Birth Choice of San Marcos

What Birth Choice of San Marcos does

Birth Choice of San Marcos is a private non-profit 501(c)(3) pregnancy medical center founded in 1987 and headquartered at 365 South Rancho Santa Fe Rd., San Marcos, California, with a secondary location in El Centro, Imperial County. The organization operates as a licensed medical clinic that delivers free, confidential pregnancy support services to women and men in San Diego and Imperial Counties, including lab-quality pregnancy tests (>99% accuracy), limited OB ultrasounds for viability, dating, and uterine placement verification, options counseling covering parenting, adoption, and abortion information, prenatal and parenting classes, miscarriage support, after-abortion care, adoption information, sexual health education, and support services for male partners. All services are provided at no cost to clients regardless of age or insurance status, and parental permission is not required for minors.

The organization uses an Ekyros-powered secure patient portal (portal.ekyros.com) for appointment scheduling, secure messaging with staff, and document exchange; no proprietary technology platform is described, and the digital stack appears limited to a HubSpot-hosted website plus the third-party portal. Service delivery is supported by a 24/7 nurse text and chat line at (760) 374-8786 and a bilingual English/Spanish website experience.

Birth Choice is funded 100% through private donations routed via the "Friends of Birth Choice" donation flow; it receives no federal or state funding and explicitly states that it does not financially profit from any client decision. Go-to-market relies on organic search, blog content (covering pregnancy, abortion information, fetal development, parenting, miscarriage, and sexual health topics), community referrals from healthcare providers, schools and community organizations, and peer word-of-mouth. The organization is led by CEO Bob Schuman and maintains a small staff (1-10 employees as reported in firmographics).

Name

Birth Choice of San Marcos

Legal name

Birth Choice of San Marcos

Website

https://birthchoice.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Birth Choice of San Marcos is a non-profit 501(c)(3) licensed medical clinic founded in 1987 that provides free, confidential pregnancy testing, ultrasounds, options counseling, and related support services to women and men across San Diego and Imperial Counties in Southern California.

Ownership category

akta.pro rank

Product category

Pregnancy Support Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Pregnancy support services
• Pregnancy medical clinic
• Options counseling
• Prenatal education
• Community health services

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations (Private): Birth Choice of San Marcos is a non-profit 501(c)(3) organization funded 100% by private donations. It receives no federal or state funds. Donations are accepted through the Friends of Birth Choice website. All services are provided free of charge to clients, with no financial profit from any decision a woman makes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Birth Choice of San Marcos is a licensed, non-profit 501(c)(3) pregnancy medical center that provides free, confidential pregnancy support services to women and men. Core offerings include lab-quality pregnancy tests, limited OB ultrasounds, options counseling, prenatal and parenting education, adoption information, miscarriage support, after-abortion care, sexual health education, and 24/7 nurse text/chat support. All services are delivered at no cost to clients, with no insurance required.

Product overview

Birth Choice of San Marcos is a non-profit Pregnancy Medical Center offering a comprehensive suite of free, confidential pregnancy support services. The organization operates as a single unified service offering centered around pregnancy counseling and support rather than a traditional product platform. Core services include free pregnancy testing, limited OB ultrasounds, pre-abortion screenings, options counseling, prenatal/parenting classes, after-abortion care, adoption information, miscarriage support, sexual health education, and male support services. All services are provided at no cost to clients and are funded entirely through private donations. The organization also provides a secure client portal for appointment scheduling and medical record access.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Pregnancy Tests Lab-quality pregnancy tests offered at no cost to clients, with over 99% accuracy in detecting pregnancy-related hormone levels; available to women in San Marcos and El Centro, California.
• Free Ultrasounds
• Pre-Abortion Screenings
• Options Counseling
• Prenatal & Parenting Classes
• After-Abortion Care
• Adoption Information
• Miscarriage Support
• Sexual Health Services
• Services for Guys
• Text-a-Nurse 24/7
• Client Portal

Quantifiable outcome

• Free pregnancy tests with >99% accuracy in detecting pregnancy-related hormone levels
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CompassCare: Pregnancy resource center offering free pregnancy testing, ultrasounds, options counseling and STI testing in a faith-rooted, donor-funded model. Operates the same clinical pregnancy support services as Birth Choice without providing abortions or contraceptives.
• Ramona's Center for Pregnancy Care: Non-profit Southern California pregnancy resource center providing free pregnancy testing, ultrasounds, options counseling, parenting education, and material assistance on a donor-funded basis. Direct comparability on services and regional geography.
• ThriVe Women's Healthcare Center: Multi-location non-profit pregnancy medical center providing free pregnancy tests, ultrasounds, options counseling, parenting classes, and post-abortion support. Closely comparable operating model and service mix.
• Alpha Pregnancy Care Center: Faith-based non-profit pregnancy resource center offering free pregnancy testing, ultrasounds, options counseling, parenting classes, and after-abortion support. Same funding model and service portfolio as Birth Choice.
• Heartbeat International: Largest network of pregnancy resource centers globally, offering the same core services (pregnancy tests, ultrasounds, options counseling, parenting support) and operating on a donor-funded non-profit basis. Same model, same donor economy, same target client population.
• Care Net: National network of more than 1,100 pregnancy resource centers in the U.S., providing free pregnancy testing, ultrasounds, options counseling, and after-abortion support. Direct peer because Birth Choice operates the same non-profit pregnancy medical center model under the broader Care Net umbrella of affiliated centers.
• RealOptions Pregnancy Resource Center: Non-profit with multiple Bay Area locations providing free pregnancy tests, ultrasounds, options counseling, parenting classes, and after-abortion support. Same donor-funded free-services model serving a similar client base in California.
• Birthright International: Non-profit volunteer-based pregnancy support organization with affiliates across the U.S. and Canada offering free pregnancy testing, counseling, and material assistance. Comparable in services and free/confidential care model.

Broad incumbents

• Planned Parenthood of the Pacific Southwest: Large, established regional affiliate offering pregnancy testing, ultrasounds, options counseling, contraception, and abortion services in San Diego and Imperial Counties — same geography, overlapping services (tests, ultrasounds, options info), broader scope. A BROAD_INCUMBENT because it covers much wider reproductive health needs rather than focusing solely on pregnancy decision support.

Emerging players

• Option Line: 24/7 contact center run by Care Net and Heartbeat International, providing phone, chat and text support — the same 24/7 nurse/chat access point that Birth Choice runs directly. Comparable as the digital front door to pregnancy resource center services and a partial functional overlap for the nurse line component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/birth-choice-of-san-marcos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birth Choice of San Marcos