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)
- akta.pro secondary industries
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
Keywords
Where MagicLinen is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices4 records
Markets served
MagicLinen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: MagicLinen sells linen products directly to consumers through their Shopify-powered e-commerce website. Products include bedding, clothing, bath linens, kitchen/dining items, and home décor. Revenue is generated through one-time product sales with no subscription component.
- Wholesale/B2B Sales: MagicLinen sells to wholesale buyers through their direct B2B platform (b2b.magiclinen.com) and Faire marketplace. They offer flexible ordering with no minimums, private-label and white-label options, and custom collections for business partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products with tiered pricing by size and color |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
MagicLinen product offering
Product offeringCore offering
MagicLinen manufactures and sells handmade linen home textiles and linen clothing directly to consumers and wholesale buyers. Its product range spans stonewashed linen bedding, duvet covers, sheet sets, women's and men's apparel, loungewear, bath and waffle linens, curtains, home decor, and kitchen/table linens, with custom sizing and embroidery available. Sales are conducted through a Shopify-powered DTC storefront, a dedicated B2B wholesale portal, and the Faire marketplace.
Product overview
MagicLinen is a family-owned linen home textiles and clothing company founded in 2016, specializing exclusively in linen products. The company operates as a single-material specialist with a vertically integrated in-house production facility in Vilnius, Lithuania. The product portfolio consists of five interconnected categories: (1) Linen Bedding including fitted sheets, flat sheets, duvet covers, pillowcases, blankets, and coordinated sheet/duvet cover sets; (2) Women's and Men's Linen Clothing featuring dresses, tops, pants, shirts, shorts, skirts, loungewear, pajamas, robes, and accessories with design details like ruffles, pom poms, and coconut buttons; (3) Linen Bath Linens including towels, waffle towels, robes, and slippers; (4) Linen Home Decor encompassing curtains, blackout curtains, couch covers, and cushion covers; and (5) Kitchen & Table Linens including aprons, tea towels, tablecloths, napkins, and placemats. The company also offers add-on services including custom embroidery personalization, custom sizing for home textiles, and a B2B wholesale platform. All products are OEKO-TEX certified, made from European flax, stonewashed for softness, and handmade with sustainability and ethical practices as core brand values.
Differentiator
Problem solved
Functional benefit
Products and services
- Linen Bedding Stonewashed, OEKO-TEX certified linen bedding including fitted sheets, flat sheets, duvet covers, pillowcases, blankets, and complete sheet sets for residential bedrooms.
- Linen Duvet Cover Sets Three-piece linen duvet cover sets in multiple colors and sizes, stonewashed for softness.
- Linen Sheet Sets Complete four-piece linen sheet sets in various sizes and colors for coordinated bedding.
- Women's Linen Clothing Women's linen clothing line featuring dresses, tops, pants, skirts, shorts, shirts, loungewear, jackets, blazers, and accessories with design details like ruffles, pom poms, and coconut buttons.
- Men's Linen Clothing Men's linen shirts, pants, shorts, blazers, loungewear, and accessories.
- Linen Loungewear and Sleepwear Stonewashed linen sleepwear and loungewear including robes and pajama sets for women and men.
- Linen Bath Linens Linen bath towels, towel sets, robes, and bath accessories, including waffle weave variants.
- Linen Waffle Products Waffle weave linen blankets, waffle towels, waffle bathrobes, and waffle couch covers.
- Linen Home Decor Linen home decor items including couch covers, curtains (including blackout options), and cushion covers.
- Linen Curtains Semi-sheer linen curtains available in natural colors including ivory, light gray, Woodrose, natural linen, and charcoal grey, with rod pocket and tab top heading styles.
- Blackout Linen Curtains Light-blocking linen curtain options designed for rooms requiring darkness.
- Kitchen and Table Linens Kitchen and dining linens including aprons, kitchen towels/tea towels, tablecloths, napkins, placemats, and table runners.
- Wholesale Linens (B2B Program) Wholesale program for retailers, boutiques, and hospitality businesses to purchase linen products directly from MagicLinen with no minimum orders, white-label and private-label options, flexible ordering, and access to a dedicated wholesale e-shop at b2b.magiclinen.com and the Faire marketplace.
