What MuTu System does

MUTU System is a UK-based digital therapeutic platform that delivers evidence-based pelvic floor and core rehabilitation programs for women across the pregnancy, postpartum, perimenopause, and menopause life stages. Operated by Planet Mutu Limited (Company No. 13697385, founded circa 2009-2010, headquartered in Covent Garden with a registered office in Penryn), the company provides a structured 12-minute daily exercise program organized into progressive modules (Foundation modules 1-4, Build modules 5-8, Sustain modules 9-12+), delivered through video demonstrations, breath-by-breath narration, week-by-week progress tracking, and an expert-moderated private community. The program addresses bladder leaking, pelvic pain, prolapse, diastasis recti, C-section recovery, back/hip pain, and sexual health concerns; it is clinically recommended by OB-GYNs and pelvic floor physical therapists, NHS-contracted, ORCHA-certified, and trusted by 150,000+ women globally. Trademark coverage spans the UK, EU, US, and Brazil.

The commercial model combines a direct-to-consumer digital subscription ($190/year or $28/month, both with a 10-day free trial and auto-renewal) with a B2B corporate wellness/EAP channel that delivers GDPR-compliant onboarding, reporting, optional kitbags, and integration with HR and wellness platforms including Perks at Work, Heka, Postpartum Plan, Optum, and Chambers. Ancillary revenue streams include MUTU Collective group coaching (one-time license) and MUTU Kit Box physical merchandise. Go-to-market relies on content marketing, earned media in outlets such as NPR, Fox News, CNN, and The Times, celebrity endorsement (Pink, reportedly the Princess of Wales), clinical endorsements, an affiliate program via Awin, and direct enterprise outreach to HR departments. HSA/FSA reimbursement is supported for qualifying medical conditions. No institutional funding rounds, parent company, or acquisitions are disclosed; the company appears founder-led, with Wendy Powell as Founder and CEO, and capital-efficient at 11-50 employees.

Name

MuTu System

Legal name

Planet Mutu Limited

Website

https://mutusystem.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MUTU System (Planet Mutu Limited, UK) is a digital therapeutic platform offering evidence-based pelvic floor and core rehabilitation programs for women across pregnancy, postpartum, perimenopause, and menopause via subscription and corporate wellness channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain, Others

Revenue model

1. Digital Subscription - Annual: Annual subscription providing full access to the MUTU digital program for 12 months, billed upfront. Auto-renews unless cancelled. Priced at $190/year (equivalent to $15/month).
2. Digital Subscription - Monthly: Monthly recurring subscription with full access to the MUTU digital program, billed month-to-month. Auto-renews unless cancelled. Priced at $28/month.
3. Corporate Wellness / EAP: B2B enterprise licensing where employers provide MUTU access as an employee benefit. Includes GDPR-compliant setup, reporting, optional physical kitbags, and usage tracking.
4. MUTU Collective: Group coaching program offered at a set price, with optional temporary access to the digital program included.
5. Physical Product - MUTU Kit Box: Physical merchandise product sold separately, delivered within 30 days of order.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MuTu System is a medically recommended digital subscription program that delivers structured, evidence-based pelvic floor and core rehabilitation exercises via video demonstrations, breath-guided narration, and progressive modules for women across pregnancy, postpartum, perimenopause, and menopause. The core program includes 12+ modules organized into Foundation, Build, and Sustain phases, complemented by an expert-moderated community, progress tracking, and a physical kit box accessory.

Product overview

MUTU System is a digital subscription program (operated by Planet Mutu Limited) offering a structured, medically recommended pelvic floor and core rehabilitation program for women across life stages including pregnancy, postpartum recovery (8 weeks to 18+ years), perimenopause, and menopause. The core offering is the MUTU System digital program comprising 12 modules organized into three phases: Foundation (Modules 1-4 establishing pelvic floor connection), Build (Modules 5-8 for progressive strengthening), and Sustain (Modules 9-12 and beyond for maintenance). Users access clear video demonstrations, narrated breath-by-breath guidance, a 12-minute daily exercise routine, progress tracking, and a private expert-moderated community. MUTU Core can be started immediately postpartum while MUTU Intensives (higher intensity workouts) begin 6-10 weeks postpartum with medical consent. Additional offerings include the MUTU Collective (group coaching), MUTU Kit Box (physical product), and MUTU Corporate (enterprise wellness/EAP package). The program is NHS contracted and ORCHA-certified as a digital therapeutic, recommended by OB-GYNs and pelvic floor physical therapists, and used by 150,000+ women globally. Pricing includes annual subscription ($190/year) and monthly subscription ($28/month), both with 10-day free trials.

Differentiator

Problem solved

Functional benefit

Brands

• MUTU Kit Box: Physical product: a kit box available for purchase alongside the digital program.
• MUTU Collective

Products and services

• MUTU System Digital Program
• MUTU Collective
• MUTU Kit Box
• MUTU Corporate / EAP Benefits Package

Quantifiable outcome

• 0% improvement in bladder leaking by Week 3 (published clinical study)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NHS (National Health Service)coreStrategic or Co-development PartnerMUTU is trusted and contracted by the NHS, making it available to patients through the UK national healthcare system. This partnership provides significant credibility and institutional validation for the digital therapeutic.
• ORCHAcoreTechnology or IntegrationORCHA (Organisation for the Review of Care and Health Apps) has approved MUTU as a digital therapeutic, meaning it has passed clinical and safety assessments for healthcare use. ORCHA's seal of approval facilitates NHS and healthcare system adoption.
• Perks at WorkminorChannel Partner/ Reseller/ DistributorPerks at Work integrates MUTU into their employee benefits platform, enabling employers to offer MUTU as a workplace wellness benefit through an existing HR technology channel.
• HekaminorChannel Partner/ Reseller/ DistributorHeka wellness platform integration allows MUTU to be distributed as part of corporate employee wellness packages through this platform.
• Postpartum PlanminorChannel Partner/ Reseller/ DistributorPostpartum Plan partners with MUTU to provide postpartum support resources to their users through this specialized platform.
• OptumminorChannel Partner/ Reseller/ DistributorOptum, a leading health services company, offers MUTU through their wellness ecosystem, providing another channel for employer-based distribution.
• ChambersminorChannel Partner/ Reseller/ DistributorChambers HR and workplace wellness resources incorporate MUTU as part of their employee benefits guidance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Perifit: Perifit offers a connected pelvic floor trainer and exercise app targeting postpartum recovery and incontinence. Closely comparable to MUTU on use case (pelvic floor rehabilitation), customer segment (postpartum women), and digital coaching format.
• Origin: Origin provides in-person and virtual pelvic floor physical therapy, with digital programs for pregnancy, postpartum, and menopause. Directly comparable to MUTU on clinical positioning, target patient profile, and pelvic-floor specialty, though Origin is PT-led rather than pure digital subscription.
• Elvie: Elvie sells connected pelvic floor trainers and a companion app for women's postpartum and pelvic health. Directly comparable to MUTU on target customer (women with pelvic floor concerns), content format (app-based exercise programming), and D2C subscription model, though Elvie also sells hardware.

Emerging players

• Mahmee: Mahmee is a maternal and infant health platform connecting parents with clinicians and support content during pregnancy and postpartum. Comparable to MUTU on postpartum target audience and digital delivery, but broader in scope (full maternal care, not specialized pelvic floor).
• Peppy Health: Peppy is a UK digital health benefits platform providing specialist support (including women's health and menopause) via employer partnerships. Comparable to MUTU on UK B2B employer/EAP channel, NHS-adjacent positioning, and women's health focus; complementary rather than direct competitor.
• Bloomlife: Bloomlife combines maternal health monitoring hardware and a digital platform for pregnancy and postpartum. Comparable to MUTU on maternal health target segment and digital content delivery, though more monitoring-oriented and earlier-stage.

Broad incumbents

• Hinge Health: Hinge Health is the largest digital musculoskeletal (MSK) therapy platform, serving employers and health plans with video exercise programs, coaching, and PT. Comparable to MUTU on digital exercise-as-therapy format, B2B employer channel, and clinical evidence positioning, but operates across all MSK, not just women's pelvic floor.
• Sword Health: Sword Health is a digital MSK and pelvic health therapy provider offering AI-guided exercise programs to employers and health plans. Comparable to MUTU on digital exercise therapy, pelvic health specialization, and enterprise sales motion; broader portfolio and significantly better capitalized.
• Maven Clinic: Maven Clinic is a virtual women's and family health platform offering care across fertility, pregnancy, postpartum, and pediatrics to employers and health plans. Comparable to MUTU on women's health subscription model, B2B employer benefits channel, and postpartum focus; broader scope and substantially larger scale.

Others

• Carrot Fertility: Carrot Fertility is a global fertility, family-forming, and women's health benefits platform sold to employers and health plans. Comparable to MUTU on B2B employer benefits channel and women's health focus; adjacent in offering rather than direct pelvic-floor competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mutusystem
• YouTubeyoutube.com/playlist?list=PLSmDovlnbQTxAtxzQg87Te7WhBfku-rw0
• Facebookfacebook.com/mutusystem

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MuTu System