Gamanza

What Gamanza does

Gamanza Group AG is a Swiss-headquartered (Baden) B2B technology provider that builds and operates the GaminGenius™ Player Account Management (PAM) platform for licensed iGaming operators in regulated markets. The company was incorporated in 2019 following strategic investment from Stadtcasino Baden AG, one of Switzerland's largest leisure and entertainment groups, and remains a wholly-owned subsidiary of that group. Gamanza's core product, the GaminGenius™ Platform, is a microservices-based, cloud-native, ISO 27001-certified stack that delivers compliance (KYC/AML/fraud), responsible gaming tools, payment gateway, bonus engine, omni-channel bridging between land-based and online operations, and unified API content aggregation across 100+ third-party game providers. It is complemented by Gamanza Engage, a standalone CRM and gamification module, and GaminGenius™ Admin, the operator back-office.

Gamanza's customer base is concentrated in the DACH region and includes Swiss operators 7 Melons, jackpots.ch (the first legal online casino in Switzerland, launched 2021), Pasino, Grand Casino Baden, and Casineo (launched March 2026 for Casinò Locarno), as well as Tipico Games in Germany via the Gamanza Engage integration. Pricing is not publicly disclosed; revenue is generated through recurring platform licensing (subscription) and transaction fees on payment processing, delivered via an enterprise sales motion concentrated at industry events (SBC Summit, SiGMA Central Europe) and direct outreach. The company holds ESBK (Swiss Federal Gaming Board) certification, GLI accreditation, and ISO 27001, positioning compliance as its primary differentiator and core go-to-market credential.

Name

Gamanza

Legal name

Gamanza Group AG

Website

https://gamanza.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gamanza Group AG is a Swiss-headquartered B2B technology provider that builds and operates the ISO 27001-certified GaminGenius™ iGaming Player Account Management platform and the Gamanza Engage CRM/gamification module, serving licensed casino and sports-betting operators in DACH regulated markets.

Ownership category

akta.pro rank

Product category

iGaming Platform Software

NAICS

Gambling Industries (7132), Custom Computer Programming Services (541511)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)

Keywords

• IGaming platform
• Player account management
• Casino software
• Compliance framework
• Gamification CRM

Headquarters

HQ city

Baden

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Licensing: Licensing of the GaminGenius™ PAM platform to iGaming operators in regulated markets. Offers modular, turn-key solutions or individual service integrations.
2. CRM & Gamification Services: Gamanza Engage CRM and gamification solutions provided to operators for player engagement and retention, as demonstrated by the Tipico Games partnership.
3. Payment Gateway Services: Integrated payment processing and reconciliation services for iGaming operators using the platform.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gamanza builds and licenses the GaminGenius™ Platform, a modular Player Account Management (PAM) system for regulated iGaming operators, with integrated compliance framework (KYC/AML/fraud), responsible gaming tools, payment gateway, bonus engine, and unified content aggregation across 100+ game providers. It supplements this with Gamanza Engage, a standalone CRM and gamification module, and GaminGenius™ Admin, an intuitive back-office system. The offering is sold to licensed casino and sports betting operators in regulated markets on a modular or turn-key basis.

Product overview

Gamanza offers a modular iGaming platform architecture consisting of the GaminGenius™ Platform as the core Player Account Management system, supplemented by the Gamanza Engage CRM and gamification module for player engagement and retention, and Gamanza Admin for back office management. The platform is specifically designed for regulated markets with compliance, responsible gaming, and security features built into the core architecture. The platform also includes content aggregation capabilities connecting to 100+ game providers.

Differentiator

Problem solved

Functional benefit

Brands

• GaminGenius™ Platform: High-performance Player Account Management system built specifically for regulated iGaming markets, featuring microservices architecture, compliance framework, payment gateway, bonus engine, and responsible gaming tools.
• Gamanza Engage

Products and services

• GaminGenius™ Platform High-performance Player Account Management (PAM) system built specifically for regulated iGaming markets, featuring microservices architecture, compliance framework (KYC/AML/fraud), payment gateway, bonus engine, responsible gaming tools, and content aggregation across 100+ game providers. Sold to licensed iGaming operators as a modular or turn-key core platform.
• Gamanza Engage Standalone CRM and gamification platform providing responsible engagement solutions, gamification mechanics, free-to-play games, and CRM capabilities for iGaming operators, designed to meet stringent regulatory requirements such as those in Germany.
• GaminGenius™ Admin Highly intuitive back-office system from which Gamanza's core services are managed, including player account management, bonus configuration, content and third-party oversight, and operational reporting for operators.

