Gamanza
Gamanza Group AG is a Swiss-headquartered B2B technology provider that builds and operates the ISO 27001-certified GaminGenius™ iGaming Player Account Management platform and the Gamanza Engage CRM/gamification module, serving licensed casino and sports-betting operators in DACH regulated markets.
- Company typePrivate
- Founded2019
- HeadquartersBaden, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gamanza does
Gamanza Group AG is a Swiss-headquartered (Baden) B2B technology provider that builds and operates the GaminGenius™ Player Account Management (PAM) platform for licensed iGaming operators in regulated markets. The company was incorporated in 2019 following strategic investment from Stadtcasino Baden AG, one of Switzerland's largest leisure and entertainment groups, and remains a wholly-owned subsidiary of that group. Gamanza's core product, the GaminGenius™ Platform, is a microservices-based, cloud-native, ISO 27001-certified stack that delivers compliance (KYC/AML/fraud), responsible gaming tools, payment gateway, bonus engine, omni-channel bridging between land-based and online operations, and unified API content aggregation across 100+ third-party game providers. It is complemented by Gamanza Engage, a standalone CRM and gamification module, and GaminGenius™ Admin, the operator back-office.
Gamanza's customer base is concentrated in the DACH region and includes Swiss operators 7 Melons, jackpots.ch (the first legal online casino in Switzerland, launched 2021), Pasino, Grand Casino Baden, and Casineo (launched March 2026 for Casinò Locarno), as well as Tipico Games in Germany via the Gamanza Engage integration. Pricing is not publicly disclosed; revenue is generated through recurring platform licensing (subscription) and transaction fees on payment processing, delivered via an enterprise sales motion concentrated at industry events (SBC Summit, SiGMA Central Europe) and direct outreach. The company holds ESBK (Swiss Federal Gaming Board) certification, GLI accreditation, and ISO 27001, positioning compliance as its primary differentiator and core go-to-market credential.
Gamanza firmographics
Firmographics- Name
- Gamanza
- Legal name
- Gamanza Group AG
- Website
- https://gamanza.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gamanza Group AG is a Swiss-headquartered B2B technology provider that builds and operates the ISO 27001-certified GaminGenius™ iGaming Player Account Management platform and the Gamanza Engage CRM/gamification module, serving licensed casino and sports-betting operators in DACH regulated markets.
- Ownership category
- akta.pro rank
Gamanza industry classification
Industry- Product category
- iGaming Platform Software
- NAICS
- Gambling Industries (7132), Custom Computer Programming Services (541511)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)
Keywords
Where Gamanza is headquartered
LocationHeadquarters
- HQ city
- Baden
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Gamanza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Licensing: Licensing of the GaminGenius™ PAM platform to iGaming operators in regulated markets. Offers modular, turn-key solutions or individual service integrations.
- CRM & Gamification Services: Gamanza Engage CRM and gamification solutions provided to operators for player engagement and retention, as demonstrated by the Tipico Games partnership.
- Payment Gateway Services: Integrated payment processing and reconciliation services for iGaming operators using the platform.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Gamanza product offering
Product offeringCore offering
Gamanza builds and licenses the GaminGenius™ Platform, a modular Player Account Management (PAM) system for regulated iGaming operators, with integrated compliance framework (KYC/AML/fraud), responsible gaming tools, payment gateway, bonus engine, and unified content aggregation across 100+ game providers. It supplements this with Gamanza Engage, a standalone CRM and gamification module, and GaminGenius™ Admin, an intuitive back-office system. The offering is sold to licensed casino and sports betting operators in regulated markets on a modular or turn-key basis.
Product overview
Gamanza offers a modular iGaming platform architecture consisting of the GaminGenius™ Platform as the core Player Account Management system, supplemented by the Gamanza Engage CRM and gamification module for player engagement and retention, and Gamanza Admin for back office management. The platform is specifically designed for regulated markets with compliance, responsible gaming, and security features built into the core architecture. The platform also includes content aggregation capabilities connecting to 100+ game providers.
Differentiator
Problem solved
Functional benefit
Brands
- GaminGenius™ Platform: High-performance Player Account Management system built specifically for regulated iGaming markets, featuring microservices architecture, compliance framework, payment gateway, bonus engine, and responsible gaming tools.
- Gamanza Engage
Products and services
- GaminGenius™ Platform High-performance Player Account Management (PAM) system built specifically for regulated iGaming markets, featuring microservices architecture, compliance framework (KYC/AML/fraud), payment gateway, bonus engine, responsible gaming tools, and content aggregation across 100+ game providers. Sold to licensed iGaming operators as a modular or turn-key core platform.
- Gamanza Engage Standalone CRM and gamification platform providing responsible engagement solutions, gamification mechanics, free-to-play games, and CRM capabilities for iGaming operators, designed to meet stringent regulatory requirements such as those in Germany.
- GaminGenius™ Admin Highly intuitive back-office system from which Gamanza's core services are managed, including player account management, bonus configuration, content and third-party oversight, and operational reporting for operators.