Quantifiable outcome
- Products ship within 7-14 days (Jul 17 - Jul 24 delivery window mentioned for US orders)
- +1 more outcomes
Companies that use MagicLinen
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
MagicLinen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
MagicLinen partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
MagicLinen competitors and assessment
Company assessmentBroad incumbents
- The Citizenry: DTC home goods brand offering bedding, throws, and decor made by global artisan partners. Comparable on DTC premium home textiles, artisan/handmade sourcing narrative, and international artisan supply chain.
- Snowe: DTC premium home brand spanning bedding, bath, table, and loungewear. Comparable on DTC premium positioning, direct-to-consumer model, and breadth of home textile categories, though broader than linen-only.
Direct peers
- Brooklinen: Leading DTC linen and home textile brand selling bedding, bath, and loungewear direct to consumers. Closest direct competitor to MagicLinen on product mix, channel (DTC-first), and target customer (premium, design-conscious).
- Cultiver: DTC linen home textiles specialist selling bedding, curtains, table linens, and bath with European flax sourcing. Closely comparable on linen-only focus, premium DTC positioning, and direct-from-producer supply chain.
- LinenMe: Lithuania-based linen home textiles brand selling bedding, table linens, bath, and apparel via DTC and wholesale. Comparable on geography (Lithuanian production), linen-only assortment, and DTC + B2B channels.
- Parachute Home: DTC home brand anchored in premium bedding, bath, and table linens including linen collections. Directly comparable on assortment, premium positioning, OEKO-TEX-equivalent quality signaling, and DTC-plus-wholesale model.
- Rough Linen: Small-batch linen home textile maker selling bedding, curtains, and table linens with handmade/handcrafted positioning. Highly comparable on artisan production ethos, linen-only assortment, and made-to-order customization.
- Linoto: Online linen bedding specialist selling directly from its own workshop with European flax, multiple color options, and custom sizing. Closely comparable on in-house production, linen-exclusive assortment, and DTC customization model.
- Buffy: DTC sustainable bedding brand with strong sustainability narrative and direct-to-consumer e-commerce. Comparable on DTC-first model, sustainability positioning, and bedding-led assortment that increasingly includes linen.
Emerging players
- Flax Sleep: Niche DTC linen bedding brand emphasizing 100% European flax and minimalist design. Comparable on linen-exclusive positioning and DTC model, though narrower assortment than MagicLinen's home + apparel breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MagicLinen social profiles
Digital presenceMagicLinen compliance and trust
Trust signalCompliance1 record
MagicLinen financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicLinen leadership team
Management profileNumber of profiles
MagicLinen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicLinen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicLinen
What does MagicLinen do?
MagicLinen manufactures and sells handmade linen home textiles and linen clothing directly to consumers and wholesale buyers. Its product range spans stonewashed linen bedding, duvet covers, sheet sets, women's and men's apparel, loungewear, bath and waffle linens, curtains, home decor, and kitchen/table linens, with custom sizing and embroidery available. Sales are conducted through a Shopify-powered DTC storefront, a dedicated B2B wholesale portal, and the Faire marketplace.
Is MagicLinen a public or private company?
MagicLinen is a private company. It is classified as family owned and is currently operating.
When was MagicLinen founded?
MagicLinen was founded in 2016. It employs 11 to 50 people.
Where is MagicLinen based?
MagicLinen is headquartered in Vilnius, Lithuania, in the Europe region.
How does MagicLinen make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/B2B Sales.
Who are MagicLinen's main competitors?
Broad incumbents on record are The Citizenry and Snowe. Direct peers are Brooklinen, Cultiver, LinenMe, Parachute Home, Rough Linen, Linoto and Buffy. Flax Sleep is listed as an emerging player.
Does MagicLinen have an API?
No public API is recorded for MagicLinen.
What industry is MagicLinen in?
MagicLinen's product category is Home Textiles. Its primary akta.pro industry code is IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets), with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 31412 and its SIC code is 2330.