The Bloom Method
The Bloom Method, operating as Blooming Bellies, LLC from Boulder, Colorado, is a digital subscription fitness platform serving women across pre-conception, pregnancy, postpartum, and post-menopausal stages with 1,000+ workouts, 20+ guided programs, and 1-on-1 coaching, sold direct-to-consumer for $20–$29 per month.
- Company typePrivate
- Founded2016
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Bloom Method does
The Bloom Method, operated by Blooming Bellies, LLC and headquartered in Boulder, Colorado, is a digital fitness platform purpose-built for women across the pre-conception, prenatal, and postpartum continuum, with a secondary focus on post-menopausal and prolapse-related pelvic health. Its flagship product, Studio Bloom, delivers 1,000+ workouts across 20+ guided programs (including Birthprep, 4th Trimester Rehab, Precore, and Prenatal Start Here) via video streaming, supplemented by an interactive calendar, progress tracking, a community forum, and 1-on-1 coaching support delivered by video, audio, or text. The platform is built on a proprietary "Core System Methodology" that integrates the diaphragm, transverse abdominis, pelvic floor, and multifidus through dynamic breathing and intra-abdominal pressure management, and is positioned as medically vetted and guided by certified pelvic floor and pre/postnatal corrective exercise specialists.
The business is structured as a self-serve, product-led subscription product with three pricing tiers ($29/month, $72/quarter, $240/year), a 7-day free trial, automatic renewal, and an HSA/FSA payment pathway enabled through a partnership with Flex. Distribution is primarily direct-to-consumer through thebloommethod.com and an iOS app, with marketing driven by educational content, email newsletters, referral discount codes, and earned media in Healthline, Goop, Women's Health, Glamour, and Shape. The company was founded in 2016 by Brooke Cates, operates as a privately held, bootstrapped entity with no disclosed external funding, and is reported to have an 11–50 employee base serving a U.S. customer base (with founder-documented reach into dozens of countries). AI is used as a supportive layer for content creation, personalized recommendations, and coaching session analysis.
The Bloom Method firmographics
Firmographics- Name
- The Bloom Method
- Legal name
- Blooming Bellies, LLC
- Website
- https://thebloommethod.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Bloom Method, operating as Blooming Bellies, LLC from Boulder, Colorado, is a digital subscription fitness platform serving women across pre-conception, pregnancy, postpartum, and post-menopausal stages with 1,000+ workouts, 20+ guided programs, and 1-on-1 coaching, sold direct-to-consumer for $20–$29 per month.
- Ownership category
- akta.pro rank
The Bloom Method industry classification
Industry- Product category
- Digital Prenatal & Postpartum Fitness
- NAICS
- Sports and Recreation Instruction (61162)
- akta.pro primary industry
- Pre/Postnatal Group Fitness (HSADABAJ)
- akta.pro secondary industries
- Pre/Postnatal Personal Training (HSADAAAH), Prenatal & Postnatal Yoga/Pilates (HSADACAD)
Keywords
Where The Bloom Method is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bloom Method business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Subscription Membership: Recurring subscription revenue from Studio Bloom membership. Three tiers: monthly ($29), quarterly ($72), and annual ($240). All plans auto-renew until cancelled. Includes access to 1,000+ workouts, 20+ guided programs, 1-on-1 coaching, and community features.
- Gift Cards: Digital gift cards available for purchase to share access to premium content with family and friends.
- LOMN Telehealth Service: One-time $20 service fee for telehealth visit that generates Letter of Medical Necessity, required for HSA/FSA reimbursement. This fee can be covered by HSA/FSA funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription at $29/month with auto-renewal |
| Subscription | Pay-as-you-go | Quarterly subscription at $24/month ($72 total) |
| Subscription | Annual | Annual subscription at $20/month ($240 total) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Bloom Method product offering
Product offeringCore offering
The Bloom Method operates Studio Bloom, a digital fitness subscription platform delivering 1,000+ prenatal and postpartum workouts across 20+ guided programs, combined with daily 1-on-1 personalized coaching from certified pelvic floor and pre/postnatal specialists. The proprietary Core System methodology integrates diaphragm, transverse abdominis, pelvic floor, and multifidus into a single coordinated unit using breath-based activation and intra-abdominal pressure management.
Product overview
The Bloom Method is a prenatal and postpartum fitness company operated by Blooming Bellies, LLC, offering Studio Bloom as its primary digital platform. The platform provides a comprehensive suite of over 1,000 workouts across 20+ guided programs including Birthprep, 4th Trimester Rehab, Sculpt, Strength, Cardio, HIIT, Barre, Mobility, Yoga, Precore, and more. The offering integrates video-based workout streaming with personalized 1-on-1 coaching support, a community forum, nutrition guides, and educational content covering pelvic floor health, diaphragmatic breathing, and core rehabilitation. Users can access the service through monthly ($29), quarterly ($72), or annual ($240) subscription plans with optional HSA/FSA payment through Flex.
Differentiator
Problem solved
Functional benefit
Brands
- Studio Bloom: The company's digital fitness platform offering 1,000+ workouts, 20+ guided programs, and 1-on-1 coaching for prenatal and postpartum women.
Products and services
- Studio Bloom Subscription Membership The core digital fitness subscription platform providing access to 1,000+ workouts, 20+ guided programs, 1-on-1 coaching, community features, and nutrition guides for prenatal and postpartum women. Available in monthly ($29), quarterly ($72), and annual ($240) tiers with auto-renewal and a 7-day free trial.
- Studio Bloom Gift Cards Digital gift cards available for purchase that allow recipients to unlock access to Studio Bloom premium content. Distributed as one-time purchases to share membership with family and friends.
- Studio Bloom Mobile Application (iOS) The iOS mobile application of Studio Bloom, providing on-the-go access to the 1,000+ workout library, interactive calendar, progress tracking, and coaching via video, audio, or text. Note: HSA/FSA payment option is currently available on web only.
- LOMN Telehealth Service (via Flex) A one-time $20 telehealth service conducted through the Flex partnership that generates a Letter of Medical Necessity (LOMN) required for HSA/FSA reimbursement of the Studio Bloom subscription. The fee can be covered by HSA/FSA funds.
Quantifiable outcome
- Antenatal exercise has been shown to reduce the incidence of diastasis recti by 35%
- +1 more outcomes
Companies that use The Bloom Method
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Bloom Method technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Bloom Method partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Flex (HSA/FSA Payment Partner)corePartnership with Flex enables customers to pay for Studio Bloom subscriptions using HSA (Health Savings Account) and FSA (Flexible Spending Account) funds. Flex handles a quick, asynchronous telehealth visit during checkout to generate a Letter of Medical Necessity (LOMN) required by the IRS for HSA/FSA reimbursement of wellness-related expenses. The LOMN has a one-time $20 service fee that can be covered by HSA/FSA funds. This partnership makes the service accessible to a broader customer base with pre-tax health dollars.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
The Bloom Method competitors and assessment
Company assessmentBroad incumbents
- Tonal: Connected strength-training platform with a women's strength category that includes prenatal and postnatal programming. Competes for the strength-and-conditioning portion of the same customer's fitness journey, particularly in the postpartum rebuild phase.
- Alo Moves: Premium digital wellness platform offering yoga, fitness, and mindfulness classes on a subscription basis. Competes for the wellness-conscious women's market including expecting and postpartum customers seeking low-impact programming.
- Peloton: Large incumbent connected fitness platform with a broad content library including pregnancy and postnatal programming. Not specialized in pre/postnatal but competes for the same discretionary fitness dollars from expecting and postpartum women.
- Apple Fitness+: Apple's subscription fitness service bundling workout classes across multiple modalities, including prenatal and postpartum content. Competes indirectly through broad content breadth, device integration, and ecosystem bundling rather than pre/postnatal specialization.
- Obé Fitness: Digital fitness platform with a strong women-focused content positioning and broad class library. Overlaps with Bloom on customer demographic and subscription-based digital delivery, though without pre/postnatal specialization.
Direct peers
- Expectful: Subscription app focused on pregnancy and postpartum wellness with content spanning mental health, fitness, and birth preparation. Serves the same primary persona (expecting and new moms) with a comparable subscription model, though with broader wellness emphasis.
- Fit4Mom: National pre/postnatal fitness franchise offering in-person stroller classes and a digital streaming platform (Our Village). Comparable in target audience and content specialization, with broader geographic footprint through franchise locations.
- Baby2Body: Digital subscription platform offering pre/postnatal wellness, fitness, and nutrition content for expecting and new moms. Directly competes with The Bloom Method in the same persona and price tier, with overlapping programming around pregnancy-safe exercise and recovery.
- Oh Baby! Fitness: Pre/postnatal fitness brand offering both in-person classes and a digital platform for expecting and postpartum women. Closely comparable in target customer, content focus, and methodology emphasis on safe exercise during pregnancy and recovery.
- Mutu System: Digital postpartum core and pelvic floor recovery program founded by a physical therapist. Directly overlaps with Bloom's 4th Trimester Rehab positioning and addresses the same postpartum recovery pain points including diastasis recti and pelvic floor dysfunction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bloom Method social profiles
Digital presenceThe Bloom Method compliance and trust
Trust signalCompliance2 records
The Bloom Method financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bloom Method leadership team
Management profileNumber of profiles
Profiles4 records
The Bloom Method funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bloom Method M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bloom Method
What does The Bloom Method do?
The Bloom Method operates Studio Bloom, a digital fitness subscription platform delivering 1,000+ prenatal and postpartum workouts across 20+ guided programs, combined with daily 1-on-1 personalized coaching from certified pelvic floor and pre/postnatal specialists. The proprietary Core System methodology integrates diaphragm, transverse abdominis, pelvic floor, and multifidus into a single coordinated unit using breath-based activation and intra-abdominal pressure management.
Is The Bloom Method a public or private company?
The Bloom Method is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bloom Method founded?
The Bloom Method was founded in 2016. It employs 11 to 50 people.
Where is The Bloom Method based?
The Bloom Method is headquartered in Boulder, United States, in the North America region.
How does The Bloom Method make money?
Three revenue lines are on record. Subscription Membership is the primary driver. The others are gift Cards and LOMN Telehealth Service.
Who are The Bloom Method's main competitors?
Broad incumbents on record are Tonal, Alo Moves, Peloton, Apple Fitness+ and Obé Fitness. Direct peers are Expectful, Fit4Mom, Baby2Body, Oh Baby! Fitness and Mutu System.
Does The Bloom Method have an API?
No public API is recorded for The Bloom Method.
What industry is The Bloom Method in?
The Bloom Method's product category is Digital Prenatal & Postpartum Fitness. Its primary akta.pro industry code is HSADABAJ, Pre/Postnatal Group Fitness, with a secondary code of HSADAAAH, Pre/Postnatal Personal Training. Its NAICS code is 61162.