Quantifiable outcome
- Player lifetime value more than doubles when online players engage with physical properties
Companies that use Gamanza
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Gamanza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Gamanza partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Casinò LocarnocoreGamanza powers Casinò Locarno's online casino brand Casineo, marking Gamanza's full entry into Switzerland's licensed online market. Casineo launched in March 2026 and operates on Gamanza's full Player Account Management system including compliance framework, responsible gaming tools, payment gateway, and Gamanza Engage CRM platform. The online brand is an extension of Stadtcasino Baden AG's land-based casino licence.
- GLI (Gaming Laboratories International)coreGamanza works with GLI-accredited testing to achieve ESBK certification of its platform and CRM in Switzerland. GLI provides independent testing and certification services validating platform compliance with regulatory standards.
- Tipico GamesmajorGamanza Engage appointed as gamification and CRM partner for Tipico's Games product in the German market. The partnership integrates Gamanza's responsible engagement ecosystem including gamification mechanics, free-to-play games, and CRM capabilities into Tipico's player experience strategy, supporting engagement and retention objectives while aligning with Germany's stringent regulatory requirements.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gamanza competitors and assessment
Company assessmentBroad incumbents
- Playtech: Playtech is a global gaming incumbent offering PAM, casino content, sportsbook, and adjacent verticals to regulated operators worldwide. Overlaps with Gamanza's PAM and compliance capabilities but at a much larger scale and broader geographic footprint.
- Light & Wonder: Light & Wonder (formerly Scientific Games) provides iGaming platforms, content, and PAM-adjacent technology alongside its broader gaming and lottery portfolio. A broad incumbent that overlaps with Gamanza's regulated-market platform offering.
Direct peers
- EveryMatrix: EveryMatrix provides a full-stack iGaming and sportsbook PAM/platform to regulated operators globally via its CasinoEngine and OddsMatrix products. Competes head-to-head with Gamanza for Tier-1 operator platform deals in Europe and beyond.
- SOFTSWISS: SOFTSWISS offers a turnkey iGaming platform and PAM solution, content aggregation, and white-label casino operations to regulated operators worldwide. Directly comparable product set and customer base to Gamanza.
- Pragmatic Solutions: Pragmatic Solutions is a B2B PAM platform provider serving licensed iGaming operators in regulated European and emerging markets with a modular, API-driven platform. Directly comparable to Gamanza in target customer (licensed operators), product architecture (modular PAM), and regulated-market focus.
Others
- Sportradar: Sportradar is a leading sports data and technology provider serving sportsbook operators with data, trading, and platform-adjacent services. Adjacent to Gamanza's regulated iGaming platform via sports betting technology overlap.
Emerging players
- Bragg Gaming Group: Bragg Gaming provides an iGaming platform (ORYX), content, and player engagement technology to regulated operators in Europe and LatAm. Comparable to Gamanza as an emerging mid-market platform with regulated-market focus.
- Pariplay (NeoGames): Pariplay, part of NeoGames, provides iGaming content aggregation (Fusion) and platform solutions to regulated operators. Overlaps with Gamanza's content aggregation and turn-key platform positioning.
- Relax Gaming: Relax Gaming operates an aggregation and content distribution platform plus proprietary titles, serving regulated European operators. Comparable to Gamanza's content aggregation and platform capabilities, with a narrower PAM footprint.
- ORYX Gaming (Bragg): ORYX Gaming, a Bragg Gaming subsidiary, offers an iGaming platform and aggregator serving regulated European operators. Comparable modular PAM-and-aggregation model to Gamanza's GaminGenius platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Gamanza social profiles
Digital presenceGamanza compliance and trust
Trust signalCompliance3 records
Gamanza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamanza leadership team
Management profileNumber of profiles
Gamanza subsidiaries and ownership
Company hierarchySubsidiaries3 records
Gamanza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamanza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamanza
What does Gamanza do?
Gamanza builds and licenses the GaminGenius™ Platform, a modular Player Account Management (PAM) system for regulated iGaming operators, with integrated compliance framework (KYC/AML/fraud), responsible gaming tools, payment gateway, bonus engine, and unified content aggregation across 100+ game providers. It supplements this with Gamanza Engage, a standalone CRM and gamification module, and GaminGenius™ Admin, an intuitive back-office system. The offering is sold to licensed casino and sports betting operators in regulated markets on a modular or turn-key basis.
Is Gamanza a public or private company?
Gamanza is a private company. It is classified as corporate owned and is currently operating.
When was Gamanza founded?
Gamanza was founded in 2019. It employs 11 to 50 people.
Where is Gamanza based?
Gamanza is headquartered in Baden, Switzerland, in the Europe region.
How does Gamanza make money?
Three revenue lines are on record. Platform Licensing is the primary driver. The others are CRM & Gamification Services and payment Gateway Services.
Who are Gamanza's main competitors?
Broad incumbents on record are Playtech and Light & Wonder. Direct peers are EveryMatrix, SOFTSWISS and Pragmatic Solutions. Sportradar is listed as an others. Emerging players are Bragg Gaming Group, Pariplay (NeoGames), Relax Gaming and ORYX Gaming (Bragg).
Does Gamanza have an API?
No public API is recorded for Gamanza.
What industry is Gamanza in?
Gamanza's product category is iGaming Platform Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 7132 and its SIC code is 7900.