Quantifiable outcome

• Player lifetime value more than doubles when online players engage with physical properties

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core and major.

• Casinò LocarnocoreTechnology or Integration · 1 March 2026Gamanza powers Casinò Locarno's online casino brand Casineo, marking Gamanza's full entry into Switzerland's licensed online market. Casineo launched in March 2026 and operates on Gamanza's full Player Account Management system including compliance framework, responsible gaming tools, payment gateway, and Gamanza Engage CRM platform. The online brand is an extension of Stadtcasino Baden AG's land-based casino licence.
• GLI (Gaming Laboratories International)coreTechnology or Integration · 1 March 2026Gamanza works with GLI-accredited testing to achieve ESBK certification of its platform and CRM in Switzerland. GLI provides independent testing and certification services validating platform compliance with regulatory standards.
• Tipico GamesmajorTechnology or Integration · 1 February 2026Gamanza Engage appointed as gamification and CRM partner for Tipico's Games product in the German market. The partnership integrates Gamanza's responsible engagement ecosystem including gamification mechanics, free-to-play games, and CRM capabilities into Tipico's player experience strategy, supporting engagement and retention objectives while aligning with Germany's stringent regulatory requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Playtech: Playtech is a global gaming incumbent offering PAM, casino content, sportsbook, and adjacent verticals to regulated operators worldwide. Overlaps with Gamanza's PAM and compliance capabilities but at a much larger scale and broader geographic footprint.
• Light & Wonder: Light & Wonder (formerly Scientific Games) provides iGaming platforms, content, and PAM-adjacent technology alongside its broader gaming and lottery portfolio. A broad incumbent that overlaps with Gamanza's regulated-market platform offering.

Direct peers

• EveryMatrix: EveryMatrix provides a full-stack iGaming and sportsbook PAM/platform to regulated operators globally via its CasinoEngine and OddsMatrix products. Competes head-to-head with Gamanza for Tier-1 operator platform deals in Europe and beyond.
• SOFTSWISS: SOFTSWISS offers a turnkey iGaming platform and PAM solution, content aggregation, and white-label casino operations to regulated operators worldwide. Directly comparable product set and customer base to Gamanza.
• Pragmatic Solutions: Pragmatic Solutions is a B2B PAM platform provider serving licensed iGaming operators in regulated European and emerging markets with a modular, API-driven platform. Directly comparable to Gamanza in target customer (licensed operators), product architecture (modular PAM), and regulated-market focus.

Others

• Sportradar: Sportradar is a leading sports data and technology provider serving sportsbook operators with data, trading, and platform-adjacent services. Adjacent to Gamanza's regulated iGaming platform via sports betting technology overlap.

Emerging players

• Bragg Gaming Group: Bragg Gaming provides an iGaming platform (ORYX), content, and player engagement technology to regulated operators in Europe and LatAm. Comparable to Gamanza as an emerging mid-market platform with regulated-market focus.
• Pariplay (NeoGames): Pariplay, part of NeoGames, provides iGaming content aggregation (Fusion) and platform solutions to regulated operators. Overlaps with Gamanza's content aggregation and turn-key platform positioning.
• Relax Gaming: Relax Gaming operates an aggregation and content distribution platform plus proprietary titles, serving regulated European operators. Comparable to Gamanza's content aggregation and platform capabilities, with a narrower PAM footprint.
• ORYX Gaming (Bragg): ORYX Gaming, a Bragg Gaming subsidiary, offers an iGaming platform and aggregator serving regulated European operators. Comparable modular PAM-and-aggregation model to Gamanza's GaminGenius platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gamanzasolutions
• Facebookfacebook.com/GamanzaServices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamanza